Common Wix SEO Myths You Shouldn't Believe
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Common Wix SEO Myths You Shouldn't Believe
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Black Pearl Matrix
These are the common Wix SEO myths you shouldn't believe:
- Wix is hateful for SEO
- Wix is slow to load
- Wix prevents URL optimization
- Wix prevents adding metadata
SEO is a subject surrounded by several theories and practices about ranking factors, penalties and algorithm updates. It’s so much information that sometimes it’s hard to filter what’s right or wrong.
And, to complicate things a little further, this is a very dynamic theme.
For example, a technique that worked well a few years ago may not work at all today.
Just as there are practices that many considered useless, but which still exert a significant weight in search results.
This confusion is a good example of SEO myths. They are the biggest villains of marketing professionals who fight hard to put their website or blog on the first page of Google.
For that reason, we are going to point out and debunk the biggest SEO myths that are getting in the way of your digital marketing strategies. Follow!
1- Top Search Results Are Quick to Achieve
The first myth to bust is that SEO can deliver results in the short term. Just like content marketing, search engine optimization strategies need more time to bring a noticeable return.
This will largely depend on the competition for your chosen keywords. For example, if you are going to start an SEO job on the term “digital marketing”, know that you will have to sweat a lot to get a place on the first page.
After all, it is a word with enormous competition, where marketing agencies, universities and specialized blogs will compete for the same space.
Therefore, it is highly recommended to bet on long-tail keywords such as “digital marketing course” or “digital marketing for beginners”.
In addition to being more specific and segmented, the competition is lower. Therefore, the top can be reached with less difficulties.
2- The Top Is Guaranteed Once Conquered
If after a lot of hard work, you’ve achieved the top-3 ranking on Google or Bing for one of your keywords, congratulations! Is this a sign that now the post can be left there who will not lose the throne? In no way!
What guarantees do you have that another competitor will not improve a post or a page that previously lost place in the rankings?
It can also happen that the approach you took in one year is outdated in the next. It’s like writing about SEO, as new techniques and theories are covered over time.
Therefore, constantly keep an eye on the ranking of your pages and, if necessary, update them with new information and data.
3- Keywords Became Irrelevant
Many people believed that, after the launch of Google Hummingbird (a new version of Google’s algorithm implemented in 2013), keywords would lose all their strength as a search factor.
The fact is that keywords remain very important, as it is still the easiest way for Google to match a website to a search made in its search field.
The difference is that the algorithm has become smarter. He knows he can send results from “Desktop Computer” to people who search for “PC”, as well as show “notebooks” to those who search for “laptops”, for example.
Finally, Google has made the relationship between sites, search results and users more natural and less tied to exact matches. But keywords are still very important in this filter.
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4- Guest Blogging No Longer Resulting
In 2014 and 2015, several posts about the death of guest blogging popped up on websites and blogs that talked about SEO.
The truth is that the practice of writing as a guest on other pages has never been condemned by Google, not least because it is difficult for the algorithm to identify a guest post.
The sites that were being penalized were those that sent links to other pages in an exaggerated way, without having a context or a logical connection between the contents.
Google understood this as a malicious practice and punished rogue sites with ranking losses or even removal of their indexing.
Guest blogging well done, with quality content on relevant pages, that have to do with your blog and that direct contextual links, continues to work very well.
5- Every External Link Received is Welcome
This is an argument that we started to demystify in the previous topic. Quantity of incoming links from other sites is not the same thing as quality.
For example, if you have a blog that talks about football, getting a lot of links from sites about fashion, cell phones or computers can be bad.
After all, as Google does not see a correlation between these themes, and probably between the contents as well, it is natural that it understands this as an attempt to deceive the algorithm.
Google has always considered link building to be one of the main ways to grow in the rankings, as long as those directions are meaningful and relevant.
6- Every External Link Sent is Bad for the Site
If it’s so good for your site to receive relevant links from other pages, why can’t you do the same?
Well, there are many people who believe that sending links to other sites will drive their visitors away.
The point here is not to lose traffic, but to value a good learning experience for the public.
For example, if you bring data from a search made by another site, redirect to that page. Other information from this survey may be of interest to your audience.
In addition to helping your readers, you might get some mentions from these sites, especially if you let them know they’re being linked.
Anyway, it’s about that old phrase: “kindness begets kindness”.
7- Meta Descriptions Are Not Important
Those who consume SEO as content for some time must have read that meta descriptions (those that are below the title of the page in search results) do not exert a direct influence on the ranking.
Really, they are not a ranking factor. However, we cannot forget that they talk directly to the public. These are spaces of up to 160 characters that can and should be used to convince users to click on titles.
So if it can influence people’s decision, why wouldn’t it be relevant to search results?
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8- Google Will Find Your New Content Quickly
Another myth that runs through SEO lessons and practices is that all you have to do is publish a new post on your blog and Google will promptly index it.
We’re sorry to tell you that Google doesn’t do that kind of magic. Someone or something needs to tell their algorithms that a new page has gone live. Without an indication, this process may take a few days to happen.
On the other hand, you can make life easier for search engines if you use a plugin that generates and updates your sitemap automatically (like Google XML Sitemaps, for WordPress) or if you share the post on a social network.
9- Long Content Is Not a Guarantee of Conquering First Place in the Results
Many believe that the more words a post has, the higher it will rank. Once again we fall into the myth of quantity being more important than quality.
There are no guarantees that a text with more than 2000 words will be better positioned than one with 800 for the same keyword or subject.
In general, they may even perform better because they are more detailed and present more information, but this is not a rule.
A text of 800 words, being concise, objective and well explanatory about a certain topic, can please users much more and, consequently, Google.
10- The Greater the Number of Pages, the Better the Site Ranking
Another serious error in this relationship between quantity and quality has to do with the number of pages on your site.
Wanting search engines to index more pages about a keyword will not make your domain rank higher — unless those pages created have a high degree of relevance and quality.
But, in general, it is more advantageous to make a single, more complete post on a subject rather than splitting it into several pages.
After all, it’s better to have a great page in the top results than several medians at the bottom of the first, second or third page of Google.
11- Sponsored Link Campaigns Help Organic Results
Ads on Google Adwords can even make your site appear at the top of search results, but not the organic ones. One thing has absolutely nothing to do with the other.
The two media use very different criteria. The main difference is in one of the Adwords ranking methods, which is the amount paid for a particular keyword in the auction.
Even so, it is recommended to work with both strategies at the same time, as they complement each other rather than compete with each other.
12- Social Media Doesn't Affect Search Engine Rankings
This can be considered a controversy in the SEO universe, since there is nothing to prove that, for example, a post that is shared a lot on social networks is a guarantee of better rankings.
However, the human factor must be considered more than the Google algorithm. After all, if a post is being shared and accessed by a large amount of people, that will be a sign that the page is relevant.
13- Optimizing Images is Nonsense
Those who forget this may not pay much attention or even be unaware of practices such as inserting an alt text tag, filling in the description or adjusting the image file name.
There are three simple actions, but that make Google and other search engines read the images you publish on the site.
This will positively impact both textual searches and Google Image searches.
In the first part of this article, you can check out 13 common SEO myths that you shouldn’t believe. Now we will talk about common myths about SEO on the WIX platform that people believe to be true, but are actually false. Here are some of these common myths that you shouldn’t believe:
Wix is not good for SEO: This is completely false. Wix has a number of SEO features and tools to help improve your site in Google searches. Additionally, Wix is compatible with most SEO plugins, including Google Analytics and Google Search Console.
Wix is slow to load: Another common myth is that Wix is slow to load, which negatively affects SEO. However, this is also false. Wix offers speed optimization options, including image compression and caching, to help ensure your site loads quickly.
Wix doesn’t allow you to optimize URLs: Some believe that Wix doesn’t allow you to optimize your site’s URLs, but this is also false. Wix allows you to customize the URLs of your pages and posts, which is an important part of SEO.
Wix does not allow adding metadata: It is true that Wix does not allow you to add custom metadata, such as title and description tags, to each individual page. However, it does offer advanced SEO options to help optimize your site, including adding general metadata for your entire site.
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FAQ - Frequently Asked Questions About Wix SEO
1. Is it true that Wix is not good for SEO?
Not!!! This is completely false. Wix has a number of SEO features and tools to help improve your site in Google searches. Additionally, Wix is compatible with most SEO plugins, including Google Analytics and Google Search Console.
2. Is Wix slow to load and does it affect SEO?
Not!!! This is another common myth. Wix offers speed optimization options, including image compression and caching, to help ensure your site loads quickly. Site loading speed is one of the many things Google takes into account when ranking a site in searches, so it's important to make sure your site loads quickly.
3. Does Wix not allow me to optimize the URLs on my website?
This is false. Wix allows you to customize the URLs of your pages and posts, which is an important part of SEO. Optimized URLs are easier for Google and users to read and understand, which can help improve your site's search rankings.
4. Does Wix not allow me to add custom metadata to each page individually?
It's true that Wix doesn't allow you to add custom metadata like title and description tags to each individual page. However, it does offer advanced SEO options to help optimize your site, including adding general metadata for your entire site. It's important to remember to include relevant keywords in your site's metadata to help Google understand what each page is about.
Conclusion
In this article you uncovered several common SEO myths that people believe are true but are actually false.
In summary, Wix is a platform that is perfectly capable of being optimized for SEO. It’s important to remember to make the right optimizations and use the tools and resources available to help improve your site in Google searches.
Now that you are on top of this information, apply it to your business correctly and see the results!
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