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How Videos Can Ignite Your Marketing Campaigns
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How Videos Can Ignite Your Marketing Campaigns
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Black Pearl Matrix
How Videos Will Help Boost Your Marketing Campaign
- 1. Video can help your business reach your target audience quickly and effectively
- 2. Improves customer relationship and brand loyalty
- 3. Boosts Conversion Rates
Videos play a key role in marketing campaigns. Every day, we are bombarded with a huge amount of information. However, due to this excess, we are not always able to absorb everything we need or would like.
In this context, it is necessary to better filter which type of content is ideal for each case. That’s where videos come into our daily lives. Because, as we are stimulated all the time, what attracts us most is the content that manages to generate more interactivity.
In this case, videos are the materials that can meet this demand in most cases.
Using videos in marketing campaigns is a way to add value to your content and brand. For this, you need to find a way to balance, and use videos as allies in your campaigns and include them once and for all in your business marketing automation.
They will certainly be able to boost results and optimize their campaigns, providing much better results.
So, for a better understanding, read this article to learn how videos can help boost your marketing campaigns and how they can be so effective. Follow closely!
The video in Disclosure
Since several of these ways abuse audiovisual language to be closer and facilitate sharing, what is more pleasant and comfortable than a cool video that appears automatically on your timeline?
This pleasure and preference for the video format is studied scientifically by the two-channel theory. This theory explains that the combination of two of our senses, vision and hearing, makes this format more impactful, neurologically speaking.
Using this instrument and its advantages to promote and publicize your company is a practice known as Video Marketing. In this strategy, audiovisual productions can be used in different ways and aiming to reach any part of the sales funnel.
Institutional videos, assessments, tutorials, testimonials or relationship with the public can be made. In addition, they can be served on social networks or even via email marketing.
But it is important to remember that the use of these tools and means of dissemination must be, in addition to being well done, consistent with your audience.
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Importance of Video Marketing for Digital Marketing Strategies
We say that videos are engaging content due to their visual appeal. But not only that. A good video strategy also serves to improve your SEO, make your target audience convert more and, of course, sell more and better. Discover the main reasons to invest in a video strategy.
1. Make your product more understandable
When you look for a tutorial on the internet, what do you prefer: text or video content? Many people, when searching on Google, click on the videos to learn more quickly. Not for nothing: a good video strategy can increase audience understanding of what you offer by 74%, according to Video Brewery.
This means that when you give your audience the opportunity to see in practice how your product or service works, benefits and details, you can help them decide whether to buy or not.
2. Improves ranking
Anyone who thinks that only text content lives SEO (Search Engine Optimization) is wrong. The acronym is part of most digital strategies and can benefit a lot from videos.
This applies both to YouTube (which is the second largest search engine in the world) and also to your blog, since a video helps to improve the user experience on your site, something that is very much taken into account by Google.
Furthermore, if you do a search within Google itself, you will notice that some results already show video content. That is, it is a good opportunity to generate qualified traffic for your business.
3. Increase engagement on your social media
A good video strategy makes people aware of your presence on these networks, since by adding audiovisual content you increase the reach of your posts more than with any other type of material.
More interest generates more likes, comments and shares, essential to be able to build your audience and increase engagement with it. This buzz, when done well, ends up increasing those interested in your sales funnel, which is directly reflected on sales.
4. Increases the chances of conversion
As much as good descriptions and photos are great tools to showcase a product or service, video has the ability to bring life to what previously seemed static. It makes it much easier for potential customers to have a real idea of what they are going to buy.
So much so that, on average, 12% of the audience that sees an ad in audiovisual format ends up buying what was presented to them.
5. Works on multiple platforms and devices
If reading on your cell phone can be tiring, the same does not happen with videos. The format undergoes little or no change when viewed on devices other than the computer.
Taking into account that the US is a country that already has more than one active smartphone per inhabitant, investing in the strategy makes perfect sense if the idea is to reach more people.
Online videos end up being a good way out for anyone who wants to make their brand’s presence known without having to think about adapting the content to different ways of viewing it. In fact, the major audiovisual distributors on the internet (Youtube, Vimeo) have already done all this work for you. All it takes is uploading and focusing on a killer distribution.
Oh, and if that’s not enough, it’s worth remembering that these same sites have great integration with the main social networks. That is, they allow these videos not only to be seen, but also spread to more and more people.
6. Videos work with perceptions and emotions
Finally, it is necessary to think about the structure of the audiovisual itself and the human perception of it. What makes video strategy so interesting? In fact, it deals with different human perceptions:
• It makes it easier for people to believe words that are said by other people. In other words: when we see someone on the screen explaining a product or giving their opinion, our brain increases the ability to absorb and accept the speech.
• The perception of movement in the audiovisual is also a crucial factor for success in capturing information. Our brain perceives better things in motion (something that, in caveman times, was essential for our survival). Video has the ability, then, to attract and keep the viewer’s attention focused.
• “There are so many emotions…” – it may seem like a joke, but the audiovisual also increases our ability to create emotional bonds with a brand. And this is extremely important, especially when it comes to establishing a relationship of trust that will directly impact the purchase decision.
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Are Videos Really Good for Business?
Whatever the size of the company, videos remain essential to a successful marketing strategy. If it doesn’t seem advantageous, it’s very likely that you are producing the wrong type of videos. Just convert your infographics, blog posts, social media updates or e-books into an attention-grabbing video format and you’ll be fine.
Another reason that could be preventing you from having a positive ROI with videos could be a lack of a personalized approach. The videos are very personalized and varied, which is good for being able to showcase your PUVs well. So what works for your business and your target audience might not work for other businesses.
Each and every video has to be customized according to your target audience and, of course, taking into account the characteristics of the buyer. The next thing to consider is the investment available and how you should effectively get your message out to the public.
Video content can help your business to engage your target audience quickly and effectively. According to HubSpot, 78% of people watch videos online every week, while 55% watch videos every day. Also, according to Google research, 6 out of 10 people prefer to watch videos online instead of watching television.
Here are some other benefits of video marketing:
YouTube is the second largest online search engine in the world: YouTube has over a billion users who watch millions of videos every day. As a result, there’s a good chance that your potential customers are using this platform and looking for content related to your business.
Boosts Conversion Rates: Sometimes products can be really difficult to understand. Fortunately, the videos are informative and easier to understand. Hence the fact that 72% of customers prefer to learn about a product or service by watching videos. Additionally, website visits are 64-85% more likely to make a purchase after watching a product video.
Customer Engagement and Brand Loyalty: Videos provide viewers with auditory and visual stimuli, which can help the brain stay engaged and connected with the content. This can help potential customers develop a stronger interest and connection with your products and brand.
Strategies to Create a Good Video Marketing
Your website is the first impression for your potential customers. And now that we’ve established that video is a winner for small and medium-sized businesses, you should be thinking about ways to include video on your web pages.
Now let’s discuss some strategies to help you optimize your video marketing.
1. Build a video library or gallery
Not only search engines but visitors also appreciate websites that have an organized video library or gallery page with videos. In this way, you can categorize, describe and organize your videos in the best way.
2. Choosing Thumbnails Carefully
While it may seem irrelevant, thumbnail images are the driving force in increasing clicks and leads.
Choosing an interesting thumbnail will make consumers think of the video in a similar light. We would recommend thumbnails that are attractive enough in color and appearance to attract more customers to your website.
3. Insert videos on relevant pages
Including videos on your site pages can help communicate the context of related content clearly. This will make your web pages more visually appealing and will also convey your message better.
4. Work on your titles, descriptions and metadata
Video search engine optimization has three integral components: video title, description, and metadata. You can have the most amazing videos, but no one will know if you don’t optimize these three components correctly.
The video title should be catchy and well described. The description should complement the headline while being compelling enough to encourage people to click on it.
With that in mind, here are the 4 simple steps you should follow to have a good video SEO plan.
As for metadata, you need to fill in certain specifications like genre, company and keywords. Make sure you are using words that are meaningful to the video. You can also add a video transcript if you want to create subtitles.
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FAQ – Frequently Asked Questions About How Videos Can Boost Your Marketing Campaigns
1. Is there a way to use videos to generate more traffic?
2. How can videos help generate leads?
3. What are the most effective video marketing tactics?
4. How can videos increase user engagement?
5. What are the main benefits of using videos for marketing campaigns?
Conclusion
Video is very versatile and allows advertisers to convey messages graphically, whether they are brief 30-second vignettes or longer content like explainer videos.
Video advertising has become an important part of any company’s digital marketing strategy. The video advertising format offers advertisers the opportunity to reach people in a more versatile, interesting and clear way.
In addition, they help to make the brand stand out and generate greater credibility for it. As a result, the use of video advertising has grown exponentially over the past few years, and there seems to be no sign of it dropping anytime soon.
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