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7 Steps to an SEO Strategy for Agencies
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Black Pearl Matrix
How to make an SEO strategy:
- Analyze the market. Knowing your business segment well is essential
- Analyze all your competitors
- Create small SEO goals
- Do smart SEO planning
- Offer the best website structure
- Do thorough keyword research
- Measure your SEO performance
- Draw up an action plan
SEO Stands for Search Engine Optimization
In digital marketing, an SEO strategy is very important for agencies – also known as an “SEO approach” – it is the process of planning, outlining and implementing steps designed to improve search engine rankings.
In other words, an agency SEO strategy should be planned and executed as a consistent process that you follow when you want to get more organic traffic to your website.
Therefore, thinking about each step is essential. So, to help you with your digital marketing planning for this year, we’ve gathered here the steps to create a powerful SEO strategy, focused on excellent results and expressive earnings.
The following questions will be answered and explained in detail to help you understand SEO strategies:
• What is an SEO strategy?
• Why do you need an agency SEO strategy?
• How to develop an effective SEO strategy?
What is an SEO Strategy?
Basically, an SEO strategy is based on planning and implementing activities that will take you from where your business brand currently ranks to a higher position in search engines like Google, Bing or Yahoo.
The result of the most successful SEO strategies is higher quality traffic from search engines, resulting in more conversions to your website. As a result, revenue generation also increases.
Why Do You Need an SEO Strategy for Agencies?
With so many brands competing for user attention in the digital age, it’s crucial to come up with a well-thought-out agency SEO strategy rather than blindly targeting every keyword that comes to mind.
You might get lucky, but you’ll also waste a lot of resources.
By taking the time to plan your digital marketing strategy, you ensure that nothing is overlooked. Plus, this is the best way to update your strategy by adopting the latest SEO best practices.
How to Develop an Effective SEO Strategy?
Developing an SEO strategy for agencies should focus on three main areas:
1. Technical SEO
It consists of ensuring the adequacy of search engine standards regarding user experience (“UX”), security, crawling and indexing status of your website pages.
Thus, it is possible to preserve the level of compliance required after each update of the search engine algorithm.
2. On-Page SEO
It aims to optimize your website content for search engines while matching the search user’s intent to visit your website.
In addition, it aims to ensure ease of navigation for different categories of content and pages on your website.
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3. Off-Page SEO
Build domain authority (DA) for your website by incorporating more quality links from related websites, blogs and business directories. This is because the number of quality backlinks referring to a website is the main ranking factor for search engines.
Therefore, a successful SEO strategy for agencies will depend mainly on defining construction steps that are able to cover these three main aspects: technical SEO, on-page SEO and off-page SEO.
Below Are The Steps To Follow In Planning Your SEO Strategy
1- Run a Full Site Audit
The first step in your SEO plan is to define your site’s strengths and weaknesses when it’s optimized for search engines compared to your competitors’ sites.
Using reliable SEO audit tools, you should perform a detailed analysis on your website as follows:
• Crawling and indexing status of your website pages;
• Ranking of the site in search results for the chosen keywords;
• Site navigation experience for mobile and desktop search users;
• Internal link structure and backlink profile;
• On-page SEO factors: use of keywords, titles, URLs, meta descriptions and alternative images;
• Your site’s security level;
• Your site’s overall SEO performance compared to competitors.
A full initial site audit is a must as it will show which areas need improvement to deliver the desired results.
2- Keyword Research
Keyword research is an important and high-priority step in developing an agency SEO strategy.
After all, the entire search engine optimization process is impacted by choosing the most appropriate keywords.
In practice, they direct potential customers and guide the production of value-added content that corresponds to the search intent.
Before moving forward with your SEO plan, the main task at this stage is to create a portfolio of “search keyword lists” to develop your website content, product or service pages, blog posts and guides, which should be defined based on the search volume for each keyword.
Also, it’s important to consider the competition for the top position in search results for these keywords.
The search keyword list portfolio should contain:
• Short-tail “one word or two words” keywords for product page content;
• “3-5 words” long tail keywords for blog post content;
• Location keywords to drive local search results, such as “best SEO agency in USA”;
• Questions for voice search query targeting.
Once you’ve created your keyword research portfolio, you’re ready to move forward with implementing your agency’s SEO strategy.
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3- Creating Valuable Content Optimized for SEO
Producing SEO-optimized content is critical to triggering the needs and interests of your potential customers.
In short, SEO-optimized content adds value to search users. It’s your bridge to ranking higher in search results.
The content produced must match user intent, which is generally categorized into four different search types:
• Informational: the user is looking for information on a specific topic;
• Navigational: search to reach specific pages or sites;
• Commercial: the user considers making a purchase and searches for options and recommendations;
• Transactional: Here, he wants to complete an online action to make a purchase or reservation.
Knowing these search intentions, the challenge is to develop the complete process: planning, creating, publishing and updating SEO-optimized content capable of adding value to search users using the chosen keywords.
The SEO strategy for agencies requires that the content be able to:
• Highlight the competitive advantages of products or services;
• Answer user research questions with rich, in-depth articles and materials;
• Demonstrate the brand’s expertise and authority in its industry by posting blogs designed to solve users’ search problems and increase their confidence;
• Use visuals (charts, infographics, and how-to videos) to increase user search engagement.
Creating fresh, engaging, value-added content is an essential component of your SEO plan. This is the only way to gain the trust of search engines and search users.
4- Providing the Best Search User Experience
The next step in implementing your agency’s SEO strategy is to ensure that you provide the best user experience for all users who visit your website.
Remember, your page receives search users, repeat visitors, or referral visits from other websites and social media platforms.
Therefore, your efforts at this stage should be focused on improving the “experience” of the navigation structure so that search engines can easily crawl and index pages on your site.
In this way, visitors arrive at the pages, consume the created content and, at some point, must respond to the CTAs (Call to Action), generating the desired conversions.
For this you need to ensure that:
• Optimized navigation experience for mobile devices: responsive design, scalable textual and visual content and clickable elements;
• Internal links to related products and high authority content pages;
• High loading speed for your website pages on all types of devices;
• Clear information and accessible contact options;
• Maximum security and database protection.
Your website’s positive user experience is a critical indicator for search engines to determine your website’s ranking in targeted search results.
As such, ensuring the best user experience is a key aspect of a successful SEO strategy for agencies.
5- Applying the Proper Link Building Strategy
While content quality and user experience are key ranking factors for search engines, the number of referring quality backlinks is also an important ranking factor.
That’s because your site’s authority for search engines is also measured by the number of quality backlinks from blogging sites.
Therefore, the efficiency of your link building strategy should be one of the priorities of your SEO project. Quality backlinks drive referral traffic from high authority sites.
6- Measuring the Performance of Your SEO Strategy
The search engine optimization process is a long-term project that requires continuous efforts.
In this journey, the ideal is to continue to perform a monthly evaluation of the performance of the SEO strategy for agencies using reliable data and analytical platforms, such as Google Analytics reports.
See the main metrics and aspects to be analyzed in the evaluation:
• Comparison of current site with previous ranking in targeted search results;
• Volume of organic traffic generated each month;
• User experience metrics: session duration, number of pages visited, bounce rate and average load time;
• Number of quality backlinks obtained each month;
• Conversion metrics: leads generated, completed purchases and ROI.
These metrics will give you a clear picture of the effectiveness of your agency’s SEO strategy.
In practice, they must confirm whether this is the most appropriate way to achieve the desired goals or not.
7- Improve and Update Your Website Regularly
The frequent algorithm updates of each search engine and the growing number of competitors fighting for the top positions in search results require you to improve your website regularly.
Also, publishing unpublished content is just as important.
A successful agency SEO strategy yields consistent long-term results, increasing organic traffic and making your website more profitable.
To do this, start by updating your site regularly and following SEO best practices.
6 Simple Tips for Having an SEO Friendly Website
Search engine optimization is an ever-evolving practice, and SEO trends, which are constantly changing, seek to improve algorithms.
In short, SEO is the practice of increasing the quantity and quality of web traffic through natural search engine results.
To help you keep your business in the best positions on the internet, we’ve listed 6 simple tips for having an SEO friendly website.
Keep in mind that organic search results are derived from internal search engine algorithms, not paid ad results.
Other related terms include:
1. SERPs or Search Engine Results Pages:
These are just the results pages that generate clicks. These pages include a combination of paid and organic search results.
2. SEM or Search Marketing:
This is the practice of marketing companies that use paid advertising to appear on SERPs.
3. PPC Which Means Pay Per Click:
An internet marketing model where advertisers pay each time one of their advertisements is clicked.
Learning the basics and more advanced topics of SEO can be a daunting process. But in this article, we will cover some simple steps to help you create SEO friendly pages and the tools to maintain them as below:
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Relevant and Meaningful Content
Google is very focused on creating relevant content. In fact, its main goal is to improve user experience, and one way to please the search giant is to create content snippets based on user intent.
Search intent, or user intent, represents the motivation or purpose of a user’s search.
Therefore, improving your SEO strategy is crucial, as matching the intent of users searching online helps to generate high-quality organic traffic.
However, to develop a solid keyword plan with search intent in mind, check your competitors to see how they are gaining traction on search engine results pages (SERPs).
SEO is not a card game where you have to outsmart your opponents. “Over-optimization” is a term that describes old techniques that try to trick search engines, such as “link stuffing” and “content stuffing”.
Some techniques have proven effective in the past, but they are short-lived as the algorithms are smarter and know when they are trying to be tricked.
On the other hand, a keyword strategy can lead to SEO success if executed correctly.
Finding the right balance between keyword usage and topical relevance is critical to achieving this success.
Diversifying content and formats is an effective way to keep their attention.
Semantic Markup and Structured Data
Well-structured content and well-structured code that our browsers and search engines use to interpret the content are essential for SEO.
Many HTML tags have semantic meanings that help the interpreter understand and categorize content types.
Therefore, writing semantic markup is one of the most influential tools among others.
Here are some of the most useful semantic tags:
• Title of the page;
• Page description;
• Paragraph;
• List;
• Article;
• Title;
• Baseboard.
Likewise, it’s important to be smart when creating HTML.
This means that an even distribution of shared keywords across titles, descriptions, H1s and H2s can go a long way.
Titles and descriptions must be unique across pages and relevant to the content.
Structured data is a newer data format that follows the JSON-LD specification and can be embedded in HTML pages.
Site Performance
In the past, we’ve seen a lot of content generation focused strictly on boosting search engines.
Taking this approach to copyright is no longer a good idea.
Algorithms now employ machine learning and artificial intelligence (AI) to determine which content is of the highest quality.
In 2023, this AI will become more and more sophisticated, including data from visitor feedback reports and much more. So start writing your content for people.
Such content may be more challenging to create and execute, but it will resonate better with your visitors.
Furthermore, website performance captures the user’s journey and marks every moment of their experience.
Here are the most important performance metrics:
1. First Paint with Content (FCP)
Measures the time from page loading to when any content on the page is rendered on the screen.
2. Largest Content Painting (LCP)
Measures the time from page loading to rendering the largest block of text or image elements on the screen.
3. First Entry Delay (FID)
Measures the time from when a user first interacts with your site (that is, when they click a link, click a button, or use a JavaScript-based custom control) until the browser can actually access it.
4. Time to Interaction (TTI)
Measures the time from page loading to visual presentation, loading the initial script (if any) and being able to reliably and quickly respond to user input.
5. Total Block Time (TBT)
Measure the total time between the FCP and TTI when the main thread blocks long enough to prevent a response from arriving.
6. Cumulative Layout Changes (CLS)
Measures the cumulative score of all unexpected layout changes that occur between starting a page load and changing the lifecycle state to hidden.
Main Content Marketing Formats
Accessibility
Website accessibility is another important concept to keep in mind when designing an SEO website.
Not only are all kinds of people reading our site, but all kinds of machines, like screen readers, are doing the same thing.
In fact, ensuring universal access to content, services, products, and other resources doesn’t just help your site rank better.
This can also improve customer service and user satisfaction on your domain.
Voice Search Optimization
Voice assistants like Google Assistant, Siri and Alexa have long been popular on mobile devices.
According to market research by eMarketer, 33% of the population uses voice assistants on a daily basis.
To improve SEO for this particular field of study, focus on optimizing your content in response to voice commands and choosing your keywords accordingly.
Fast Page Load Speeds
Site performance will become increasingly important in the future with the release of the June 2021 Google Pages Experience Update.
This is especially important for rankings and mobile visitors.
So if your site loads in 7 seconds on desktop or 4 seconds on mobile, you have two problems: users won’t wait and Google won’t reward you in the SERPs.
So check out Core Web Vitals, fix your website performance and enjoy the success it will bring you.
With each passing day, the search for products and services over the internet intensifies more and more. Many people abandoned malls and street stores and started shopping in a more comfortable way: without leaving home.
Being on search engines is a way to attract greater visibility and try to promote your website or online store. Currently, for example, 93% of all internet traffic comes from Google!
In this way, if your company wants to stand out, it is extremely advantageous for it to be on the first page of Google search, either through organic results or sponsored links.
FAQ – Frequently Asked Questions About SEO Strategies For Agencies
1. What are the types of SEO used?
The types of SEO used in web development are: Technical SEO, On Page SEO, Off Page SEO and Local SEO.
2. What is important for SEO?
The main objective of those who establish an SEO strategy is to conquer the first positions of a search. This in turn is important because users rarely get past the first page when performing a search. One of the great advantages of SEO is that it can save you money.
3. Why is SEO important in marketing strategy?
SEO is one of the most important strategies for digital marketing, because through it it is possible to create authority in the online environment and consequently gain customers and close sales.
4. How much does an SEO agency cost?
Many SEO specialists offer service packs starting at US$200 per month, although it is common to find values close to US$1,000/month. And the most advanced services can exceed prices of between US$2,000/month and more than US$4,000/month.
5. What is the importance of being on Google?
By appearing on Google, your business can be found by potential customers, gain local prominence, and/or extend your reach with ads that can be seen worldwide.
Conclusion
Ranking well in search engines is the result of a complex process that includes SEO strategies based on clear objectives, planning, good execution and analysis.
Without organization and data-driven decision-making, effective planning that results in optimization strategies that actually work is virtually impossible.
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