5 Reasons Why Advertising Agencies Are Essential For Your Business
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5 Reasons Why Advertising Agencies Are Essential For Your Business
Presented By
Black Pearl Matrix
What is an advertising agency and what are its main tasks?
- It is a company that plans and puts into practice, through texts, audios, videos and photos, marketing and advertising campaigns for other companies. The goal is to do this assertively, communicating with the target audience in the best possible way so that they can understand the message.
A marketing agency is a service provider for measures related to the marketing mix: communication, price, product and sales.
They assist companies in the planning, design and execution phases of their marketing activities. Full service agencies take on all three of these phases.
Marketing agencies are often thought of as advertising agencies.
These last few years, however, focus entirely on the communicative aspects of the campaign, such as advertisements, social media, TV spots, online advertising, and so on.
Some advertising agencies even focus on an even narrower field (eg digital communication only).
1- What does a Digital Marketing Agency do?
Want to invest more in your outbound or inbound marketing and generate more resilient leads, but don’t have the time or resources?
You may be considering hiring a marketing agency.
But before convincing your team to jump on board, it’s important to know exactly what marketing agencies do.
A marketing agency is a company that serves multiple clients in one or more areas of marketing, all in an effort to help them achieve their business goals.
Most functions of a marketing agency can be divided into three fundamental categories:
• Identifying marketing opportunities that align with your business objectives;
• Execution of marketing strategies and tactics;
• Measure and analyze the performance of marketing strategies and tactics.
And after they’ve completed those three wins, they’ll take a step back to reassess their business goals, then reach all over again to support their business strategically.
2- How much does it cost to hire a Digital Marketing Agency?
Hiring a digital marketing agency can help you create a growth plan to generate new business opportunities online.
The prices of the marketing plans vary according to the chosen strategy and the activities to be carried out, ranging from $1500.00 to more than $5000.00. It depends on the objectives such as: increasing sales, improving positioning, creating an audience, attracting new customers…
Therefore, the ideal is to look for an agency that has real results and that has actually generated results and effects. A good example is BeeOn, which has several successful cases.
3- What are the Services of a Digital Marketing Agency?
A marketing agency is a team of trained individuals, or marketing professionals, who work together to help a client attract customers and enhance the user experience through various mediums.
If you’re struggling to attract customers through your current advertising strategies, it might be time to hire a dedicated marketing agency to give your brand a spin.
Whether you have new products or services to promote, want to be more aligned with your customers, or simply want to consider additional creative solutions or advertising channels, these external experts can bring skills, knowledge and experience to your team.
Some of the most common media for advertising include social networks, which include Facebook, Instagram, Tiktok, WhatsApp, blogs, websites, ads, among other services.
Marketing agencies can also work through other media approaches, which include search engine optimization (SEO) content, pay-per-click (PPC) ads, social media, email marketing, website design, and other less direct methods.
Just some of the marketing services agencies can provide include:
• Creation and development of websites;
• Optimization for search engine optimization (SEO);
• Paid media;
• Content marketing;
• Social media marketing;
• Email marketing.
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4- 5 Benefits of Hiring a Marketing Agency
When deciding whether to do your own marketing or hire a marketing agency, consider some of the following benefits of hiring an agency.
4.1 Expand your Online Presence
In a world consumed by digital media, some of the most effective marketing tools come from digital advertisements.
If you’re not tech-savvy or don’t know how to best expand your digital presence, a marketing agency can do a thorough analysis of your digital ads.
Then they can suggest new strategies, identify weaknesses, and create or manage new digital campaigns.
4.2 Understanding your Audience
While you may know many of your customers, marketing agencies have extensive knowledge of growing trends for certain customer bases.
A marketing agency can analyze your current customer profile and develop effective solutions to target that market.
Have you heard about persona study and targeting?
The difference between persona and target audience lies in how deep the study of a company’s customers and leads is. While the persona brings specific and detailed information about the ideal customer for an optimized marketing and sales strategy, the target audience works with general data and broader definitions.
4.3 Become More Profitable
If you’re spending money on ads that aren’t targeting the right customers, you could be wasting that money.
A marketing agency usually charges an upfront cost, allowing you to stay within your marketing budget and pay for your services while ensuring the quality you need to attract clients.
4.4 Access Specialized Resources and Tools
It’s important to have the right tools to analyze the efficiency of your marketing campaigns.
A marketing agency usually has access to deep analytics software, which can provide a detailed view of your ad traffic and help determine your metrics and key performance indicators (KPIs).
4.5 Acquiring a Creative and Professional Perspective
Sometimes all you need is a second look at your promotions.
A marketing agency has likely worked with many clients in their specialty and can provide an unbiased view of how to improve your current strategies.
5- Why Does Every Large Company Have an Advertising Agency?
Large companies often rely on an advertising agency for a variety of reasons. First, larger companies often have larger marketing and advertising budgets, and hiring an advertising agency can be an effective way to manage these resources.
Advertising agencies are staffed with highly trained and experienced marketing and advertising professionals and can help create effective campaigns that drive business results.
In addition, large companies often have a wide variety of products or services, and an advertising agency can help create customized advertising campaigns for each of them. This can be more efficient than trying to do everything in-house, as advertising agencies have the resources and experience to handle complex campaigns.
Another reason why large companies can rely on an advertising agency is that they can have a global or regional presence, and an advertising agency can help adapt advertising campaigns for different markets and cultures.
This can be especially important if the company has a presence in multiple countries or regions.
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6- Do you own an advertising agency? See These Tips
6.1 Emphasize Personal Relationships With Customers
Advertising agencies need to establish trusting relationships with customers, as well as with product suppliers, service providers and other partners.
It is only possible to maintain a quality in deliveries.
Today, even with new technologies, strengthening interpersonal relationships is even more necessary. If possible, create a Customer Success area to ensure rapprochement with partners, as well as customer loyalty.
Also, if you want new clients, make sure the agency is very easy to contact. Have emails, phone numbers, an accessible website and a business address available for all customers to contact you.
6.2 Be Objective in Deliveries
As a creative company, advertising agencies fill a gap that many companies have in their marketing strategy. But that doesn’t mean that the advertising agency should run away from what the client wants in an attempt to provoke the “WOW!” effect.
Generally, this type of approach is a trend of creatives that usually impacts reworks and even customer dissatisfaction. The secret is to be simple and objective. Of course, the team cannot stop innovating, but it also needs to take customer preferences into account.
The challenge is to create very innovative and creative advertising art that speaks to people and explains this information clearly to customers.
Customers shouldn’t be left out of what you want to say, what you’re doing, or what your creative processes are. This is their product and service, and you’re here to help them reach their audience. The ideal is to have a transparent process that allows the client to monitor the status of each job.
6.3 Study and Know the Clients' Market
Your agency’s knowledge of your clients’ markets, combined with the economic trends that affect each business, provide the information you need to create effective advertising campaigns.
If you operate in a city with a segment that stands out, such as the furniture industry, think about how being a local agency can provide advantages for your performance. Serving close customers, since you know the local reality, puts your company in the spotlight compared to a national agency that.
In another example, if you are very familiar with your city’s restaurant landscape, you can help an industry customer stand out from the crowd.
6.4 Understand the Customer Value Proposition and Framework
Understanding each customer’s business objectives, operational constraints, as well as potential customers’ needs and wants allows you to see opportunities from your customer’s perspective.
After adopting this vision, the agency team will be better able to deliver jobs, projects and campaigns even more aligned with the value proposition and business objectives of each client.
6.5 Be Judicious in Media Selection
Lay the groundwork for successful advertising campaigns by placing well-crafted ads in the appropriate media for that market and message. It seems obvious, but this is an essential practice for the agency to generate value for its clients.
When your media choices deliver positive results, your satisfied clients are more likely to provide referrals that help the agency grow its client list.
6.6 Create an Attractive Website and Use SEO Technique
One way to stand out from the crowd is to ensure you have a bold, simple and eye-catching website. You want the user to have a memorable experience that they instantly remember. Usability and simplicity are the keywords when developing a great website.
You know that saying: “blacksmith’s house, wooden skewer?” A successful advertising agency needs to avoid this situation. So, once you have your website, remember to use the SEO (Search Engine Optimization) method, to make improvements and increase your relevance in a search engine.
Used correctly, SEO can make your website stand out from the competition.
FAQ - Frequently Asked Questions About Advertising Agencies
1. How much does the service of an advertising agency cost?
It is very difficult to say an exact value, as this is a variable that depends on many factors, such as the contracted agency, the degree of difficulty of the desired services and the size of your company. But the amount can range from $1500 to over $5000 per month for the agency.
2. Where can I find an advertising agency to take care of my business?
Advertising agencies can be found easily through the internet, through social networks, indications and advertisements. They can also be found in physical form, so you can check to see if there are any in your area.
3. Why should I hire an advertising agency if I can do it myself?
Well, the recommendation to hire an advertising agency is because it specializes in advertising. Based on this, they are able to identify the best strategy to adapt to their business and transform all the work into positive results.
4. What is the best type of advertising?
Before asking this question, you need to keep in mind what your company's objective is, what goals you want to achieve through advertising, who your target audience is and what they want. So you can have a broader view of the best way to work.
Conclusion
In short, think of hiring a marketing agency as a marriage, where both people need to have the same ambitions. In the end, the agency needs to meet its real expectations, so that both can work and achieve results together.
We hope that today’s post has clarified the processes required to hire a digital marketing agency. If you still have questions, don’t hesitate to contact us. We will be happy to help you.
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