5 Benefits of Investing in a Website Redesign
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5 Benefits of Investing in a Website Redesign
See the benefits of investing in a website redesign:
- 1- Usability Improvement
- 2- Increased Conversion
- 3- Optimization for Mobile Devices
- 4- Brand Image Update
- 5- Optimization for Search Engines
However, while there are many advantages to redesigning – rather than creating a new design – this perception can cause the challenge to be misunderstood.
Let’s dig into exactly what those challenges are and walk through the redesign process step by step, from the business case and user research to the final design release.
Index
1- Site Update VS Site Redesign
1.1 Website Update
This approach is simpler, faster, and requires fewer resources at any given time. But it may have limits depending on the technology you use and the current operation of the site.
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1.2 Site Redesign
We can forward a site redesign to a room that we can demolish to rebuild it from scratch, add a new paint color, etc.
If your site needs work so badly that it will take longer to update things than starting from scratch, a redesign is probably the best option for you.
2- When Should I Consider Site Redesign?
Keep in mind that the nicer your website is, the greater the chances of delighting visitors. And that’s great for your business. Therefore, consider the topics below to make this decision:
3- 5 Benefits of Investing in a Website Redesign
3.1 Usability Improvement
3.2 Conversion Increase
This can be achieved through a number of techniques such as call-to-action optimization, streamlining the purchase or sign-up process, and eliminating conversion barriers.
3.3 Optimization for Mobile Devices
A website redesign can include creating a responsive or mobile-first version, which ensures that the website automatically adapts to the screen size of the device used by the user.
3.4 Brand Highlight
Many brands are currently changing their logos, because when they created them there was no digital market and now they need to adapt so that the logo works on social networks.
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3.5 Search Engine Optimization
However, it is important to remember that a site redesign must be carefully planned and executed to ensure that the expected results are achieved. Therefore, it is recommended to enlist the help of experienced professionals in website design and SEO optimization to ensure the success of your project.
4- What Should I Take Into Account to do the Redesign?
Therefore, it is necessary to think of strategies to make this change as positive as possible, both for users and for your company.
• What is the user impact of the new design?
• What is the advantage of having a responsive website?
• Were old site statistics analyzed?
• Can flat design be a good alternative?
• What if the user clicks on an old link?
5- A New Version of the Site Ensures Security and Responsive Design
Some practices a website builder can adopt to make their website more secure include:
In addition, a responsive design guarantees many benefits, such as:
6- Why is WordPress Best for This Change?
And why WordPress? We are talking nothing less than the most popular CMS platform in the world. In addition, building a website using WP ensures that various features are applied, greater control of all processes, integration with e-commerce, blog and many other advantages.
FAQ – Frequently Asked Questions About the Benefits of Investing in a Website Redesign
1. What is the main benefit of investing in a website redesign?
2. Does website redesign increase my website traffic?
3. Is website redesign expensive?
4. Can I do the website redesign by myself?
Conclusion
In this content, we detail the best practices for an effective website redesign.
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