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As socially inclined creatures, humans have embraced technology, which connects us with others. Every year there is an increasing amount of people signing up and using social media. While there weren’t even a billion people using social media in 2010, the number exceeded over 4 billion in just five years.
By 2023, there will be around 4.89 billion people using social media. With smartphones and internet connectivity becoming cheaper and easier to access, we should expect these numbers to rise further. By 2024, over 5 billion people will use social media.
BPM Numbers of users of social networks in billions
What this means for marketers is that there is huge potential to reach a massive, engaged audience on social media. This is not just limited to popular social media sites like Facebook, Twitter and Instagram.
In this post, you will discover 53+ social media sites that you can use to market your brand and promote your engagement with your target audience. Some of these platforms can even help you build valuable connections in your areas of interest.

1- Facebook

Number of users: + 2.6 billion
Facebook is the biggest social network in the world. And it’s no wonder: no other internet site in the history of the Internet has managed to gather everything its user needs so well, in a single place. In addition to being focused on its users, it is one of the greatest ways to generate leads and acquire customers for any company.
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The main benefits of Facebook:

     • Largest social network in the world: all brands and most people in the world are there and, despite the competition for attention, the volume of demand is huge;
     • Opportunity to do things differently: the network can be considered an opportunity to deliver relevant content in an innovative way. An interesting strategy is through the personalized use of Messenger, a messaging application integrated into the platform, which has more than 1.3 billion active users;
     • Selling is easier on Facebook: Who hasn’t joined a sales group on Facebook? The truth is that the network brings together brands and buyers on the largest online platform in the world. Want a bigger sales opportunity than this?

2- Instagram

Number of users: + 1 billion
Talking about social media and not giving due prominence to Instagram is a big mistake. One of the social media with the highest growth in recent years, the forecast is for even greater expansion in the future, considering the features that appear all the time and the growing number of users.
Millions of instagramers take advantage of the numerous possibilities that the photo-sharing application offers, from presenting daily moments, with Instagram Stories, to interacting and commenting on posts from friends and family, creating a true social network on this platform.
As Instagram is the largest social network with a focus on visual content, it presents huge opportunities for both businesses and individuals.
Instagram is a highly visual platform where users monitor videos and images as well as control Live and Stories. He is very popular among the younger generation. According to the Statista platform, 30.2% of users are between 18 and 24 years old and 31.7% are between 25 and 34 years old.
BPM Distribuition of instagram users worldwide as of april 2022 by age group

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We are a passionate team of experts that have helped businesses large and small from all around the world to capitalize on the Internet.

BPM Professional Web Design, Online Business Development, Pre-Built Online Stores, Mobile Apps, SEO Services, Web Hosting, Interactive Media & Animation, Social Media Integration, Branding, Affiliate Opportunities, Online Store

Featured Articles

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01. AFFILIATE MARKETING

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01. AFFILIATE MARKETING

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01. AFFILIATE MARKETING

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3- Twitter

Number of users: + 330 million
Twitter is one of the largest social networks in the world, being marked as a place where its users can share their routine and their opinions. This social network is the scene of major political and social debates and, despite being in decline, it is extremely relevant as a space for expression. Therefore, it is still a very advantageous platform for brands.

The main benefits of Twitter:

     • Relationship with their followers: as it is a very personal platform for most of its users, brands have a great chance to create connections with what really matters to their fans and even understand them better;
     • Strengthening your positioning: as shown, this network is a stage for expression for users and personalities, and it can be for your brand too!

4- Tumblr

Tumblr is a microblog, launched in 2007, where users can publish all types of content such as texts, images, videos, GIFs, dialogues, etc. As the site itself explains: “Tumblr is your white canvas.”
Quite popular in the past, the platform also works as an inspiration tool, where it is possible to follow profiles, follow content and discover photos from the most diverse categories.
Just like Instagram, you can follow hashtags and browse their content, which takes you to various profiles on the platform. There is also the “Explore” tab, where you can browse the most popular or recommended content for your profile.
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5- Linkedin

Number of Users: + 675 million
The largest professional social network in the world was created in 2002 and, just like YouTube, is experiencing the golden times of its journey. Essential for any professional, it is also essential for every company.
In addition to being a great hub for professional connections, it is used by many brands as the main talent recruitment platform and a great career booster. Everything in the business world is on this network, and it has more and more influence and relevance in this environment.

The main benefits of LinkedIn:

     • Careers and vacancies: Linkedin is a real network between professionals and, there, many of them are looking for a job placement. Therefore, it is a great opportunity for your brand to find the best candidates;
     • Business opportunities: as it has a business profile, this network centralizes decision makers within companies. So it’s a real pot of gold for generating possibilities.
In addition, due to its size, it is a great opportunity to generate traffic to your blog, especially with middle and bottom funnel content.

6- WhatsApp

Number of users: + 2 billion
WhatsApp is with us every day and at all times. After all, it’s our easiest way to communicate with others, and it can be a great enabler for your customers to do the same.
Based on the exchange of instant messages, it is the largest platform in the world with this function, and it is a great way to maintain the relationship with your audience.

The main benefit of WhatsApp:

Practicality: it is already ubiquitous in our lives and is, perhaps, the easiest way for a user to get in touch with your brand. Mainly, for small local companies, it is a form of SAC, just like Messenger, but it is also a great ally for the purchase of products, facilitating these transactions.
In addition, with the arrival of WhatsApp Business, the relationship between the consumer and the brand on the platform has become even more concrete, and should start to reach other, more professional levels. We can see news, such as payment through the app, arriving to further enhance this social network as a space for buying and selling.

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7- Snapchat

Number of Users: + 229 million
Created in 2011, Snapchat had its boom in the Brazilian market between 2014 and 2015, when it was practically impossible for a young person aged 12 to 25 not to be present there. The application is based on sharing content in video, photos or texts among its users.
However, the big difference is that these images disappear after 24 hours of sending. The idea of ephemerality and the possibility of quick interactions between social circles was what conquered much of the country and the world.
However, in 2016, with the emergence of Instagram Stories, the platform went into a serious decline, and is now nowhere near what it was in its heyday. Despite this, it is still present in the daily lives of many people and has its importance.

The main benefits of Snapchat:

     • Conversation with specific niches: when we talk about Snapchat, especially today, we are talking about a social network that, despite being much smaller than it once was, is still present in some niches. The platform’s main audience is young people, between 12 and 16 years old;
     • Authenticity: with the possibilities of live videos and ephemeral posts, the contact with your consumer is more authentic, as there is no editing process. I mean, all they’re seeing there is what it really is, and the public likes that.

8- Pinterest

Number of Users: + 320 million
Despite not being exactly a social network, and yes, a search platform, Pinterest is very neglected and underestimated. However, it can be a great differentiator for brands that know how to use it intelligently. It is a visual medium, working as a search for images, but also allowing the user to create their own folders and promote interactions.

The main benefits of Pinterest:

     • Possibility of being found: as a search platform, Pinterest is used every day by millions of users and, therefore, has a huge volume of searches. Just like Google, the chances of you being found when you make a good SEO strategy are great;
     • Affirmation as a reference: if people are there to find references, and your brand produces truly aggregating content, you are one step ahead of your competitors as an authority for your consumers.

9- Reddit

Reddit is a social media site where users become part of subreddits and engage with other users in relevant ways. It is also a news aggregator site as users follow the latest news from different sources on the site. Other users will interact with this news, with a positive or negative vote and can also comment.
Reddit has a huge community of over 1.5 billion users. It is the most popular among American Internet users, with 47.13% of its traffic coming from the United States. The second largest source of traffic is the United Kingdom, which contributes 7.26% of the traffic on the platform.

10- YouTube

Number of users: + 2 billion
We are experiencing the peak of YouTube. It’s almost impossible not to see at least one video from this social network in your day. Much of this is due to the growing presence of audiovisual content in Digital Marketing.
The video sharing platform allows the mass dissemination of these materials, in which true communities currently exist. Whether they are influencers or companies trying to broadcast their content, YouTube has become a must-have medium for any individual.
Founded in 2005 and bought by Google in 2006, it has everything to continue its gigantic growth in the coming years.

The main benefits of YouTube:

     • Potential of audiovisual content: 5 billion videos are watched on YouTube every day, and this number tends to grow even more. It is estimated that 86% of Brazilians watch video on the web, which makes Brazil the second country with the most hours of video watched on YouTube;
     • Differentiated content: like some other media, YouTube allows a range of differentiated contents and dynamics. We know how it is possible to diversify what you show your audience through videos;
     • Monetization: Currently, we know that there are people who live only from their videos on YouTube, and social media has already created real celebrities. Much of this is due to the possibility that you can earn money from your videos and secure a great deal of revenue.
BPM Some curiosities about youtube
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11- Mix

Formerly called StumbleUpon, Mix is a news aggregator social media site that allows users to select their favorite web content and add it to their “collections”. This includes articles, images, music and videos. They can also view content curated by their friends and subscribe to their collections.
Mix is an image, GIF, video, and article app with a TikTok-like interface. By dragging the screen upwards you can see your For You publications, following the content format you want to see. In the “Discoveries” tab, you can also browse topics of interest to you.

12- Tagged

If anyone has heard about Tagged: how it works and login, they should know that this is a site aimed at an adult audience, that is, people over 18 years of age, who are looking for a serious relationship in their lives. It also allows each profile to add people of all kinds, including those who are not yet part of the social circle, which makes it possible to make new friends.

13- Nextdoor

In big cities, and often even in smaller ones, interaction with neighbors is increasingly rare, as social networks have become one of the main means of meeting people. Thinking about it, a team launched a new social network with the aim of “breaking the ice” between neighbors so that they get to know each other and help each other in simple things.
In the US, nearly a third of the population has no interaction with their neighbors, according to a report cited on the CBS News website, and this is partly due to low levels of trust. “Nextdoor” is the free private social networking platform that aims to change this picture.
With it, neighbors can meet online, ask questions, get to know each other, and solve problems such as finding a babysitter nearby, or selling your used appliances to those who live nearby.

14- DeviantArt

DeviantArt is a free app that works as an exclusive art social network. Available for web, iOS and Android, it allows artists to share their creations with people anywhere in the world. According to the platform, it currently has more than 61 million registered users and more than 45+ million unique visitors per month.

15- Quora

It is impossible not to make a parallel with the old Yahoo Answers — but we guarantee here that Quora is of superior quality.
Developed by Adam D’Angelo and Charlie Cheever, two former Facebook employees, Quora was launched in June 2009 in California. For a year, Adam and Charlie tested and developed the site until the social network was made available to the public.
According to the duo, the main motivation for creating Quora is the sharing of information. They claim that a large amount of knowledge is in the hands of a few, and they seek to reverse this situation through the site.
As of 2022, it has 300 million active users and receives 300 million monthly visitors.
If you have a question that Internet results cannot answer, please post it in a relevant category. You can even send a response to experts on the matter.

16- Meetup

Meetup is a social media site that does exactly what the name says: it helps connect users with local groups to meet new people. Groups can organize events for like-minded people.
You can find groups in a wide variety of categories, including outdoor and adventure, technology, photography, language and culture, music, and more. It is most popular in the United States, which contributes 49.9% of its traffic, followed by the United Kingdom, which contributes 7.95%.

17- ReverbNation

ReverbNation is one of the most reputable social media sites dedicated to musicians. They can promote their music through the platform and reach a wider audience. They can even make money from their tracks by selling them to fans or distributing them to major digital platforms. In addition to these basics, ReverbNation also offers a number of tools and resources to help musicians build their careers.

18- Flixster

Flixster is another niche social media site with a focus on movies. It is an American website where movie enthusiasts can connect with like-minded people and share their movie reviews and experiences. The site also updates them with new and upcoming movies.

19- Goodreads

Goodreads is another niche social networking site, but this one focuses on books. Book lovers can connect with other readers and share their reviews. The site also provides book recommendations based on your reading history. Users can join virtual book clubs and socialize with like-minded people.

20- Twitch

Twitch is a live streaming platform, mostly used by gamers to stream their gameplay or watch other gamers. Users can interact with other players’ live streams and comment on them. The platform has around 80.287 million monthly streams and more than 2.2 million monthly viewers.
BPM Hours visited by the platform in the seconde quarter of 2019
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FAQ - Frequently Asked Questions About Social Media Sharing Sites

1. What is a social community?

An internet application or website that authorizes users to create profiles, establish relationships with other customers or brands, place content material in special codecs, and may consume other content through timelines.

2. What are the advantages of advertising on social networks?

Some of the advantages we can highlight when advertising and marketing on social media are: Create authority; Increase website visitors; Keep a lead.

3. What are the best social networks for companies?

The most used and ideal social networks for any company to be present are: Tiktok; Instagram; Linkedin; YouTube; Facebook.

4. Why is a social media marketing strategy important?

A social media marketing strategy is important to having an effective online brand presence. Social media can also damage your brand image, which is why you need to use a strategy to maintain a strong and positive presence in the spaces where your customers are.
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Conclusion

No matter which social media sites you decide to spend your time on, you’ll need the right tools to grow your audience and achieve an ROI on your campaigns.
Social media sharing has incredible power, but just exploring these environments is not enough to consolidate your company’s digital presence on the internet. There are several other strategies and tools that should be explored: e-mail marketing, business website, paid media, advertising campaigns, among others.
The great challenge faced by American entrepreneurs is precisely to be able to coordinate all these possibilities of digital marketing. When all actions work in sync, it becomes possible to create a real sales machine.
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