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15 Tips To Increase The Sales Of A Children's Store On The Internet
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15 Tips To Increase The Sales Of A Children's Store On The Internet
Presented By
Black Pearl Matrix
Tips to increase sales of an online store:
- 1- Integrate different communication and dissemination channels, offering customers a unified brand experience;
- 2- Think about mobile devices;
- 3- Plan a cart abandonment remarketing strategy;
- 4- Use social media to promote your brand and products;
- 5- Be present in marketplaces;
- 6- Have a high performance management system.
Online shopping continues to grow significantly every year, but one fact that stands out is the growth of online shopping via smartphones. People connected at all times, making purchasing decisions on a daily basis.
Creative Ideas for Children's E-Commerce: Actions and Tools That Will Help Your Business Grow Faster
The acceleration of online sales was one of the market responses to the pandemic, and the positive side of this challenging scenario is that e-commerce should not only continue as a trend, but become the norm for business in general, to the point of almost turning around obsolete brick-and-mortar model.
As a result, many retailers and new players have embraced the online business environment to deal with the changes and reap the benefits that this sector offers by creating e-commerce versions of their businesses.
And every year when Children’s Day is on the horizon, all eyes are on the children’s segment. And with that, e-commerce stores face the challenge of creating solutions to publicize their brand and increase their revenue for this very special celebration.
The problem is that unlike casual marketing strategies that can take months, if not years to kick-start and succeed in increasing sales, marketing for Children’s Day requires a more precise, creative, competitive, quick-to-deploy strategy and extremely effective.
In our point of view, we believe that even if your e-commerce store does not earn money on Children’s Day, executing a successful strategy on this day will help you to significantly increase the number of new customers for your online business, given the chance to generate continued sales in the future.
Creative ideas for a children’s e-store range from simple and inexpensive actions such as decorating your e-commerce site with new banners, flash elements, extra content, etc., to others that will require more investment, but which can pay off a lot of time of financial return. And once again, in addition, all actions serve as forms of disclosure of the business, the brand and the site as a whole.
While the practices to highlight the children’s clothing e-commerce store website on this commemorative day serve very well to improve traffic and sales, both for small entrepreneurs and large businesses, investing in creative ideas for your business will require a lot of planning.
With well-defined objectives, it is possible to put simple, low-cost, but effective ideas into practice and make good profits.
Today there are several types of actions to leverage sales, such as marketing, discounts on online sales, promotions, online coupons, among others. These creative actions, when well planned, can be much more economical and still bring equally satisfactory results.
Therefore, in this article, we have gathered some tips that will help your company to put this process into practice. Shall we check?
About Black Pearl Matrix
We are a passionate team of experts that have helped businesses large and small from all around the world to capitalize on the Internet.
BPM Professional Web Design, Online Business Development, Pre-Built Online Stores, Mobile Apps, SEO Services, Web Hosting, Interactive Media & Animation, Social Media Integration, Branding, Affiliate Opportunities, Online Store
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01. Exclusive Offers and Promotions
In 2021, the expansion of digital commerce was 75%, representing 17% of total US retail sales. In the first quarter of 2022, e-commerce stores and websites generated $768 billion in sales, and the e-commerce trend is still rising steadily, and this year, e-commerce continues to grow at a rapid pace.
A well-established way to promote your e-commerce store is to create unique product promotions for certain situations or audiences. And Children’s Day is a great opportunity for extra brand reinforcement and expansion of your children’s e-commerce site activities.
For example, a promotion where the customer gets a free piece after buying five pieces, on commemorative dates such as Children’s Day or Christmas can help increase sales by up to 30%, and experts project that there are about 20% to 30% of this extra value in increased consumption during these promotions is permanent.
In this promising environment, developing sales promotion strategies for an e-commerce store, especially on seasonal dates, is a way to explore the potential of your online store. To give you an idea, in 2020, seasonal dates accounted for 34% of all e-commerce revenue.
02. Diversify your Catalog
The increase in online shopping is accompanied by an increase in new software technologies, online supply, product variety and market competitiveness.
So, in order not to be left out among so many others, try to offer differentiated products, expanding your catalogue, and also, of course, be aware of current trends.
This can pique the interest of your target audience and get them to know more about your store and brand identity, while using a marketing strategy to get some of them to become your loyal customers.
The idea also applies to e-commerce stores that have a broader target audience and that do not directly serve the children’s segment.
Strengthening or creating a part of your parent-child catalog is key to new sales this time of year.
03. Create an Attractive Virtual Showcase
We know that in the period close to the holiday, searches for gifts will begin, as well as for an e-commerce store that can deliver the best product at the lowest price with the greatest convenience, so it is important to create strategies to attract this audience.
Among these searches, there will be people who already know what to buy; while others are “just sneaking a peek”. Therefore, the ideal is to attract both profiles in a well-planned virtual showcase that will be the key point to impact, convert and expose your best products.
Invest in photos of your products mainly from well-known suppliers. Have a good relationship with your followers, inform them about news and promotions, and don’t forget to write well and deliver attractive content.
The virtual showcase allows for a much broader visual language. In addition, it can be built in different ways:
1. As an exclusive space within your website with featured products;
2. As an online catalog that you can share on social media, where products are strategically displayed. Links can also be shared with your customers on WhatsApp to improve their shopping experience.
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04. Create Discount Kits
Creating discount children’s clothing kits is one way to appeal to kids and parents alike. A set of kits manages to stir the child’s imagination, and assemble themed kits with characters or drawings can be a great option, and offering lower prices than if the parts were purchased separately, thus saving parents money.
05. Engage Your Base
Among so many attraction strategies, the customer base that follows you on social media or that has already purchased from your virtual store cannot be forgotten. After all, acquiring new customers is important, but nurturing a relationship and building customer loyalty can generate more revenue than you might think.
According to a recent study, retaining 5% of the customer base can generate 25% to 95% profit. This is because the cost of marketing retention is lower when compared to attraction and, in addition, a report states that trusting the brand is the third consideration made by Americans before making purchases. Therefore, involve your base and be creative with content adapted to your store’s audience profile.
06. Look for Influencers that Make Sense for Your Brand
Seeking partnerships can be a very interesting path for those who want to earn money on the internet, and this also applies to a children’s segment store. Collabs (short for collaboration) have become popular among content producers and digital influencers, as these partnerships are beneficial for both parties, as, on the one hand, the e-commerce store manages to reach a much larger and well-targeted audience, while the influencer earns money, products and gains more visibility and followers.
An influencer will also serve as the face of your brand, helping to build your brand identity, and with the right strategy, this partnership will not only bring more sales and traffic to your website, but also cement your brand in the long run.
07. Multichannel Marketing Strategy
Finally, a multichannel marketing strategy can be the basis for an efficient positioning in the online environment. Each communication channel has tools capable of reaching any niche in its different dynamics. So, being present on the right social networks can attract customers, expand the brand and generate sales.
Be present on social media platforms where parents are most engaged. But keep in mind that parents are the ones buying, so be sure to be present on the social media platforms where parents are most present. In this case, the most important social media platforms are Facebook first, followed by Linkedin, where users are generally over 30, and lastly Instagram. TikTok and other newer platforms where users are much younger are not your ideal market.
It is worth noting that it is important to know how to use these communication channels better and be aware of the quality of the content you make available there. Also, consider the reality of your children’s e-commerce when considering where your marketing will make sense, and whether there is staff available to manage those channels.
08. Promote Sweepstakes
Promoting creative ideas for a children’s store through sweepstakes is one of the best practices. This type of action attracts customers from different segments and promotes increased sales. In the children’s sector, raffles can be organized with prizes such as bicycles, cell phones, toys and even trips. For example, you could give away a number ticket for every purchase over $100 and use the regular federal lottery results as your website’s drawing result number. Be sure to consult your state laws to learn more before launching a sweepstakes marketing campaign.
09. Create a Solidarity Discount Program
Creating a solidarity discount program not only attracts customers, but also helps to promote the store. This is one of the creative ideas for a children’s store that aims to help other people through collections. To this end, discounts or gifts are offered to customers who donate parts, food, books or toys when purchasing.
And with a long-term brand marketing strategy, you can partner with non-profit organizations to distribute these donated items to people in need while engaging your audience to participate in your company’s campaign.
10. Create a Points and Rewards System
Create strategies such as distribution of points for each amount or time of purchase. For example, for every US$100 in purchases, the customer can earn 10 points, or for every 3 purchases, 300 points. By accumulating certain points, they could win a product from the store, discounts on purchases or gifts for children.
11. Create a Commemorative Theme for a Children's Day Promotion
Creating a theme is important for boosting your e-commerce site and branding, helping you grow a particularly underserved niche within your industry.
You can achieve this by adapting to parents’ personal preferences, for example offering music genres, sustainable or recycled crafts, movies, sports, cars, motorcycles or related products.
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12. Follow Child Advertising Legislation
There is a lot of discussion about advertising for children, this topic has already generated many debates. After all, children have a critical developmental sense that must be carefully developed and protected. Therefore, in addition to sensitivity, the entrepreneur needs to be aware of the e-commerce and retail laws aimed at a store in the children’s segment.
13. Research New Market Opportunities
Keeping an eye on trends in the children’s sector is important to define your product portfolio and decide what your store will sell on the internet.
Here are some trends kids and their families might enjoy on Children's Day throughout the year:
1. Toys;
2. Fashion, accessories and clothing;
3. Children’s book;
4. Games;
5. Sports and leisure.
Another alternative aimed at a store may be the offer of educational services, such as online courses aimed at children.
14. Invest in a Free Platform
There are several ways to sell online. It is possible to offer products using an e-commerce platform, Instagram and Facebook.
For example, on Amazon, Shopify or Etsy e-commerce platforms, you can create a responsive online store with simple steps and start your business. These e-commerce platform applications also allow all management of your virtual store to be done through your cell phone.
Check out other benefits that Amazon, Shopify and Etsy platforms offer you:
1. Set up a store with attractive usability and visual identity;
2. Count on the main e-commerce payment methods;
3. Disclose your contact channels on social networks and have integration for sales on Instagram and Facebook;
4. They offer you financial management, cash flow and bank reconciliation tools.
Another way is to have your own online e-commerce website, with the advantages of having more customization autonomy, more options for scaling your operations, decision-making power over the design and functionality of your website, and the possibility of ranking the your company on Google, among other things.
15. Find Quality Suppliers
The children’s fashion market is always reinventing itself, and planning actions to stand out in this market is a way to keep up with this growth. Whether you invest in stock or work with dropshipping, finding quality suppliers that offer quality parts with a focus on the comfort of the little ones and their parents is a huge differentiator for your business.
Invest in suppliers who care and have the same affection for customers. Just Google “company name” or “product name” to avoid vendors that would become a big problem for you and your brand.
Some products are more sought after and sold than others, that's a fact. So we prepared a graph showing the percentage of best selling products in online children's stores, let's check it out?
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FAQ – Frequently Asked Questions on how to Increase Sales in a Children's Store
1. What is the profit of a children's store?
2. How to reach children?
3. How to define the resale price?
4. How to choose a supplier?
5. How is the children's market?
Conclusion
As we saw throughout the article, e-commerce is a place rich in opportunities. However, you need to know how to take advantage of them. We know that there is a possibility to find good and cheaper products. But make no mistake, it’s not just any promotion that convinces.
Consumers are increasingly aware of market marketing strategies and analyze them with a magnifying glass to see if they are really worth it. In this sense, think about offering something else, which will win over your customer as soon as he sees your product on display.
It is also worth following some marketing recommendations for your store to position itself efficiently, without breaking sales protocols in the children’s segment. Finally, investing in a free online platform can be an ideal path for those who are starting their journey in digital commerce.
Follow the steps we have listed here and the continued growth of your children’s store will be much more concrete. Good sales!
Well, that’s it, we’ve reached the end of our article: 15 Tips to Increase Sales of a Children’s Store on the Internet.
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