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Google Search Console and Squarespace - How to Use Data to Improve Your Site
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Google Search Console and Squarespace - How to Use Data to Improve Your Site
Presented By
Black Pearl Matrix
How Data Analytics Can Improve Your Website:
- Understand user behavior
- Optimize content
- Improve SEO
- Identify which page is getting more hits
- Improve website performance
Competition in the digital environment is already very strong, however, after the pandemic and many companies migrating to the online model, it is natural that this competition will become even more fierce.
Knowing this, in this article you understand how to use the data provided by Google Search Console and Squarespace to improve your website.
If the term Google for Webmasters is familiar to you, then you probably already have an idea of what Google Search Console is.
Google Webmaster Tools has become an important resource for many different types of people, moving from serving only webmasters to serving different profiles: marketers, SEOs, designers, business owners and application developers, to name a few.
1- What is Google Search Console?
Google Search Console is a free tool from Google, which allows you to have access to a lot of very important information about your website, the visits you receive and the way Google “sees” it.
With Google Search Console, you can find out things like how many people are visiting your site and how they’re finding it, whether more people are visiting your site on a mobile device or desktop computer, or which pages on your site are the most popular, for example.
The tool can also help you find and correct site errors, send a sitemap, create and verify a robots.txt file., create structured data for your webpages, among other extremely useful and important features for the good development of your site.
It is not necessary to register your site with Google Search Console for your site to appear in search results – this involves several factors.
However, according to Google itself, subscribing to this service can help you understand how your site is doing for Google, so that you can optimize it and correct errors necessary for the best possible performance.
2- Advantages of using Google Search Console
New Google Search Console users need to add and verify your site before they can use the tool.
Adding and verifying your site in Search Console proves to Google that you are a site owner, webmaster, or other authorized user.
After all, Search Console provides all sorts of incredibly detailed information and insights into how a website is performing. Google does not want to give this type of information to anyone, but to those who will use it.
By optimizing your site based on the information obtained with the tool, your site will have a better position in searches, receive more clicks, have more visitors, generate more customers and close more downloads, conversions and sales.
3- Google Search Console Allows:
• Website performance monitoring in search results;
• Verification of Google’s access to the website’s content;
• Sending new content for tracking;
• Removal of content that should no longer be displayed on search engines;
• Creating and monitoring content that displays compelling search results;
• Site maintenance with the least possible interruption to research performance;
• Monitoring and troubleshooting of spam and malware, so that the site is always free of these viruses;
• Find out how Google search interprets websites;
• What query terms lead to your site appearing in search engines;
• Queries that generate more or less traffic to the site.
Google Search Console is for anyone who has a website and wants to get better results from it.
Although full of features that serve professional users very well, it also helps those who use more basic tools or are starting to use digital marketing tools.
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4- Main Google Search Console Tools
1. Dashboard
It is the main panel of the tool, where the main information of one or several sites that you manage and have registered in Search Console are listed.
Data provided includes the amount of traffic your site receives, the search terms used to find your site, the keywords users used to reach your site, the main pages users visited, countries of where users accessed your site, page loading speed, your site’s SEO performance and mobile performance.
The dashboard also offers features to help webmasters better understand their performance on Google and take steps to improve. This includes insights into indexing issues and crawling errors, as well as notifications about potential issues that could affect your site’s performance in search results.
2. Messages
This is the area where Google shares all communication with you. The messages may contain notifications about updates to Google tools or even important reports about errors that affect your site and may compromise your ranking in searches.
3. Search Appearance
Reports in this area are related to the appearance of your content in Google search. They show issues with titles, URLs and meta-descriptions that can affect your rankings, giving you the opportunity to fix them for better performance.
4. Search Traffic
It shows the data about positioning, number of views and clicks that the pages of your website receive during the search. It also shows which searches direct users to your site and what the average ranking of your pages is for each keyword.
5. Index
Shows the index of all pages on your site that have already been indexed by Google.
6. Crawl
One of the most useful reports in Search Console demonstrates the errors that Google bots faced when reading your site. This report allows you to test the way Google looks at your site and fix the flaws found.
Now that you understand how Google Search Console works, let’s talk about Squarespace.
5- What are the Main Features of Squarespace?
1. Website Templates
Squarespace has pre-made website templates that can be applied according to each type of business.
Therefore, regardless of your business segment, you can choose templates that match categories such as:
• Online stores;
• Non-profit organizations;
• Fashion and beauty;
• Food and drinks;
• Health and wellness;
• Home and leisure;
• Music;
• Photography;
• Travel and lifestyle;
• Website creation.
Squarespace offers options to create websites of various styles, starting with template designs developed by the company’s professionals and even portfolios to present your work to clients in a professional way.
In addition, there are also blog tools with which you can publish articles, news and updates regarding your products and services.
Since SEO tools are also needed to get your site found, Squarespace offers some as well.
Finally, there are also reports that indicate the sources of website traffic. This is data that can help you know how people are reaching your company and gather insights to optimize these actions.
2. Domain Registration
Squarespace also has the domain registration offer, which, as you may know, is the URL of your website that people enter into the address bar to access your website.
Squarespace even offers a free SSL certificate, which gives your site a secure URL.
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3. Online Store Management
Squarespace also has functions that allow you to create an e-commerce, whether you already have an online presence or are just starting out. For this, you can choose specific templates for virtual stores that, like the others, are easy to customize, so that you can:
• List and display products;
• Manage inventory automatically;
• Offer a shipping calculation tool, in the case of a physical product.
For the sale of services, there are also options such as:
• Online agenda to schedule meetings;
• Customer registration;
• Integration with social networks.
In addition, the payment tools also make it possible to calculate fees according to the tax regime, generate discount coupons and recover abandoned carts.
4. Website Marketing
It’s not enough to have a well-produced website; your audience needs to find you so that you can generate new business opportunities, right?
Therefore, it is necessary to carry out Digital Marketing actions on it. In this sense, Squarespace has functions with which you can boost your website traffic and measure it.
Built-in SEO tools help you optimize your website content for greater organic reach. Likewise, those on social networks allow you to advertise them to the public on these channels, and also use banners for promotions carried out by your business.
5. Metrics
To track the performance of your website, this tool allows you to track sales, if you are an e-commerce, as well as its traffic and geographical origin.
This data is important for you to gain insights, in order to develop actions in order to achieve better results for your company through the website. Most of the reports here are only available to premium users.
6. Settings
In order for your website to be structured for your company and the audience that accesses it, some settings are necessary, and that’s what this Squarespace function is for.
Here you can change from language to business information. It is also possible to register the domain, if you have already purchased one, and access your billing information, once the free period has passed and you have subscribed to the premium service.
Having understood what Google Search Console and Squarespace offer, let’s move on to a crucial part: data analysis.
What is Data Analysis
Data analysis is part of what is called the market intelligence cycle, a broad program of skills that involves:
• Identification of the organization’s intelligence needs;
• Research and collect data;
• Data analysis;
• Metrics analysis.
Data analysis, between research and data collection and their transformation into knowledge, is the treatment that crosses various data to generate significant correlations between them and reports.
How to Do Data Analysis
1. Define the Place of Data Analysis in Your Strategy
Data analysis is not an end in itself, but a means to an end, namely: finding the answers to our questions.
For this, you will raise some hypotheses and validate them through statistical science.
A very common difficulty in organizations is taking every type of data possible or wanting data scientists to determine what type of data should be analyzed.
The data analysis team does not necessarily have practical knowledge of the business. Therefore, it needs to be specifically guided to solve the problems of the organization. Without knowing exactly what to do, data analysis will not generate value.
2. Be Responsive and Proactive
Data analysis can be a way to identify trends and patterns, but early in the project it’s best to use it to provide answers to leaders’ questions about bottlenecks and difficulties.
Over time, for the benefit of the organization, analysis becomes integrated into all organizational areas: strategies, processes and business, making the entire organization data-driven.
3. Work on a Data-driven Mindset
The quality of the analyzed data, whether primary data – produced within and by the company – or secondary data – sought from banks – guarantees the possibility of arriving at reliable analyzes and studies for the generation of intelligence.
For this, you must imbue employees with a data-driven mindset. Otherwise, some leaders will make good use of the tool, while others not so much and will even look for ways to avoid it.
Fragmented adoption also affects the possibility of scaling data analysis across the organization and increasing value creation.
4. Have the Right Tools
To enable data analysis, it is still necessary to make your IT structure compatible. This doesn’t happen all at once. Especially when there are legacy data systems and many problems to solve.
ERPs, CRMs, management software, all your systems must be integrated. Compartmentalized information does not generate intelligence, but confusion.
5. Ensure Security
Data analysis is also not disconnected from discussions about information security and confidentiality.
Data analysis increases the organization’s level of transparency. Inevitably, you will be confronted with unpleasant and unexpected information, such as organizational inefficiencies and leadership mistakes. Ignoring them can diminish the value of data analysis.
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- Corporate Business Website
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- E-Commerce Store
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FAQ - Frequently Asked Questions About Using Data to Improve Your Site
1. How can Google Search Console and Squarespace data help improve my site?
Data provided by Google Search Console and Squarespace can be used to identify SEO issues and opportunities, speed up page loading, improve usability, and monitor site performance. Additionally, users can use this data to optimize their user experience and increase website performance.
2. How can I access the data that Google Search Console provides?
To use Google Search Console, you need to create an account and add your website. Once you've added your site, you can access data on traffic, keywords, crawl errors, and more.
3. Can Squarespace optimize my site's performance?
Yes!!! Squarespace offers features to speed up page loading, improve usability, and monitor site performance. You can also use Squarespace's website building tools to create modern, responsive, and professional-looking websites.
4. How can I use data analytics to identify issues with my site?
One way to use data to identify issues with your site is by analyzing performance metrics such as page load time, the number of server errors, and the number of visitors who leave your page before completing an action. Another way is by collecting user feedback, such as through surveys or satisfaction ratings.
Conclusion
As you’ve seen, by using Google Search Console and Squarespace, webmasters can leverage all available data to improve the user experience and increase site performance. Experience that can be decisive for a purchase or a contact.
Google Search Console provides information about search queries, keywords, traffic, countries, loading speed and crawl errors, which can be used to identify SEO problems and opportunities.
Squarespace offers features to create modern, responsive, professional-looking websites, as well as tools to speed up page loads, improve usability, and monitor performance.
By combining Google Search Console and Squarespace, webmasters can maximize their site’s performance and optimize the user experience.
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