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How To Add Internal And External Links That Get Clicks And Conversions
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How To Add Internal And External Links That Get Clicks And Conversions
Presented By
Black Pearl Matrix
Benefits of adding external and internal links:
- Promote greater usability and more intuitive use
- They help to increase credibility
- Allows users to move continuously on your page
- They help search engine algorithms verify your content
- Boost site indexing, as they create more targeted citations from search engines
In this article, we’re going to discuss what internal and external links are and how they are important for your website’s SEO.
Especially these days, where everyone is trying to place their site among the best in the search index.
Even if you are trying to rank your site on google, this article can help you.
This is because internal and external links are tools that, if well used, contribute considerably to increasing visits and ranking of your website or blog.
Index
1- What are Internal and External Links and What is their Importance in SEO?
2- See How It Works in Practice
3- What is the Importance of Internal Links for the Positioning of Your Site?
4- What is the Importance of External Links for the Positioning of Your Site?
5- Difference Between Internal and External Links
5.1- Importance of Internal Links
5.2 Importance of External Links
6- External Link Dofollow x Nofollow
7- Linking to Other Sites Also Helps Your Site’s SEO
8- How to Create External and Internal Links
1- What are Internal and External Links and What is their Importance in SEO?
External links are links from pages that point to other pages outside your website. That is, to another site.
These are usually links to partner pages or other quality content that is relevant to your readers.
But they can also be real references of quality content on the topic addressed.
The use of external links has two main advantages.
The first is to indicate quality content to your readers and thus add value to the information.
The second is that this practice of external links has a lot of value for Google, both when your site points to external links and also when your site is indicated by links on other sites.
For SEO, the more this use of external links occurs, the better your ranking position.
2- See How It Works in Practice
Internal links are pages that point to other pages on your own website, i.e. your own domain.
For example, the link used at the beginning of the text, suggesting that you click on it for a better understanding of SEO.
So, if that link were clicked, you would be automatically directed to another page within that website, where we have another article talking about SEO.
3- What is the Importance of Internal Links for the Positioning of Your Site?
They are directly related to the operation of Google’s search algorithm.
When Google robots visit this page you are reading, for example, it needs to read its content and analyze several factors, mainly those related to the relevance of the content, in order to classify this page as worthy or not of the first places.
Google attaches so much importance to this issue of content relevance because the company’s main philosophy is to deliver the best experience to its users, ensuring the best answers for search engines.
Therefore, if instead of using a link pointing to the SEO page as we did, we just commented on another page of ours on the subject, Google robots would not be able to find this “linked” page.
With that, they would not be able to consider this information as an item to support the article’s argument and this also influences the classification.
This is because the use of internal links allows for better navigation for users, indicating the most relevant related content and also the public’s favorites.
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4- What is the Importance of External Links for the Positioning of Your Site?
According to experts, “there are some parameters that influence the “weight” of external links” and therefore, there is a right way to use these links:
• Site Authority: A link from a prominent site may be worth more than several links from smaller sites;
• Number of links: the number of external links is important, but its value is relative in view of the previous item;
• Content consistency: links between sites with very different themes are not considered. When this practice is frequent, domains can be penalized for possible Black Hat practices;
• Anchor text: the clickable text of the links must also be coherent with its destination, as it can influence Google’s understanding of it;
• Spam: links in comments and auto registration services are irrelevant and can also be spam.
“Above all, your links should be used in a natural way, including when partnering with other blogs. Thus, unnecessary repetitions and forced insertions should be avoided. Vary your links and anchor text with user experience in mind.”
5- Difference Between Internal and External Links
A good definition that clarifies the difference between internal and external links might be as follows:
• Internal links point to web pages within the same domain as a website;
• External links point to web pages on a different domain.
Both types of links are an important part of building an effective website, as well as link building strategy in marketing and SEO.
5.1 Importance of Internal Links
Internal links serve a few main purposes. Specifically, they:
• Provide structure for your website. User experience is critical to an effective website, and using internal links provides structure so visitors can find what they are looking for;
• Help search engines understand your site. Search engines are always trying to better understand and rank websites to provide the best experience for users. When you use internal links effectively, you help search engine spiders better understand your site’s structure;
• Increase on-site engagement and conversions. By linking to other useful content on your site, you increase the chance that visitors will keep visiting other pages within your site. Plus, this is a great opportunity to take your visitors to the next logical step in their buying journey.
5.2 Importance of External Links
External links are important because they help your site gain more domain authority. Search engines want to understand how trusted websites are so they can show the best results to their customers.
To do this, they consider how many links your site has and how authoritative the sites link to your site are. The more links you have and the higher the quality of those links, the higher your site will rank.
6- External Link Dofollow x Nofollow
As explained above, an external link is used to point from one website to another. But there is a difference when pointing the link to another site. It is possible to add a “tag” to the code when generating the hyperlink:
• Dofollow Tag:
If another site links to your site using a dofollow link, it counts as a backlink;
• Nofollow Tag:
If another site links to your site using a nofollow link, it will not count as a backlink as this tag tells spiders not to follow this link in their crawl.
By default, all backlinks are dofollow. To create a nofollow link, you need to manually add the tag to the link code.
A website can have multiple backlinks. However, it won’t have a big effect on SEO if most of them are nofollow. Also, the goal should be to gain backlinks from high-quality domains, as the more high-quality domains that point to your site, the stronger your domain authority.
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7- Linking to Other Sites Also Helps Your Site's SEO
By linking out to trusted sources, you make your content more unique and high-quality, and you help search engines understand what it’s about, making your site more credible. It shows the quality of your website and plays a vital role in your blog’s SEO.
It’s only fair that you give credit to sites that deserve it, but more importantly, you also help educate your readers. And it should always be the key – creating content that is engaging and provides a great user experience.
Internal and external links are critical parts of building an effective website into your marketing strategy.
8- How to Create External and Internal Links
There are a few ways to create internal and external links:
• Adding internal links to your own site:
You can add internal links to your own site in a variety of ways, such as adding links to relevant keywords in your content, creating a navigation bar, or adding links in widgets or footers. It’s important to remember to use relevant keywords as anchor text and to avoid using manipulative keywords or spam.
• Acquiring external links:
You can try to acquire external links to your website in a variety of ways, such as participating in relevant online forums or groups, creating quality content and promoting it on social networks or other websites, or participating in partner programs or link exchange. It’s important to remember to look for high-quality, authoritative sites for links, and to avoid manipulative practices or spam.
• Use content creation to attract links:
An effective way to get outbound links is to create quality content that other sites and blogs want to share and link to. This could include blog articles, infographics, videos, or other types of content. By creating quality content and promoting it effectively, you can naturally attract links and increase your site’s authority.
FAQ - Frequently Asked Questions About Using External and Internal Links for Conversion and Clicks
1. How to add internal links?
Presenting a selection of recommended content — either through a plugin or manually in the middle of an article — is another practical way to include internal links. This tactic is also valid because it makes it easier to choose only content that is really connected, in some way, to the current post.
2. How to add links to the site?
To add links to the site, simply insert the appropriate HTML code into the page. To add an internal link, simply use the following code: Link Text. To add an external link, just use the same code, but with the URL of a different website than yours. It's important to remember to replace "Landing Page URL" and "Link Text" with your desired values.
3. What is an external link?
External links are links that point to pages outside of a website. That is, these links send the user to a different site than the one he is browsing.
4. What is Link Juice?
Link juice is an old term in SEO to refer to the transfer of benefits (authority) through links between different pages. You will find some experts who claim that the term is obsolete. The reason is that the concept of link juice became popular with the creation of Google's PageRank metric.
Conclusion
Of course, this is not the only criterion for ranking a website, as Google uses hundreds of requirements to evaluate a website’s page.
However, now that you understand the meaning and importance of internal and external links, remember to use them on your website.
In short, adding quality, relevant internal and external links to your site is a great way to enhance the user experience, improve your site’s search engine rankings, and increase conversions. Using anchor links can also help make your site easier to use and navigate, which can increase traffic and conversions.
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