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Instagram Bag: What Is It, Requirements, Features And How to Use It
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Instagram Bag: What Is It, Requirements, Features And How to Use It
Presented By
Black Pearl Matrix
What it takes to sell on Instagram Shopping
- Have a business profile on Instagram.
- Set up a catalog of products linked to the account.
- Have at least 9 posts to be able to activate your store.
- Add the store website link in your store profile bio.
- Have an e-commerce with at least 8 registered products.
- Follow the platform rules.
Instagram has stood out for its importance in the strategy of retailers. This social network already accounts for 87% of sales. Among all entrepreneurs, 57% claim to use the Instagram Shopping tool, while the Facebook Store is used by 46%.
Although other sales channels were mentioned by merchants, 21.5% stated that they do not use any other channel besides their own virtual store.
Among the interviewees, 96% use Instagram to publicize the brand, 80% are on Facebook and 71% are on WhatsApp, which showed an increase of 13 percentage points compared to the previous year. TikTok appears for the first time in the survey and is used by 15% of shopkeepers.
Instagram Shopping, or Instagram Bag as it is better known, is a virtual store tool that makes it possible to sell and promote products to all network users.
This feature attracted companies of all sizes interested in expanding their commercial channels in e-commerce, as this feature was responsible for boosting sales through social media from 2020 to 2022.
Therefore, for those who have a virtual store, Instagram has become practically indispensable for promoting and selling products.
In addition to being an interaction channel with the public, Instagram also serves as a portfolio and showcase for digital or hybrid native stores, present in physical and virtual spaces.
Definitely, this is the social network that is among the most used in the world and has efficient marketing and sales resources.
Therefore, in this article we are going to talk about the main advantages of the Instagram bag, how to enable it and some tips for those who want to see their store booming in sales.
What is Instagram Shopping?
The Instagram buy and sell tool was an invaluable upgrade to this social network, and now users can consistently take advantage of this feature that came to facilitate the transactions that were already taking place.
According to a recent study, 57% of companies already use social networks to conduct online sales.
In this area, Instagram stands out as a leader in the commercialization that takes place through social networks.
According to data released by the platform itself, 70% of consumers say they look for purchases on the network, while 52% have already bought from discoveries on Instagram.
Another recent survey found that 54% of consumers follow profiles of their favorite brands and 21% research these pages before buying.
With the emergence of Instagram Shopping, we are clearly talking about one of the main social networks for those who have an online store.
According to data from Instagram itself, people always access the network to discover and buy new products, as already mentioned.
With an eye on this audience, in 2018 Instagram Shopping was launched, which allowed large and small companies to advertise and sell their products directly on Instagram.
This tool marked the great turning point for Instagram, causing it to abandon the focus on inspiring content and began to explore even more sales resources.
The Instagram bag, the famous icon that appears on the left side of posts, allows stores to put their name, price and checkout page.
In short, Instagram Shopping is an area where users can buy products directly from the profiles of the store they are interested in quickly and easily.
Additionally, accounts that have this tool available can tag products that are for sale in their catalog with a tag – similar to tagging other profiles.
With this tag, your followers can also follow the products and their prices daily through links in your feed, stories and reels.
What are the Advantages of Instagram Shopping?
You might be wondering: is it really worth the time and effort to add your products to Instagram Shopping?
That’s a good question. After all, each segment has different market dynamics, products and differentiated relationships between customers and sellers.
Therefore, it is not convenient for all stores to activate the functions.
And this, mainly, for those in which the values of the service cards change according to the trading conditions.
Another important point is the knowledge or expertise of the team. An erroneous description of the price or quality of the product can harm the store.
That said, to help you answer this question, some of the advantages of the tool that we can list are:
1. Greater visibility for the website
The first one we can mention is the increase in the visibility of your website.
This is because it is possible to add product links, which can sharpen the consumer’s curiosity and lead him to a more complete navigation through the virtual shelves.
2. Arrangement of key information
Cost-benefit is a super important point for the consumer. After all, nobody wants to lose money or have a bad experience with a product.
Thus, the price ends up being one of the main concerns. If it is out of budget, the consumer will hardly make a purchase.
With the tags, it is possible to make available the prices of the products published on the social network and put an end to the “inbox price” culture.
3. Decrease dropouts at checkout
This path leads to another, more expected one: conversion. In Instagram shopping, not only are prices more visible, but the purchase process is also faster.
Being on the same platform, it is easy for the buyer, and consequently contributes to the reduction of purchase abandonments.
About Black Pearl Matrix
We are a passionate team of experts that have helped businesses large and small from all around the world to capitalize on the Internet.
BPM Professional Web Design, Online Business Development, Pre-Built Online Stores, Mobile Apps, SEO Services, Web Hosting, Interactive Media & Animation, Social Media Integration, Branding, Affiliate Opportunities, Online Store
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4. Expand the brand
Just as there is a page for stories, reels, feeds and IGTV, there is also a store tab, which follows the same principles: indicating products according to algorithms.
There is an incredible chance to increase the portfolio of customers, followers and brand promoters.
How to Create Your Instagram Store/Shopping Function in Your Profile?
So far, we’ve seen the advantages of the Instagram bag and who can use it, so let’s move on to the steps on how to create the buy button on the account.
This is not a complex process, but it requires a lot of attention in filling in the information in the established steps.
To make it even easier, below is a small step-by-step guide on how to create your store on Instagram and activate the shopping function on your profile. See what you need to do:
1. Create a professional Instagram profile
As explained earlier, you need to create a professional Instagram account to access Shopping. You can create a professional account from scratch or turn a personal account into a professional one.
To do this, click on the upper right corner, then click on settings, and finally click on account and switch to a professional account or add a professional account.
Then choose your account category that best describes your trading. Finally, confirm the switch to the professional account.
Thus, you will have the powerful Instagram for Business and its practical business functions.
2. Connect your business account to your Facebook page
Because they are from the same corporation and share the same commerce system, the professional Instagram account needs to be linked to a Facebook page.
This is one of the prerequisites. To understand the details, consult the platform’s help center.
It is important to emphasize that the stores on Facebook and Instagram are not directly linked, and the requirement is to have only one page on the network.
Before creating your Facebook page, you must have a personal account on the social network. Therefore, if you haven’t registered yet, create your account and follow the step by step to have your Facebook page.
Then go to your professional Instagram profile and select the “Edit Profile” tab. Under “Public Business Information”, click “page” and select which page you want to link to. Finally, click “Finish”.
Remember to fill out all the information on the page, otherwise some of the business eligibility requirements for your professional Instagram account will not be available.
3. Load the Product Catalog
To upload a product catalog, you need to use Facebook’s Business Manager.
Remember that you need to be very attentive to the platform’s rules and sell only what is allowed, so as not to run the risk of having your account suspended or banned from the social network.
4. Sign Up For Purchasing Functions
After performing all the previous steps, you must have authorization from Instagram to start selling on the social network.
To do this, go to your store’s profile on Instagram and click on the menu in the upper right corner. Then click on “Settings” and “Company”.
After that, click “Set up shopping on Instagram” and then click “Get started”. Then you will connect your Facebook catalog and select the domain for your sales website. Lastly, you need to submit your account for review.
The approval process can take a few days. So be sure to check the “Purchases” section to check the status of your purchase.
When you are approved, Instagram will send you a notification, and then the whole process will be ready to activate your bag!
5.Activating your Bag on Instagram Shopping
After going through the entire process of registering your store on Instagram, you can activate the “Shopping” function and thus use the bag feature.
Then, go to your store’s Instagram profile and click on “Settings” and “Company”. Then click on “Purchases”, select the product catalog and click on “Finish”.
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Which Stores Can Have a Bag Account on Instagram?
As we have seen, there are specific policies and criteria for activating the bag on Instagram and, therefore, not all stores can use this function.
When an Instagram professional account requests the option, after performing the steps described above, your profile will undergo an evaluation.
So, in order to get approved, enable the Instagram bag and start selling on Instagram, some additional steps need to be taken, such as:
Profile picture
Visual information can say a lot, and Instagram believes in that too. So much so that it requires the profile that requested the store feature to have the brand logo as their profile picture.
Own domain
Another criterion is the need for self-control. This means that you must have an e-commerce site with at least eight registered products.
Proximity to Facebook
Instagram has strong ties with Facebook. That’s because they are managed by the same company and its engineering departments. Therefore, stores that do not have Facebook pages cannot be provided with the bag tool.
Platform Policies
Not all products can be sold on Instagram Shopping and at the time of request this needs to be described. Products like medicine, weapons and erotic products are some of the items on the list.
Professional Profile
Having a professional profile is not just changing account settings, but managing it as such. Therefore, the platform supervises the content posted, and denies the “purse” option for profiles with personal photos.
Link in Bio
The phrase “Link in bio” is one of the most famous on Instagram, as it is the only place available to add a link with a path. No wonder, Instagram requires that the store’s website link be posted in the profile bio, to verify its legitimacy.
Contents Are Worth Points
Initially, Instagram evaluates whether the page has at least nine posts. But don’t stop there. It is important for the business to maintain constant and quality content production.
I was not approved. What to do now?
If your store doesn’t meet one or more of the above criteria, you can reapply.
Simply adapt your profile for approval and then proceed with the activation process on Instagram Shopping.
How to Tag Products?
Once you’ve completed all these steps for your Instagram store, you can now start branding products on the social network.
Depending on the media format you want to register, the procedure is different. See below:
1. In photos and videos
After adding the photos and videos to the post and adding the caption, click on “Tag products” and then on the image.
Finally, search for the item in the catalog, select the chosen product and click “Finish” and “Share”. You can add up to 5 products per image. In the carousel you can add up to 20.5 per photo.
2. In the stories
To tag your product in stories, after choosing the photo or video, you need to click on the sticker icon in the upper right corner.
Soon after, select the product sticker and choose the product from your catalog. Then select the sticker where you want to show it in the story and share it. Regarding the number of tags for stories, the same rule applies to the feed.
3. On video covers
After recording your video, click “Next”, write a caption and add a cover. Then click on “Cover” and slide the image to the inside of the screen.
Then click “Tag products” and choose the products you want to tag. Click “Finish” and “Share”. In Reels, up to 30 products can be added.
How to Succeed with Sales on Instagram Shopping?
After registering your store on Instagram, it’s time to make your store known on the social network and earn more! For this, we will show you 4 tips to help you:
1. Take good pictures
First impression matters. When it comes to sales, this phrase can never be ignored. Therefore, be sure to invest in good images as a key element to make your store more prestigious on Instagram.
Also, think about an overall concept for the store, what style of photos you want to use, and what values your brand wants to convey.
2. Create an attractive design and visual identity
Just like in the pictures, the design of a store makes all the difference. Through it, it is possible to convey credibility and trust, in addition to generating links and attracting new customers.
Canva, for example, is an indispensable tool for anyone who wants to make their Instagram profile beautiful.
In it there is a giant arsenal of photos, images, fonts, icons, layouts and other indispensable resources. Best of all, most of it is free.
In Canva, you can create your logo from scratch and even create posts not only for Instagram feed and stories, but also for Pinterest, TikTok, Facebook ads, etc.
Also, create covers for highlights in stories and add videos to your posts. All this in a simple and intuitive tool, with several templates to create a unique and striking visual identity.
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3. Organize the biography
The bio, which we know better as a bio, is one of the elements that Instagram evaluates in the purchase request process.
But not only for users, this is the ideal place to pass on information about the store, whether contact or description of the business differential.
Therefore, organize the biography in text or list (bullets) and do not forget to insert links, contacts and location.
A great tool to add two or more links in the bio is Link.tree This service allows you to create a menu with links to various locations.
With Link.tree you can include: WhatsApp contact, a path to your blog or service letter, your store link and any other links you think should be there!
4. Use hashtags
Another essential element to make your Instagram store a success is the use of hashtags. So after creating a good caption, be sure to add hashtags.
They work like keywords and act like content tags. That way, when users search for a specific topic by hashtags, they can find your store and learn about your products.
5. Add location
In addition to thinking about good photos and the use of hashtags, a good measure to make your store even more known on Instagram is to add the location to your posts.
In this way, you will be able to attract the attention of consumers who are nearby, and thus your store can become known in the local trade.
Another important factor to make your store known on Instagram is to understand what time your followers are most involved in publications.
So, plan your publications and pay attention not only to the times, but also to the types of publications preferred by your followers.
6. Don't forget to post stories
To get more reach on Instagram, make sure you are constantly posting stories. Thus, you can share your company’s routine, your products and what benefits customers will have when buying from your brand.
Additionally, you can make your content more interactive in this format by adding polls and question boxes for your followers.
7. Don't skimp on the details
Shopping online is a challenge when it comes to items that can be tried on in a physical store, such as clothes and shoes.
Unlike electronics, clothes and shoes have different sizes, making the choice even more difficult.
Even if the price can be marked on the images in tags, it is still necessary to detail the size measurements and maximum technical specifications.
This way, the customer will be able to better compare product measurements with price awareness and positive outlook and expectations.
Other points to consider when describing a product:
• Technical details of the products.
• Weight, size, color.
• Raw material.
• Place of fabrication.
• Brands.
• Warranty and delivery periods.
• Shipping costs and comments from other consumers.
8. Create attractive titles and formats
Reading on the web is fast and very visual. Therefore, the text of your product description needs to be light and combined with visual elements that draw attention to your product.
Otherwise, your Instagram purse will go unnoticed.
In this sense, you can use bulleted lists or break the text into paragraphs and even use catchy intertitles.
It is worth mentioning that the content also needs to be designed for mobile phones. Therefore, the text needs to adapt well to mobile devices.
Don’t make it too big and avoid using too many adjectives.
9. Create an e-commerce page
With Wix, you can create a responsive online store in just 3 minutes and for free!
In addition to fluid navigation for customers, shopkeepers have an intuitive application that allows them to fully manage their virtual store via cell phone.
Cash flow, bank reconciliation, sales and inventory control, these are some of the options.
Check out other benefits that Wix offers you:
• Set up a store with attractive usability and visual identity.
• Count on the main e-commerce payment methods.
• Promote your contact channels on social networks and have sales integration on — Instagram and Facebook.
• Having financial management, cash flow and bank reconciliation tools.
Among everything we’ve already talked about here in this article, a business that you need to understand and that will help you fix all of this, is the Shipwreck Cycle on Instagram. See below:
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FAQ – Frequently Asked Questions about Instagram Shopping
1. What is Instagram Shopping?
2. Is it necessary to have a website to activate Instagram Shopping?
3. My store was not approved on Instagram Shopping, now what?
4. How to put price on Instagram Shopping?
5. What to do to improve results on Instagram Shopping?
Conclusion
Throughout this article, we show you what Instagram Shopping is, how to use it to increase your sales and what are its advantages!
Instagram Shopping is essential for those who want to scale their sales and take advantage of the network’s full potential to attract new customers.
So investing in this tool is a great opportunity for those who want to grow on the platform.
With it, you have your own environment for your business account and full of resources that help you showcase your products, making it a real showcase for all audiences.
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