7 Steps to an Agency SEO Strategy

7 Steps to an Agency SEO Strategy

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"SEO means Search Engine Optimization, which is the work of preparing elements: medias, keywords, texts, code, etc, inside and a website (ON Page SEO); and referring backlinks from other websites, blogs, directories, etc (OFF Page SEO), with the intent of improving its chances of getting better search engine ranking position."

In digital marketing, an SEO strategy is very important for agencies. – also known as an “SEO approach,” – is the process of planning, outlining, and implementing steps designed to improve search engine rankings.

In other words, an agency SEO strategy should be planned and executed as a consistent process that you follow when you want to get more organic traffic to your website.

Therefore, thinking about each step is essential. So, to help you with your digital marketing planning for 2022, we’ve gathered here the steps to create a powerful SEO strategy, focused on excellent results and expressive gains.

The following questions will be answered and explained in detail in order to help you understand SEO strategies.

1. What is an SEO strategy?
2. Why do you need an agency SEO strategy?
3. How to develop an effective SEO strategy?

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1. What is an SEO strategy?

Basically, an SEO strategy is based on planning and implementing activities that will take you from where your business brand currently ranks to a higher position in search engines such as Google, Bing, or Yahoo.

The result of the most successful SEO strategies is higher quality traffic from search engines, resulting in more conversions to your website. As a result, revenue generation also increases.

2. Why do you need an agency SEO strategy?

With so many brands vying for user attention in the digital age, it’s crucial to create a well-thought-out agency SEO strategy rather than blindly targeting every keyword that comes to mind.

You may be lucky, but you will also waste a lot of resources.

By taking time to plan your digital marketing strategy, you ensure that nothing gets overlooked. Also, this is the best way to update your strategy by adopting the latest SEO best practices.

3. How to develop an effective SEO strategy?

Developing an SEO strategy for agencies should focus on three main areas:

Technical SEO

It consists of ensuring the adequacy of search engine standards in relation to the user experience (“UX”), security, crawling and indexing status for the pages of your website.

Thus, it is possible to preserve the required level of compliance after each search engine algorithm update.

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On-page SEO

Aims at optimizing your website content for search engines while at the same time matching the search user’s intention to visit your website.

In addition, it aims to ensure ease of navigation for different categories of content and pages on your site.

Off-page SEO

Build authority for your website by incorporating more quality links from related business websites, blogs, and directories. This is because the number of quality backlinks referring to a website is the main ranking factor for search engines.

Therefore, a successful SEO strategy for agencies will mainly depend on defining construction steps that are able to cover these three main aspects: technical SEO, on-page SEO, and off-page SEO.

Below are steps to follow in planning your SEO strategy.

#1 Run a full site audit

The first step in your SEO plan is to define your website’s strengths and weaknesses when your website is optimized for search engines compared to your competitors’ websites.

Using reliable SEO auditing tools, you should perform a detailed analysis on your website as follows:

1. Crawling and indexing status of your website pages
2. Site ranking in search results for the chosen keywords
3. Website browsing experience for mobile and desktop search users
4. Internal link structure and backlink profile
5. On-page SEO factors: use of keywords, titles, URLs, meta descriptions, and alt images
6. Security level of your website
7. Overall SEO performance of your site compared to competitors

A thorough initial site audit is a must-do step as it will show you which areas require improvement to deliver the desired results.

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#2 Keyword research

Keyword research is an important, high-priority step in developing an SEO strategy for agencies.

After all, the entire search engine optimization process is impacted by choosing the most suitable keywords.

In practice, they are the ones who direct potential customers and guide the production of value-added content that matches the search intent.

Before moving forward with your SEO plan, the main task at this stage is to create a portfolio of “research keyword lists” to develop your website content, product or service pages, blog posts, and guides, which should be defined based on the monthly search volume for each keyword.

Also, it is important to consider the competition for the top position in search results for such keywords.

The research keyword list portfolio must contain:

1. Short-tail “one-word or two-word” keywords for product page content;
2. Long-tail “3-5 words” keywords for blog post content;
3. Localization keywords for targeting local search results, such as “best SEO agency in the US”;
4. Questions for voice search query segmentation.

Once you’ve created your keyword research portfolio, you’re ready to move forward with implementing your agency SEO strategy.

#3 Creating valuable content optimized for SEO

Producing SEO optimized content is critical to triggering the needs and interests of your potential customers.

In short, SEO optimized content adds value to search users. It’s your bridge to reaching the highest ranking in search results.

The content produced must match the user's intent, which is usually categorized into four different search types:

1. Informational: the user is looking for information on a specific topic
2. Navigational: search to reach specific pages or sites
3. Commercial: the user considers making a purchase and searches for options and recommendations
4. Transactional: Here, he wants to complete an online action to make a purchase or reservation.

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Knowing these search intents, the challenge is to develop the complete process: planning, creating, publishing, and updating SEO optimized content capable of adding value to search users using the chosen keywords.

The SEO strategy for agencies requires content to be able to:

1. Highlight the competitive advantages of products or services;
2. Answer users’ survey questions with rich, in-depth articles and materials
3. Demonstrate the brand’s expertise and authority in your business sector through posting blogs created to solve users’ search problems and increase their trust.
4. Use visuals (graphics, infographics, and how-to videos) to increase users’ search engagement.

Creating fresh and engaging, value-added content is an essential component of your SEO plan. Only in this way is it possible to gain the trust of search engines and search users.

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#4 Providing the best user search experience

The next step in implementing your agency SEO strategy is to ensure that you provide the best user experience for every user who visits your site.

Remember that your page receives search users, repeat visitors, or referral visits from other websites and social media platforms.

Therefore, your efforts at this stage should be focused on improving the “experience” of the navigation structure so that search engines can crawl and index pages on your site easily.

In this way, visitors reach the pages, consume the content created, and, at some point, must respond to the CTAs (Call to Action), generating the desired conversions.

To do so, you need to ensure that:

1. Mobile-optimized browsing experience: responsive design, scalable textual and visual content, and clickable elements
2. Internal links to related products and high-authority content pages
3. High loading speed for your website pages on all types of devices
4. Clear information and accessible contact options
5. Maximum security and database protection

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Your website’s positive user experience is a critical indicator for search engines to determine your website’s ranking in targeted search results.

Thus, ensuring the best user experience is a key aspect of a successful SEO strategy for agencies

#5 Applying Proper Link Building Strategy

While content quality and user experience are the top ranking factors for search engines, the number of referring quality backlinks is also an important ranking factor.

That’s because your site’s authority for search engines is also measured by the number of quality backlinks from blogging sites.

Therefore, the efficiency of your link building strategy should be one of the priorities of your SEO project. Quality backlinks generate referral traffic from high authority websites.

#6 Measuring the performance of your SEO strategy

The search engine optimization process is a long-term project that requires ongoing efforts.

On this journey, it is ideal to keep conducting a monthly assessment of the performance of the SEO strategy for agencies using reliable data and analytical platforms such as Google Analytics reports.

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See the main metrics and aspects to be analyzed in the evaluation:

1. Comparison of current site with previous ranking in targeted search results;
2. Volume of organic traffic generated each month;
3. User experience metrics: session duration, number of pages visited, bounce rate, and average load time;
4. Number of quality backlinks obtained each month;
5. Conversion metrics: leads generated, purchases completed and ROI.

These metrics will give you a clear picture of the effectiveness of your agency’s SEO strategy.

In practice, they must confirm whether this is the most appropriate way to achieve the desired goals or not.

#7 Improve and update your website regularly

The frequent updates to each search engine’s algorithm and the growing number of competitors fighting for the top positions in search results require you to improve your website regularly.

In addition, publishing unpublished content is equally important.

A successful agency SEO strategy generates consistent long-term results by increasing organic traffic and making your site more profitable.

To do so, start by updating your site regularly and following SEO best practices.

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Search engine optimization is an ever-evolving practice, and SEO trends, which are ever-changing, seek to improve algorithms.

In short, SEO is the practice of increasing the quantity and quality of web traffic through natural search engine results.

To help you in the task of keeping your business within the best positions on the internet, we have listed 6 simple tips to have a SEO friendly website.

It’s worth remembering that organic search results are derived from internal search engine algorithms, not paid ad results.

Other related terms include:

1. SERPs or Search Engine Results Pages: These are just the results pages that generate clicks. These pages include a combination of paid and organic search results.
2. SEM or Search Marketing: This is the practice of marketing companies that use paid advertising to appear in SERPs.
3. PPC: Which stands for Pay Per Click, An internet marketing model where advertisers pay each time one of their ads is clicked.

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Learning the basics and more advanced topics of SEO can be a daunting process. But in this article, we’ll cover some simple steps to help you create SEO-friendly pages and the tools to maintain them, as follows below:

Relevant and meaningful content.

Google is very focused on creating relevant content. In fact, its main objective is to improve the user experience, and one way to please the search giant is to create content snippets based on user intent.

Search intent, or user intent, represents the motivation or purpose of a user’s research.

Therefore, improving your SEO strategy is crucial as matching the intent of users searching online, helps generate high-quality organic traffic.

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However, to develop a solid keyword plan with search intent in mind, check your competitors to see how they are gaining traction on search engine results pages (SERPs).

SEO is not a card game where you have to outwit your opponents. “Over-optimization” is a term that describes age-old techniques that try to trick search engines, such as “link stuffing” and “content stuffing.”

Some techniques have proven to be effective in the past, but they are short-lived as the algorithms are smarter and know when they are trying to be tricked.

On the other hand, a keyword strategy can lead to SEO success if executed correctly.

Finding the right balance between keyword usage and topical relevance is critical to achieving this success.

Diversifying content and formats is an effective way to keep their attention.

Semantic markup and structured data

Well-structured content and well-structured code that our browsers and search engines use to interpret content are critical to SEO.

Many HTML tags have semantic meanings that help the interpreter understand and categorize content types.

Semantic markup and structured data

Therefore, writing semantic markup is one of the most influential tools, among others. Here are some of the most useful semantic tags:
1. Page Title
2. Page Description
3. Paragraph
4. List
5. Article
6. Title
7. Baseboard

Likewise, it’s important to be smart when creating HTML.

This means that a balanced distribution of keywords shared between titles, descriptions, H1s and H2s can go a long way.

Titles and descriptions must be unique across pages and relevant to the content.

Structured data is a newer data format that follows the JSON-LD specification and can be embedded in HTML pages.

Website performance

In the past, we’ve seen a lot of content generation focused strictly on boosting search engines.

Taking this approach to copyright is no longer a good idea.

Algorithms now employ machine learning and artificial intelligence (AI) to determine which content is of the highest quality.

In 2022, this AI will become more and more sophisticated, including visitor feedback reporting data and more. So start writing your content for people.

This content can be more challenging to create and execute, but it will resonate better with your visitors.

In addition, website performance captures the user's journey and marks every moment of their experience. Here are the most important performance metrics:

1. First Paint with Content (FCP): Measures the time from page loading to when any of the page’s content is rendered on screen.

2. Largest Paint with Content (LCP): Measures the time from page loading to rendering the largest block of text or image elements on the screen.

3. First Entry Delay (FID): Measures the time from when a user first interacts with your site (that is, when they click a link, click a button, or use a JavaScript-based custom control) until the browser can actually access it.

4. Time to Interaction (TTI): Measures the time from page load to visual presentation, loading the initial script (if any), and being able to reliably and quickly respond to user input.

5. Total Block Time (TBT): Measure the total time between the FCP and the TTI when the main thread is blocked long enough to prevent a response from arriving.

6. Cumulative Layout Changes (CLS): Measures the cumulative score of all unexpected layout changes that occur between when a page starts loading and when its lifecycle state changes to hidden.

Top concepts SEO formats:

#1. Accessibility

Website accessibility is another important concept to keep in mind when creating an SEO website.

Not only are all kinds of people reading our website, but all kinds of machines, like screen readers, are doing the same thing.

In fact, ensuring universal access to content, services, products, and other resources doesn’t just help your website rank better.

This can also improve customer service and user satisfaction on your domain.

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#2. Voice search optimization

oice assistants like Google Assistant, Siri, and Alexa have long been popular on mobile devices.

According to market research by eMarketer, 33% of the population uses voice assistants daily.

To improve SEO for this particular field of study, focus on optimizing your content in response to voice commands and choosing your keywords accordingly.

#3. Fast page load speeds

Website performance will become increasingly important in the future with the release of the June 2021 Google Pages Experience Update.

This is especially important for rankings and mobile visitors.

So if your website loads in 7 seconds on desktop or 4 seconds on mobile, you have two problems: users won’t wait and Google will fail to reward you in the SERPs.

So check out Core Web Vitals, fix your site’s performance, and enjoy the success it will bring you.

At the end of the day, SEO is not an easy exercise to master, but the most effective ones should come naturally over time.

Combining meaningful, well-formed content with well-formed code, delivered in an affordable, high-performance manner, is sure to make you a master of SEO.

Well, that’s it. We’ve got to the end of our article: 7 Steps to an Agency SEO Strategy.

We hope that you enjoyed reading this article and found some helpful advice from it.

Feel free to comment and share this post.
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