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8 Proven Methods For Promoting Old Posts In WordPress
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8 Proven Methods For Promoting Old Posts In WordPress
Presented By
Black Pearl Matrix
Methods That Help Promote Old Posts:
- Use Category Tags and Post Tags
- Using Google Analytics
- Make reposts
- Use social networks
- Use the WordPress sidebar
- Use Google AdWords Ads
- Use email marketing
- SEO Campaigns
By default, WordPress displays your posts in reverse chronological order (most recent posts first), but sometimes you may need to move specific posts up or down.
While it may seem like there’s no way to do this in WordPress, you’ll be surprised how easy it is to promote old posts.
In this article, we will show you 8 different ways to promote posts on WordPress.
You can choose one or more solutions that meet your needs.
Why Promote Older WordPress Posts?
If you’re just starting a blog, you don’t necessarily need to reorder your posts. However, as your content grows, you can explore different ways to promote that content on your site.
One is to make specific posts appear more prominently on Google’s homepage, blog page, or recent posts.
Now, the problem is that WordPress normally displays your blog posts in reverse chronological order. There is no option to simply move a post up or down.
Does that mean you can’t bring your older articles to the front page?
No, anyway.
There are several workarounds that allow you to do just that. Depending on your needs, you can choose the method that fits your needs.
Let’s take a look at some of the ways to easily promote blog posts on your WordPress site:
1- Use Category Tags and Post Tags
Category tags are tags that can be used to group posts within a specific category.
Category and post tags are essential tools for organizing the contents of a WordPress page.
Using them, it is possible to classify the contents according to specific themes and keywords, which facilitates access to the contents and helps to improve the site’s SEO.
Category tags are broader tags that categorize content into general topics. For example, if you have a news site, you can create categories like “Politics”, “Sports” and “Culture” to categorize content more broadly.
Post tags are specific keywords that help describe the content of a post. Post tags help WordPress identify post content and classify it correctly.
Using category tags and post tags to organize the contents of your WordPress page is very important.
This helps improve site navigation and also facilitates content discovery by search engines. Also, post tags help improve your ranking in search results, which brings more traffic to your website.
2- Use Google Analytics
Google Analytics is a tool that allows users to track the number of views and shares of past posts.
Google Analytics provides the following information to users:
• Access time on each page;
• Which pages receive the most visits;
• New users;
• Recurring users;
• People who bought;
• Access location for each user.
This tool helps you identify which pages are having the most success and helps you plan old content promotion strategies.
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3- Make Reposts
One of the most efficient ways to increase traffic to a WordPress page is to republish it. This means you will just republish your page.
Republishing is the process of updating old information with current information. This strategy can help attract new users and increase traffic to old posts.
4- Use Social Networks
Social networks are excellent tools for promoting old posts. Social networks offer the possibility to share old posts with new users and thus increase the traffic of old posts.
One social network you can use, for example, is Quora. Quora is a social network that works as a forum. Users submit questions and other users answer them, and vice versa.
This platform has been gaining a lot of prominence, mainly for the purpose of attracting new visitors to a website.
5- Use the WordPress Sidebar
The WordPress sidebar is an area of a website that usually appears on the left or right side of the main page and can be used to display various types of content such as links to other pages on the website, social media widgets, subscription forms for newsletters, etc.
The sidebar can be used to boost visits to older WordPress pages in several ways.
For example, you can include links to relevant old pages in the sidebar to encourage visitors to click on those links and go to those pages.
Also, you can use social media widgets in the sidebar to promote old pages on your website on social media and attract new visitors.
You can also include newsletter signup forms in the sidebar to collect email addresses from visitors interested in receiving updates and news about your site, including old pages.
In summary, the WordPress sidebar is a valuable area that can be used to promote old pages and increase a website’s traffic.
6- Use Google AdWords Ads
Google AdWords ads are a great option for promoting older posts. This tool allows users to see links to old posts according to user’s search terms.
7- Use Email Marketing Tools
Email marketing is a great way to increase traffic to old WordPress pages.
Some ways to do this include:
• Include links to older pages in content emails: If you have a subscriber list interested in a particular topic, you can include links to older pages on your site related to that topic in content emails. This can help draw visitors to pages that may have fallen into disrepair over time.
• Send newsletters with links to old pages: Newsletters are a great way to share old content with subscribers. You can include links to old pages on your website in newsletters to attract visitors to those pages.
• Promote old pages on social networks: Another way to increase traffic to old pages is to promote them on social networks. This can be done through sponsored posts or organic shares.
• Add links to older pages in new content: When creating content, you can add links to related older pages to help drive visitors to those pages. This can be done in blog posts or in content on other platforms.
Using email marketing strategically can help drive traffic to old WordPress pages and keep them active. However, it’s important to remember to provide valuable and relevant content to your subscribers to ensure that they feel like clicking on the links and visiting the pages.
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8- SEO Campaigns
SEO campaigns are marketing strategies that aim to improve the positioning of a post on Google’s results pages.
SEO stands for Search Engine Optimization. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning in search engines like Google by generating traffic and digital authority.
After all, who doesn’t want to appear in the first positions of Google’s organic search? There are the links most viewed and clicked by users, who usually do not go beyond the first page to find the answers they are looking for.
So a good SEO strategy will get you there! Your website, blog or virtual store becomes better known, gains authority in the market, receives more visitors and increases the chances of conversions.
And you know what is better? You get all of this without investing in media, based on optimizations on your own pages and on relationships with other sites to improve the search and navigation experience for users.
This strategy can be used to increase traffic to old posts as it helps users find old posts more easily.
9- Use Sharing Tools (Bonus)
Sharing tools are those that allow visitors to a website to share website content with others via social media, email or other messaging platforms.
They can be incorporated into the site in a variety of ways, for example: share buttons that appear next to the content or as share bars that stick to the top or bottom of the page.
Using sharing tools can increase website traffic in many ways. First, they allow visitors to share website content with their friends and followers on social media, which can lead to new visitors to the website.
Second, when website content is shared, it can appear in newsfeeds and other public areas of social media, which can attract even more traffic.
Finally, sharing content through email or other private messaging platforms can lead to new visitors through recommendations from friends and acquaintances.
Overall, sharing tools can be a great way to increase a website’s traffic and expand the visitor base.
However, it is important to remember that your website content must be quality and relevant to your visitors so that they will feel like sharing it.
In addition, it is important to use sharing tools properly and not overdo them, as this can lead to unwanted use of them.
FAQ – Frequently Asked Questions About Methods to Promote Older Posts in WordPress
1. What are the most effective methods to promote older posts on WordPress?
The most effective methods to promote older posts on WordPress include using category and post tags, Google Analytics, reposting, social media, sidebar, Google AdWords ads, email marketing, SEO campaigns, and sharing tools.
2. What are the advantages of promoting older posts in WordPress?
The main advantages of promoting older posts on WordPress include increased traffic, greater content reach, building authority in the area, increasing site visibility, being able to get new subscribers and increasing the number of shares.
3. How can I use Google AdWords ads to promote older posts?
Google AdWords ads can help promote older posts as they allow users to see links to older posts based on the user's search terms. This tool can help to increase the traffic of old posts.
4. How can I use email marketing to promote old posts?
The email marketing tool is a great way to promote old posts. This tool allows users to send emails with links to past posts to newsletter subscribers. This tool can also be used to increase engagement and increase traffic from old posts.
5. How can I use sharing tools to get more hits on old WordPress pages?
The sharing tools are icons that are a little below your post, allowing integration with social networks and other means. By using sharing tools for your old pages, your website gets new visits and increases the chance of content going viral through social networks, resulting in popularization.
Conclusion
Promoting old WordPress posts is essential to ensure old content is seen by new users.
As you have read, there are many proven methods that can be used to increase traffic to old posts and increase reach of old content, such as using category and post tags, Google Analytics, reposting, social media, WordPress sidebar, Google AdWords ads, email marketing, SEO campaigns and sharing tools.
These methods help ensure that old content is seen by new users and thus increase traffic to old posts.
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