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8 Essential Tips To Promote Your Store On Instagram
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8 Essential Tips To Promote Your Store On Instagram
Presented By
Black Pearl Matrix
Tips To Get Good Results When Promoting Your Store On Instagram
- Have a Strategic Vision for Promotions;
- Have a Visual Identity and Consistent Content;
- Take Good Photos for Instagram;
- Think Content Format;
- Personalization and Segmentation;
- Use Instagram Shopping;
- Create an Online Store;
- Explore Facebook Ads Manager.
Investing in Instagram promotions has become common practice for e-commerce stores and other types of online businesses looking to accelerate their growth. However, it is not enough to promote online business advertisements without a strategic vision.
Instagram is a great social network for communication and interaction with customers, and through ads this is expanded, reaching the much more expressive audience that your business needs.
However, unlike other platforms such as billboards or magazines, an action on the network has little time to attract the user’s attention.
This is even more challenging in the field of paid online ad media. After all, it is an investment that comes out of the capital of your business.
It is important to emphasize that it is worth using Instagram, as it is a social network that is among the most used worldwide and has efficient online marketing and sales resources.
In addition to being a social media channel for interacting with the public, Instagram also serves as a portfolio and as a showcase for digital or hybrid native stores, and is present in physical and virtual spaces.
Given Instagram’s potential for both website traffic and conversions, we’ve listed some tips for you to successfully promote your store on the network.
But before we continue, take a look at the growth of Instagram in the e-commerce market:
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Social Media Networks and the Relationship with E-commerce
Social networks are great allies of e-commerce businesses. It is possible to use them as support for dissemination and interaction with customers or as a point of sale.
The company that today is not committed to a digital presence on social media platforms, is missing out on many business opportunities.
In turn, Instagram stands out in the leadership of commerce in the field of social media.
According to data released by the platform itself, 70% of consumers say they look for purchases on the network, while 52% have already bought from discoveries on Instagram.
Another recent survey found that 54% of consumers follow profiles of their favorite brands and 21% research these pages before buying.
With the emergence of Instagram Shopping, we are clearly talking about the main social media network for anyone with an e-commerce business.
We therefore realized that Instagram has become a great social media platform for those who want to promote their brand intelligently and in the context of the digital market.
Given this scenario, a paid campaign on Instagram can give a brand more visibility, reach new audiences and even convert them into customers.
With this overview, you will see how to create Instagram promotions and you will be able to promote your store successfully.
Create Online Ads and Boost Posts
Creating online ads and boosting posts on Instagram is a way to accelerate results, increase engagement and sales.
But this should not be a random practice. Without planning, investing in paid campaigns can turn into a loss.
With that in mind, we have separated tips for you to maximize the results of your advertisements on Instagram, so that your store reaches your audience by promoting products on the network.
1. Strategic Vision of the Promotion
Every online advertising action needs a marketing strategy vision aligned with a clear business objective.
As we often point out, even if your e-commerce store has a lot of investment for advertising on Instagram or Facebook, the source will dry up if the objective is not defined.
In that sense, think first: what is the purpose of creating that promotion? Increase sales, expand the brand, create a digital presence, connect with new audiences?
Answering these questions is essential, as for each strategy there is a different range of indicators and KPIs to be analyzed.
With that focus in mind, the next step is to plan the implementation of the marketing plan, which among other things should include 7 steps.
The 7 steps to implement a successful marketing campaign are:
1. Campaign circulation time;
2. Audience segmentation;
3. Format of the content;
4. Ad format;
5. Amount to be invested;
6. How the promotion data will be analyzed;
7. What to expect in return when promoting your store on Instagram.
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2. Have a Visual Identity and Consistent Content
The visual identity is the consumer’s first contact with your store, especially for those who were attracted by a promotion.
Therefore, it is important that the channels of your store, website, Instagram, among others, are always up to date and in accordance with the language and values of the company.
Visitors to your page need to know the purpose and positioning concept that your e-commerce store offers to the market.
This is only possible with a clear visual identity and language, objective descriptions of your company and good photos, including your profile.
Therefore, invest in posts that describe your products, behind-the-scenes reports and testimonials that are capable of generating engagement and bringing credibility to your virtual store.
The key is to work with elements that can differentiate you from the competition, showing that there are real and dedicated people behind the virtual store screen.
3. Take Good Photos for Instagram
Following the previous tip, but now focusing on the photos, each ad must have a curation of the images that you will publish in Instagram campaigns.
Those who sell over the internet do not have a representative ready to approach and discuss with the customer. Therefore, all visual strategies are valid to facilitate the sale.
The images fulfill this role, helping the customer to fall more in love with the product and to leave that area of doubts about the purchase.
Good photos also build credibility. Without good photographic impressions in e-commerce, the feeling of insecurity on the part of the consumer is much greater, and this naturally harms the negotiation process.
In addition, sometimes the customer is afraid to buy because he has some doubts about the appearance of the product. With a good photo, you can facilitate this by showing the customer what the product being sold looks like.
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4. Think Content Format
Like Facebook and other social networks, Instagram also prioritizes ads with photos and videos and, preferably, original content.
Thus, the more visual an ad presents the profile of your store, the greater the chances of retaining attention, leading the consumer to new stages of a purchase journey.
However, don’t just choose any medium. After all, this is your chance to talk about your product, and if you fail, your next ads may have less impressive results.
This means that the networks rank your ads by evaluating them with scores related to their relevance, which can be analyzed by Facebook’s ads manager, if done there.
Which means the higher the score, the more favorable the algorithm will be with the ad designed to promote your store on Instagram.
That said, consider investing in creating good content, be it videos or photos. There are several free tools that can help you with this!
In addition, it is important to follow the network’s guidelines, as the platform penalizes campaigns that violate its rules.
All of this you can check directly in Facebook Ads Manager when creating the campaign or in Instagram Ads.
5. Personalization and Segmentation
Once the initial steps have been taken, it’s time for your e-commerce to assess the audience that may be interested in your advertising on Instagram.
For a campaign to be effective, it needs to be targeted. This means that there is no point in targeting everyone but your ideal customers.
In addition to visually appealing content with a clear value proposition, it needs to be relevant to the audience it’s receiving.
Therefore, it is necessary to assess location, interests and behavior; consumer profile, gender, age and demographic data.
This definition will be based on data that the virtual store already has about its target audience. But if you haven’t already, it’s important to do an A/B test.
These tests provide information about what is performing better, generating data for more assertive strategies.
For this, Facebook Ads Manager is an excellent platform as it has a wide range of targeting and testing options.
Thus, your ads will be personalized and will be able to reach people who need or want your product/service.
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VISIT OUR STORE
6. Use Instagram Shopping
Instagram has a virtual store, so that your business can sell and advertise your products to all network users.
Also known as Instagram Shopping, the feature was one of those responsible for boosting sales through social media in 2020.
And, in turn, Instagram Shopping has attracted companies of all sizes interested in expanding their commercial channels in e-commerce.
7. Create an Online Store
Another way to give credibility to your campaign is to have consistent and differentiated channels.
There will be those who prefer to buy directly through Instagram, and there will also be those who prefer to analyze the store’s website. The important thing is to have several options, from shopping methods to payment methods.
As we’ve seen, to sell and promote your products on Instagram, you don’t need to have a website or an online store.
However, it is generally recommended to use different channels for the best chance of e-commerce success, which includes:
1. Sales on social media;
2. The Store’s own website;
3. WhatsApp Business;
4. Groups and advertisements in digital vehicles;
5. Marketplaces;
6. Online store platforms.
And you can use e-commerce platforms, which give you the advantage of being able to control deliveries, freight calculation, product management and service in a single interface.
8. Explore Facebook Ads Manager
Facebook Ads Manager is a tool created to create, manage and measure campaigns on the current target’s proprietary networks.
In this case, on the same platform it is possible to produce promotions on Facebook, Instagram, Messenger and Audience Network.
Its campaigns are extremely segmented, allowing actions to be assertive and achieve the expected result.
In addition, it is possible to manage and create organic publications, schedule posts, stipulate ad duration, budget and also data for analysis.
To make use of the tool, first of all, you must have a business profile and a business page on Facebook.
To promote a product on your other channels, you don’t need a website or even an Instagram profile.
Promotions can be done directly through the Facebook ads manager (as the Meta group also owns Instagram).
The Facebook Business dashboard is very intuitive. In the sidebar, there are options that include the ads manager itself, in addition to other items, such as:
1. Public;
2. Announcement Report;
3. Ad Account Settings;
4. Event Manager.
Each of these tabs opens a range of information to be filled in. We suggest that you explore the platform and update it as much as possible.
FAQ – Frequently Asked Questions About Advertising Your Store on Instagram
1. How to Make a Disclosure Post?
2. Why Use Instagram in E-commerce?
3. How Does E-Commerce Work on Instagram?
4. Do You Need a License to Sell Online?
5. Is there a correct way to use mental triggers in my ad?
Conclusion
So, did you write down the tips for your promotions on Instagram?
As we have seen, promotions are very welcome in sales strategies on social networks and, especially, on Instagram, most people’s favorite when it comes to digital purchases.
In this way, the tips we have given will serve as a basis for you not to create campaigns in the dark. That way, they will give you direction for marketing your business.
So, think strategically about when, how and why you want to promote your store on Instagram and you will surely reap good results!
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