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Can ClickFunnels Replace Your Website
Advantages of Creating a Sales Funnel at ClickFunnels
- Easy to use
- The visual builder is very intuitive
- Offers a wide range of free templates
- Offers the ability to create multiple types of funnels
- Provides very good customer support
- It has many built-in tools
- It offers the possibility of integration with several external tools
Reaching the end of the month and seeing that the conversion of prospects into customers is high, gives a certain relief that the path outlined has had effects.
However, the reality is that many companies are still struggling to reach the goal and the reason is almost always the same: the lack of an efficient sales funnel.
To build the sales funnel, there needs to be alignment between marketing and sales. This interaction between the two teams is important, as both directly impact leads and how they will walk through the shopping journey.
Instead of ClickFunnels replacing your website, it will be enhancing your company’s marketing strategy.
In this article, you’ll learn what a sales funnel is, how it’s made, how ClickFunnels can help your website grow exponentially, and much more!
1- What is a Sales Funnel?
The sales funnel, also called the pipeline, is a strategic model that shows the customer’s journey from the first contact with your company to the completion of the sale, in some cases, beyond that.
In other words, he is a representation of the path that the customer takes until closing the purchase.
A process that consists of leading or accompanying your client from the moment he becomes aware of a solution sold by your company until the closing of the deal.
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01. AFFILIATE MARKETING
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01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
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01. AFFILIATE MARKETING
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2- How Does the Sales Funnel Work?
The purchase is not a homogeneous process, but takes place in stages. That’s because, during their journey, the customer goes through several moments that reveal how close they really are to buying.
We have the moment he first hears about your solution, the research he does on the item in question, the actual purchase, the recommendation he gives after using the product…
A customer who has just discovered your product, for example, is less ready to buy than one who has already read even the reviews on your site.
So, to determine what the customer’s maturity level is in relation to the purchase decision, we divide these moments into parts and thus define the stages of the sales funnel.
Was it not clear? No problems. Let’s explain the stages of the sales funnel now, one by one.
3- What are the Sales Funnel Stages?
The sales funnel is divided into three stages: top, middle and bottom. They are also known by the acronyms ToFu (Top of the Funnel), MoFu (Middle of the Funnel) and BoFu (Bottom of the Funnel).
Top of the Funnel — Learning and Discovering
The top (ToFu) is known as the stage of consciousness, because up to this point the person has been indifferent to his own need or problem.
In other words, she wasn’t looking for any product or service because she didn’t know she had that demand. However, when she has the first contact with you, she understands that this gap exists and so she goes to study about it.
This is the time to put yourself as an expert.
Provide materials that help your visitor diagnose the problem and fully understand it! Thus, any doubt he has on the subject, he will look for you.
At this stage we are usually dealing with visitors, people who somehow got to your site, but about whom you still don’t have any information.
So, when it comes to educating them, offer rich materials in an attempt to convert them into leads and make them walk down the funnel.
Middle of the Funnel — Problem Recognition and Solution Consideration
The milestone that defines the passage from the first stage to the second is the recognition of the problem.
The visitor has already read a lot about the subject and admitted that he really has a demand. Now, he’s looking for ways to remedy it and it’s your role to come up with tips and techniques that might help him.
At this stage, we usually deal with leads, people who have already interacted with your content and provided basic contact information in exchange for access to some content.
As the lead does not really know how to solve his problem, he considers several solutions, including the purchase of a service. However, you have doubts whether this is really the right option for your case.
Be sincere: say exactly when it is time to buy a product and present other alternatives for him to go beyond the purchase. You can offer new pieces of content to qualify them and get more information about them.
By making it clear that your goal is to help them and not to sell them at all costs, you establish a relationship of trust that will be beneficial when the lead is already qualified and can move on to the next step.
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Bottom of the Funnel — The Purchase Decision
Finally, at the bottom of the funnel (BoFu) we are dealing with MQLs (Marketing Qualified Leads) — leads that have gone through the entire education process and that Marketing has classified as ready to receive contact from a salesperson.
An MQL knows that he has a problem that he will not be able to solve alone and he has already realized that he will need to hire a service.
If you’ve followed the process correctly this far, you’re already known to him as a market benchmark and someone he can trust to negotiate.
So, it’s time to give him that little push and show that you’re the right partner for him!
After some comparisons with other companies, MQL will choose which it believes to be the best alternative and will close the sales funnel, making the purchase and finally becoming a customer.
It is worth remembering that some companies also include a fourth step: post-sales. This step is focused on retaining the new customer and turning him into a promoter of your brand.
In that case, it’s up to you to include it or not, ok? (We recommend that you do).
4- How is a Sales Funnel in Practice?
We have already explained how a sales funnel works and all its stages, but understanding this concept is very easy with an example, right?
So, imagine that your business is selling car tires and that you have a website where you talk about car care.
Over at ToFu (Top of the Funnel), a potential customer was searching the internet about tires and found his blog.
He starts reading an article that lists the five most common tire problems and realizes that his situation is familiar with problem number three, wear and tear.
Following the directions in his article, he checks his car’s tires and realizes that yes, they are worn out. That is, he becomes aware of his problem.
Then, in MoFu (Middle of the Funnel), the prospective customer searches your site for ways to fix a worn out tire.
Searching for solutions to his problem, he considers having several tire repairs done, but finally admits that his tires are already in need of replacement. In short: he needs to make a purchase decision.
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At BoFu (Bottom of the Funnel), future customers compare prices and reviews from several stores. After all, tires are expensive, and he wants to make sure he’s buying something of quality.
Since he is already familiar with your company, he also searches for new tires on your website and discovers a section with customer testimonials. Since most of the testimonials are positive, he decides to make the purchase.
Finally, after purchase, the new customer receives an e-book with tips for taking care of the new tires via e-mail. He sees that you really care about your customers and are concerned about helping him keep his new tires for a long time.
So, is it clear how a sales funnel works?
Now that you understand this concept, you probably know how essential a well-built sales funnel is for your company.
5- What is ClickFunnels?
ClickFunnels is a digital marketing tool, 100% focused on creating sales funnels, with just one click you can instantly create dozens of different types of sales funnels, including opt-in funnels, sales funnels, webinar funnels, members websites and much more. One of its main features is that it has a very easy-to-use interface that doesn’t require any kind of programming knowledge.
Clickfunnels can be the perfect solution when it comes to developing a sales process (sales funnel) from acquisition, sale to scaling a deal.
What Can I Use ClickFunnels For?
Any business that needs to generate new customers and increase sales should use sales funnels.
Here are some ideas where you can use ClickFunnels:
• Sale of services;
• Sale of products;
• Sale of info-products (e-books, online courses, seminars, etc.);
• Multilevel business;
• Real estate business;
• Business related to health;
• Surveys aimed at customer segmentation;
And much more.
What is ClickFunnels for?
With the ClickFunnels platform, not only will you be able to design your funnels, but also automate your marketing, manage your prospects and customers, create a membership site, sell products online and much more.
The important thing about ClickFunnels is that it focuses on everything you need to convert strangers into loyal customers of your brand, so within the same platform you can manage several essential tasks for your marketing strategy.
The main advantage of ClickFunnels is that the tool was designed to be a marketing system and incorporates everything necessary so that you can develop your strategy without making mistakes.
ClickFunnels Functions
How ClickFunnels works is very simple, the platform has 3 crucial parts: ClickFunnels, Actionetics and Backpack.
1. ClickFunnels: is the sales funnel builder, equipped with a visual builder (Funnel Builder), pre-designed templates, integration with payment systems, connection with automation platforms and statistical information on contacts, visits and sales.
2. Actionetics: is the marketing automation suite included in ClickFunnels, basically it is a simplified CRM, which allows you to track your contacts, analyze your actions and carry out automations based on your behavior.
3. Backpack: is the affiliate platform included in ClickFunnels, a very interesting tool that allows you to create and manage an affiliate system for your products and/or services (paying commissions per sale).
Features of ClickFunnels
Among some of the features that ClickFunnels includes are the web page editor, shopping cart, network and email marketing automation system, affiliate programs, member creation and CRM.
Thanks to its technology, the platform is positioned as one of the most complete tools for the integral management of the sales of a company or enterprise.
Below I explain in more detail each of its main features:
1. Web Page Editor
The ClickFunnels web page editor works via “drag and drop”. This means that you have a few elements available to choose from on the canvas, and you just have to scroll to where you want them to go on the web page.
This allows you to carry out the programming in a very simple way and see the results live so that the page is to your liking. You have available sections, rows, columns or different elements that you can drag onto your website and customize to your liking.
2. Shopping Cart
ClickFunnels allows you to easily integrate a shopping cart so people can buy your products or services. Payment button services available on ClickFunnels are Stripe or PayPal integrations. Which are one of the most famous that currently exist on the market.
This gives us confidence that transactions will run normally.
3. Email Marketing and Network Automation
ClickFunnels allows you to run email automations to send a sequence of emails to your audience and build trust in you in your field. Also, through these Email Marketing campaigns, you can refer your products or services to your contact list so that they can purchase them directly from ClickFunnels.
It is an excellent complement to improve trading efficiency. You can send emails to people on your list who made it to the shopping cart and didn’t make the purchase to give the customer one last push and encourage them to buy our product.
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4. Affiliate Program
The ClickFunnels Affiliate Program allows you to market your product or service through partner affiliate systems. Thanks to this, you can encourage others to promote your product or service to generate more profits through the affiliate marketing system.
5. Affiliate Creation
ClickFunnels allows you to create membership programs to include in your product portfolio. Membership programs are the most profitable when marketing a product or service as they feature a recurring charge. Which makes us increasingly profitable by increasing our customer base.
6. CRM (Customer Relationship Management)
Through all the tools presented, you can guarantee that the management being given to potential customers is optimal. Through sales funnels, each person, based on the stage of the funnel they are in, will have different content.
7. A/B Testing
One of the most important features of ClickFunnels is the possibility of A/B testing, with this function it is possible to make a variation of the page and do image tests, copywriting and much more.
A/B testing will help you improve your funnel performance and increase conversions through a process of systematic experimentation.
8. Tools Unification
It allows you to manage all these tools discussed above from the same desktop. Which is very convenient because it facilitates the integration of information in an optimal way. And all the apps work together to get the results you want.
What Integrations Can Be Made With ClickFunnels?
Some of the integrations that can be done through ClickFunnels include autoresponders, e-commerce tools, webinar tools, and transport and messaging apps.
This ensures that the sales flow is fulfilled in its entirety, as it allows you to send your products to your customers through the applications.
1. Automatic Replies
Among some of the Auto-Responders tools we have MailChimp, Aweber, Constant Contact, GetResponse, Converkit, Drip, among others.
2. Webinars
The tools that are available for integration with ClickFunnels are Everwebinar, GoToWebinar, Webinar Jam, Zoom, among others.
3. Messaging Tools
Regarding messaging tools, Facebook Messenger, PushCrew and Slybroadcast can be integrated.
4. Delivery or Transport Applications
ClickFunnels can be integrated with Shopify, Shiptation and EasyPost as delivery or shipping apps.
Why Use ClickFunnels?
ClickFunnels lets you automate a lot of the work of tracking deals and managing clients as it has all these tools built right into its platform. If you have a webpage designed with WordPress and you want to add a new function.
This can affect your web performance as you have to install a new plugin and this can affect your site in the long run. Having ClickFunnels integrated into the tools makes the process much faster and more efficient.
ClickFunnels has tools for website builder, email marketing automation, affiliate programs, member creation, shopping cart, CRM. So the fact of being able to manage all these tools from the same platform makes it a lot easier when it comes to developing and configuring the website to your liking.
Another reason why you should use ClickFunnels is that the tool works very intuitively. You don’t need to have programming knowledge to configure the tool. Also, there are many tutorial videos you can follow to get set up.
FAQ – Frequently Asked Questions About ClickFunnels
1. What is the advantage of ClickFunnels?
2. What are your resources?
3. Who uses ClickFunnels?
Conclusion
Finally, I can say that ClickFunnels is one of the most complete tools on the market today. The advantage of ClickFunnels is that it is very easy to create a funnel and start working (which is not the case on most platforms).
You don’t have to be a design expert to create really great pages.
Also, if you don’t want to complicate your life by having multiple separate tools and linking them together, ClickFunnels really makes a difference.
My suggestion is to sign up for a 1 day free account and see if ClickFunnels is what your business needs. As far as I know, there’s nothing better than trying it out for yourself to see if it’s what you’re looking for, and it’s FREE!
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Featured Articles
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am