Google My Business Optimization Tips and Tricks in 2022

7 Ways to Optimize Your Page on Google My Business

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Google My Business, or GMB (Google My Business), is a free service that Google offers for organizations and businesses to manage their online presence.

For this reason, Google My Business is essential for local businesses to be on Google maps and appear on search engine results pages.
 
In addition to this great benefit, Google My Business offers some features that can improve the positioning of a local business and increase its ranking in local searches.

So, if you own a business in your city and want to increase your online presence, check out these seven ways to optimize your Google My Business page.

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What you will learn regarding Google My Business:

1. Filling in your company information;
2. Google Posts Section;
3. Upload high resolution image;
4. local contact number;
5. Follow the Q&A section;
6. Collect comments from Google.

Google My Business setup details:

1. Filling in your company information

The first step in optimizing your Google My Business page will be to create a business profile with up-to-date, comprehensive, and accurate information.

Therefore, at the time of registration, you must fill in all the necessary fields, including.

1. Company Name
2. Address
3. Phone number
4. Description
5. Category
6. Website
7. Photos
8. Opening hours
9. Questions and answers

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In some sectors, it may have other additional fields.
 
Filling out all this information is important for your potential customers to find you and be able to contact you and reach your company.
 
In addition, by registering with all your business information, you have a much better chance of being recognized by Google and having a good ranking on the results page

2. Google Posts Section

Another way to optimize your listing on Google My Business is by publishing relevant content in the posts section, as this allows you to interact with your customers directly on search engine results pages and Google Maps.

In the posts section, you can post any topic related to your business, such as company announcements, product promotions, upcoming events, blog articles, and so on.

Most internet users rate company pages based on their latest posts.

Therefore, you need to frequently post relevant, quality content that is useful to your Google My Business page.

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3. Define a specific and relevant category

One of the things to be clear about is the category of your business, as this will help Google define which listing your local business belongs to.

During registration, Google will make a series of categories available, so you must choose the one that best represents your company.
 
There is no way for you to register a category, so if no specific category suits your company, you can opt for a more general classification.

However, you can constantly check whether new category options have been added.
 
Lets imagine that someone works, cleaning and maintaining gutters, but Google didn’t have the category, so when creating the page this person could put it in the mason category instead.

4. Upload high resolution image

For sure, the image speaks volumes, as well as being an inexpensive way to get a good ranking on Google My Business.

That’s why, according to Google, companies that have images on their pages tend to receive 12% more location requests and 35% more clicks on their websites than those that don’t have any photos.
 
It is important that these images are of high quality, as this gives potential customers an overview of what your business is like and what they will find.

Therefore, you can, for example, put photos of your company logo, behind the scenes, the team, and everything that shows how effective your company is.

Google offers a very cool feature, which is to create an interactive 360 ​​degree tour of your business.

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Image specification

You should not upload images of any size, as this may detract from the appearance of the photo.

But to make it easier, Google My Business has the recommended specifications for photos.

 Google My Business image specifications are:

1. The format of the photos must be JPG or PNG.
2. Images must be between 10KB and 5MB in size.
3. Each photo must have a minimum resolution of 720px high and 720px wide.
4. The images, in addition to being of quality, cannot have excessive use of filters or significant changes.

Therefore, given this information, invest in images of quality.

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5. Local contact number

Have a local contact number available on your page, that is, with your region’s code.

This helps Google understand that your business really is a physical business and is from your region.
 
It’s important to verify that this registration phone number is on all of your landing pages.

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6. Follow the Q&A section

The Q&A section is one of Google My Business’s great features for local search. So always stay tuned, because in it, potential customers can ask a question about your business, which you should answer immediately.
 
This feature is not only interesting but also very important, as it allows you to listen to your customers and respond immediately.

But if for some reason, you stop following this section and stop interacting with people, this tends to result in misinformation or a low reputation for your company.

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So for you to be consistent and avoid wrong impressions, the tip is to create a list of frequently asked questions.
 
Be proactive and make a list of questions and answers that potential customers often ask.

That’s why you or your team should do a survey and identify what questions people often ask and then add them to your GMB list.

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6. Collect comments from Google

Customer feedback is a way to generate social proof, so it really is influential.

Therefore, businesses in your area that have positive reviews tend to attract more potential customers as they build trust.
 
Even if your company is well known in your region, new customers usually search the internet before going to it, so you can collect comments from your customers and thus optimize your listing on Google My Business.
 
However, to collect reviews on your page, you can motivate satisfied customers to review your business.

In cases of negative comments, it is essential to respond and show interest in resolving, as this is also good practice for companies. If unfounded and rude comments appear, always remain calm and respond politely.
 
As you may have seen, optimizing your page on Google My Business (GMB) is not complicated.

Regardless of the size of your company, it brings great results, so it’s worth the effort.
 
Having a Google My Business account is important for all entrepreneurs with a local business.
 
Usually larger companies such as stores, markets, opticians do this registration on Google My Business, but those entrepreneurs who are self-employed do not and therefore end up losing customers.
 
So if you do crafts, or a manicurist, a hairdresser, or other professional, you can register on Google My Business.

Conclusion

Well, that’s it. We’ve got to the end of our article: Google My Business Optimization Tips and Tricks in 2022 .

We hope that you enjoyed reading this article and got some helpful advice from it.

Feel free to comment and share this post.
Thanks!!

Black Pearl Matrix ® Programming, Web Design, and Development

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  • And much more ...
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Midsize Business Solution For $550

BEST SOLUTION FOR GROWING BUSINESSES

BPM Professional Web Design

PEARL PLAN

$ 550 ONE TIME FEE
  • Corporate Business Website
  • Up To 5 Pages
  • Emailing Contact Form
  • 8 Months Support
  • And much more ...
Popular

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BEST SOLUTION FOR E-COMMERCE

BPM Professional Web Design

PLATINUM PLAN

$ 950 ONE TIME FEE
  • E-Commerce Store
  • Up To 30 Products
  • Security Payment System
  • 12 Months Support
  • And much more ...
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