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7 Blogging Mistakes for Beginners That Can Set You Down (How to Fix Them)
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7 Blogging Mistakes for Beginners That Can Set You Down (How to Fix Them)
Presented By
Black Pearl Matrix
Here are the Top Blogging Mistakes You Should Avoid:
- Wrong topic choices
- Badly formatted content and use of low quality images
- Bad titles, because that's why the reader will decide to continue reading
- Lack of website optimization, slowing it down
- Lack of directing links that facilitate the understanding of the content
- Content with outdated information;
- Lack of interaction with the public
Taking care of a blog requires work and dedication, but if this is not done correctly, errors can appear. Learn what the most common blogging mistakes are and how to fix them.
Surely you’ve heard many say that blogs are important in a digital marketing strategy, which leads many entrepreneurs to create their own and start producing content. But, is it running well? Aren’t there blog mistakes that are doing more harm than good?
As simple as the blogging process seems (after all, in theory, just write the post and click on “publish”), there are many practices that cannot be ignored for blogs to be successful.
In this article, we have gathered all the main mistakes made by those who have been “blogging” for some time and how we can help to solve them!
Below are the points we will cover:
• What is a blog;
• What are the benefits of having a blog;
• What are the top blogging mistakes you should avoid;
• How to fix these errors.
What is a blog?
Some people think of blogs as synonymous with websites, while others (believe it or not) still see them as online diaries as they were used in the late 1990s.
Really, a blog is a type of site, however, formatted for the publication of texts that can be categorized and dated. That’s why they were used as a personal diary in the beginning, but today blogs have turned into business tools.
What Are the Benefits of Having a Good Blog?
A blog can offer several advantages for a company within its marketing strategy. We highlight the main ones below:
1. Digital Authority
Even if you have a well-known and reputable business in the offline world, that doesn’t mean the same thing happens online, especially if you’re just starting out.
The internet audience has become increasingly demanding (to the point of only following brands that really understand their segment). By writing articles on your blog, you convey to your audience that you have this level of authority in the digital environment.
2. Online Visibility
In addition, every piece you publish on your blog represents a new way for people to find you, which is essential for acquiring new customers. After all, to buy your offer they need to find you first, right?
3. New Business Demand
This year online sales grew 40%, which means that people spend more time on the internet and are willing to consume. Today, half of the world’s inhabitants own a smartphone. As of June 2021, the world’s population is around 7.9 billion people, which means that 3.95 billion people on Earth own a smartphone.
As you can see in the chart above, the growth of smartphones outpaces all other types of electronic gadgets, which is evidence of growth in online sales.
Blogs are capable of attracting a qualified public interested in specific subjects. Thus, making them aware of your product or service transforms the blog into a generator of new business demands.
4. What Are the Top Blogging Mistakes You Should Avoid?
Now let’s see what are the most common mistakes made in blogs and what you should avoid in yours:
4.1 Making Wrong Topic Choices
As much as you know your niche well to define which subjects may be interesting for the blog, this is not the most appropriate way. Even if they seem interesting to create content, it is your audience that will consume it, so the topics must be focused on their interest.
So, before writing your first blog post, you need to create the persona – which is a semi-fictional representation of your ideal customer.
After creating it, you must prepare the topics considering the persona’s goals and challenges so that the target audience wants to read them.
4.2 Not Posting Often
Do you feel motivated to follow a blog that goes a long time without posting new content? If the answer is “no”, your audience certainly thinks the same. That’s why the blog needs to have a posting frequency. The recommendation is at least 1 blog post per week.
In the same way that the public may lose interest due to not seeing new content, the algorithm acts in a very similar way: sites that are frequently updated are more likely to appear among the top positions in search results.
4.3 Creating Badly Formatted Content
The format of the content must also be pleasing to the reader and the algorithm.
Have you ever seen those huge blocks of text written in a single paragraph, very common to be seen on social networks? Reading them is quite difficult, isn’t it? This is because it lacks scannability, that is, formatting that makes reading pleasant.
In addition, the blog post also needs to be structured through Heading Tags that hierarchize the text into subheadings and make it easier for the algorithm to understand the organization of your topics. In fact, the next point has to do with this.
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4.4 Choosing Bad Titles
The title is one of the first visual contacts we have with the content, either on the SERP or sharing it on social networks, so it must be very attractive and also strategic.
When we talk about strategy, we mean SEO (which we’ll talk about later in this article). The main keyword of your text needs to be in the title, but be careful not to make it too superficial, as the title needs to be inviting to read the entire post.
4.5 Posting Low Quality Content
Not just the title, but all the content needs to be of quality. If for example you produce an article titled “Learn all about XXX in this complete guide”, it really needs to be the best produced article on the subject.
Google is increasingly focused on providing the best experience for its users, so it ranks only the best content. So, before you write, make sure the agenda includes all the topics you need to produce a post that best suits your persona and better than your competitors.
4.6 Lacking Content Optimization
As we promised above, now let’s talk a little about SEO. Some people wonder why even after producing amazing content, they can’t rank it in the top positions on Google. One of the causes is often a lack of optimization for search engines.
As there are more than 170 factors that influence the indexing of sites in Google, we will focus here on the most basic technique of all: choosing the keyword and inserting it correctly in the text.
A keyword is the term that people enter into search engines to find content related to it. For this visibility to occur, the word must be placed in strategic places such as title, subtitle, first and last paragraph.
Avoid excessive spelling in your post as this will backfire. This excess is known as the black hat technique, which penalizes the blog for trying to “force the bar” in indexing.
4.7 Lacking Internal and External Links
Links are also important both in terms of experience and strategy. So your posts need to have what we call on-page SEO and off-page SEO.
On-page SEO refers to the internal links that are inserted into each of your articles. Have you noticed the amount of links and the way we’ve used them in this post so far? If we hadn’t done this, you wouldn’t have had the chance to learn more about the topic at hand by reading the linked supplementary content.
Off-page SEO brings together external links, that is, links that take the reader to other sites. At first this may seem strange, because the ideal is to keep visitors inside your blog, right? However, by inserting good links you demonstrate authority and provide a better reading experience that is also appreciated by Google’s algorithm.
If you want external links not to open in the same tab as your blog, you can use the Open External Links in a New Window WordPress plugin. By clicking on its link you will see how it works.
4.8 Not Using Quality Images
Have you ever felt the slightest urge to read the content because the cover image was so bad? Believe me, this is more common than you might think and it happens to many people. Therefore, not using quality images is a mistake that could not be missing from this list.
If you don’t have a designer to create images for the covers of your posts and illustrate them internally, don’t worry. There are over 50 free image banks that you can access to download quality images.
If they are too large, avoid uploading them in this format, as they will slow down the blog (and this can make visitors stop reading because it takes so long to load completely). To reduce its size without losing quality, use an image compressor.
4.9 Having Outdated Content
Let’s say you wrote magnificent content on a certain topic and published it on your blog however three years ago. Is it still relevant? In that time, does everything related to the subject remain the same? As the answer to both questions is “no”, this indicates that the contents need to be updated from time to time.
For you to have an idea, on the internet there are contents that were published in 2014 and are updated until today. After all, they are one of the main flagships of our business generation to the point of having generated revenue equivalent to U$500,000.00.
5. How to Fix These Errors?
Now that you know what the main mistakes of a blog are, let’s see how you can solve them using our tools and materials.
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5.1 Persona Generator
At the beginning of this post, we said that creating the persona is necessary to choose the right topics to work on your blog. If you are still wondering how to create one, don’t worry as we are going to reveal it now.
On the internet, you can find some free persona generators, whose function is precisely to guide you to answer some questions and enter information that, in the end, will deliver a PDF file of your persona.
5.2 Sales Funnel
The sales funnel is the representation of the purchase journey that your customers follow to buy a product or service. Ideally 80% of your blog content should focus on the top and middle of the funnel (i.e. geared towards the attraction and consideration stages of your journey), while 20% could be devoted to the bottom of the funnel (content that talks about your product or service).
5.3 Keyword Tools
To know which keywords to choose for your texts considering the volume of monthly searches, as well as other variant words, we recommend using two tools.
Keyword Planner is a free Google Ads tool originally created to research keywords to use in Google’s paid media campaigns. However, you can also use it for research purposes;
SEMrush is paid, but in addition to keyword research, it has many more functions in terms of analyzing your blog, such as keyword indexing check, competition comparison and complete domain analysis.
5.4 Posting Calendar
Maintaining the frequency of publishing new content on the blog, in addition to the necessary updates on outdated content, takes a lot of work, and some of it can be forgotten if everything is not properly organized.
Therefore, the posting schedule is essential. We recommend that you complete it in the month before new publications. So that you don’t miss any important points in your planning, use a free template.
5.5 Web Content Production Course
The content tips and their suitability for SEO that we brought throughout this article are able to give you a direction for studies on SEO. But for you to go deeper into the subject and find more advanced and specific techniques, we recommend that you look for a course on Web Content Production. Here you can check some!
A good Web Content Production course can teach you all of this, as it was developed to train the writers themselves. Therefore, it will also be of great help to your blog success.
Finally, it is not enough to follow the guidelines that we provide and make good use of the indicated tools if the blog does not have a good structure behind it. For example, if your website is slow, you will surely have a hard time ranking it on Google.
In addition, doubts and setbacks can arise during the management of your blog, which makes it necessary to follow up with a dedicated support that not only solves problems, but also points out the right paths for good performance.
For this, there are tools for creating professional websites and blogs. But, as we suspect when we talk about internet tools, we also recommend a page with cases and customer testimonials.
FAQ - Frequently Asked Questions About Blog Errors
1- Which blogging platform can I use?
As an easy and fast way to generate, insert and format text, WordPress has been considered the best and most popular posting platform today.
2- How to choose a theme to relate my blog?
Make a list of themes that you have an affinity with, because you will work, study and live with that theme. You can feel free and let your imagination go, prioritizing those subjects that you already have an affinity for.
3- What is better a website or a blog?
The biggest difference between websites and blogs is the type of content. Websites are focused on representing companies, showing their work and selling their products and services. Blogs are full of up-to-date informational and technical articles.
4- What is published in a blog?
It is interesting to publish opinions, cooking recipes, work tips, practical and useful information according to your niche, in addition to many other things that people may be searching and finding on your blog.
5- Do I need to have my own domain?
The main advantage of having your own domain is to ensure the credibility and security of your blog. It means showing customers that your blog is serious and that you care about offering them a more satisfying and complete experience. If you offer paid services, this is even safer in the eyes of the customer.
Is it still relevant to create and maintain a blog? Yes!!! For sure! Check below…
Conclusion
As we always say, there is no secret formula for you to succeed with your blog or become a famous blogger, it all depends a lot on the dedication and commitment of each person.
There are several things you will need to know beforehand if you want to be a professional blogger. Like any other business, it will take time for you to become an expert and it will require preparation, dedication, research and brainstorming.
You will have to write everything down, create an action plan and stick to it. But the good news is that if you follow these tips, chances are you’ll reach your goals more easily.
So start preparing before you even write and see how it will help you in the future!
Did you like this article? As a bonus, we leave here some material for you to better understand the consumption habits of online content. Click here to download.
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