10 Google Ads and SEO Myths You Should Stop Believing

Myths and truths about appearing on the first page of Google and SEO.

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Why doesn't my business appear on the first page of Google's search?

If every marketer earned a dollar every time they were asked about this topic, they would probably be rich.

And the question is perfectly plausible: after all, about 90% of the searches done on the internet by users are carried out in the Google search engine.

In other words, you either show up on Google or you’re not in the market.

Therefore understanding how Google engine, the main content search engine on the Internet works and how to use Search Engine Optimization (SEO) is absolutely a must if you want your business to get organic traffic.

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How Google search engine works?

First of all, it is necessary to make it clear that Google is a reference in searches for a simple reason: the tool is excellent.

No other company has been able to come up with such precise answers to users’ questions.

It’s called “relevance,” the foundation on which Google builds the reliability of search results.

Credibility in information is gold, and several giants in the sector (Microsoft, through Bing, Yahoo, Ask…) have already tried (unsuccessfully) to grab the largest share of this market.
 
When we perform a search on Google, results of two types are shown: organic and paid (advertisers of sponsored links).

Let’s see the figure with the search in the tool itself.

To serve as an example, If a user performed a search with the following term: “Buying a car in Houston”.

The first two results on the page are from advertisers (companies that have bid on keywords on Google Adwords).

These companies obviously have a match with my research.

Companies selling refrigerators or televisions would never appear there.

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The following ads are the so-called organic ones.

That is, Google believes that these are the most appropriate options for my search.

The selection of relevance is based on criteria of permanence on the site, interaction with the corresponding content, site speed, related terms, among many others present in the complex algorithm.

It is worth remembering that organic results are always free for the organization.
 
Having clarified the criteria for the results, let’s cite and evaluate some of the main myths and truths about the Google search network.

Myths and truths about Google search engine:

1 – To appear on the first page of Google, you need to invest a lot of money.

Myth. Most of the results shown on Google pages are not paid, but the result of relevant content presented and SEO (Search Engine Optimization) techniques.

Even in paid ads, depending on the segment of activity, a few dollars per day are enough to promote your products and services.

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2 – It is possible to appear on the first pages of Google through blogs or relevant content within your website.

Truth. Google’s main indexing is through text, which will be compared with searches performed by users.

Quality material suitable for your target audience can put you on the first pages.

Other factors such as the number of hits, dwell time, bounce rate, and conversions should also be considered.

3 – To appear on the first page of Google, it is necessary to have a nationwide presence.

Myth. By default, Google performs searches by geographic targeting.

If you have a mechanic in Houston, it will not appear in another state (unless you advertise in Adwords for the wrong location).

Therefore, companies with regional or local recognition have ample chances of appearing in searches.

4 – Having a good website helps to appear on the first page of Google.

Truth. Having a website considered light, idealized and optimized in SEO, responsive (functional on Desktops, cell phones and tablets), compatible with all browsers (Mozilla, Chrome, Edge, Internet Explorer, Safari) and operating systems (Windows, Linux, IOS, Android) are essential for Google to rank it as relevant.

5 – Being present on social media can help me appear on the first pages of Google.

Truth. Having a page with many hits on Facebook, Twitter, and Instagram can leverage your position in Google searches, especially when it comes to small businesses or neighborhood businesses.

Consumer reviews and testimonials help in the “relevance process”.

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6 – Advertising on Google Adwords does not require greater knowledge of the tool.

Myth. Underestimating the complexity of Google Adwords is one of the biggest reasons for the failure of a campaign.

It is highly advisable that you learn the details of the tool, avoiding errors in targeting, keywords, bidding, and other aspects of marketing. which would lead to excessive costs and bad results.

Not to mention Display Network ads with different targeting and remarketing, much more complex than the Search Network.

In this case, looking for a professional can be the most suitable.

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7 – Negative reviews about my business can also be shown on the first page of Google.

Truth. When looking for references about a company, negative comments and complaints also appear with relevance, usually on the first page.

Many complaints on sites like “Complain here” can ruin your reputation. Never neglect your customer.

8 – Being cited by other users and sites increases my chance of being on the first pages.

Truth. Whenever a user on social networks or websites mentions your address, your company gains relevance.

Imagine that several blogs specializing in gastronomy cite your restaurant’s address as a good option for a dinner in the city.

This will be taken into account for future research and increase your page ranking.

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9 – I hired a company that promised to quickly get me on the first page of Google. Myth or truth?

It depends. Beware of companies that promise the world and funds, even through the purchase of paid Google links.

As has been said throughout this text, Google will look for relevance to the user in any situation.

Before promising anything, a serious company will evaluate its real digital marketing situation and what measures are needed to make it competitive.

But if you use Google Play services a lot, this gain is an easy way to earn free money.

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10 – Who pays the most appears first in sponsored links ads

Half truth. It is true that the Google Adwords system works like an auction, but this is not the only factor.

The relevance of the ad to the user also influences the ranking.

Google will give preference to the ad with the highest convertibility.

After all, Google only gets paid when the user clicks on the displayed advertisement.

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How Search Engine Optimization (SEO) works?

Search Engine Optimization (SEO) are actions performed on a website (called On Page SEO) or outside a website (called Off Page SEO) with the goal of improving the chances of such website to achieve higher ranking on Google.

On Page SEO consist in the optimization of a website content, text, images, videos and audio files, and by choosing keywords that will trigger Google to present such site on a relevant search query.

Off Page SEO consist in creating authority by having other websites sending signal to Google that are interpreted as a badge of trust and relevancy

Such goal is achieved mainly by having websites in your niche, specially ones with high domain authority (DA).

Myths about Search Engine Optimization (SEO):

There are some myths about SEO that are so repeated around, they end up becoming “truths” that end up spreading without anyone contesting them. We can say that it is fake news about SEO.
 
The big problem with these SEO myths is that they end up harming companies and people who try to get prominent positions on the answer pages of major search engines, such as Google.

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Top 10 myths about SEO

1 – Google’s top positions are only for large companies.

Myth. This is one of the myths about SEO that often causes brands to abandon one of the best traffic sources in a digital marketing strategy. Google’s top positions are for everyone who’s technical enough to master them.
 
One of the interesting things about digital marketing is that it is an extremely democratic environment. All brands are on the same level, regardless of the financial volume they have for their online marketing actions.
 
Many small businesses dominate Google’s answer pages, simply because they’ve applied search engine optimization techniques correctly and haven’t given a damn about these SEO myths.

2 – To do a good SEO it is necessary to know programming

Half truth. Almost all SEO tasks can be done without programming.

However, some tricks done on core files, and creating swap memory, or by manually blocking scripts and functions, will help in among other things, to speed a website.

But if you’re using a good content management platform like WordPress, for example, all necessary SEO features will be available, even if you don’t know how to program a single line of code.

In the case of SEO for e-commerce, for example, most high-end platforms also offer website optimization features for search engines.

Once again, no programming to put your site in the top positions of Google.

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3 – Doing keyword research is wasting time with details

Myth. Choosing the right keywords is the essence of working in search marketing, whether in the area of ​​SEO or sponsored links.

When creating an SEO project and in content marketing, we must seek precisely to understand the user’s search intent, precisely to be present in the right place at the right time.

Without thorough keyword research, you can’t do this.

4 – If I do a basic SEO my website will be listed in Google in good positions

Myth. This is a double mistake.

The first is one of the most common SEO myths, that there is such a thing as basic SEO.

This is definitely nothing more than “talking to sleep.”

This basic SEO thing just doesn’t exist.

SEO is just SEO, it is done right or not done at all.
 
In a professional environment as competitive as search marketing with a focus on organic results, believing that doing half a dozen things in terms of optimization will bring you some return is what we call “SEO of Hope.”
 
Nowadays, either you do serious SEO work, based on the most advanced and up-to-date techniques, and manage to make your site stand out in searches, or save your time and money and do nothing.

5 – Just repeat the keyword many times to get a good position on Google.

Myth. I don’t know if this is a myth about SEO, or a complete statement of ignorance about what search engine optimization is and Google’s guidelines on the use of keywords.
 
What we call “SEO On Page,” that is, the techniques applied to the internal elements of a page, involves much more than just the number of times the keyword is mentioned.
 
What we call “keyword density” needs to be very well managed, because if you go beyond the technical limits, you can even be punished by Google, for the practice of what we call keyword stuffing.

6 – Any type of content can be ranked on Google

Myth. That’s definitely not how it works.

Not all content is listed on Google, as the algorithm selects very well what makes sense to display on the answer pages and what not relevant enough for this.
 
It is common for some people to complain that Google does not list one, or in more serious cases, all the pages on the site.

Normally this is the result by either lack of quality content or that the appropriate techniques have not been used.
 
Among the myths about SEO, the one that you only need to write half a dozen things to appear on Google is one of the most harmful to brands. It’s no use, If you don’t develop quality content, you won’t rank on Google.

7 – The more pages the better for the site

Half truth. Well… if talking about blog posts, YES, size definitely matters to a certain point, and only if done right.

Mathematically speaking, more posts you have, more keywords you have, that as result gives your site a higher chance that any of these keywords could rank.

However a common mistake made by many when creating a lot of blog articles is: keyword cannibalization.

Keyword cannibalization is when you have a website where different blog posts have matching keywords (same intended ranking words).

This will result on these blog posts competing against each other for search engine position, and this doesn’t work at all neither for ranking or SEO.

Another problem is that there’s no point in inserting tons of content on your site if this content isn’t quality.

SEO has nothing to do with quantity.

Google and other major search engines are interested in quality and a good user experience when visiting a website.

Other than that, it’s a pure waste of time.

If your website or blog has only thirty blog posts as content, but these thirty contents are very well optimized, with quality texts, images, and everything else that is taken into account by the Google algorithm, the chance of being ahead in the search results will be high.

8 – Any kind of links pointing to my website helps in SEO work

Myth. Another one of the myths about SEO and a huge mistake that will definitely lower your rankings instead of increasing.

The number of links pointing to a website is an important factor in what we call “off-page SEO,” but for them to have an influence on your positioning, they need to be quality links.

To positively impact your position on Google’s answer pages, these links need to be within the main niche of your site and come from sites with none or low spam score and high Domain Authority (DA).

9 – It’s not worth investing in image optimization.

Myth. Images are often overlooked in the SEO process by those starting out in this field, which is one of the biggest SEO mistakes you can make as you will be wasting a good element for your rankings.

One of the myths about SEO is that they don’t deserve that much attention because they are just images.

This is very wrong because Google sees the content as a whole, and not in isolation.

Matching the file name to the keyword you want to be featured in the SERPs is good practice in this case.

Going further, it is possible, and important, to optimize even the meta data of this image.

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10 – Once a position is conquered, the SEO work is over.

Myth. This is one of the myths about SEO that causes many brands to be surprised when they start to lose positions on Google, and, consequently, the hits generated by a privileged position on search engine response pages.
 
The work on SEO is ongoing.

In fact when a website gain rank, another has to lose.

To say that the website A got the first page position on Google is the same as saying that the website B lost the first page position on Google (to A).

Now the question is, do you want to be the owner of the website A or B?

So a prominent position in Google is not yours, it is with you.

If there is no periodic maintenance work, you will eventually lose this position.
 
In the same way that you want to be among the first on Google, your competitors are also pursuing this goal.

So rest assure that at this very moment, someone is working hard in how to get to the top of Google.

Conclusion

Well, that’s it. We’ve got to the end of our article: 10 Google Ads and SEO Myths You Should Stop Believing.

We hope that you enjoyed reading this article and got some helpful advice from it.

Feel free to comment and share this post.
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