6 SEO Myths and Google Ads You Should Stop Believing
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6 SEO Myths and Google Ads You Should Stop Believing
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Black Pearl Matrix
The Top Myths About SEO:
- The top positions on Google are only for big companies
- To do a good SEO you need to know programming
- Doing keyword research is wasting time on details
- If I do a basic SEO my website will be listed in Google in good positions
- Just repeat the keyword several times to get a good position on Google
- Any type of content can be classified in Google
- The more pages the better for the site
- Any type of link pointing to my website helps with SEO work
- It is not feasible to invest in image optimization
- Once a position is conquered, the SEO work ends
Creating a product, building a website, ranking first on Google, and then selling hundreds of thousands of dollars… it seems like such a simple process. We’re sorry to cause you to be frustrated, but that’s not how it works.
Read this article to the end, you will definitely learn very useful information!
SEO is indispensable in any online business, it is a great companion in the journey of your business, company, product to success.
Are we going to discover some myths and truths about this technique that is so used to appear on Google?
1- 10 Myths and Truths About Appearing on the First Page of Google
Understand how the Google engine, the main content search engine on the Internet, works.
“Why doesn’t my business appear on the first page of Google search?”
If every marketer had a dollar every time they were asked this question, they would probably be rich. And the question is perfectly plausible: after all, about 90% of searches made on the internet by users are carried out in the Google search engine.
In other words, either you appear on Google or you are not in the market. From this, the need arises to understand how the logic of this search engine works.
First of all, it is necessary to make it clear that Google is a reference in searches for a simple reason: the tool is excellent. No other company has been able to provide such accurate answers to users’ questions. It’s called “relevancy,” the foundation on which Google builds the trustworthiness of search results.
Credibility in information is gold, and several giants of the sector (Microsoft, through Bing, Yahoo, Ask…) have already tried (without success) to conquer the largest share of this market.
When we perform a search on Google, two types of results are shown: organic and paid (sponsored link advertisers). Let’s see the figure with the search in the tool itself.
To serve as an example, performing a search with the following term: “Buying a car in Houston”. The first two results on the page are from advertisers (companies that have bid on keywords in Google Adwords).
These companies obviously matched my search. Companies that sell refrigerators or televisions would never show up there. The following ads are so-called organic. That is, Google believes that these are the most suitable options for my search.
Relevancy selection is based on permanence criteria on the site, interaction with the corresponding content, site speed, related terms, among many others present in the complex algorithm. Remember that organic results are always free for the organization.
Having clarified the criteria for the results, let’s cite and evaluate some of the main myths and truths about the Google search network.
1.1 To appear on the first page of Google you need to invest a lot of money Myth
Most of the results shown on Google pages are not paid, but the result of relevant content presented and SEO (Search Engine Optimization) techniques. Even in paid advertisements, depending on the activity segment, a few reais a day are enough to promote your products and services.
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1.2 Is It Possible to Appear on the First Pages of Google Through Blogs or Relevant Content Within Your Site Truth
Google’s main indexing is through text, which will be compared with searches carried out by users. Quality material suited to your target audience can put you on the front pages. Other factors such as number of hits, dwell time, bounce rate and conversions should also be considered.
1.3 To appear on the first page of Google it is necessary to have a national presence Myth
By default, Google performs geo-targeted searches. If you have a mechanic in Houston, he won’t show up in another state (unless you advertise in Adwords for the wrong location). Therefore, companies with regional or local recognition have ample chances to appear in searches.
1.4 Having a Good Website Helps to Appear on the First Page of Google Truth
Having a website considered light, idealized and optimized in SEO, responsive (functional on Desktops, cell phones and tablets), compatible with all browsers (Mozilla, Chrome, Edge, Internet Explorer, Safari) and operating systems (Windows, Linux, IOS, Android) are essential for Google to rank you as relevant.
1.5 Being Present on Social Media Can Help Me Appear on the First Pages of Google Truth
Having a page with many hits on Facebook, Twitter and Instagram can leverage your position in Google searches, especially when it comes to small businesses or neighborhood businesses. Customer reviews and testimonials help with the “relevancy process”.
1.6 Advertising on Google Adwords Does Not Require Greater Knowledge of the Tool Myth
Underestimating the complexity of Google Adwords is one of the biggest reasons for campaign failure. It is highly recommended that you know the details of the tool, avoiding errors in targeting, keywords, bids and other aspects of marketing.
Which would lead to excessive costs and poor results. Not to mention Display Network ads with different targeting and remarketing, much more complex than the Search Network. In that case, looking for a professional might be the best option.
1.7 Negative Reviews About My Business May Also Show Up On Google's First Page Truth
When looking for references about a company, negative comments and complaints also appear with relevance, usually on the first page. Too many complaints on sites like “Complain Here” can ruin your reputation. Never neglect your customer.
1.8 Being Quoted by Other Users and Websites Increases My Chance of Being on Front Pages Truth
Whenever a user on social networks or websites mentions your address, your business gains relevance. Imagine that several blogs specializing in gastronomy mention the address of your restaurant as a good option for dinner in the city. This will be taken into account for future searches and will increase your page ranking.
1.9 I hired a company that promised to quickly get me on the first page of Google. Myth or truth?
It depends. Beware of companies that promise you the world and funds even through the purchase of paid Google links. As mentioned throughout this text, Google will seek relevance for the user in any situation.
Before promising anything, a serious company will assess your real digital marketing situation and what measures are needed to make it competitive.
1.10 Who Pays the Most Appears First in Ads for Sponsored Links
Half truth. It is true that the Google Adwords system works like an auction, but this is not the only factor. The relevance of the ad to the user also influences the ranking. Google will give preference to the ad with the highest convertibility. After all, Google only gets paid when the user clicks on the displayed ad.
I hope the text clarified some doubts about how to appear on the first pages of Google search. The more meaningful and interesting what you offer, the better positioned you will be and the less you will need to invest in advertising.
Be relevant and show up on Google searches!
2- 10 SEO Myths You Need To Forget
Myths about SEO – Search Engine Optimization
There are some myths about SEO that are repeated so much out there that they end up becoming “truths” that end up spreading without anyone contesting them. We can say that it is fake news about SEO.
The big problem with these SEO myths is that they end up harming companies and people who try to get prominent positions on the response pages of the main search engines, such as Google.
Here, we’ve curated ten of the top SEO myths so you can avoid them and focus on what really works.
Check below the main myths about SEO and avoid these practices that will do nothing for your brand to have better exposure in the area of organic search engine results.
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2.1 Google Top Rankings Are Only for Big Businesses
This is one of the myths about SEO that often causes brands to abandon one of the best sources of traffic in a digital marketing strategy. Google’s top positions are for everyone who is technical enough to master them.
One of the interesting things about digital marketing is that it is an extremely democratic environment. All brands are on the same level, regardless of the financial volume they have for their online marketing actions.
Many small businesses dominate Google’s answer pages, simply because they applied search engine optimization techniques correctly and didn’t care about these SEO myths.
2.2 To do a good SEO you need to know programming
Another of the myths about SEO has its origins in remote times, when the SEO techniques and tools available in this area were just taking their first steps.
If you are using a good content management platform like WordPress for example, all SEO features are available even if you don’t know how to program a single line of code.
In the case of SEO for E-commerce, for example, most cutting-edge platforms also offer website optimization features for search engines. Again, no programming to get your site to the top of Google.
2.3 Keyword Research is Wasting Time on Details
Well, saying that shows that you have no idea how the SEO process works. Choosing the right keywords is the essence of working in search marketing, whether in the area of SEO or sponsored links.
2.4 If I Do Basic SEO My Site Will Be Listed in Google in Good Positions
This is a double error. The first is one of the most common SEO myths, that there is such a thing as basic SEO. This is definitely nothing more than “sleep talk”. This basic SEO stuff just doesn’t exist.
In a professional environment as competitive as search marketing focused on organic results, believing that doing half a dozen things in terms of optimization will bring some return is what we call “SEO of Hope”.
Nowadays, either you do serious SEO work, based on the most advanced and updated techniques, and manage to make your website stand out in searches, or you save your time and money and do nothing.
2.5 Just Repeat the Keyword Several Times to Get a Good Position on Google
We don’t know if this is a myth about SEO, or a complete statement of ignorance about what search engine optimization is and Google’s guidelines on keyword usage.
What we call “SEO On Page”, that is, the techniques applied to the internal elements of a page, involves much more than just the number of times the keyword is mentioned.
What we call “keyword density” needs to be managed very well, because if you go beyond technical limits, you can even be punished by Google, for the practice of what we call keyword stuffing.
2.6 Any Type of Content Can Be Ranked on Google
That’s definitely not how it works. Not all content is listed on Google, as the algorithm selects very carefully what makes sense to display on response pages and what is not relevant enough to do so.
It is common for some people to complain that Google does not list one, or in more serious cases, all pages on the site. When we analyze the content, we find that either it lacks quality or that the proper techniques were not used.
Among the myths about SEO, the one that you only need to write half a dozen things to appear on Google is one of the most damaging to brands. It’s no use, if you don’t develop quality content, you won’t rank on Google.
2.7 The More Pages the Better for the Site
This is also one of the myths about SEO that has been floating around the internet for some time, and it certainly has no technical basis. There is no point in inserting tons of content on your website if this content is not of quality.
SEO has nothing to do with quantity. Google and other major search engines are interested in quality and a good user experience when visiting a website. Other than that, it’s a complete waste of time.
If your website or blog only has thirty pieces of content, but those thirty pieces of content are very well optimized, with quality texts, images and everything else that is taken into account by the Google algorithm, the chance of being at the top of the search results will be very high.
2.8 Any Type of Link Pointing to My Site Helps in SEO Work
One more of the myths about SEO that we get tired of hearing around, and that definitely has nothing to do with the reality of techniques and good practices of Search Engine Optimization. On the contrary, toxic backlinks can actually do harm.
The number of links pointing to a website is an important factor in what we call “off-page SEO”, but for them to influence your positioning, they need to be quality links.
To positively impact your position on Google’s response pages, these links need to be within the main theme of your site and come from sites with high Domain Authority.
2.9 It's Not Worth Investing in Image Optimization
Images are often overlooked in the SEO process by those just starting out in this field, which is one of the biggest SEO mistakes you can make as you will be wasting a good element for your rankings.
One of the myths about SEO is that they don’t deserve as much attention because they’re just images. This is very wrong because Google sees the content as a whole and not in isolation.
Matching the file name with the keyword you want to appear in the SERPs is a good practice in this case. Going further, it is possible and interesting to optimize even the metadata of this image.
2.10 Once a position is achieved, the job of SEO is over
This is one of the myths about SEO that surprises many brands when they start to lose positions on Google and, consequently, the hits generated by a privileged position on search engine response pages.
SEO work is ongoing. We often say that a prominent position on Google is not yours, it’s up to you. If there is no periodic maintenance work, you could lose that position.
In the same way that you want to be among the first on Google, your competitors are also pursuing this goal. So rest assured that at this very moment someone is wondering how to get to the top of Google.
Now that you know the main myths about SEO, it is possible to escape some pitfalls and position your SEO strategy in a more technical and professional way.
Now that you’ve understood important information about SEO and strategies to appear on the first page of Google, see how the “Long Tail” works.
Long tails are well accepted by Google, both for SEO best practices and for buying specific keywords in Ad campaigns.
If the keyword is longer, it is possible to better target the user’s search, especially in results for content that are at the top of the funnel, even if the search volume for long-tail keyword terms is lower, when compared to a generic keyword.
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FAQ – Frequently Asked Questions About SEO and Google Ads
1. How long does it take to see SEO results?
There is no formula or final answer to the question, because it depends on some factors, such as: The amount and frequency of content created. The quality of the content. Whether the content is relevant to the audience. Whether it's a small or large website, weak or strong domain authority.
2. What does an SEO professional do?
The SEO Analyst is responsible for looking for keywords that can be used to get a good ranking in search engines and, with that, attract more visitors to the site. For this, the professional must know how to evaluate the volumes of monthly searches made by users for each keyword.
3. What is the difference between CEO and SEO?
CEO is the individual responsible for a company or organization, that is, who has the power to make decisions about the business. On the other hand, SEO deals with website optimization (SEO), a service done by SEO digital marketing agency.
4. How does Google ads work?
Google's ad platform works like an auction, where advertisers offer money in exchange for clicks. The difference is that in Ads, the highest offer does not always win. Google also combines some quality factors to rank the position of ads based on their Ad Rank.
5. What are the advantages of using SEO on a website?
Offers higher acquisition rates. Improves user experience. Encourages local users to visit the physical store. Helps build credibility for the brand. Helps establish brand recognition. Ensures mobile compatibility of your website.
Conclusion
The problem with these SEO myths is that many of them have become common practices and thoughts of many marketers. Therefore, it is not so simple to expose that they can be the cause of a possible lack of traffic, engagement or conversions on your website.
But if you look closely, you’ll notice that they were demystified because they no longer made sense when it comes to delivering a good user experience and relevance to search engines.
Anyway, put them into practice and check if your results won’t improve.
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