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5 Things to Consider When Creating a Successful Flyer for Print and Web
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5 Things to Consider When Creating a Successful Flyer for Print and Web
Presented By
Black Pearl Matrix
Why the Flyer is One of the Most Effective Outreach Tools:
- Low cost
- Easy to Distribute
- Easy to store
- Personalization
- Versatility
Leaflets are among the best communication tools for a brand with its consumer. However, contrary to what many think, making a brochure does not only involve creating material and sending it to the graphic or designer.
For it to be really effective, it is necessary to plan it in a way that the information is passed on in a simple and creative way to the readers.
Thinking about it, we separate 5 tips for you to create a successful brochure and prevent it from going straight to the trash, that is, simply ignored, like so many others.
Before going to the tips, we need to talk about why the brochure is one of the best communication tools and why it is important to have a well-made brochure, in addition to presenting some positives and negatives. Come on?
Flyers are a great brand communication tool because they are an effective way to convey information quickly and directly. They are easy to distribute and can be left in high-traffic locations such as stores, offices or events. Additionally, flyers are an affordable means of promoting your brand as they are cheaper to produce than other forms of advertising such as TV or radio ads.
Another advantage of flyers is that they can be customized according to the target audience and campaign objective. This means you can create specific flyers for different market segments or to promote different products or services.
Advantages of a Brochure:
1. Creates a positive first impression
Your brochure is one of the first things people see when they come into contact with your company or product, so it’s important that it creates a positive first impression. A well-designed and well-written brochure shows that your company is professional and serious.
2. Conveys information concisely
The brochure is an effective means of conveying information about your company or product in a concise and attractive way. It can include basic information about what your business does, as well as details about the products and services you offer.
3. Facilitates the distribution of information
The leaflet is a practical means of distributing information to a large number of people. It can easily be mailed, distributed at events, or made available at a distribution point such as a store or office.
4. It is an affordable advertising medium
Creating and distributing flyers can be an affordable way to promote your business or product. They can be printed in large quantities at relatively low cost and distributed effectively.
5. Can be easily updated
If you’re using a digital brochure, it’s easy to update with new information or promotions when needed. This allows you to keep your brochure up-to-date and relevant to your target audience.
6. Can be used on multiple platforms
In addition to being printed, flyers can also be created and distributed digitally, through means such as email marketing, social media or company websites. This allows you to reach a wider audience and customize distribution according to the target audience.
7. Helps build brand image
The brochure is a great opportunity to present your brand image consistently and professionally. In addition to including information about the company, the brochure can also include elements of the brand’s visual identity, such as the logo, colors and typography. This helps to strengthen the brand’s image in the minds of customers.
8. Can be used at events
Flyers are a great option to hand out at events such as trade shows, conferences or networking events. They can be used to introduce your business to a wide and potentially interested audience.
9. Can be used as a marketing tool
In addition to providing information about your business, the flyer can also be used as a marketing tool to promote specific products or services. It can include promotions or discount coupons to encourage customers to do business with your company.
10. It can be an effective means of communication
The brochure can be used as an effective way of communicating important information to the target audience. For example, it can be used to inform customers of a change in address or opening hours, or to introduce new products or services. It can also be used to communicate safety or social responsibility information.
11. Can be used to establish authority
If your brochure includes relevant and accurate information about your field, it can help establish your company as an authority on the subject. This can boost customer confidence and help bring in new business.
12. Can be used as a follow-up tool
After contacting a potential customer, the brochure can be used as a follow-up tool to provide more information about your company or product. This can help increase the chances of closing a deal.
13. Can be used to promote events or campaigns
If your business is promoting a special event or campaign, the flyer can be used to provide information about the event and encourage people to attend.
14. Can be used to collect customer data
If your brochure includes a contact form or a questionnaire, it can be used as a tool to collect valuable data about customers, such as contact information or feedback about the company’s products and services. This can help you improve your marketing strategy and better meet your customers’ needs.
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15. Can be used to increase your company's reach
By distributing flyers on multiple platforms and at events, you can increase your business’ reach and reach a wider audience. This can help increase your company’s number of customers and business volume.
Brochure Negatives (Consider These When Making Yours)
There are some negative points that a brochure can present if it does not follow some basic rules of design and communication:
1. Lack of clarity
If the brochure is not well structured and does not present information clearly and concisely, it can be difficult for the reader to understand what he is trying to convey.
2. Lack of attractiveness
If the brochure is not visually appealing and does not grab the reader’s attention, it may end up being discarded without being read.
3. Lack of objectivity
If the brochure is too long and contains too much unnecessary information, the reader may get tired and lose interest before reaching the end.
4. Lack of cohesion
If the brochure does not present a coherent and consistent message, it can confuse the reader and not be able to convey the information efficiently.
5. Lack of readability
If the brochure has a disorganized layout or poorly readable typography, it can be difficult for the reader to understand the content.
Now that you’ve figured out the positives and negatives of the brochure, let’s get to the 5 things to consider when creating a successful brochure.
5 things to consider when creating a successful brochure:
1. Bet on an Impact Title
The headline will be your first, and perhaps only, chance to grab the reader’s attention. Knowing this, bet on short and effective sentences, adopting a subtitle, if necessary, to complement the initial idea. Also use larger and more impactful fonts, with striking colors that match the palette of the other elements present in the brochure.
2. Be Concise in Text
Your brochure text should promote what your business does, so get to the point and communicate your services clearly, free of grammatical or typographical errors. Also remember to highlight your contacts, such as phone, email and address, and the action you expect the reader to take after reading the brochure, such as attending a location or event.
3. Use Images
A leaflet with only written texts can become uninteresting in a few seconds. Therefore, always include an illustration, photo or image that represents what you are promoting.
And remember: image quality is very important to ensure focus at the time of printing. On the internet, there are a number of high quality image banks that can help you if you don’t have a photo of your product or service.
Also, pay attention to:
Visual identity
It is essential that your material is aligned with your company’s visual identity. It’s no use using a layout type that doesn’t refer to the essence of your company, so it’s very important that the layout strategy is aligned with the organization’s identity.
Colors
It may not seem like it, but colors are of great importance in building the layout. When creating artwork for your brochure, you can utilize color psychology in marketing, which explains what feelings are developed through each color, hue and combination.
But of course, don’t forget that the colors must be in sync with the visual identity of the company or brand.
4. Offer Discounts
A very effective way to get the reader’s attention is to offer discounts or communicate promotions in the brochure. People in general love to participate in promotions, win freebies and discount coupons. Therefore, encourage your consumer to contact you through these triggers.
5. Pay Attention to Appearance
For your brochure to be successful, you need to be aware of some good practices related to the layout of the material, such as fonts, colors and alignment. A simple layout, without much “visual pollution” has better results as it facilitates the reading and understanding of the message.
It is recommended that a brochure has a maximum of two fonts, and that both are in legible sizes at the time of printing. Also, make sure the chosen colors talk to each other and with the message you want to get across. For example, healthcare materials tend to adopt lighter colors, such as blue or green.
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FAQ - Frequently Asked Questions About Things to Consider When Creating a Successful Flyer
1. What is important to have in a brochure?
The leaflet should contain quick and easy-to-understand messages with attractive content and elements that lead to action, such as the famous “order now” or “call now”. In the creation process, one must think that the message must reach the five W's: Who, what, where, when and why.
2. What is the structure of a brochure?
Flyers usually rely on images, bright colors, titles, large bold letters, easy-to-understand diagrams. At the same time, they cannot be too big or too small, as this can lose people's interest. Consists of visual representations of information.
3. What is a digital leaflet for?
Its intention is to pass information quickly, efficiently and massively. We usually choose the leaflet when we need to publicize releases and promotions to a large number of people.
4. What are the types of brochure?
The main types of flyers are: flyers for events; information pamphlets; commercial pamphlets; warning flyers and colorful flyers. In addition, flyers can be printed on the front only or printed on both sides.
5. How to make a creative flyer?
Use images that wow your audience, combine different image types, make icons your main tool, and creatively apply borders.
Conclusion
As seen above, to create a successful brochure, it is important to consider the objective of the brochure, the target audience, the format, content, style, budget and deadline for delivery.
Defining these aspects before starting to create the brochure will help to ensure that the message is clear and that the brochure achieves its purpose effectively.
Also, it is important to remember to allow enough time for the creation, review and printing of the brochure to ensure it is delivered on time.
Choosing a good printer and a good designer is essential for the success of your brochures.
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