7 Reasons Why Your Small Business Website Isn’t Listed on Google
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7 Reasons Why Your Small Business Website Isn’t Listed on Google
Presented By
Black Pearl Matrix
Why doesn't my website appear on Google? Website Mistakes that Harm your Visibility!
- 1- Your site is very new
- 2- Page loading is very slow
- 3- The information is irrelevant or ill-structured
- 4- The URL is not friendly
- 5- Lack of site indexing
- 6- Misuse of keywords
- 7- The site is not responsive
Google is the leading virtual storefront for businesses, where billions of people view and buy every day. Shall we check some information that shows the relevance of Google on the Internet?
Now do you understand why it is so important for your brand to be well positioned on Google? When your website is not visible, your strategies may not bring the expected return.
If you’ve ever wondered why your website doesn’t appear on Google, follow us, because this article is for you.
We separate the main problems that can lead to this situation and tips to boost your rankings and put your brand in the first positions for relevant searches!
1- Why is my site not appearing on Google?
The first step to find out if your website appears on Google or not is to search for it on the platform. Enter your website URL in the search tab. If Google doesn’t return any results, there are a few steps you can take.
Don’t forget to disable SafeSearch before performing the search, as it may be filtering your results. If your site is only missing one page, put the full URL in the search bar.
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1.1 New Website
Have you checked that your site is not showing up on Google? If it’s new, it could be because Google hasn’t had time to crawl and index the content yet.
It is normal to take some time between publishing a website and crawling a page for indexing. This period is usually 1 or 2 days and can take up to a few weeks, depending on several factors.
Since there is no central record of all web pages, Google has to constantly crawl, looking for new pages and adding them to its own list of known pages.
Some pages are known because they have already been visited by Google, others are discovered from links on known pages leading to new ones, and there are still cases where owners send a list of pages (sitemap) for Google to crawl.
Once Google discovers the new page, it will be crawled so that the company’s robots can understand what’s on it, rendering and analyzing the content, both textual and non-textual.
1.2 Recently Restructured Website
Sites that have recently changed domains or switched to HTTPS may not show up on Google, especially if pages that used to perform well are now experiencing ranking issues.
This can happen if the change has errors. To fix the problem use 301 redirects to redirect users, Googlebot and other crawlers.
If you recently switched to https, make sure both the HTTP and HTTPS URLs are on Google.
1.3 Manual Action Applied to Page
Google issues a manual action for a site when a human reviewer determines that the site’s pages do not conform to Google’s quality guidelines. Most manual actions are related to attempts to manipulate the search index.
When a site receives a manual action it will rank low or may be omitted from search results without any visual indication to the user.
If your site is affected by a manual action, Google will notify you in the Manual Actions Report and Message Center in Search Console.
To fix the issue, expand the manual action description pane in the report and see which pages are affected. View the type and description of the issue and fix it on all affected pages. When all issues listed in the report are fixed, select “request review” in the report.
Reviews can take days or weeks and you will receive an email informing you of progress and advice.
Some manual actions are: user-generated spam, non-spam host, structured data issues, artificial links to your site, artificial links on your site, shallow content with little or no added value, cloaking techniques or unauthorized redirects, pure spam, cloaked images, hidden text or keyword overloading, among others.
1.4 Security Issues
Security issues lower page rankings as well as display a warning in browser or search results for users.
This data is found in the security issue report, which lists indications that your site has been hacked or the presence of behavior on your site that could harm a visitor or your computer (malware installation, phishing attack, etc.).
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1.5 Robots.txt Files
Robots.txt is a file that is usually found inside the root folder of the website. It is used to manipulate search engine robots, authorize the robot to index a folder on the website, or block the website or folder. You just need to ask your webmaster to remove the file and wait about 15 days to check again.
1.6 Meta Tag Without Index
Your site’s source code can also interfere with indexing. Check if your site has a page with a wrong or broken link. If so, request the page’s source code. When accessing, look for the following codes:
—————————————————————————
<meta name=”robots” content=”noindex”>
<meta name=”robots” content=”nofollow, noindex”>
—————————————————————————
Or
—————————————————————————
<meta name=”googlebot” content=”noindex”>
<meta name=”googlebot” content=”nofollow, noindex”>
—————————————————————————
If you find it, that’s another reason why your site doesn’t show up on Google.
2- How do I Get my Business to Appear on Google?
Let’s remember one of the basic principles of marketing: those who are not seen, are not remembered. Considering that appearing on Google is an indicator of competitiveness and relevance for your company. Not being listed in the results field is very concerning.
The positioning of your company in the references presented by Google is another factor to consider. It is therefore worth reflecting on the following questions:
• Does your site appear on the first page of Google?
• Who are the other brands that compete with your business?
• Is your strategy bringing effective results?
Conduct the proper analysis together with your digital marketing team and create strategies that optimize your brand positioning.
To appear on Google your website needs to go through a process known as indexing. In this technique, all pages are marked to have better traceability on the research site. This process must be constantly monitored as Google undergoes recurring updates. The platform is estimated to make around 3,000 algorithm updates per year.
More than knowing how to appear on Google, we at Black Pearl Matrix Digital Marketing Agency will help you understand how search robots work and optimize your online results.
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3- Learn How to Appear on Google
To appear in search engines you need your page to be identified by web page search robots. And, for that to happen, high-performance digital marketing specialists create tags on the pages so that they are found by Google robots (or Googlebots).
Also known as page indexing, this ranking process makes your business start to be seen by users looking for topics related to your business. Here are some recommendations for you to appear on Google:
3.1 Traceability and Usability
In addition to indexing pages, you must assess whether the site is intuitive and allows good navigation for users.
3.2 Using Google Search Console to Validate Page Indexing
Google’s free tool evaluates all the links on your website and checks whether they are working or not.
3.3 HTML And Web Design
If you don’t understand HTML and Web Design, hire a specialized developer. Think of it as an investment in improving your company’s visibility on the internet.
Remember that your website is your business card. When creating a page, don’t forget to produce relevant content and follow all the recommendations we’ve already mentioned in other posts.
3.4 Site Mapping
The sitemap represents the organizational chart of your web pages. Here you evaluate all your links and URLs and verify that they are working properly to attract your intended users and customers.
When it comes to “how to get on Google”, good old-fashioned link checking never fails. Whether it’s creating performance media campaigns or SEO optimization, it’s essential to know what your website’s structure is.
Constantly test and verify that all your links are working and that they have the necessary information to be found by Google.
Also, make sure your chosen keywords are generating the expected results. And if not, adapt those words and start planning new campaigns and content to improve your position in Google’s results list.
After checking and validating the site’s load time, we leave the way open for Google’s robots to find your business and start highlighting it as one of its results. Improvements must be made constantly and you need to keep up with search engine algorithm updates.
Think that Google bots need to know about you, so the more information they have about you, the better your exposure.
4- Invest in SEO and Competitive Keywords
Can you imagine appearing on the first page of Google, among the first and paying nothing? Yes, once again the content emerges as a differentiator for brands. In addition to offering quality and informative material, websites need to be indexed with the keywords most relevant to a company’s product or service.
To provide quality and informative material, websites need to be indexed with the keywords most relevant to a company’s product or service.
Called “organic content”, the texts appear listed spontaneously and emphasize the relevance of the page for a given subject. Page ranking is done in conjunction with an SEO specialist.
You can use several tools to find the most competitive and suitable keywords for your business. It’s also recommended that you take advantage of long-tail words, which have decent search volume and are easier to index than simple, broader words.
Important tip! To define the best keyword option, evaluate the keyword’s search volume and the difficulty index it offers in SEO. And start thinking about the content you can produce on the topic.
Also keep in mind that the higher the search volume, the harder it will be to rank for your chosen keyword.
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5- SEO tools that will help you with competitor analysis, keyword analysis, among others:
5.1 SEMRush
One of the top tools on the market that will help you with keyword analysis, backlink analysis, website audit and also competitor analysis.
5.2 UberSuggest
Free tool created by Neil Patel, one of the SEO references in the market. It will help you with keyword analysis, and website traffic.
5.3 Google Search Console
Extremely important Google tool, where you will follow the report of keywords that are indexing on your website, such as impressions, clicks, average position and CTR (click through rate). Other than that, you’ll tell Google how to read your site through the sitemap.
These are some initial tips for you who are starting SEO on your website. As you evolve, you will see and learn about new tools that will help you in this process.
6- Google Validation and Recognition
Like most companies, Google aims to provide a good experience for its users. Web pages are evaluated by Googlebots according to their relevance, link structure and keywords.
To have a good result in Google search, your site must be well organized and the meta descriptions must be consistent with the content produced. To display your results, Google needs to trust your business. Then it evaluates the HTML and compares it with the content of the pages. With everything lined up and with accessible information, your page has no reason not to be among the top rankings.
7- How to Get My Website on the First Page of Google?
The first step to getting your website on the first page of Google is crawling and indexing it. So you need to use SEO techniques that ensure your brand stands out. Shall we see in detail?
7.1 Tracking and Indexing
This is a critical step for new or recently modified sites. To improve your site’s crawlability, submit the individual URL to Google. Use a sitemap to inform Google about many new or updated pages at once.
Sitemaps are files used to provide information about the pages, videos and other files on a website and to indicate the relationship between them. These sitemaps tell Google which pages and files you think are most relevant, helping it better crawl larger, more complex sites with more specialized or newer files.
Indexing, as we have seen, occurs after the site is crawled by Google. You can also help this process by creating short, meaningful page titles, using headers that express the content on the page, and using text instead of images to express the published content.
7.2 Site Speed
We have already explained here on the blog how loading speed affects Google positioning. Sites that take a long time to load, especially on 3G and 4G connections, may be penalized and not appear in the top positions.
The first step in this case is to use a tool to check the speed of your site (it could be PageSpeed insights, from Google itself). If you notice that your site is slow, refer to the tool’s instructions to fix the problem.
7.3 Optimization for Mobile Devices
Responsive and mobile-friendly sites rank better than those that don’t, as Google puts a lot of emphasis on user experience.
If you have a website that is not responsive or thought out and optimized for access via mobile (smartphones or tablets), it will be difficult to rank well. In that case, you need to update the layout and schedule.
7.4 Relevant Content
None of the above techniques will work if your content is not relevant, keyword optimized, or even worse, copied. If you want to improve your ranking on Google, you need to invest in producing quality content.
This means creating posts on your blog or content on your website pages that relate to the keywords you want to rank for and that bring true, useful, and up-to-date information to users.
And of course, no copying and pasting from another site, as the practice is also penalized by Google.
7.5 Backlinks
One way for Google to understand that the content you are creating is relevant is through links.
When other relevant sites link to you, Google understands that your site is also relevant and that your content is of quality. When you link to quality, trusted external content, Google understands that your site is also trusted and is providing safe and truthful information to users.
So if your content doesn’t have a backlink structure, you might struggle to rank well. In this case, invest in guestposts, partnerships with other websites and blogs and focus on producing really relevant content, in addition to linking your posts internally within your content and pointing to quality and relevant external links.
7.6 Keywords
How can Google figure out what your site is about if you don’t use your keywords correctly? Analyze what are the main keywords for your industry and create content focused on them.
Optimization does not mean repeating the same keyword over and over again in the article without any connection or meaning. Incidentally, it is important to use it sparingly, at strategic points and also to employ synonyms.
Choosing the keywords correctly also ensures that you attract qualified traffic to your website, that is, people with a profile similar to your client’s and more likely to close deals with your company.
In addition to these points, there are many others that can prevent your site from ranking well, such as poor design or architecture, which will cause a bad user experience, hostile URL, images without alternative text and not being present on Google My Business.
If you noticed that your website is not appearing on Google or that it is not ranking well, our best suggestion is to invest in digital marketing for local businesses, creating a good SEO strategy with the help of experts.
For you to have a better idea about the proportion of Google, see the graph below:
This graph represents the instability that occurred in 2013 on Google’s servers, leaving it offline for 5 minutes. Seems like a short time, doesn’t it?
But it was enough to decrease all Web traffic by more than 40% and cost the company $545,000.
FAQ - Frequently Asked Questions About Sites That Can't Appear on Google
1. How long does it take for a website to appear on Google?
2. Can I pay Google to appear first?
3. How to appear in Google search without having a website?
4. How to know if a site was punished by Google?
5. How to get the secure HTTPS site seal?
Conclusion
We can conclude that, by adopting these practices properly, that is, without exaggeration, you have a great chance of improving your placement on Google. That way, your website will appear among the first search results and your audience will be able to find your page easily.
With good content and a well-structured website, it is also easier for your company to gain admirers and customers. So, analyze your website, see which of the points mentioned here need to be improved and start putting solutions into practice so that your website appears on Google!
Remember that if it is not indexed, you first need to resolve this issue and then put into practice what was indicated here.
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