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5 Reasons to Invest in Expert Logo Design
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5 Reasons to Invest in Expert Logo Design
Presented By
Black Pearl Matrix
Reasons to invest in a specialized designer:
- More creativity in your company
- Generates greater perception of value
- Gives a feeling of professionalism in the delivery of the product/service
- Better customer experience
- More added value
A Logo is essential in the relationship between the customer and a company. Through it, a connection can be created and this connection has been the key point for a successful business.
This is because the work of publicizing the company is essential for it to become known and win customers for its products and services.
However, it is impossible to do a good job of marketing and branding if the company cannot be recognized.
It is the logo that allows the business to be identified by consumers. It can be compared to the “face” of the company.
Therefore, when creating the logo, it is important to take into account some information:
• It must represent the company, what it is and what it believes in;
• It must be compatible with the company’s concept and its area of activity;
• It is recommended that it be simple and easy to memorize.
1- Logo, Brand or Logo?
The three terms are often used to define the same concept, but there is a difference between them.
• A logo is any and all written, typographical part of a brand and may be accompanied by a symbol;
• A brand is any and all graphic representation of a given company. It may contain symbols, logos or images in order to define the product or service;
• A logo is a commonly used term, but in essence, its meaning is redundant.
This is because the word “logo” in Greek means knowledge or word, and the word “mark” has the same meaning as the term “logo”. That is, the definition of a logo would be “meaning of meaning”, or even “concept of concept.”
Although the term is redundant, it is still widely used among clients and design and communication professionals.
2- The Logo and the Representation of the Business
Creating a logo is essential for customers to identify and differentiate a product or service.
A company without a logo is a company without an identity, and therefore impossible to be recognized by consumers.
It is important to pay attention to these details, since when choosing to undertake, it is necessary to understand the importance of introducing yourself and connecting with your client.
This is because the human being is very detailed visually speaking, being easier to associate an image or shape than just a text.
This makes it simpler for the customer to remember or associate a brand with a product or service.
2.1 What is the Importance of Having a Logo?
As we have already mentioned, the logo has the function of translating and representing the personality of your brand in a visual way. But in addition, the logo will also have functions regarding the positioning of your company.
Let's talk specifically about three aspects in which the logo can help you:
• Differentiation: A logo is a visual resource that allows you to differentiate yourself from your competitors. It is an artifice that manages to delimit what is yours and what belongs to the other.
• Connection: The logo is often your brand’s first point of contact, becoming your brand’s entry point. Therefore, it is important that your logo can represent the important aspects of your company.
• Communication: Creating anything implies the need for communication. And with the logo it is no different, its main objective is to communicate what your brand wants to pass on to customers.
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3- The First Impression is the Last Impression
It is important to emphasize that it is not just about creating a logo and thinking that the customer will associate it with your business.
The investment in graphic design is important, and it shows that the company is truly focused on standing out in the market in a positive way.
The creation of the logo still requires a lot of study and research, so that it is defined in accordance with what the company wants to offer.
The definition of strategies must be aligned, in tune with the language that the brand wants to convey.
4- Give Preference to a Professional
Many companies today see logo creation as an often unnecessary expense.
This makes many of these companies opt for what is cheaper and faster, and what happens is that they often do not have the expected result.
As mentioned earlier, this creation is a process that requires analysis and research by a qualified professional.
It is necessary to understand the needs of each client and, above all, create a logo that is in tune with all the values that it would like to convey.
From then on, hiring a professional in the area is essential, since he is the one who will lead the creation based on the information provided by the client.
The design professional takes into account several other factors when creating the logo,
Including:
• Choice of colors;
• Typography definition;
• Use of shapes and symbols;
• Between others.
For these reasons, hiring a graphic designer to create and execute the project is nothing more than a long-term investment.
In addition, many communication agencies are specialists in this process of connection, creation, branding, visual identity of a brand.
A designer dedicated to your company can create new solutions and differentiation strategies to make your products stand out from the rest.
So much so that a survey carried out in 2006 analyzed some manufacturing companies that use product design and estimated that:
• 83% of companies that invest in design as part of an innovation process show growth;
• 84% of companies that invest in design as part of an innovation process saw an increase in competitiveness;
• 82% of companies that invest in design as part of an innovation process saw an increase in market share.
These advantages come from the knowledge of a designer who manages to imprint the company’s personality on the products themselves, but not only on them.
Your brand identity can and should be well applied both in products and in advertising campaigns and distributed materials, online or offline. Letting this be done by a professional is even more advantageous, because while you focus on improving your own work, you can have someone dedicated to improving communication and dissemination of it.
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5- Five Reasons to Invest in a Good Designer
5.1 More Creativity in Your Company
A person dedicated to creating can better evaluate the possibilities and solutions for your company, investing time in the search for improvements in the presentation to improve the customer’s perception of your work.
5.2 Greater Perception of Value
We treat brand design as an investment, because when you see a good investment in branding and the quality of presentation of products and services, it is much more likely that the customer will be willing to pay for them. From the greater sense of credibility, more trust in customers also arises.
5.3 Greater Professionalism in Delivery
Design is one of the processes of good work, and customers realize this when they identify your company. Having your brand stamped on materials from advertising campaigns to quotes and deliveries is a way to prove your organization and professionalism.
5.4 Better Customer Experience
One of the solutions that good design can bring to your company is UX/UI: a strategy that improves websites and images, in general, to facilitate understanding and customer experience. You know that responsive website you dream of having for your company? A good web designer can do that!
5.5 More Added Value
What entrepreneur doesn’t dream of increasing the value of his products and services without proportionally increasing his own costs, right? The designer can help you with this! According to the National Confederation of Industries, 75% of the companies that invested in design increased sales, and 41% reduced costs at the same time.
Extra: a good designer can create interactive content for your company’s websites and social networks, adding all the benefits that come from this type of content.
6- The Logo is the Base for Your Company's Visual Identity
From the creation of the logo, the company can and is recommended to create the visual identity.
That is, each and every element related to the brand, be it typography, shapes, color palettes, applications, textures and illustrations, form what we call Visual Identity.
It aims to help establish the brand in the market, making the association happen at the first visual contact.
“On average, consumers are exposed to 6,000 ads a day and more than 25,000 new products a year. Visual identity helps them navigate this sea of available choices (…)” (Scott M. Davis, writer and marketing strategy consultant for over 25 years).
That’s why the visual identity is as fundamental as the product or service itself, since often what impacts the customer at first is the brand and how it is positioned in the market.
7- Main Mistakes
Obviously we will talk about the care to be taken when defining a logo. As we mentioned above, the definition of a logo requires responsibilities with its positioning and at that moment, it is important to be consistent.
Think with us, the logo is responsible for differentiating your brand, creating customer connection and communicating the company’s personality, right? So, there is little care to define the aspects of your company that must be translated by the logo.
That’s why we say that not every brand is at the moment of building a logo, after all, in many moments the most basic pillars of a company are not well defined, such as the objectives and what the brand really wants to communicate.
But if you are determined to build your logo, here are three mistakes you should avoid:
7.1 Copying Another Company's Logo
Every business has its purpose and every purpose is unique. Following this logic, there is no way to represent the peculiarities of your brand if you are copying the logo of another company.
7.2 Lack of Strategy
Once again we hit the key of strategy. Which way do you go when you don’t know where you’re going?
Your logo is the representation of your business and if your business does not have a well-defined strategy, it is not yet time for it to be represented. First define your purposes, your goals and your reasons and then get your hands dirty. Only then will your logo be assertive.
7.3 Dubious Message
Remember that one of the functions of a logo is to communicate important aspects of your brand? So, you can’t forget that and want to convey fun through a serious logo, for example.
There are several aspects that must be taken into account, such as colors, typography and shapes. All of this must follow the brand identity.
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FAQ – Frequently Asked Questions About Reasons to Invest in an Expert Logo Design
1. Why have a professional logo?
A logo can perfectly represent your brand and create identification with the market. This happens because disclosure is essential for recognizing and winning customers. The logo allows your business to be identified by consumers. Being compared to the “face” of your company!
2. What is the importance of having a visual identity?
What is the importance of visual identity? An architected and striking visual identity is an essential strategy for the brand, because it leads to brand recognition and value. The main factor of importance is that, with it, it is possible to define in a visual, practical and “at a glance” way who the company is.
3. What is the most famous logo in the world?
Some examples of the best known logos in the world are: Nike, Coca-Cola, Mercedes-Benz, McDonald's, Ford, Apple.
4. Over time does the logo age and should it be renewed?
The renewal of logos is recommended so that they can adapt to the current social context, that is, regardless of whether it is an international and traditional brand, or if it is a small business, adjustments must be made to the company's logo, in order to also convey a sense of care and whimsy.
Conclusion
A company without a logo is a company without an identity. For this reason, its creation is not an expense but an investment for the legacy you want to build with your business.
Choosing design professionals who carry out studies and research to get to know your business and what your goals are is the best way.
A logo that translates the essence of the company and its reason for being creates more possibilities for consumers to identify with your brand.
The result is more assertive communication and marketing actions and, consequently, even better results.
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