5 Ecommerce Trends That Can Make Your Marketing Strategy Easier

5 Ecommerce Trends That Can Make Your Marketing Strategy Easier

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5 Powerful Trends Dominating E-commerce Marketing:

Having a digital business has drawn the attention of many people, overcoming physical barriers. Many people are looking at the possibility of selling throughout the US or even abroad, and the initial cost is lower than opening a physical business.

However, not everything is rosy. After all, competition is fierce. Thus, a strong investment in marketing and sales strategies is essential to building a successful e-commerce business.

Taking this context into account, in this article you will find out what the trends in e-commerce are for the next few years. It is all about a well-structured marketing strategy.

Below are five e-commerce trends to improve your marketing strategy:

1. Shopping experience;
2. Visual search;
3. Voice search;
4. Invisible payments;
5. Branding and branding purpose.

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#1. Shopping experience

One aspect that is in evidence in recent times and that has everything to remain the main trend in ecommerce for the next few years is the customer’s own shopping experience.

This is because the end consumer is increasingly involved with virtual experiences and is adept at online shopping. To give you an idea, e-commerce is expected to grow by 42% between 2021 and 2025, according to research.

This means that the population has embraced digital purchases for good, but for enterprises to stand out in the sea of ​​information available online, it is necessary to deliver what customers expect.

In other words: a frictionless shopping experience that is part of your browsing flow in an organic, safe and fast way. Simple, no? It may seem like it, but to deliver this, a lot of work and technical and technological development are at stake.

Responsiveness, load time, SSL certificate, and transparent checkout with data encryption are just the beginning. It is also important to optimize text, images, and videos to be consumed by the user in a simple way.

And also, having physical and digital integrations and fluidity between social networks and the website itself, integrating stock, logistics, and means of payment.

In the next few topics, we will talk more about some aspects that impact the consumer’s shopping experience in e-commerce and how this relates to marketing strategies.

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#2. Visual search

Have you, as a consumer, ever tried to search for a very specific item and had to navigate a sea of information to find it?

Thinking about solving this type of problem, the visual search in ecommerce allows the potential customer to do research based on an image.

So if a person sees a rack in an Instagram decor post, they can save the image and use it as a reference to find that exact item.

Thus, by enabling a much more assertive search, the chances of sales conversion increase significantly. This is one of the trends in e-commerce also because it facilitates and enhances the customer experience.

To put visual ecommerce into practice, in addition to good product photos, you need to invest in an ecommerce platform that offers this feature and focus on SEO on the product page.

For this specific part, alternative text for the image is also critical to contributing to a more effective image search.

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#3. Voice search

In the same vein as the previous tip, voice search consists of optimizing the SEO of the e-commerce store to be easily found by virtual assistants such as Siri.

From there, your virtual store can be included in the voice commerce strategy. It consists of purchasing items online with the help of these virtual assistants.

Did you find it too futuristic? This trend is, in fact, already a reality: the use of virtual assistants in US homes increased by 47% during the period of the pandemic.

For those multitasking people who want to make a pharmacy purchase while cooking, for example, this technology is a great friend. And businesses that know how to adapt to this new way of buying will come out ahead.

In terms of SEO, what voice commerce requires is a much more natural and conversational text, which can be easily found from searches done by users on their devices.

#4. Invisible payments

Now the subject is technology, the technology of the future that no one sees, and as we mentioned in the first tip, customer experience is one of the main trends in ecommerce.

Given the flow of navigation on social networks and the need for an increasingly fluid immersion, invisible payments are also part of the present and future of e-commerce.

Invisible payments are those that do not require effort from the user to be effective. They are almost invisible in the consumer’s journey.

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Some examples that are already part of our daily lives are:

Buy with one click

Amazon was the pioneer in e-commerce with this technology. After the first purchase, customers can choose to have payment and delivery data stored in the system, in a secure and encrypted way, for use in future orders.

Thus, by clicking on just one button, the purchase is made, without the user having to go through all the steps of the checkout once again.

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Recurrence

Do you remember the last time you paid for the streaming service you used daily at home? With the recurrence functionality, this billing is done every month without you having to worry about this account.

For the customer, it is synonymous with convenience, and for the merchant, it means a better CLV (Customer Lifetime Value), with less involuntary churn and delinquency.

These and other features that guarantee security and agility for the customer are made possible by the online payment and ecommerce platform that you can use on your website.

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#5. Branding and branding purposes

A successful e-commerce business is not just about technological resources. To have a prominent brand online, it is necessary to create an identity with the consumers.

In view of the current sociopolitical and environmental context, consumption is expected to become more conscious in the coming years.

This means that impulse purchases of low quality and low added value products should decrease, to the detriment of more conscious consumption.

The consumers of the future will invest in good quality products, of known origin, that they really need or want and within what they believe to be important for them and for society.

In this sense, socially and ecologically responsible brands must stand out in the consumer’s taste.

Taking your brand down a path like this should be about really rethinking production and social impact, not just marketing it beautifully.

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Marketing-related ecommerce challenges

All the e-commerce trends presented throughout this article are related to marketing strategies.

This is because they broaden and deepen relationships between consumers and e-commerce businesses through security, shopping experiences, and technological innovations.

In addition, these trends have the potential to impact important metrics for marketing, such as:

1. Number of visits

This metric is important for evaluating the effectiveness of paid media and organic content on a website. After all, it’s about the number of clicks a particular domain or a product page has had from Google search engines or ads.

Also, with SEO strategy optimized for voice and image search, this number tends to increase.

2. Sales conversion

This is an important number for marketing and for the health of the business as a whole.

The sales conversion identifies the clicks that the website has obtained, and how many percent became sales.

See below how this indicator is calculated:

2.1. Sales conversion rate

Thus, in addition to the marketing effort with an attractive ad and well-structured SEO, it is necessary to be concerned with making the website intuitive, safe, and functional for the final consumer to feel attracted by the business possibilities. Otherwise, sales efforts can be thwarted.

Investing in technologies for this, such as invisible payments and diversified forms of payment so that the customer can choose the one that best suits them, are practical actions to improve this indicator.

Put ecommerce trends into action

Now that you know the main trends in ecommerce and the way to structure your business to better serve the end consumer, it’s time to put these tips into practice.

Conclusion

Well, that’s it. We’ve got to the end of our article: 5 Ecommerce Trends That Can Make Your Marketing Strategy Easier.

We hope that you enjoyed reading this article and found some helpful advice from it.

Feel free to comment and share this post.
Thanks!!

Black Pearl Matrix ® Programming, Web Design, and Development

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In addition, these trends have the potential to impact important metrics for marketing, such as:

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Become Your Own Boss For $250

BEST SOLUTION FOR SMALL START-UPS

BPM Professional Web Design

MARBLE PLAN

$ 250 ONE TIME FEE
  • Blog Website
  • Up To 3 Pages
  • Responsive In All Platforms
  • 6 Months Support
  • And much more ...
start up

Midsize Business Solution For $550

BEST SOLUTION FOR GROWING BUSINESSES

BPM Professional Web Design

PEARL PLAN

$ 550 ONE TIME FEE
  • Corporate Business Website
  • Up To 5 Pages
  • Emailing Contact Form
  • 8 Months Support
  • And much more ...
Popular

Start Your Online Store For $950

BEST SOLUTION FOR E-COMMERCE

BPM Professional Web Design

PLATINUM PLAN

$ 950 ONE TIME FEE
  • E-Commerce Store
  • Up To 30 Products
  • Security Payment System
  • 12 Months Support
  • And much more ...
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