Blogging vs YouTube – Which is the Best Online Money Maker for Beginners?
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Blogging vs YouTube – Which is the Best Online Money Maker for Beginners?
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How to find internet trends to create relevant content:
- Use the Google Trends tool to your advantage to identify what people are searching for
- Do searches in Facebook groups
- HubSpot Blog Topic Generator
- Use the Buzzsumo tool
- Do a complete competition analysis
- Search foreign blogs
One of them hosts around 70 million new publications per month on the WordPress platform, the other surpassed the mark of 2.3 billion users watching its video content in 2021. Given these statistics, above all, the doubt between starting to produce a blog or a YouTube channel shows a great maturity about the professional life of the content producer.
The growth of digital media is increasing every day, making it a very promising business for content producers, after all, they depend on an audience.
Both the Blog and Youtube give you great opportunities for portfolio creation. In addition, they are great tools for you to gain an audience and even monetize your content.
If this is one of your doubts, don’t worry! In this article, we are going to demystify both networks and point out the reasons why both are golden strategies to win new customers and solidify the brand image on the networks.
The choice between the two is difficult, but we will help you with that decision!
1- The Importance of the Blog in the Digital Marketing Strategy
Before we help you choose between a blog or a YouTube channel, let’s separately analyze the value of each one of them in a digital marketing strategy for small or large companies.
It is known that the essential purpose of the blog is to help build credibility for the brand. This happens when, when talking about certain subjects, the blog reinforces the company’s knowledge of the cause and helps to place it as a reference in the subject.
In this way, the company gains followers. In many cases, after consuming a volume of content, these followers turn into leads that, in the future, become customers.
And it's not hard to find surveys and reports out there that prove the effectiveness of blogs as strategies to attract distance learning students or customers for a company. Below is some data we have gathered to help illustrate our point:
• Companies that blog get 97% more links to their sites;
• Companies that blog have twice as much email traffic as those that don’t;
• More than eight out of ten content producers rely on blogposts to help achieve their overall marketing goals;
• Marketers who prioritize blogging are 13 times more likely to see a positive ROI on their efforts.
1.1 YOUR Business in YOUR Hand
For introverts, the advantage of blogging is huge, as the exposure is much less than on YouTube.
On the blog you can create much more in-depth and detailed content, as well as it is possible to post different formats of content; including your videos, so they can rank both on YouTube and Google.
If we are talking about text content, another great advantage is being able to consume it anywhere without using up your visitor’s mobile data allowance.
It also allows you to create a bank of content that survives time and is always relevant, attracting new people without you having to do anything for it.
Another advantage of having a blog is the low initial investment to start.
All you need is a domain, a hosting service and preferably a professional WordPress theme if you intend to have a digital business or use your blog as a source of customer attraction.
With the blog, you have control, make the decisions and are not vulnerable in case the social network where you built your business suddenly decides that that space no longer belongs to you. I talk a lot about this subject here.
Your blog, your rules, the biggest advantage of all!
About Black Pearl Matrix
We are a passionate team of experts that have helped businesses large and small from all around the world to capitalize on the Internet.
BPM Professional Web Design, Online Business Development, Pre-Built Online Stores, Mobile Apps, SEO Services, Web Hosting, Interactive Media & Animation, Social Media Integration, Branding, Affiliate Opportunities, Online Store
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1.2 As Not Everything Is Perfect, With The Blog It Wouldn't Be Different
Some people are not in the habit of reading; even more so if we are talking about longer texts. And, in general, people are less patient and want to consume information faster.
Also, to attract visitors for free, you will have to learn how to optimize your texts for Google, as SEO is not optional for a successful blog. Quality images aligned with the content are also essential.
We don’t even need to mention the knowledge of writing and grammatical norms.
Text content generates a slightly smaller connection with the audience compared to videos. But, the good news is that you can add your videos to your blog to complement the visitor experience and engage even more.
1.3 Tips for Keeping a Blog
Even before deciding, between a blog or a YouTube channel, which is the best strategy for you, it is important that you know some ways to succeed in this technique. Our idea is to show you that, with the right tools, it is possible to turn your blog into a true conversion machine!
• Publish regularly;
• Take care of SEO (Search Engine Optimization) strategies, such as keywords, readability and credibility of the content;
• Create attractive titles;
• Finalize your content with a call to action that keeps the reader interacting with your business;
• Make links to other company communication channels, such as the website, social networks and videos on the YouTube channel;
• Use images without copyright and with good quality;
• Revisit old content and make optimizations to make it even better;
• Track the performance of posts and identify themes and formats that attract the reader’s attention.
1.4 Applying the Strategies
Some examples of content that can be worked within a blog on the internet:
• Reviews (Reviews) People want to find unbiased opinions about a product or service before buying it;
• “How To” articles;
• Guides for Beginners;
• Revenues;
• News;
• Advices;
• Travels;
• Health and Fitness.
1.5 Advantages of the Blog
Undoubtedly, on the blog you have greater creative freedom over your content. In it, you can write whatever you feel comfortable with and divide your content into categories.
In addition, you can produce content on other social networks with different formats. For example, if your blog is about popular artists, you can produce videos on TikTok or Instagram analyzing an interview.
2- The Value of the YouTube Channel for Brand Visibility
Being in doubt between blog or YouTube channel as a strategy to follow is common.
After all, we are talking about two platforms that are highly effective in attracting and converting customers.
YouTube, through 2021, generated over $28 billion in advertising revenue. In the first nine months of 2022, YouTube generated over $21 billion in advertising revenue.
No wonder more and more companies and people have decided to dive headlong into the platform. Whether it’s to promote personal videos, educate through video lessons or promote a brand or product.
And, according to YouTube itself, many of those investments have paid off with big results: the number of channels earning $10,000 a year or more has grown by 50% over the years.
Having a consistent channel is a way to ensure visibility for the brand. Just like the blog, the channel is a valuable source to give credibility and reliability to the company, reinforcing its knowledge in the segment in which it operates.
Proof of this is that almost 60% of B2B decision makers (companies that are customers of other companies) use YouTube to research purchases.
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2.1 Authority and Connection Through Videos
The great advantage we see in publishing visual content is the possibility of connecting with the audience, which increases considerably with the video.
The personality of the content producer is much more evident, since here you can see how the person behaves, how he speaks, what he looks like and if he has something in common with you or not.
Video works almost like a live conversation, which is why it’s such an efficient format. Not to mention it’s the content format of the moment and this trend will only grow!
2.2 More Investment of Time and Money
To gain relevance in an environment as competitive as YouTube, investing in the quality of audiovisual production is essential.
Careful setting, lighting, image and, especially, sound are basic requirements for anyone who chooses YouTube as their digital media.
It can also happen that, after all that work, the content is not delivered to 100% of your channel subscribers. At least that’s a pretty frequent complaint from YouTube producers.
Just like the blog, it requires SEO knowledge for YouTube to appear in searches made by users of the network.
YouTube is not yours, so you are always subject to the changes and impositions of the social network and may be penalized or even lose your channel if you do not comply with any of the platform’s guidelines.
This is, without a doubt, the worst drawback of all!
2.3 Tips for Managing a YouTube Channel
Check out our compilation of some key tips to successfully manage your YouTube channel:
• Treat the subject authentically;
• Post regularly;
• Stimulate interactions in the comments of the videos;
• Work YouTube SEO;
• Interact with channels in the same segment to attract new followers;
• Write intriguing scripts and work on the public’s curiosity;
• Share YouTube videos on other social networks.
2.4 Advantages of the YouTube Channel
Unlike the blog, the ideal of the YouTube channel is to start well niched. For example, it is not recommended to start a YouTube channel that talks about books, movies and series, but choose only one of these categories.
In addition, videos are more laborious, as they go through the scripting, recording and editing process.
However, demonstrating your technical capabilities with audiovisual content production can give you a lot of relevant experience.
Breaking the barrier
There are those who are extremely shy, feel very uncomfortable expressing themselves orally and cannot bear the idea of talking to a camera.
Others are afraid of receiving criticism after their content is published.
Before considering the content format or digital media that is “in trend”, it is worth assessing which one you feel most comfortable with.
It’s no use telling a talented writer that he needs to start making videos if, in front of the cameras, he’s a complete disaster.
Saying that someone with ease to express themselves through speech needs to take two hours out of their day to start writing, and in those same two hours, that person produces 4 videos with pleasure and speed.
Self-knowledge is everything when it comes to a choice like this.
The truth is that text, audio or video content will never lose relevance, it will just change people’s preferences due to their lifestyle. But there is room for everyone.
For those who are starting to build their brand in the digital environment, the best choice is to opt for the channel and content format in which you feel most comfortable.
If this is not an issue, YouTube is a good option and will still generate content that can bring traffic for years and years, as the content remains relevant.
Now, if you don’t like recording videos, or even like it, but want to have YOUR space, the one where you dictate the rules and have greater control, the blog is for you.
This because:
• You will be able to generate an additional source of traffic to your YouTube videos if you publish them on your page;
• You like and/or prefer to produce content in text;
• If you don’t like it, you can transcribe your videos and thus generate an additional source of traffic for your business;
• You will be able to direct visitors to sales pages for your products or services more easily.
• Ideally, you should always diversify your traffic acquisition sources, as the more points of contact you create with your audience, the stronger your brand becomes.
There are people who use both channels and have great results with all of them. But they didn’t reach that stage overnight, so choose a single channel, get good or good at it, and only then add the second one to your strategy.
Thus, you will achieve much more expressive results, you will maintain consistency (essential for any of these 2 digital media) and you will reap the results of your work, whatever the channel.
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- Corporate Business Website
- Up To 5 Pages
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FAQ – Frequently Asked Questions About Blog and YouTube
1. How does a Blog generate revenue?
There are many ways to monetize a blog, but the most used are: Banners and sponsored articles.
2. What is the ideal frequency of posts for a Blog?
The recommended minimum is three to five articles per week, but the ideal is to launch at least one post per day.
3. What is the difference between Blog and Vlog?
The main difference between Blog and Vlog is the way of creating the content. While the Blog is a web page, where the user can address various subjects, using the text as an expositional resource, in addition to images, the blog uses audiovisual productions as an expositional resource a Vlog (video blog) is a video record where someone share an experience or opnion, being it traveling, a DIY idea, a daily occurrence, an opinion etc.
4. Why create a Youtube Channel or a Blog?
Gain visibility. Not all people assiduously follow all social networks or already know your blog. Therefore, if you are also on YouTube, you can promote your brand to people who only follow that network. In addition, you also gain visibility through suggested videos.
5. How much does YouTube pay for each view?
YouTube does not have a fixed amount to pay for each view, if you want to know how much you are getting for each view, you can take your average of how much you earn per thousand views and divide between them. For example: 1.70 ÷ 1000 = 0.0017 for each view.
Conclusion
No matter if you like to write or to speak on video, there are amazing options for those that are willing to make money on the internet, so pick the best option for you, test different formulas and make your dreams come true.
And remember, practice makes perfection.
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