11 Tips to Increase the Sales of a Children's Store on the Internet

11 Tips to Increase the Sales of a Children's Store on the Internet

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Creative ideas for children’s e-commerce store: actions and tools that will help your business to grow quicker.

The acceleration of online sales was one of the market’s responses to the pandemic, and the positive side of this challenging scenario is that e-commerce should not only continue as a trend but become the norm for businesses in general, to the point of almost turning the brick and mortar model obsolete.

With that, many retailers and new players embraced the online business environment to cope with changes and reap the benefits that this industry offers by creating e-commerce versions of their businesses.

And every year, when Children’s Day is on the horizon, all attention is focused on the children’s segment. And with that, e-commerce stores face the challenge of creating solutions to promote their brand and increase their revenue for this special commemoration.

The problem is that, different than usual marketing strategies, which can take months, if not years, to kick off and be successful in increasing sales, marketing for Children’s Day, requires a more precise, creative, competitive, quick-to-deploy, and extremely effective approach.

In our point of view, we believe that, even if your e-commerce store, makes no money on children’s day, running a successful strategy on this day, will help you to significantly increase the number of new customers for your online business, and have the chance of generating repeated sales in the future.

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Creative ideas for a children’s e-store range from simple and cheap actions, such as decorating your e-commerce website with new banners, flash elements, extra content, etc., to others that will require more investment, but that could pay off big time in financial return. And again, in addition, all actions serve as ways of publicizing the business, brand, and website as a whole.

Although practices to highlight your children’s clothing e-commerce store website on this commemorative day will serve very well to improve traffic and sales for both small entrepreneurs and large businesses, investing in creative ideas for your business will require a lot of planning.

With well-defined objectives, it is possible to put simple, low-cost, yet effective ideas into action and reap good profits.

Today, there are many types of actions to leverage sales, such as marketing, online sales discounts, promotions, and online coupons, among others. These creative actions, when well planned, can be much more economical and still bring equally satisfying results.

So in this article, we’ve put together some tips that will help your business put this process into practice. They are:

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In 2021, the expansion of digital commerce was 75%, representing 17% of total retail sales in the USA, and this year, e-commerce continues to grow at a fast pace. In the first quarter of 2022 alone, e-commerce stores and websites had a turnover of $768 billion in sales. and the e-commerce trend is still steadily increasing.

One well-established way to promote your e-commerce store is to create exclusive product promotions for certain situations or audiences. And children’s day is a great opportunity for extra brand reinforcement and expansion of your e-commerce website activities.

For example, a promotion where the customer gets a free piece when buying five pieces, on commemorative dates such as Children’s Day or Christmas can help you increase sales by up to 30%, and experts project that around 20% to 30% of the extra consumption increase during such promotions is permanent.

In this promising environment, developing promotion sales strategies for an e-commerce store, especially on seasonal dates, is one way to explore the potential of e-commerce. To give you an idea, in 2020, seasonal dates accounted for 34% of all e-commerce revenue.

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#02. Diversify Your Catalog

The increase in online shopping is accompanied by an increase in new software technologies, online supply, product variety, and market competitiveness.

So, in order not to miss out, among so many others, try to offer different products, expanding your catalog, and in addition, of course, be aware of the trends of the moment.
Remember that trending toys and clothing items will be the most searched for. Your store can take advantage of this wave to test new niche products and special pricing.

This can arouse the interest of your target audience and get them to learn more about your store and brand identity while using a marketing strategy to make some of them become your loyal customers.

The idea also applies to e-commerce stores that have a wider target audience and that do not directly serve the children’s segment.

Reinforcing or creating a child-parent-friendly part of your catalog is key to new sales this time of year as well.

#03. Bet on an Attractive Virtual Showcase

We know that in the period close to the holidays, searches for gifts will begin, as well as for an e-commerce store that can deliver the best product for the cheapest price with the most convenience, so it is important to create strategies to attract this audience.

Among these searches, there will be people who already know what to buy; while others are “just having a peek”. Therefore, the ideal is to attract both profiles, and a well-planned virtual showcase can be the key point to impact, convert, and expose your best products.

Invest in the photos of your products, especially from well-known suppliers. Have a good relationship with your followers, inform them about news and promotions, and don’t forget to write well and deliver attractive content.

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The virtual showcase allows for a much broader visual language. In addition, it can be built in different ways:

1. As an exclusive space within your website with featured products.
2. As an online catalog that you can share on social media networks, in which products are strategically exposed.

Links can also be shared with your customers on WhatsApp to improve their shopping experience.

#04. Create Discount Kits

Creating discount children’s clothing kits is one way to appeal to children and parents. A set kit will manage to stir the child’s imagination, and assembling themed kits with characters or drawings offers lower prices than if the pieces were purchased separately, saving parents money.

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#05. Engage Your Base

Among so many attraction strategies, the customer base that follows you on social media networks or that has already purchased from your online store cannot be forgotten.

After all, winning over new customers is important, but nurturing a relationship and building customer loyalty can generate more revenue than you might think.

According to a recent study, retaining 5% of the customer base can generate a profit of 25% to 95%.

This is because the marketing cost of retention is lower when compared to that of attraction, and in addition, a report states that trusting the brand is the third consideration made by Americans before making purchases.

So, engage your base and get creative with content tailored to your store’s audience profile.

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#06. Look for Influencers That Make Sense for Your Brand

Seeking partnerships can be a very interesting path for those who want to make money on the internet – and this also applies to a store in the children’s segment.

Collabs (short for collaboration) have become popular with content producers and digital influencers as these partnerships are beneficial for both parties, as, on one hand, the e-commerce store is able to reach a much larger and well-targeted audience, while the influencer earns money, products, and gains more visibility, and followers.

An influencer will also serve as the face of your brand, helping to build your brand identity, and with the right strategy, this partnership will not only bring more sales. and traffic to your website, but also consolidate your brand in the longterm.

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#07. Multichannel Marketing Strategy

Finally, a multichannel marketing strategy can be the basis for an efficient position in the online environment.

Each communication channel, has tools able to reach any niche in its different dynamics. Therefore, being present on the right social media platforms can attract customers, expand the brand and generate sales.

Be present on social media platforms where parents are most engaged.

But keep in mind that parents are the ones buying, so be sure to be present on social media platforms where parents are most present.

In this case, the most important social media platforms are first Facebook, followed by LinkedIn, where users are usually over 30, and lastly, Instagram. TikTok, and other newer platforms where users are much younger, are not your ideal market.

It is worth mentioning that it is important to know how to best use these communication channels, and to be attentive to the quality of the content you provide there.

In addition, take into account the reality of your children’s e-commerce store when considering where your marketing will make sense. and whether there is a team available to manage these channels.

#08. Promote Sweepstakes

Promoting creative ideas for a children’s store through sweepstakes is one of the practices that offers the best results.

This type of action attracts customers from various segments and promotes an increase in sales. In the children’s sector, sweepstakes can be organized with prizes such as bicycles, cell phones, toys, and even trips.

For example, you could give a number ticket for every purchase above $100 and use regular federal lottery results as the result number for your website sweepstake. Be sure to consult state laws to learn more before launching a sweepstakes marketing campaign.

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#09. Create a Solidarity Discount Program

Creating a solidarity discount program not only attracts customers but also helps to promote the store.

This is one of the creative ideas for a children’s store that aims to help others through collections. For this, discounts or gifts are offered to customers who, at the time of purchase, donate parts, food, books, or toys.

And as a long-term brand marketing strategy, you can partner with non-profit organizations to distribute these donated items to people in need while engaging your audience to participate in your company campaign.

#10. Create a Reward Point System

Create strategies, such as distributing points for each value or purchasing times. For example, for every $100 in purchases, the customer could earn 10 points, or for every 3 purchases, 300 points.

By collecting certain points, they could win a piece from the store, discounts on purchases, or gifts for children.

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#11. Create a Commemorative Theme for Children’s Day Promotion.

Creating a theme is important to step up your e-commerce website and brand promotion, by helping you to zoom in a not well served niche in particular inside your industry.

You can achieve such and by tailoring to parents’ personal preferences by offering, for example, green, handmade, sustainable or recycled, music genres or bands, movies, sports, car or motorcycle brands, or related products, to name a few.

For instance, you could offer products with rock and roll bands, ballet, Harley Davidson, F1, NASCAR, football, baseball, etc.

Follow the legislation on children’s advertising.

Much is discussed about children’s advertising. This topic has already generated a lot of debate. After all, children have a critical sense in development that must be carefully developed and protected.

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Therefore, in addition to sensitivity, the entrepreneur needs to be aware of the laws of e-commerce and retail aimed at a store in the children’s segment.

Research new market opportunities

Keeping an eye on trends in the children’s sector is important to define your product portfolio and decide what your store will sell on the internet.

Here are some trends that kids and their families might like on Children’s Day and throughout the year:
#1. Toys
#2. Fashion, accessories and clothing;
#3. Children’s book;
#4. Games;
#5. Sports and leisure.

Another alternative aimed at a store can be the offer of educational services, such as online courses aimed at children.

Invest in a free platform

There are several ways to sell online. It is possible to offer products using an e-commerce platform, Instagram, and Facebook.

For example, on Amazon, Shopify, or Etsy e-commerce platforms, for example, you can create a responsive virtual store with simple steps and start your business. These e-commerce platform applications also allow all the management of your virtual store to be done by cell phone.

Check out other benefits that Amazon,  Shopify and Etsy platforms offer you:

1. Set up a store with attractive usability and visual identity;
2. Count on the main e-commerce payment methods;
3. Publicize your contact channels on social networks and have integration for sales on Instagram and Facebook;
4. Have financial management tools, cash flow and bank reconciliations.

Another way is to have your own online e-commerce website, with the advantages of having more customization autonomy, more options to scale your operations, the power to decide the design and features of your website, and the ability to rank your business website on Google, among other things.

Find Quality Suppliers

The children’s fashion market is always reinventing itself, and planning actions to stand out in this market is a way to keep up with this growth.

Whether you invest in stock or work with dropshipping, finding quality suppliers that offer quality pieces with a focus on the comfort of the little ones and their parents is a great differential for your business.

Invest in suppliers that care and have the same affection for customers. Just by typing on Google “company name reviews” or “product name reviews” will help you avoid suppliers that would become a huge problem for you and your brand.

Conclusion

As we have seen throughout the article, e-commerce is a place rich in opportunities. However, it is necessary to know how to take advantage of them.

We know that there is the possibility of finding good and cheaper products. But make no mistake: it is not just any promotion that convinces.

Consumers are increasingly aware of the market’s marketing strategies and analyze them with a magnifying glass to see if they are really worth it.

In this sense, think about offering something more, which will win over your customer as soon as he sees your product on display.

It is also worth following some marketing recommendations so that your store is positioned efficiently, without breaking the protocols for sales in the children’s segment.

Finally, investing in a free online platform can be an ideal path for those who are starting their journey in digital commerce.

Follow the steps we have listed here and your children’s store’s continuous growth will be much more concrete. Good sales!

Well, that’s it, we got to the end of our article: 11 Tips to Increase the Sales of a Children’s Store on the Internet. We hope you enjoyed reading this article and got some good advice out of it.

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