How Does Search Engine Optimization For Fintech Work
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How Does Search Engine Optimization For Fintech Work
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Black Pearl Matrix
3 Recommendations for Search Engine Optimization for Fintechs
- Analyze what the overall objective is
- Keyword Research
- Publish good content
The search for SEO consulting is becoming more and more common for companies that want to be found on the internet, and this is no different when it comes to Fintechs.
Financial technology is changing the way we live, and consumers have more options to choose from than ever before.
The target audience of a Fintech is usually informed, empowered and very curious. They know they can make a choice and searches on search engines like Google help them make a decision.
As a Fintech company, you may fight for visibility and search engines, or have to pay for paid traffic to generate visits to your website.
In fact, combining paid traffic and organic traffic is always the best option for companies. However, if you haven’t defined an SEO strategy yet, it’s important to do so as soon as possible.
A Fintech company is all about finding technology solutions to financial problems.
Using content and SEO techniques to help answer potential customers’ questions will put your business in the spotlight when it comes to them making a purchasing decision.
So, in today’s article you will check: what exactly is SEO, how does a search engine work, what is SEO for Fintechs, how does SEO work for Fintech companies and some SEO tips for Fintech companies.
What Exactly is SEO?
SEO, or Search Engine Optimization, is a set of techniques and strategies whose objective is to make websites better positioned in search engines, generate more brand recognition, increase your traffic and generate more business.
SEO is responsible for organic search results exclusively, not including ads and sponsored links.
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How Does a Search Engine Work?
When we optimize a website so that it is better positioned in a search engine, such as Google, for example, this means that we implement improvements on this website that comply with some specific quality criteria.
In the case of Google, which is the largest search engine in the world and the focus of almost every SEO strategy, these criteria correspond mainly to the Search Quality Evaluator Guidelines: a document that establishes what a good website is. and how to make your site better through practical actions.
But in order for us to make a website a good one, we need to understand how a search engine works.
The operation of a search engine is based on three main pillars: crawler, index and ranking (or classification).
Below, we will talk more about each of them:
1- Crawler: How Google Finds a Site?
The crawler is the main helper of a search engine. It is he who crawls, every day, billions and billions of pages on the Internet, understanding and sending this information to a large database called index.
Crawlers, or robots, or spiders, navigate the web, downloading pages as they visit them, following their links, and thus discovering more and more pages every minute. In addition to pages they browsed for the first time, they also revisit pages frequently, spotting updates or any changes made to their content.
The most popular crawler of all is Googlebot, the Google Crawler. And if you’re going to become an SEO expert, you should make him the most anticipated and pampered visitor to your site!
Considering this is the most important bot on the web, it’s important to remember one fact about it: Googlebot always crawls the responsive version of a website first, i.e., it always gives priority to the mobile version before the desktop version.
This change occurred after the implementation of the Full Mobile-First Index, an algorithm update that took place in 2021, which started to prioritize mobile navigation.
2- Index: How does Google store pages?
The index, or search index, is the large database of a search engine.
As mentioned in the topic above, as the crawler discovers and crawls more and more pages on the web, it sends information from these pages to the large structure that is the index. This is why, when a page is displayed on the SERP, we say that it has been “indexed” by Google, in other words, it has become part of its “bank of pages”.
The index includes all the information that the robot was able to map and send to it, which makes the ranking that will happen next much easier. The index organizes the characteristics of the pages so that the algorithm can then rank them according to its quality guidelines.
Among the information stored by the index are:
• Type of content: blog post, article, news, image, video, e-commerce category, product page, etc;
• Keywords: search terms found on this page, semantic field (related terms) and clues about the topic addressed there;
• Recency: how often a page is updated (and the last time this happened);
• Structured data Bookmarks manually included within a code that can only be viewed by robots and contain information that helps them understand and index pages according to their subjects.
Of course, many other points are mapped and analyzed by the index, but we can list these as the main ones.
To find out how many pages on your site are indexed by Google, do a search using the command [site:https://blackpearlmatrix.com (after site:, the domain, directory or even a specific page must come) and see how many results Google is able to display.
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3- Ranking: How does Google interpret and rank the pages of a website?
After a certain page is found and stored in the index, it is thoroughly evaluated by the algorithm, and this is called the classification or ranking process.
In order for it to occupy a position on the SERP and be displayed to users, be it on the first or 20th page of results, it needs to be qualified according to ranking factors, and it is estimated, today, that Google uses more 100 ranking factors in their ranking process.
Ranking factors are the criteria by which algorithms evaluate a page. And an algorithm, as you might know, is a formula, or a sequence of instructions, designed to perform calculations or tasks. Google adjusts its algorithm every day to ensure that its rankings keep getting better and that it is able to fulfill its mission: to organize all the information in the world and deliver the most relevant results.
But, in addition to ranking factors, there is now another very important point of attention when we talk about ranking. It’s not enough for a page to comply with all of Google’s quality guidelines, it also needs to provide a good user experience and respond to your audience’s search intent.
What is SEO for Fintechs?
SEO for Fintechs is a way to make a brand much more reliable, increasing the organic traffic your website receives. In the finance-oriented sector, it is essential to have this credibility so that brands can attract the attention of many more potential customers. This is also done with the intention of getting customers to close a deal online.
How Does SEO Work for Fintech Companies?
Fintechs SEO works the same way as the SEO of any other company or business: through content optimization, links, keywords and data analysis. Fintechs, however, face unique challenges. For example, the keywords Fintechs use are different than other businesses use, and they may have to deal with a lot of competition in their markets. In addition, Fintech content must be specific, informative and useful to attract the right customers. The SEO work of a Fintech must be carried out in view of these specific factors.
SEO Tips for Fintech Companies
Here are some important tips to apply SEO techniques and get clients for Fintech companies.
1. Focus on Quality Over Quantity
You don’t have to work hard to find bad SEO tips these days. Google may publish general guidelines, but it’s up to us to interpret them. If you get it wrong, you could invest time and resources in a dead-end strategy.
There are some people claiming that the only way to gain top rankings is by publishing longer articles than anything else out there.
This can be useful if you can add some extra insight. However, writing long articles just for the sake of writing makes no sense.
Instead of setting a minimum length, focus on the quality and value of the content you share.
Before you hit publish, ask yourself if you are adding value or simply trying to hit a meaningless word count.
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2. Understand the intent
At the start of every SEO campaign is keyword research. You start with a long list, longer than any SEO campaign could ever focus on, and then you narrow it down.
Be judicious as you read this list, and be sure to think about search intent as you go. Ask yourself:
What is the individual’s intent when searching for the term?
How can you fulfill their intentions with content they’ll find valuable? There is a big difference between the intention of “which is the best robot investor” versus “how robot investors work”.
The first search indicates that the person is ready to buy, but the second may just be looking for information.
3. Create high authority links
One measure of a highly effective website is the quality of the sites linking to it.
Google frequently goes through updates when it comes to their algorithms, and this directly impacts SEO.
One of the most important factors when it comes to SEO is to pay attention to the use of links, even if you are a Fintech company.
If you’re producing content that attracts links from high-quality sites, it’s a sign that your site has influence.
4. Maintain a social presence
Social shares are still relevant for search rankings, so don’t be afraid to share your resources far and wide.
A paid social strategy is a great way to get the word out and target people precisely, but don’t make it your sole focus. Building a community is one of the best ways to gain followers.
And don’t forget to customize your social media metadata to make the most of the virtual space.
This will ensure that you take control of how your content will appear when shared on social media.
5. Show, don't tell
When explaining complex Fintech concepts, use all available resources to help you make sense. This can include video, images, text and interactive tools.
Allow your enthusiasm for the product or service to jump off the page with content that grabs the user’s attention.
This will also help them understand what you offer, especially if you are introducing innovative technology.
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FAQ – Frequently Asked Questions About How Search Engine Optimization Works for Fintech
1. How can I optimize my website to improve my Fintech SEO performance?
2. What are the main Fintech SEO trends?
3. How can I measure my Fintech SEO performance?
4. What is the first step in an SEO campaign?
5. What is the role of SEO?
Conclusion
Now that you know how it works and have checked out some tips to help you invest in SEO and attract clients to a Fintech company, we have a final piece of advice: review your strategy regularly.
Search is always changing, and your strategy needs to be agile to keep up. Keep your “feet on the ground” and don’t be afraid to test strategies that may not go anywhere.
It’s all too easy to feel out of ideas and paralyzed about SEO actions, but not taking action will get you nowhere. Be nimble in your approach, review results regularly, and don’t be afraid to take risks.
We hope you enjoyed the content and that our tips will help you create an efficient SEO strategy for your company.
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