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How to Install Google Optimize on Shopify
Presented By
Black Pearl Matrix
How important is Google Optimize for a Shopify store?
- Google Optimize is a tool from one of the biggest companies in the world. It is a user experience testing and optimization tool that are important for platforms such as Shopify stores because it lets you create A/B, multivariate, and custom experiments so you can see how changes affect traffic and conversion. In short, it helps to identify what is and what is not working in a store.
All professionals working in the marketing area are usually focused on numbers, aiming to present the best results so that the company can reach its goals and achieve its objectives.
For this, it is necessary to use tools such as Google Optimize.
Surely, you already know some of Google’s tools such as Analytics — used to measure the traffic and behavior of visitors who come to your website or blog — and Google Adwords — aimed at creating paid media campaigns for the search engine.
Want to better understand what Google Optimize is, how to use it, how to install it on Shopify and what are its benefits? Follow this post until the end!
1- What is Google Optimize?
Google Optimize is a website optimization tool aimed at digital marketers as well as web designers.
It allows for continuous testing with different combinations of site elements, helping to increase visitor conversion rates and overall satisfaction.
Google Optimize can test any element of HTML code on a page, including blog posts, calls to actions, landing pages, images and forms.
It also lets you test alternative versions of an entire page, and even various other combinations of page elements, such as headers, images, or body copy — known as multivariate testing.
Therefore, it is a tool that can be used at various stages of the sales funnel.
2- What are the versions of Google Optimize?
There are two versions of the tool. A free one, which allows you to create experiences, and Optimize 360, a premium version of testing and personalization, for companies that are part of the Google Marketing Platform.
The features that both perform are:
• A/B testing;
• Native integration with Google Analytics;
• Basic targeting by URL;
• User behavior and technology targeting;
• Segmentation by geographic area;
• Technical segmentation (JavaScript, cookies, data layer);
• Support for web apps.
The features that correspond only to the free version are:
• Up to 16 multivariate test combinations;
• Up to 3 preconfigured objectives from the preconfigured objectives;
• Up to 5 simultaneous experiments;
• Basic administration with unlimited users;
• Self-service help center and certified partner community forum.
And these are the features of the premium version:
• Segmentation by Google Analytics audiences;
• Up to 36 multivariate test (MVT) combinations;
• Up to 10 pre-configured objectives in experiment objectives,
• With more options available after the experiment starts;
• More than 100 simultaneous experiments;
• Administration of Google Marketing Platform;
• Implementation services;
• Enterprise-grade services, support and SLAs;
• Monthly billing.
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3- What Are the Benefits of Google Optimize?
Now that you know what Google Optimize is and what its features are, let’s see the main benefits you have by joining the tool.
3.1 Different Types of Experiments
Limiting only one experiment per user would force companies using the free version of Google Optimize to make difficult compromises on which tests and customer segments should be prioritized.
Therefore, Google increased the limit to five experiments, in addition to giving permission to do more than 100 experiments in the premium version.
That way, you can generate more opportunities to use Optimize across your site.
3.2 Connecting and Integration with the Google Analytics 360 Suite
The Google Analytics 360 Suite is a suite of integrated data analytics and marketing products designed specifically for marketers operating at the enterprise level.
This suite of products allows you to analyze consumer behavior, develop relevant insights and deliver a more engaging brand experience.
The Google Analytics 360 Suite Comprises:
• Google Analytics 360: allows you to develop insights into how users interact with your company online and offline;
• Google Attribution 360: With it, you can model attribution across multiple channels, across devices, focusing on ad impressions and ad clicks;
• Google Audience Center 360: tool that allows you to consolidate audience lists and user data to create new subgroups, publish them on your marketing platforms and generate reports on their performance;
• Google Tag Manager 360: With it, you can create a corporate workflow to manage web and application tags, all from a single interface;
• Google Optimize 360: allows experimenting on the website and customizing content for different target audiences;
• Google Surveys 360: You can create online surveys with it.
3.3 Deeper Analysis of Google Analytics
Google Analytics has been trying to narrow down the massive amount of tools that marketers need to use.
As Sean McQuaide from LunaMetrics explains, Google Optimize’s native integration with Google Analytics is the tool’s biggest differentiator:
“Enter Google Optimize, an A/B testing and customization tool that uses data from Google Analytics to power your CRO efforts.
Of course, A/B testing is nothing new, nor is serving personalized content based on customer behavior. The real progress here is how Google Optimize pairs with Google Analytics and how easily we can link our experiences to KPIs in Google Analytics.”
3.4 Visual Editor for Creating Simple Experiments
Google Optimize has an editor that allows you to create tweaked versions of your pages in order to test different HTML content options (for example, in version A, the webpage shows a blue CTA button; in version B, the same button is red ).
The editor works with a variety of device type views, including mobile.
3.5 Identify Key User Segments and Target Audiences
As noted, one of the things that makes Optimize so powerful is its deep integration with Google Analytics.
As Google’s Krista Seiden points out, you can use your Google Analytics data to identify key user segments.
For example:
• Leads and customers who accessed your website;
• Geo-location of these leads and customers;
• Once you’ve identified these key audiences, you can create a unique offer for each target group and use Optimize to target that offer to your desired audience.
4- Google Optimize + Shopify
By installing Google Optimize on Shopify, users can improve their user experience and increase conversions on their online store.
With Google Optimize, you can create A/B and multivariate experiments, which means you can test different versions of your page and see which one performs the best. You can also create personalized experiences for different user segments, access key metric data directly from the Google Optimize dashboard, and use an intuitive, easy-to-use interface.
5- How to Install Google Optimize on Shopify?
5.1 Creating a Google account
Well, that was expected, wasn’t it? To use a Google tool, nothing is more predictable than having an account on the platform. If you don’t already have one, you can create it quickly and for free at this link: https://accounts.google.com.
5.2 Installation of the Google Optimize extension
Now you need to install the Google Optimize extension, with which you will be able to manage experiments directly from your browser. It’s very easy to install – visit the extensions store and search for “Google Optimize” and then click “Add to Chrome”.
5.3 Linking Shopify Store to Google Optimize
It’s time to link your Shopify store to Google Optimize. It is also very simple, just go to the Google Optimize website, log in and access the tool.
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5.4 Google Optimize script installation
After logged in to Google Optimize, click on the “Install Google Optimize” button. This will open a window with a snippet of JavaScript code that you’ll need to copy and paste into your Shopify store’s theme code.
To do this process, go to your Shopify store and go to “Online Store > Themes”. Select the theme you want and click “Actions > Edit Code”. Here you will be able to paste the Google Optimize script.
5.5 Testing the installation
After everything is done, you need to test that it is working correctly, and the best way to do this is to create a simple experiment. Then go to the Google Optimize Site and click “Create Experiment”.
Select “A/B Test” as the experiment type, choose a name and the page you want to test. After making this configuration, click “Start Experiment” to start it. If all goes well, you’ll see the experiment running on your store.
5.6 Creating experiments
Google Optimize installed, now it’s time to create the first experiments. You can do this by following the same process you did for the test in the previous step. Go to Google Optimize and click “Create Experiment”.
Select the experiment type, name it, choose the page you want to test and click “Start Experiment”.
5.7 Analysis of results
Experiment already launched, but not over yet! It’s crucial to track results to understand what’s working and what’s not. To do this, go to the Google Optimize website and find the “Experiments” option. There you will find a summary of all your active experiments along with the result of each one of them.
To install Google Optimize on your Shopify store and start the journey of optimizing page performance and improving user experience, just follow these simple steps.
6- Is There a Right Time to Add Google Optimize to Shopify?
There are several cases where it might be useful to add Google Optimize to Shopify. Some examples include:
If you’re trying to increase conversions on your online store: Google Optimize lets you create A/B and multivariate experiments to test different versions of your page and see which one performs the best. This can help increase conversions and improve the user experience.
If you want to customize the user experience on your store: Google Optimize lets you create personalized experiences for different user segments. This can help increase customer satisfaction and brand loyalty.
If you want to better understand user behavior on your site: Google Optimize is integrated with Google Analytics, which means you can access data on key metrics such as bounce rate and average time on page right from your dashboard. Google Optimize. This can help you better understand user behavior on your site.
7- What is User Experience in E-commerce?
When we think about UX in e-commerce, some topics are paramount and, although they seem basic, it is fundamental that they are frequently evaluated and revised. This will ensure that they continue to respond to new market realities.
Among them we can mention: the loading speed of the site, the ease of navigation, the quality of the images of the products, the quality of the logistical system and the quality of the service.
Despite being closely related to the usability aspects of a website (characteristics that make it easy to use), UX in e-commerce also encompasses interactions outside the virtual environment. This includes customer service, product delivery and after-sales processes.
It is important to pay attention to the quality of your e-commerce online functionalities, but also to the quality of your service, delivery and after-sales processes (such as exchanges and returns). It probably won’t do much good to have a perfect system if delivery is always late or if the operator is rude on the phone.
7.1 What are the Fundamental Aspects of UX in E-commerce?
As previously mentioned, the user experience seeks to meet the customer’s needs and, for that, it is necessary to put yourself in their shoes, evaluating your E-commerce from the consumer’s perspective.
Therefore, you must know your client, understand what he seeks, needs, what surprises and satisfies him. A golden tip is to make them feel treated individually, with attention and care, for example, when packing their order.
It is important that you always ask yourself if your store satisfies the customer in an exemplary way. “Does the customer feel safe and comfortable in my store?”; “Does the customer feel that my store’s service was more attentive than usual?”; “Does he feel that we are transparent and that we do not intend to deceive him?”; “Does he easily find the product he is looking for on my website?”.
Seeking positive answers to these and other questions is the key to a successful user experience in E-commerce. Customers are in need of good shopping experiences that they are happy to remember and tell their friends about. Invest in these small actions and succeed in your venture!
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FAQ - Frequently Asked Questions About Installing Google Optimize in Shopify
1. What is the first step to implement Google Optimize?
The first step is the simplest. Go to the Google Optimize main page and sign in using your Google Account. After that, click on the blue “Create account” button to start the process of setting up your account.
2. Can I install Google Optimize on any Shopify theme?
Yes!!! Google Optimize can be connected to any Shopify theme. However, it should be noted that the installation method may also vary slightly depending on the chosen theme.
3. What should I do if I have problems installing Google Optimize on Shopify?
If you're having trouble installing Google Optimize on Shopify, try looking for help on the Google Optimize guide site or contacting Shopify support for more help.
Conclusion
Do you have an E-commerce on Shopify?
So have no doubts, Google Optimize offers you the best performance for optimizing your website and improving the user experience when accessing your store.
This is a very powerful tool if used correctly.
So don’t waste time, go deeper into the subject and generate more and more value for your business through these tools that are on the market to help.
We hope you enjoyed reading this article and found some advice useful.
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