7 Powerful Reasons You Need To Use Video Marketing
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7 Powerful Reasons You Need To Use Video Marketing
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Black Pearl Matrix
Why Use Video Marketing?
- Video is the Favorite Format for Consuming Content
- Make Your Content More Comprehensible
- Generates more Engagement
- Videos Go Viral More Than Any Other Content
- It is good value for money
- Has Greater Power of Persuasion
- Videos Improve Your SEO Strategies
Video Marketing is one of the most powerful tool to bring visitor to your page and improve brand awareness for your business and products, among other things, and once you know the benefits of video marketing, you’ll realize that it’s like your business’s childhood best friend.
Why childhood best friend?
Well, I don’t know if you have or had a childhood best friend. But the fact is, this is the person who is always there, no matter if the moment is good or bad.
My childhood best friend, for example, was there when I learned to ride a bike and celebrated with me.
When I got the first failing grade on the test (and of course it helped me recover on the next test).
When I had disappointments in love and also when I got the job I wanted so much.
That’s how it works when you have a childhood best friend: no matter what the situation is, they are always there, making everything okay or even better.
Just like that childhood friend who accompanied you from the early stages of life and remains by your side giving all the necessary support so that everything works out.
So is video marketing, which is present in your business from the first stage, right at the beginning of the sales funnel, helping you to attract the attention of your potential customers.
Being a fundamental factor in the engagement of your followers on social networks, until the moment of convincing the customer to buy your product or service.
Knowing this, now see the steps to make a good video marketing:
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After all, what is Video Marketing?
When we talk about video marketing, we are referring to strategies to leverage sales or attract audiences to a particular product, brand, website, etc. The concept involves advertising campaigns, institutional videos that can strengthen a brand, educational videos, among others.
Knowing this, I separated 7 benefits that you can start enjoying with the support of videos.
7 Important Video Marketing Benefits:
1. Video is the Favorite Format for Consuming Content
Video is the first option for most people when doing research, learning something new or consuming some type of content.
See for your own experience.
When it comes to preparing a nice recipe for the family or asking questions about the use of a tool, what do you prefer: reading a text on the subject or watching a video?
If you’re like most internet users, you’ll prefer video. No wonder it is the most consumed content format on the internet to the point that after Google search, YouTube is the second biggest search engine on the planet.
And the trend is for the popularity of videos to increase more and more, both inside and outside YouTube.
To give you an idea, a large part of mobile internet data consumption is used to access video content.
This shows that videos are not just the rage of the moment. They are no longer a mere trend in digital marketing and are here to stay.
2. Make Your Content More Comprehensible
It’s no wonder that when people go looking for some explanation or guidance on the internet, they prefer to consume content in video format, as I said in the previous topic.
Including searches related to learning how to do or fix something and solve a problem are among the top 5 reasons people turn to YouTube.
This is because, by using image resources combined with audio and text, video makes understanding happen more smoothly.
The good side of this is that you can use and abuse this format to pass quality information through an easy-to-consume material that does not require great effort from the public.
How to explain about the transformation you offer, or even tutorials for example.
Content that will help your audience make a more informed decision about your product or service.
3. Generates more Engagement
In addition to winning over your audience with content that is easy to access and understand, video marketing also contributes to greater engagement between your brand and the customer.
Think with me, If video is the public’s favorite format, people tend to interact more with content in that format, especially on social networks.
After all, videos convey messages and emotions in a different way, adding several elements.
And that’s precisely what makes people like, comment and share content.
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4. Videos Go Viral More Than Any Other Content
Maybe you know, maybe not, but videos are shared up to 1200% more than images and text combined!
This is a natural consequence of what I told you in the last few lines, about the greater reach of this format due to the good engagement it generates in marketing channels.
The thing is that, by capturing users’ interest, this format tends to create a bond that makes them feel the need to share this experience with others.
Which they tend to share with other people… And so on.
Anyway. You simply cannot ignore the power that videos have to make content go viral and make it stick in the public’s mind.
5. It is Good Value for Money
If you are like most entrepreneurs and are concerned about the health of your pocket, I have more good news for you: you don’t need to invest a lot of money to produce video content.
You don’t need expensive professional equipment. On the contrary, you can make good material using only your cell phone.
Incidentally, this is precisely how many digital influencers make money these days.
And you also don’t need to pay a video specialist team if your company doesn’t have the structure for it yet.
The ease of this process, when compared with the many benefits of video marketing (which directly reflect on sales), makes this strategy an excellent cost-benefit.
6. Greater Power of Persuasion
Another advantage of investing in video marketing is that this type of material manages to make your content more tangible, real.
With this, you also have the chance to produce concrete social proof about your product or service.
This happens because the video has visual, textual and sound elements and, therefore, activates different areas of your brain at the same time.
In addition to generating credibility and trust through concrete evidence, you can also stick your message in your audience’s head.
Because people retain 95% of a message when they watch a video, compared to just 10% when they read text.
And all these points are super important when convincing your potential client. So, if you want to increase your power of persuasion with your audience, video marketing cannot be left out.
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7. Videos Improve Your SEO Strategies
In addition to being the public’s preferred format, video has also proven to be the favorite of search engines such as Google.
Because including videos on your pages can improve SEO (Search Engine Optimization).
I say this because videos are 53 times more likely to appear on the first pages of search engines when users search for subjects or keywords related to their niche market.
And that makes all the difference when it comes to capturing the attention of new visitors, as 95% of searches end up on the first page of results.
Having the attention of all these people consequently.
Bonus: Increases Sales Conversion Rates
Investing in video marketing allows your brand’s message to reach a larger and more varied audience, who are at different stages of the sales funnel and, consequently, increase your chances of selling more.
In companies in the B2B segment, for example, 65% of decision makers state that they have already been strongly influenced to buy from a supplier after watching a video that he presented.
Not to mention the ripple effect caused by all the benefits I’ve already told you about.
Having more visitors, more engagement, greater power of persuasion… All of this represents an opportunity for new customers for your business.
How to Apply Video Marketing in My Strategy?
There are several ways to incorporate videos into your trading strategies. After producing relevant content, you can publish it on blogs, websites and social networks. It is also worth creating a YouTube account for disclosure.
Keep in mind that the number of customers won’t always grow unless you look for new audiences. What to do then?
Do not only produce specific content or strictly linked to the service. Create videos that can just introduce the company, brand, or even related topics. Also invest in video ads, to also impact the public that has not researched the brand.
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Which Strategies to Use?
At this point, it’s pretty unlikely that you haven’t been interested in video marketing. So here are some quick tips on how you can start putting this idea into practice.
1. Quick Tips or Tutorials
Produce a series of short videos with a lot of information. Because they are very informative, they facilitate engagement.
2. Event Coverage
If the company usually participates in events in a certain niche, do not miss the opportunity to broadcast them to the public.
3. Institutional
Institutional videos talk about values that the brand defends, quality standards, and even its daily life. In this way, people can get to know the institution better.
FAQ – Frequently Asked Questions About Video Marketing
1. How important is the video?
2. How long should a sales video be?
3. How does video work?
4. Is it difficult to work with digital marketing?
5. Is it possible to make money with digital marketing?
Conclusion
Now you know that video marketing is like your business’s childhood best friend: accompanying every step and helping at every step.
To show how much you have to gain by investing in this type of strategy in your company, I brought in this article 7 benefits of video marketing.
Among them, the excellent cost-benefit, the good engagement in the marketing channels and the greater power of persuasion that you can have with your audience.
And the fact that you can improve your SEO strategies, get more organic traffic to your pages and even increase the conversion rate of your sales.
You no longer have excuses to leave out video marketing in your strategy.
What’s up? Did you already know that videos were such powerful allies?
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- 8:15 am
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- March 02, 2022
- 8:15 am