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5 Benefits of Investing in a Website Redesign
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5 Benefits of Investing in a Website Redesign
Presented By
Black Pearl Matrix
See the benefits of investing in a website redesign:
- 1- Usability Improvement
- 2- Increased Conversion
- 3- Optimization for Mobile Devices
- 4- Brand Image Update
- 5- Optimization for Search Engines
According to research, approximately 90% of people close a website tab due to poor design or functionality. And certainly, those same users will continue shopping on other sites that offer a better experience.
Based on this data, we can conclude that poor user experience caused by poor website design or operation completely affects your company’s activities. The best option to fix this, without a doubt, is a website redesign.
For those who have no experience in the area, redesigning a website can be a simpler possibility than creating a new website from scratch.
However, while there are many advantages to redesigning – rather than creating a new design – this perception can cause the challenge to be misunderstood.
While it’s true that with redesign you start with a much more informed and stable base, working with an existing website and existing user base comes with its own challenges.
Let’s dig into exactly what those challenges are and walk through the redesign process step by step, from the business case and user research to the final design release.
Index
1- Site Update VS Site Redesign
1.1 Website Update
1.2 Site Redesign
2- When Should I Consider Site Redesign?
3- 5 Benefits of Investing in a Website Redesign
3.1 Usability Improvement
3.2 Conversion Increase
3.3 Optimization for Mobile Devices
3.4 Brand Image Update
3.5 Search Engine Optimization
4- What should I take into account to do the redesign?
5- How Do I Know If My Site Can Go Through A Redesign?
6- Why is WordPress Best for This Change?
7- Frequently Asked Questions About the Benefits of Investing in a Website Redesign
8- Conclusion
1- Site Update VS Site Redesign
To get organization back into the operation or layout of a site, there are generally two approaches:
• An atualization;
• Or a redesign.
1.1 Website Update
A new website doesn’t mean you have to start from scratch, sometimes you just need to make some updates to your existing website to make it look fresh and work the way you want it to.
An update can be used to make big changes to a website, but instead of building it from scratch, you can update and change a few things that need tweaking.
Updating allows you, for example, to give your website a new look as if it had just been created.
This approach is simpler, faster, and requires fewer resources at any given time. But it may have limits depending on the technology you use and the current operation of the site.
About Black Pearl Matrix
We are a passionate team of experts that have helped businesses large and small from all around the world to capitalize on the Internet.
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1.2 Site Redesign
A redesign is what most people think of when they start planning a new website.
A proper redesign involves designing, developing and structuring a new website from scratch.
We can forward a site redesign to a room that we can demolish to rebuild it from scratch, add a new paint color, etc.
This process is more complex, slower, and more expensive than an upgrade, but can sometimes be more cost-effective.
If your site needs work so badly that it will take longer to update things than starting from scratch, a redesign is probably the best option for you.
The best way to determine which approach is best for your organization is to have an honest conversation with a digital agency about what you need:
• Your goals;
• Your existing issues;
• Your budget;
• Your calendar.
It is also important to put personal preferences aside and focus on what is good for the organization.
2- When Should I Consider Site Redesign?
Go to your site’s homepage and ask yourself the following questions: Does my site look out of date? Has any user ever complained about their experience? My site is not generating satisfactory results?
If you answered yes to the questions above, then it’s time to consider a redesign. This process is not just about making changes, but analysis, planning and, of course, investment.
Keep in mind that the nicer your website is, the greater the chances of delighting visitors. And that’s great for your business. Therefore, consider the topics below to make this decision:
3- 5 Benefits of Investing in a Website Redesign
3.1 Usability Improvement
A well-designed and user-friendly website can increase user satisfaction and increase the time they spend on the site. Plus, a well-organized, easy-to-navigate website can help users find what they’re looking for faster and more efficiently, which can lead to more conversions and sales.
3.2 Conversion Increase
A well-designed website can increase the conversion rate, that is, the number of users who take a desired action (such as filling out a contact form, placing an order or subscribing to a newsletter).
This can be achieved through a number of techniques such as call-to-action optimization, streamlining the purchase or sign-up process, and eliminating conversion barriers.
3.3 Optimization for Mobile Devices
More and more people are accessing the internet through mobile devices such as smartphones and tablets. Therefore, it is essential that your website is optimized for these devices, offering a satisfactory user experience.
A website redesign can include creating a responsive or mobile-first version, which ensures that the website automatically adapts to the screen size of the device used by the user.
3.4 Brand Highlight
The brand does not necessarily need to be super different to stand out, this is seen in the example that we have given a few times here, which is Apple, because the bitten apple is something incredibly simple.
But the highlight comes in how the company applies the brand in its communications and its products, which always have a touch of innovation that draws attention.
From the translucent and colorful machines of the Macintosh, to the 3 rear cameras of the new iPhone, Apple has always managed to highlight its brand, even if its logo is simple.
So, when it comes to redesigning your website, look for something that allows you to apply it in many ways and that can be timeless, that is, work well over the years.
Many brands are currently changing their logos, because when they created them there was no digital market and now they need to adapt so that the logo works on social networks.
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3.5 Search Engine Optimization
A well-redesigned website can also be more easily indexed and ranked by search engines, such as Google, for example. This can be achieved through a number of SEO optimization techniques such as using relevant keywords, creating compelling titles and descriptions, using proper title tags and metadata, and implementing SEO friendly URL’s.
In addition, a fast and well-structured website can be more valued by search engines, which can lead to an increase in organic traffic and, consequently, more conversions and sales.
In summary, a website redesign can bring many benefits to your company or business, such as improved usability, increased conversion, mobile optimization, brand image refresh and search engine optimization.
However, it is important to remember that a site redesign must be carefully planned and executed to ensure that the expected results are achieved. Therefore, it is recommended to enlist the help of experienced professionals in website design and SEO optimization to ensure the success of your project.
4- What Should I Take Into Account to do the Redesign?
There are a few points to consider before redesigning your website. Users who are already used to browsing it may find the change strange, for example.
Therefore, it is necessary to think of strategies to make this change as positive as possible, both for users and for your company.
See below all the points that must be taken into account to make the redesign:
• What is the user impact of the new design?
Changes to your brand can raise questions among users. Therefore, it is necessary to educate them for this event. It is important to warn that he will find a completely revamped site and show what the user will gain from this change.
• What is the advantage of having a responsive website?
A website that is responsive only has to win! Because it will offer the best browsing experience, good page loading, and increase content sharing.
• Were old site statistics analyzed?
If the idea is to improve your website, you need to know its current situation in order to draw up an evolution plan. Therefore, before reformulating, do not forget to do a kind of audit on your site. Because that way it is possible to set goals and compare old data with current ones to verify growth.
• Can flat design be a good alternative?
Depending on your company’s field of activity, investing in cleaner design can be a good alternative, yes. This is because a flatter visual structure with a simpler design can help with navigability.
• What if the user clicks on an old link?
When the redesign is performed, changes in addresses may occur. In order for your website pages to still be found by users, it’s important to keep old addresses for new pages.
5- A New Version of the Site Ensures Security and Responsive Design
If your website is outdated, plugins, themes or CMS software can make your website vulnerable to various security threats. When redesigning your site, your developer can help you update any plugins, themes or CMS software needed to protect your site.
Some practices a website builder can adopt to make their website more secure include:
• Change the conventional access URL of the site’s backend;
• Change the conventional username of the site’s administration area;
• Ensuring the site’s back-end password is strong and difficult to guess;
• Restrict access to crucial files on the site;
• Ensure that all plug-ins used on the site come from reputable sources.
In addition, a responsive design guarantees many benefits, such as:
• Remarkable search engine rankings;
• More sales and conversions from mobile users;
• Reduced bounce rate;
• Optimized website loading speed on smart devices;
• Broad audience coverage, as most internet users access websites via smartphone.
6- Why is WordPress Best for This Change?
To ensure the best user experience, good conversion rates and stand out among competitors, how about redesigning your website using WordPress?
And why WordPress? We are talking nothing less than the most popular CMS platform in the world. In addition, building a website using WP ensures that various features are applied, greater control of all processes, integration with e-commerce, blog and many other advantages.
FAQ – Frequently Asked Questions About the Benefits of Investing in a Website Redesign
1. What is the main benefit of investing in a website redesign?
The main benefit of investing in a website redesign is improved usability and user experience. A well-designed, easy-to-use website can increase user satisfaction and the time they spend on the site, which can lead to more conversions and sales.
2. Does website redesign increase my website traffic?
Yes, a website redesigned and optimized for search engines (SEO) can increase your website's organic traffic. This can be achieved through SEO optimization techniques such as using relevant keywords, creating attractive titles and descriptions, and using SEO-friendly URLs.
3. Is website redesign expensive?
The cost of a website redesign can vary greatly depending on the size and complexity of the website, the time invested in its creation and the demand for qualified professionals. However, it is important to remember that a website redesign can bring many benefits to your company or business, which can justify the investment.
4. Can I do the website redesign by myself?
It is possible to do website redesign yourself, especially if you have knowledge of website design and programming. However, it is recommended to enlist the help of experienced professionals in website design and SEO optimization, as they already have some experience.
Conclusion
Website redesign is usually a process of rebuilding your website with a new design.
To do this, it gives your site a new look to make it more attractive and resolves other irregularities in the functioning of the site.
It becomes even more indispensable when you notice certain signs like very slow loading speed, very old images and overall poor user experience.
In this content, we detail the best practices for an effective website redesign.
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