How Can a Business Coach Add Value to Your Service?
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How Can a Business Coach Add Value to Your Service?
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Skills that can be developed in Business Coaching:
- Definition of corporate goals or specific teams
- Individual or team professional coaching process
- Conducting a more strategic and planned interpersonal relationship
- Development of action plans
- Strategic planning of companies
- Management of organizational changes
The birth of a company usually originates from a dream or desire to change the life of commanders, mainly due to the desire to have more time and money.
Many manage to take off in a short time, while others need external assistance, thus hiring Business Coaches.
Do you know what this service is about? Maybe your company needs it and you have no idea! Check out more below about how it works, what are the advantages for your company and stay tuned!
After all, what is a business coach?
Business coach is a professional designated to teach more about business and management issues.
It is through him that the commander can seek more performance and positive impacts within his company, whether in the short, medium or long term.
It is a stimulating and creative process that instigates, supports and inspires the coachee (coaching client) to achieve their goals through the development of their own skills, as well as neutralizes blockages and impediments, and encourages them to discover new strategies and solutions to achieve the full success of your business.
How can a professional business coach help your company?
Among the main advantages of business coaching, we can highlight:
• Contributes to the achievement of main objectives;
• Increases the team’s creativity;
• Facilitates the acceptance of changes in the company;
• Increased productivity and efficiency;
• Helps to develop communication skills;
• Improves the attraction and retention of talent in the company;
• Provides more balance between personal and professional life;
• It helps the company grow even in times of crisis.
Let’s understand each one of them!
1- Contributes to the achievement of main objectives
When starting the coaching job, your employees will find it easier to identify and understand the main objectives of the company and create efficient strategies to achieve these goals.
2- Increases the creativity of the team
Coaching sessions help your team think of new ideas and solutions with more resilience.
This is only possible because the professional encourages the employee to see through new perspectives and, at the same time, shares inspirations to awaken the creativity of employees.
3- It facilitates the acceptance of changes in the company
Employees with the ability to manage change are more likely to understand new directions, opportunities and challenges.
However, developing this skill is not always easy. Therefore, companies have resorted to professional coaching to implement this behavior in organizations.
4- Increased productivity and efficiency
In summary, coaches seek to inspire and extract the maximum potential from employees, without losing efficiency in the execution of the work.
5- Helps to develop communication skills
Studies reveal that professionals who have gone through coaching sessions have noticed a significant improvement in their communication skills.
Furthermore, other people said that they discovered new goals in their professional and personal challenges.
6- Improves the attraction and retention of talent in the company
The lack of development is one of the main reasons why professionals ask to leave a company.
To overcome this, consider implementing coaching in your company, as it helps to develop your employees and show the value of this investment.
7- Provides more balance between personal and professional life
The Professional Exhaustion Syndrome, also known as Burnout Syndrome, is a frequent condition in companies. Just look at this data:
• 31% of employees surveyed say lack of support or recognition from their leaders was the biggest factor in their burnout;
• 30% said unrealistic deadlines or expectations were the driving factor for them, and 29% named long hours or working weekends as the cause of their burnout;
• While 78% of employees believe their employers are responsible for supporting their physical and mental well-being, only 42% offer wellness programs to their employees;
• 32.8% of workers surveyed say that personal perfectionism is the biggest obstacle in finding a healthy work-life balance;
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Worrying, isn't it?
On the other hand, investments, such as business coaching, help your employees to identify, clarify and align expectations and goals, both in their personal and professional lives.
In this way, everyone wins: more motivated and happy employees, while the company obtains a more engaged and efficient team.
8- It helps the company grow even in times of crisis
Coaching is a valuable tool for dealing with fluctuations in the market, as it increases employee performance, problem-solving skills and, as we saw above, talent retention.
Business coach: internal or external?
Briefly:
• Internal coach: member of the company;
• External coach: a professional hired by the organization.
In both cases, your business wins. However, it is necessary to consider some points before making any decision.
Internal coaching
This professional can absorb influences during the execution of the work, such as the organizational context, changes in strategies, direct contact with the leader and business interests.
In other words, the specialist is subject to the company’s norms, rules and procedures.
Despite this, internal coaching has in-depth knowledge of the company’s business and strategies, which facilitates the execution of the work.
External coaching
External coaching, in turn, is less influential, as it tends to negotiate the rules and processes before each project developed in the company.
But which is the best business coach for my company?
The combination of external and internal coaches, leaders or HR professionals is perfect for your business, as each one has particular objectives and all are vital to the organization.
Therefore, they are complementary, never exclusive.
What should be the role of a business coach within a coaching process?
The professional is responsible for choosing the techniques that best suit the coachee’s needs. Generally, these choices are made mutually. However, it is possible that the professional perceives the need for something that was not perceived by the client.
All techniques developed are related to the coachee’s objective. A technique for personal development is not necessarily the same as one for improving your professional life.
The first step, therefore, is to develop a goal. It needs to be established with the coachee. Next, you need to identify behaviors, limiting beliefs and bad habits that can prevent this goal from being achieved.
Then a development plan is made that supports the customer. It aims at improving the person’s qualities and skills, minimizing the points that negatively affect the objective to be achieved.
The professional also needs to offer support for the client’s development throughout the entire process. It is necessary to help keep the coachee focused on the action, checking the progress of all the stages of making habit changes.
It is worth mentioning that it is also the role of the coach to propose necessary changes and alterations in the planning, according to the identification of needs.
Okay, now what should my role as a coachee be?
The coaching process needs the commitment and involvement of the client. Following the planning carried out is essential for the work to bring results.
If you are unable to fulfill all agreements, it is essential to be honest and talk to the coach.
It is natural for each person to react differently to the coaching process. That’s why all activities need to follow proper customization.
Among the duties performed by the coachee are:
• Attend coaching sessions;
• Dedicate yourself to the presented methodology;
• Discuss your difficulties and limitations in the process;
• Work diligently on your development.
What tools does a business coach usually use?
There are some tools that help the technician to act strategically on the priorities identified by the business coach. Obviously your choice will depend on the diagnosed problem and the public to which the methodology will be applied.
This is because the focus can be turned both to the company as a whole and to specific areas. However, most of the time, these solutions are implemented to make teams interact better, for example.
With that in mind, we list the coaching tools most used by professionals:
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1. Assessment
Assessment is a method that tends to be more useful for the professional who is applying Assessment is a method that tends to be more useful for the professional who is applying the business coaching process than for the coachees (participants in the process).
This is software, generally used by the Human Resources area, to draw a behavioral and impartial profile of the company’s public. Identifying this profile is useful for the coach to know how to deal with possible cultural clashes between professionals during the process.
Information is gathered through a questionnaire, which can be made available in print or digital form. Among the other advantages of this method is the analysis of the degree of adequacy between an employee’s profile and his job description.
2. SWOT Analysis
This is one of the most used techniques in the strategic planning of small and large companies. The SWOT analysis is a coaching tool for diagnosing the corporate environment. Through a matrix, the strengths (strengths), weaknesses (weaknesses), opportunities (opportunities) and threats (threats) of the business are identified.
The purpose of this device is to lead coachees to assess how the positive points (strengths and opportunities) can suppress or even invalidate the negative points (weaknesses and threats). Practice can be a great starting point to acclimatize everyone to the status of the company.
3. 360º Assessment
This type of assessment can be applied both in the coaching process and in your daily operation. The 360º assessment proposes questions that make participants in the business coaching process reflect on their self-perception compared to the perception of others about them. For it to actually work, ideally it should be applied at different hierarchical levels.
4. Analysis of productivity in the company
This aspect is one of the most sought after by organizations today — it is not by chance that it has become a coaching tool. Through the Productivity technique, the coachee develops awareness of the contribution of his work to the company. The objective is that, by perceiving oneself as productive, the professional can develop self-motivation.
In practice, the project goal is defined collectively, however, each participant must individually answer 5 key questions:
• What habits do I need to create before starting the project?
• What are the priorities for this practice?
• What learning objectives will we have at the end of the assignment?
• What should I avoid during the process?
• Why will I feel gratitude at the end of the project?
After answering all these questions, the group should meet again to share and discuss their individual perceptions, with a view to improving the company’s scenario.
Important considerations about the tools a business coach uses
Whether to find a solution to a problem or to improve the innovation management process, coaching tools are extremely useful. However, it is worth mentioning that the ideal is for the process to be conducted by a specialized and experienced professional, so the company can be sure that the results will be achieved.
All the tools mentioned above allow the professional who will apply them not only to characterize the situation in which each employee finds himself, but also to identify what each one intends to achieve and what is the objective of achieving it at a personal and corporate level.
By helping professionals to reflect on a plan that is more suited to their needs, considering their greatest strengths and weaknesses during the process, companies encourage the transfer of personal knowledge to the professional forum, leading the employee to discover how to transpose their strengths personal to professional life.
In general terms, more than allowing the creation of different approaches to solving the problems of employees and leaders of a company, coaching helps to put them into practice.
FAQ – Frequently Asked Questions About How a Business Coach Can Add Value to My Service
1. How does the business coaching process work?
It is a stimulating and creative process that instigates, supports and inspires the coachee (coaching client) to achieve their goals through the development of their own skills, as well as neutralizes blockages and impediments, and encourages them to discover new strategies and solutions to achieve the full success of your business.
2. How can companies help prevent burnout?
By investing in a business coach, companies would be helping their employees to identify themselves, clarify and align expectations and goals, providing balance between personal and professional life, thus avoiding professional burnout syndrome.
3. What is the purpose of business coaching?
The employee is not the only target of the coach's work. Its objective is also to ensure that company leaders improve aspects that reflect on the work of employees. With effective changes, it is possible to allow the worker to also change and innovate. It's a two-way street, and both play a fundamental role in growth.
Conclusion
Whether for executives or entrepreneurs, Coaching is a very enriching process. Receiving guidance and assistance from a Coach can be transformative for those who work in pursuit of results. In addition to developing practical skills, coachees are encouraged to develop self-awareness and better interpersonal relationships.
For companies, the gain of investing in Coaching processes for their key employees is quite significant. A professional who knows more about himself and his place of work tends to deliver great results. It really is worth investing in this process.
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