Instagram Bag: How to Put it On? All About this Feature

Instagram Bag: How to Put it On? All About this Feature

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Instagram Shopping, or Instagram Bag as it is better known, is a virtual store tool that makes it possible to sell and promote products to all network users.
 
This feature has attracted companies of all sizes interested in expanding their commercial channels in e-commerce, as this functionality has been responsible for boosting sales through social media from 2020 to 2022.
 
Therefore, for those who have a virtual store, Instagram has become practically indispensable for promoting and selling products.
 
In addition to being a channel for interacting with the public, Instagram also serves as a portfolio and as a showcase for native digital or hybrid stores, present in physical and virtual spaces.
 
Definitely, this is the social network that is among the most used in the world and has efficient marketing and sales features.
 
So in this article we will talk about the main advantages of the Instagram bag, how to enable it and some tips for those who want to see their store booming with sales.

Let’s start it!

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What is Instagram Shopping?

The Instagram buying and selling tool has been an invaluable upgrade to this social media network, and now users can consistently take advantage of this feature that came to facilitate the transactions that were already taking place.
 
According to a recent study, 57% of companies already use social networks to make online sales.
 
In this area, Instagram stands out as the leader in the commercialization that occurs through social media.
 
According to data released by the platform itself, 70% of consumers say they look for purchases on the network, while 52% have already purchased from discoveries on Instagram.
 
Another recent survey found that 54% of consumers follow profiles of their favorite brands and 21% search these pages before buying.
 
With the emergence of Instagram Shopping, we are clearly talking about one of the main social networks for those who have an online store.

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According to data from Instagram itself, people always access the network to discover and buy new products, as already mentioned.
 
With an eye on this audience, in 2018, Instagram Shopping was launched, which allowed both large and small companies to advertise and sell their products directly on Instagram.
 
This tool marked the big turning point for Instagram, which abandoned its focus on inspirational content and started to explore even more sales features.
 
The Instagram bag, the famous icon that appears on the left side of the posts, allows stores to put their name, price, and checkout page.
 
In short, Instagram Shopping is an area where users can buy products directly from the store profiles of their interests quickly and easily.
 
In addition, accounts that have this tool available can tag products that are for sale in their catalog with a tag – similar to tagging other profiles.
 
With this tag, your followers can also follow the products and their prices daily through links in your feed, stories, and reels.

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What are the advantages of Instagram Shopping?

You might be wondering: is it really worth the time and effort to add your products to Instagram Shopping?
 
This is a good question. After all, each segment has different market dynamics, products, and differentiated relationships between customers and sellers.
 
Therefore, it is not convenient for all stores to activate the functions.
 
And this, mainly, for those in which the values ​​of the service letters change according to the trading conditions.
 
Another important point is the team’s knowledge or expertise.

An erroneous product description of price or quality can harm the store.

That said, to help you answer this question, some of the advantages of the tool that we can list are:

1. Greater visibility for the website

The first one that we can mention is the increase in the visibility of your website.
 
This is because it is possible to add product links, which can sharpen the consumer’s curiosity and lead him to a more complete navigation through the virtual shelves.

2. Disposition of key information

Cost-effectiveness is a super important point for the consumer. After all, no one wants to lose money or have a bad experience with a product.
 
Thus, the price ends up being one of the main concerns. If it is out of budget, the consumer will hardly make a purchase.
 
With the tags, it is possible to make the prices of the products published on the social network available and end the culture of the “inbox price.”

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3. Decrease dropouts at checkout

This path leads to another, more awaited, one: conversion. In Instagram shopping, not only are prices more visible, but also the process of purchase is faster.

Because it is on the same platform, it is easy for the buyer, and consequently contributes to the reduction of purchase abandonments.

4. Expand your brand

Just as there is a page for stories, reels, feeds, and IGTV, there is also a store tab, which follows the same principles: indicating products according to algorithms.
 
There is an incredible chance to increase the portfolio of customers, followers, and brand promoters.

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How to create your store on Instagram/shopping function on your profile?

So far, we’ve seen the advantages of the Instagram bag and who can use it, so let’s move on to the steps on how to create the purchase button on the account.

This is not a complex process, but it does require a lot of attention when filling in the information in the established stages.

To make it even easier, below is a small step-by-step guide on how to create your store on Instagram and activate the shopping function on your profile.

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To create an Instagram store you need to:

1.Create a professional profile on Instagram

As explained earlier, you need to create a professional Instagram account to have access to Shopping. You can either create a professional account from scratch or turn a personal one into a professional one.
 
To do this, click on the upper right corner, then click on settings, and finally click on account and switch to a professional account or add professional account.
 
Afterwards, choose the category of your account that best describes your trade. Finally, confirm the switch to the professional account.
 
Thus, you will have the powerful Instagram for Business and its practical business functions.

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2.Connect your business account to your Facebook page

Because they are from the same corporation and share the same commerce system, the professional Instagram account needs to be linked to a Facebook page.
 
This is one of the prerequisites. To understand details, see the platform’s help center.
 
It is important to note that the Facebook and Instagram stores are not directly linked, and the requirement is to have only one page on the network.
 
Before creating your Facebook page, you must have a personal account on the social network. So, if you haven’t registered yet, create your account and then follow the step-by-step instructions to have your Facebook page.

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Then, go to your professional profile on Instagram and select the “Edit Profile” tab. Under “Public Business Information”, click on “page” and select which page you want to connect to. Finally, click on “Finish”.
 
Remember to fill in all the information on the page, otherwise, some of your professional Instagram account’s commerce eligibility requirements will not be available.

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3.Load the product catalog.

To upload a product catalog, you need to use Facebook Business Manager.
 
Remember that you need to be very attentive to the rules of the platform and sell only what is allowed, so as not to run the risk of having your account suspended or banned from the social network.

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4.Sign up for purchasing functions.

After carrying out all the previous steps, you must have Instagram’s authorization to start selling on the social network.
 
To do this, go to your store’s profile on Instagram and click on the menu in the upper right corner. Then click on “Settings” and “Company”.
 
After that, click on “Set Up Instagram Shopping” and then click on “Get Started”. Afterwards, you will connect your Facebook catalog and select the domain for your sales site. Finally, you need to submit your account for review.
 
The approval process may take a few days. So be sure to check the “Purchases” section to check the status of your purchase.
 
When you are approved, Instagram will send you a notification, and so the whole process will be ready to activate your bag!

5.Activating your bag on Instagram Shopping

After going through the entire process of registering your store on Instagram, you will be able to activate the “Shopping” function and thus use the bag feature.
 
So, go to your store’s profile on Instagram and then click on “Settings” and “Company”. Afterwards, click on “Purchases”, select the product catalog, and click on “Finish”.

Which stores can have a bag account on Instagram?

As we have seen, there are specific policies and criteria to activate the bag on Instagram, and therefore, not all stores are able to use this function.
 
When a professional Instagram account requests the option, after carrying out the steps described above, your profile will undergo an evaluation.

So, to get approval, and the Instagram bag enabled, and to start selling on Instagram, some further steps need to be taken, such as:

1. Profile picture

Visual information can say a lot, and Instagram believes that too.
 
So much so that it requires the profile that requested the store feature to have the brand logo as a profile picture.

2. Own a domain

Another criterion is the need to have one’s own domain. This means that you must have an e-commerce site with at least eight registered products.

3. Proximity to Facebook

Instagram has strong ties to Facebook. This is because they are managed by the same company and its engineering departments.
 
Therefore, stores that do not have Facebook pages cannot be provided with the bag tool.

4. Platform Policies

Not all products can be sold on Instagram Shopping and at the time of request this needs to be described.
 
Products such as medicines, weapons, and erotic products are some of the items on the list.

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5. Professional Profile

Having a professional profile is not just about changing account settings, but managing it as such.
 
Therefore, the platform inspects the content posted, and denies the “bag” option to profiles with personal photos.

6. Link in bio

The phrase “Link in bio” is one of the most famous ones on Instagram, as this is the only available place to add a link with a path.
 
No wonder, Instagram requires the link to the store’s website to be posted in the profile bio, to verify its legitimacy.

7. Contents are worth points.

Initially, Instagram assesses whether the page has at least nine posts. But don’t stop there. It is important for the business to maintain constant and quality content production.

But if I didn't get approved. Now what?

If your store doesn’t meet one or more of the above criteria, you can apply again.


Just adapt your profile for it to be approved and then continue with the activation process on Instagram Shopping.

How to tag products?

After completing all these steps for your Instagram store, you can now start tagging products under your brand on the social network.
 
Depending on the media format you want to register, the procedure is different

Different ways to tag products on Instagram:

1. In photos and videos

After adding the photos and videos to the publication and adding the caption, click on “Tag products” and then on the image.

Finally, search for the item in the catalog, select the chosen product, and click “Finish” and “Share”.

You can add up to 5 products per image. In the carousel, you can add up to 20, 5 per photo.

2. In stories

To tag your product in stories, after choosing the photo or video, you need to click on the sticker icon in the upper right corner.

Soon after, select the product sticker and choose the product from your catalog.

Afterwards, select the sticker in the place where you want to show it in the story and share it.

Regarding the number of tags for stories, the same rule applies as for the feed.

3. In the reels

After recording your video, click “Next,” write a caption, and add a cover.

Afterwards, click on “Cover” and slide the image to the inside of the screen.

Then click on “Tag Products” and choose the products you want to tag. Click “Finish” and “Share”.

In Reels, up to 30 products can be added.

How to be successful in sales on Instagram Shopping?

After registering your store on Instagram, the time has come to make your store known on the social network and thus earn more!

For this, we will show you 4 tips to help you:

1. Take good pictures

First impression matters. When it comes to sales, that phrase can never be ignored. So, be sure to invest in good images as a key element to make your store more prestigious on Instagram.
 
Also, think about an overall concept for the store, what style of photos you want to use, and what values ​​your brand wants to convey.

2. Create an attractive design and visual identity

Just like in the photos, the design of a store makes all the difference.

Through it, it is possible to convey credibility and trust, in addition to generating bonds and attracting new customers.

Canva, for example, is an indispensable tool for anyone who wants to make their Instagram profile beautiful.

In it there is a giant arsenal of photos, images, fonts, icons, layouts, and other indispensable resources.

Best of all, most of it is free.

In Canva, you can create your logo from scratch and still create posts not only for the Instagram feed and stories, but also for Pinterest, TikTok, Facebook ads, etc.

Also, create covers for highlights in stories and add videos to your posts.

All of this in a simple and intuitive tool, with several templates to create a unique and striking visual identity.

3. Organize Your Instagram Bio

The Instagram bio, is one of the elements that Instagram evaluates in the shopping request process.
 
But not only for users, this is the ideal place to pass on information about the store, be it contact or a description of the business differential.
 
Therefore, organize the bio in text or list (bullets) and don’t forget to insert links, contacts, and location.
 
A great tool to add two or more links in the bio is Link.tree. This service allows you to create a menu with links to various locations.
 
With Link.tree, you can include: WhatsApp contact, a path to your blog or service letter, your store link, and other links you think should be there!

4. Use hashtags

Another essential element to making your Instagram store a success is the use of hashtags. So, after creating a good caption, be sure to add hashtags.
 
They work like keywords and act as content tags. That way, when users search for a specific topic by hashtags, they will be able to find your store and learn about your products.

5. Add location

In addition to thinking about good photos and the use of hashtags, a good measure to make your store even more well known on Instagram is to add the location to your posts.
 
This way, you will be able to attract the attention of consumers who are close by, and so your store can become known in the local trade.
 
Another important factor in making your store known on Instagram is to understand at what time your followers most engage in publications.
 
Therefore, plan your publications and pay attention not only to the times, but also to the types of publications preferred by your followers.

6. Don't forget to post stories

To get more reach on Instagram, be sure to constantly publish stories. So you can share your company routine, your products, and what benefits customers will have when buying from your brand.
 
Also, you can make your content more interactive in this format by adding polls and question boxes for followers.

7. Don't skip on the details.

Buying online is a challenge when we talk about items that can be tried on in a physical store, such as clothes and shoes.
 
Unlike electronics, clothing and shoes have different sizes, making the choice even more difficult.
 
Even if the price can be marked on the images in tags, it is still necessary to detail the size measurements and the maximum technical specifications.
 
In this way, the customer will be able to better compare product measurements with price awareness and with positive perspectives and expectations.

Other points to consider when describing a product:

1. Technical details of products;
2. Weight, size, color;
3. Feedstock;
4. Place of fabrication;
5. Brands;
6. Warranty and delivery periods;
7. Shipping costs and reviews from other consumers.

8. Create attractive titles and formats.

Reading on the web is fast and very visual.

Therefore, your product description text needs to be light and combined with visual elements that draw attention to your product.

Otherwise, your Instagram bag will go unnoticed.

In this sense, you can use bulleted lists, or divide the text into paragraphs, and even use catchy inter-titles.

It is worth mentioning that the content also needs to be designed for mobile phones.

Therefore, the text needs to adapt well to mobile devices.

Don’t make it too big and avoid using too many adjectives.

9. Create a supporting e-commerce page with wix

A great strategy is to link your Instagram store to your e-commerce website.

This way, besides selling on Instagram; connecting both platforms helps to validade your website, create brand awareness, and drive traffic.

A great alternative to create a free landing page or a e-commerce website is Wix.

With Wix, you can create a responsive online store in just 3 minutes and without paying anything!
 
In addition to the fluid navigation for customers, store owners have an intuitive application that allows the entire management of their virtual store by cell phone.
 
Cash flow, bank reconciliation, sales and inventory control, these are some of the options.

Check out other benefits that Wix offers you:

1. Set up a store with attractive usability and visual identity;
2. Count on the main e-commerce payment methods;
3. Publicize your contact channels on social networks and have integration for sales on—Instagram and Facebook;
4. Have financial management tools, cash flow, and bank reconciliations.

Conclusion

Ready to add the Instagram bag to your store?
Throughout this article, we showed what Instagram shopping is and what its advantages are!
 
Instagram Shopping is essential for anyone who wants to scale their sales and take advantage of the network’s full potential to attract new customers.
 
So invest in this tool to become bigger on the platform.
 
With it, you have your own environment for your business account and it’s full of resources that help you show your products, making it a real showcase for all audiences.

Well, that’s it. We’ve got to the end of our article: Instagram Bag: How to Put it On? All About this Feature.

We hope that you enjoyed reading this article and got some helpful advice from it.

Feel free to comment and share this post.
Thanks!!

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