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7 SEO Insights Search Analysts Need To Succeed & How To Find Them
Presented By
Black Pearl Matrix
7 SEO Insights for Search Analysts
- Focus on User Experience
- Present the Reading Time Estimate
- Visual Content and Scanability
- Invest in Market Research and Publish Results in Posts
- Maintain a Posting Frequency
- Build the Blog by Thinking Mobile-First
- Always Produce Original and Quality Content
For a blog to deliver all these results, it is essential that its contents demonstrate how much the company understands about its segment, addressing recent issues, explaining new trends, showing solutions, using the correct keywords and properly prioritized in the contents, in addition to links to improve further the reader’s knowledge and keep him browsing the site longer.
Find out which SEO insights are trending to boost your Google positioning and improve your brand’s authority.
Delivering valuable content to users is one of the pillars that support digital marketing. Therefore, it is a fundamental part of strategies aimed at improving a company’s digital presence.
Who assumes the central role of this strategy are the corporate blogs, because at the same time that they deliver valuable content, they also generate authority and credibility for the brand, improving its positioning on Google, facilitating the sales process and delivering continuous results.
It is a two-way street, on the one hand, solvers and deliver knowledge to the reader, on the other hand, it brings excellent results to the company, both in terms of brand image and the number of leads converted into customers.
Building a blog is a laborious task, which requires research on the behavior of the target audience and to develop guidelines that really call attention. In addition, the contents need to be posted periodically.
That’s why, in this content, we’re going to show you 7 SEO insights so that you don’t waste a huge amount of time building one that doesn’t arouse interest in the public or keep spending efforts without being able to position yourself well on Google.
7 SEO Insights to Improve Your Google Ranking
1- Focus on User Experience
This is one of the SEO insights that became a top trend a few years ago. It focuses on the user’s experience and their reactions while interacting in the different communication channels available on the web.
For this to be done, it is necessary to interview current customers and study the behavior of the company’s target consumer. Based on this information, reports are made that show the consumer’s objectives, what are the restrictions, weaknesses and strengths of the company’s current strategies. Also with this data, more detailed personas are developed, very similar to the ideal client.
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In addition, two other interesting points for building content focused on user experience are: having an editorial calendar and mapping search intent, also known as search intent.
Search intent is important because the algorithms used by Google to deliver search results are frequently updated. Mapping the search intent can highlight important points when choosing the keywords and title tags that will be used for the user to find the blog when they do a search.
2- Present the Reading Time Estimate
To further improve the user experience, it is also very interesting to present the reading time estimate.
When the reader knows how much time he will spend reading content, he becomes more involved, as he knows whether his available time is enough for reading or not.
In addition, the estimated time spent reading the content also impacts the ranking of the blog in search engines.
3- Visual Content and Scanability
Two SEO insights that go together in the development of attractive content for users are: the use of visual content and scannability.
Today, blogs are richer and more detailed, with longer and deeper content. Visual content and scannability allow the reader to quickly scan the content to find out if what they are looking for is actually found in the clicked link.
Visual content has always been attractive, from conventional marketing to today in the latest digital strategies.
In addition to capturing the reader’s attention better, visual content (demonstrative images, graphics, flowcharts, etc.) synthesize information, making reading more dynamic and promoting user involvement with the content.
Scanning is a technique used to optimize content and improve the user experience, making it more enjoyable.
A scannable content is one that was developed taking into account the quality, aesthetics, division of chapters and internal linking in the article to facilitate, streamline and enrich the moment of reading.
In addition, a content with well-divided chapters and subtopics, allows the insertion of a linkable index right after the introduction so that the user can go straight to the point he is looking for without having to read details or scroll the page to find it.
4- Invest in Market Research and Publish Results in Posts
This is one of the SEO insights used to drive traffic by delivering very valuable information to potential prospects. It is a way of publishing original content with data that is difficult to find on other blogs.
For this, analyzes can be carried out on internal data and/or surveys with customers to collect concrete data that show the reality and panorama of the company’s segment in practice.
A good example would be a civil construction company collecting data from its works and placing them on the blog in content with information about the amount of raw material needed for a stage of construction of a certain type of building.
Regardless of your segment, know that there is always precious information for your readers that is obtained from the data collected in different work routines and interactions with customers.
To find and share them with your audience through your blog, you will need an in-house analytics platform and an analyst to interpret the data.
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5- Maintain a Posting Frequency
Another excellent strategy that is part of SEO insights is to have regular posting of organic content.
According to a survey carried out by Social Media Examiner, an important American media company, blogs that have a daily frequency of posts reach traffic up to 5 times higher than those that do not have a regular frequency in their posts.
Furthermore, this same research also revealed that marketing teams that prioritize their blog posts have their chances of acquiring good ROIs increased by up to 13 times.
Therefore, it is essential to keep the blog updated regularly, it does not have to be daily, but it is essential that it has a regular frequency, such as every 5, 7 or 10 days between one post and another, for example.
Encourage the Guest Post, create partnerships with other companies and professionals in your area, although many companies turn their noses up at guest posts (content developed by special guests), it is one of the SEO insights with the highest rise in recent times, which increases the audience and improves the performance of the blog in search engines.
This practice, in addition to improving the experience of current readers, is an excellent bridge to attract new users, better understand consumer behavior, gain insights and gain prominence among blogs in the same segment.
6- Build the Blog Thinking Mobile-First
Today, most readers consume content through their smartphones. Therefore, another strategy that is among the SEO insights is to create posts adapted for mobile devices.
Think of the following situation: A sentence on a PC monitor can become a huge paragraph on a cell phone screen.
Therefore, it is very important to develop content with a Mobile-First mindset. This means that the post must be written with well-divided paragraphs, with short sentences and without text breaks with images Everything to facilitate navigation and scanning of the content.
In addition, it is also essential to use mobile-friendly web themes to ensure that the loading is fast and the layout of the content is not confusing for the reader.
7- Always Produce Original and Quality Content
Seems like writing classes have never been more important, has it? Many people currently have difficulties in producing articles, and this problem is getting worse in the market and producing quality original content is becoming more difficult every day.
However, there are basic tips that we can follow for a coherent development of content.
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Four tip for creating great content:
1. Do not copy
It seems comical to have to talk about it here, but it’s still an ironic issue in the world. Copying someone else’s article, even a sentence, is and always will be plagiarism, and you can be sued for it.
To arrive at the result of quality original content, nothing better than an article completely yours and written entirely by you. In the beginning it will be difficult, yes, every beginning is, but with time your resourcefulness will come to life and halve the time you initially spent producing an article.
2. Know What You're Writing About
It’s no use opening ten tabs, reading over them and starting to produce your content. It doesn’t work like that!
Don’t have the slightest idea about what you’re going to write about? Start by researching what it is. There’s no shame in not knowing about the subject and having to start researching what it is you’re writing about.
In fact, it’s even good, even if you know what it is, to research it, so you increase your knowledge on the subject and also your way of writing.
3. Know the Correct Spelling and Always Proofread Your Original Quality Content
An article written in perfect grammar will have much more credibility than one written in abbreviations and rude informalities.
It is extremely common to come across articles that are difficult to understand because the writer has not put the least amount of effort into their spelling to become legible and understandable.
4. Understand Who You Are Writing For
Knowing your target audience is a lottery for an article with quality original content.
Understanding where they come from, where they’re going, who they are and what their life goals are is the driver for your readers’ great engagement with you.
It’s no joke, knowing who you’re writing for is the secret to an article with quality original content. You will know how to write, what to write about and how to captivate them.
Nothing better than reading articles that interest us.
5. If You're Not a Good Writer, Get a good one
There’s no shame looking for someone to give you a hand. I repeat: no shame!
In addition to saving time, it helps your business grow, no matter what it is.
There are online platforms for you to hire a freelance writer who can understand your industry and develop quality original content.
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FAQ – Frequently Asked Questions About SEO Search Analysts Need to Know
1. What does an SEO analyst need to know?
2. How is working with SEO?
3. How to know if engagement is good?
4. What is Scannability?
Conclusion
If you want your website to be found on the internet, you need to invest in SEO to generate organic traffic.
Of course, you can also opt for paid traffic, but in fact, it’s ideal to invest in both options.
While you are dedicated to having a website optimized so that it conquers and maintains a good position in search results, it is also possible to create some ads to get customers faster.
It is worth noting that SEO takes time and the results are not so fast, precisely because you need to do a quality job, which is full of details.
So, to be successful at generating organic traffic, you need to put in the time and effort to see lasting results.
It’s also important to keep in mind that there are bad SEO techniques and your site should stay well away from them.
This is because, when identified, search engines can penalize your site, taking it out of a good position in the organic results.
We hope this article did its job of shedding light on the SEO insights every search analyst should know to rank high in search results and generate more visits to your website!
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