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Do You Need A Website If You Already Have Social Media
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Do You Need A Website If You Already Have Social Media
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Black Pearl Matrix
Why Do I Need a Website if I Already Have My Social Media Page?
- You will have more Credibility
- It will increase your Information Possession
- More Relationship Channels
- It's an Investment that Pays Off
- Better Ability to Analyze Results
- You will have your Own Territory
- Better Identification in Search Engines
- Greater Customization Power
Regardless of your profile as an entrepreneur, you certainly already understand the need to be present on the internet. When a company is born in this digital era, one of the first steps that the entrepreneur takes is to create a profile for it on social networks, especially on Instagram, which is more in evidence at the moment.
Having a profile on a social network can make a business reach a huge number of potential consumers. But, it can go beyond that. Having your own website brings even more advantages than existing only on social networks.
Of course, both options are important. One does not exclude the other. You can undoubtedly be present on social networks and, at the same time, have your own space on the internet. After all, the important thing is to have channels to interact with the public and build a relationship with them.
This article wants to show the reasons why it is not enough to just appear on social networks. You will understand how having your own website helps boost your sales and why it is important to invest in it, in addition to the need to be present in multiple channels.
Why isn't Social Media Enough?
Having accounts on Facebook or Instagram is undoubtedly a good strategy to publicize your brand. But it doesn’t have to be just that, because they are too dynamic. For example, some product that you consider very important and would like to be more visible to customers will soon disappear, because the posts are not static.
Already a website allows you to organize and keep the images and information for as long as you want. A website allows you to categorize products, which gives the customer a good browsing experience. Updates can be made on your time, not social network time. You can still count on a personalized sales and payment system.
Social networks are not suitable platforms for longer texts, such as product descriptions, which require detail. On a website of its own, the customer can find out more about what he is going to buy.
Maybe it’s a hard thing to imagine, but what would you do if for some reason the social network ended or lost popularity? It’s actually not impossible, because both things have already happened. It is necessary to have a more stable, safe place.
Don’t forget that social networks are not yours alone. It’s a public space. While it has the advantage of being visible to many people, the situation is comparable to building a house for yourself on someone else’s land.
Of course it will serve and well for your home. But it’s not exactly a private space. In fact, it belongs to the owner of the land. Likewise, being on a social network can be great at first, but certainly, as your business matures, having your own website is a great way out.
How do Social Media and the Website Complement each other?
It is natural for the company to gain followers over time, as sales increase. Thus, they and customers may feel that they need to know the brand more deeply.
Posts on Instagram, Twitter and Facebook play a very important role. They will direct interested parties to the site, in order to obtain more information about products and services.
So, the company should worry about writing posts that refer to the site, with links to it so that they can learn about the company’s activities.
Most entrepreneurs already know the importance of SEO (Search Engine Optimization) rules. One of them is to link a responsive website to a social network. Google prefers display on the results page, which brings more visibility.
Joining social networks to the private website is the perfect model to promote the company’s credibility, eliminating the impression of amateurism that some people may have when the business does not have a domain on the internet.
About Black Pearl Matrix
We are a passionate team of experts that have helped businesses large and small from all around the world to capitalize on the Internet.
BPM Professional Web Design, Online Business Development, Pre-Built Online Stores, Mobile Apps, SEO Services, Web Hosting, Interactive Media & Animation, Social Media Integration, Branding, Affiliate Opportunities, Online Store
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Why Invest in a Website?
One of the main objections that certain entrepreneurs have with regard to building a website is the issue of financial investment. They still don’t know why pay to have a space on the internet when social networks are free and have a great reach.
The answer is that the chance of being listed by Google in a search in the first positions is greater, as long as SEO strategies are applied correctly. And that yes, can translate into more chances of increasing revenue.
In addition, we will present several other reasons why it is important to have a private domain:
Credibility
When a business presents a profile on the social network as the only means of advertising, this will not bring a professional image, of a company that really invests in itself.
We say this because anyone can create a profile for a brand. So, customers might even doubt the authenticity of the page and not feel safe closing a deal.
Facebook brings methods to verify the legitimacy of pages. However, these are automated processes that are made available to profiles around the world, which does not guarantee a very strict analysis.
A proprietary domain, on the other hand, requires the owner to register his information, so that it is possible to identify him through domain research sites. This is one way to ensure that the company’s website is authentic.
Possession of Information
Although today the General Data Protection Law prevents your information from being used without your permission, by creating a profile on social networks, you agree that the platform stores your data.
So, in practice, your profile does not belong to you, but to the social network. It only allows you to manage it. If the platform makes changes to its rules, your brand profile will be affected.
More Relationship Channels
Social networks are consulted by a large mass of consumers in search of information and this helps to build a good relationship with them.
But a website of its own allows for greater reach in this regard. And you have one more relationship channel. A private website allows the creation of contact forms and surveys to learn about the needs and interests of the client. With this information, you can devise good digital marketing strategies.
Investment that pays off
Today it is no longer necessary to spend a lot of time writing HTML codes. You can count on a company specializing in web development that builds custom websites, according to what your business needs.
Look for a company that includes a hosting service as well. This saves time and higher expenses. Another advantage is the creation of personalized e-mails, with the format “name@mycompanyname.com”, providing even more professionalism. Investing in a quality digital presence is a smart decision.
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Ability to Analyze Results
A simple profile on a social network does not inform you about how he is performing. Now, investing in a domain brings the chance to measure the results and know how to develop strategies or reformulate those that have already been applied.
Among these results are the number of clicks that an item received, the number of visitors, when they visited your site, what was sold, and a myriad of statistics. The most important analysis tool, Google Analytics, plays this role, bringing a valuable insight into your company’s performance.
Own Territory
Publishing your own address is much easier than an Instagram or Facebook profile. Social platforms are gigantic. Your profile is just one more in this digital ocean.
If you have your own domain, it’s yours and nobody else’s. It’s your territory, your place. They are like e-mail addresses: no two are alike. That’s why addresses need to be registered individually. This means that if you don’t do this, you are opening the door for someone else to take ownership and register it first.
Identification in Search Engines
It’s easier for Google to identify your private website than content on a social network. According to the search engine’s policies, a social network profile only appears in a privileged position if it follows several many frequently updated SEO strategies, such as keywords.
You have less autonomy to improve your position in the organic results, that is, in the natural results, without having to pay for it. By the way, if your company has to spend to gain positions on Google, it is better to invest that money in your own domain, which provides more advantages.
With your own well-designed website, equipped with search engine optimization techniques, you will become an authority in your market.
Greater Customization Power
Social media profiles follow the platform’s visual identity and standards. Thus, you have almost no customization power. Your website can have the look you want. It’s very important that you use your own colors and logo, without looking like any other company on the social network.
You can add a blog to your website. A blog is an indispensable tool in your SEO strategy. When it is fueled with relevant, informative and well-written content, it offers even more chances to drive a potential customer to your product.
This happens because, when searching for information about a particular product, the visitor can “land” on a blog page, which will influence him to access the main site and learn about its services. With articles, your brand will not only be seen in a commercial way, but also a reference in information on a certain subject.
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Should I Keep Social Media?
Yes, it should. This article is not saying that you should abandon your profiles and just focus on your own domain. As you saw a little earlier, they can complement each other.
Social network can serve as a decoy and lead the interested person to your website. Your business should create relevant posts and links to your website within it. The goal is to generate potential customers (leads), who will come to know your products and services.
What is omnipresent?
It is to be present everywhere. Since you don’t have to abandon social networks because of your website, you gain visibility. And that’s what matters most to your company. Being on as many channels as possible should be part of your commercial strategy.
The more visible your brand is, the greater the chances of converting, gaining loyal customers and making money. So, understand that it is very important to know that just one social network account is not enough. Discover some possibilities that your business can benefit from:
The Website Itself
He’s like a calling card. Bring your business information to the public. The absence of a website is not good for the reputation of the brand. It’s like she doesn’t exist. Consumers will not feel like looking for it and tend to look for the competition. The site informs its services, values and differentials. It gives professionalism and authority. It also gives freedom to choose the best integrated systems, such as payment systems.
Blog
In addition to teaching, transmitting knowledge, the blog allows you to take the lead in your segment and thus stand out. Your website can be dynamic, prioritizing interactivity with the consumer. It must be built in a way to generate leads and spread culture to those who access it.
E-mail marketing
Virtually everyone has an email. So sending advertising messages is a way to reach a huge amount of people. It’s a great way to build a relationship with your audience. The idea is not to sell directly. It is to awaken the interest of a person to acquire some product or service. Lately, this strategy has brought good results.
Sponsored links
These are paid links that appear at the top of the results page. It’s a way to make yourself visible to the consumer. According to Google research, more than 90% of consumers search the search engine before purchasing a product over the internet. This is one of the best fields to explore. For this, you define your budget, which can be initially low. It also determines the keywords, being able to choose the most profitable ones.
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FAQ – Frequently Asked Questions About Websites and Social Media
1. Do I have to spend a lot of time writing HTML codes when creating my website?
2. Is it important to keep social media posts after creating a website?
3. What is the advantage of having your own website?
4. Is it a good idea to merge social media with the website?
Conclusion
Here are the top reasons why you should invest in a particular domain.
Connecting networks lets you kill two birds with one stone. In this way, disclosure is enhanced and the results can be converted into profits for the company.
Be sure to have a website that can be easily accessed through any of the social networks. Generally, this traffic can be done through links in the posts, made in the store.
But care will be needed, so that your site is organized and does not present flaws. Make sure it has the necessary professional roles.
With all social networks functioning like a marriage, your business will officially be an e-commerce. From that moment on, all that remains is to be careful with the administration.
Serve your customers well and always generate a great impression.
This way your customers will be loyal and will recommend you to more people.
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