Instagram Stories: How to View, Post and Use Them Creatively!

Instagram Stories: How to View, Post and Use Them Creatively!

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Instagram stories are a powerful tool for brands that are bet on e-commerce.

When used creatively and within a digital marketing strategy, the unique function of the social network can bring you closer to your customers, reach other audiences, in addition to boosting your online sales.

In this article, we present its features, its advantages, and how you can use it intelligently to attract new leads and increase your Instagram followers.

Keep reading and don’t miss the 3 bonus tips we’ve prepared for you to increase views and engagement in your store’s Instagram stories!

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What are Instagram stories and how do they work?

Instagram Stories are temporary posts that are live for 24 hours and were created to increase interaction between users.

With this feature, you can post photos, videos, add stickers, and text, among other different post formats, to help you position your brand.

Thanks to its interactive model, in 2018 (2 years after the launch of the function), around 400 million people used stories daily.

In this wave of success, the tool gained new possibilities, which made it even more attractive for personal profiles and companies.

In this sense, following Instagram story updates and mastering the functionality are actions that can also bring great results to an online store.

It is worth noting that Instagram is one of the most profitable networks for businesses.

According to a survey this year, for example, 82% of users follow brand profiles on Instagram.

In addition, 52% of people surveyed said they had already purchased from discoveries on the platform.

That said, using stories is another step towards boosting your online store sales and optimizing your Instagram position.

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Instagram Stories: a step by step guide for your business

As we mentioned, given the volume of usage and access, stories are a powerful resource to reach your target audience.

Through the functionality, it is possible to increase your brand recognition, position your value proposition, and attract leads at the beginning of the customer journey.

It is important to note that, in addition to their organic reach, ads via Instagram stories are excellent routes to strengthen your paid media strategies.

With all that, we’ve selected a few steps that will help you generate the most results from Instagram stories.

How to view and post stories on Instagram

Instagram positioned stories strategically. Upon entering the platform, you see a sequence of circled photos at the top of the screen.

Each item displayed there represents a post in the stories of the people and companies you follow.

To see them, just click on the one you want, and that’s it!

Photos and videos stream continuously until all posts are completed or you click the “x” in the upper right corner.

Depending on your smartphone or operating system, there will be a camera icon in the upper left corner, available for you to take an image or make a video.

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By clicking on it, Instagram gives you the option to take an image or video capture at that moment.

You will also be able to post media from your gallery and include animated gifs and features to increase the interactivity of the posts.

Finally, to check your own posts, click your profile picture in the circle in the top left corner.

How to define the best format for my stories?

To define the best format for your stories, you first need to ask yourself how you would like to be seen by the audience.

From a technical perspective, the ideal format is vertical, respecting the limits of 1080 x 1920 pixels.

Remember: the best format is the one that engages your audience!

In this sense, study the browsing habits of your target audience and do not deviate from the company’s value proposition.

Test with polls, product photos, behind-the-scenes footage, etc., and see which ones captivate your followers the most.

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How to find mockups for my stories?

The Instagram stories tool itself already offers several mockup options. You will be able to add text, gifs, change fonts, colors, and draw on the image.

However, depending on your proposal, these options may be too simple. To meet your demand, there are free and intuitive tools that you can use.

And, at least at the beginning of your store’s marketing strategy, you won’t need to invest high amounts or be a designer, to post creative stories.

Canva, for example, offers you many interesting and free resources. The platform provides ready-made and themed templates that can be edited and customized in both the browser and mobile app.

Another efficient tool is InShot, for those who want to post videos. And that’s because, in Instagram stories, it is not possible to edit videos directly.

This application helps you adjust the audio, make cuts and other functions. In addition, its interface is intuitive and it is also possible to edit photos.

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How to save and download Instagram stories?

To save a video or image in your gallery, there are three ways:

1. The first is when the media has not yet been posted. In this scenario, look for an arrow pointing down in the upper left corner and click.

2. The second option is via settings. When opening the camera as if you were going to make a post, you can see a gear in the upper left corner. Swipe the screen until you find the “save” option.

After activating the function, all media will be saved automatically.

3. The third alternative can be done after the post. Notice that there are three dots in the lower right corner.

They open several options, among them, saving.

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Is it possible to post links in stories?

Instagram stories can bring you closer to your audience and generate more leads.

As they are temporary posts, a good strategy is to keep the feed in catalog format and use stories for dynamic interaction with users.

By showing product details, production methods, and behind the scenes in general, which allows for more empathetic communication with followers.

Consequently, this more dynamic interaction can increase users’ identification with your e-commerce, making you loyal and gaining new followers and customers.

Showing customer testimonials in Instagram stories is another cool way to validate your product and bring credibility to your online store.

In addition to maintaining the relationship with your follower base, through tags and hashtags, your stories will likely be shared and reach new audiences.

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Is it possible to advertise through stories?

According to the Opinion Box survey cited at the beginning, 54% of consumers find Instagram ads well targeted and 34% say they have purchased from these ads.

In this sense, through Instagram Ads, you will be able to strengthen your store’s digital marketing in one of the networks that generates the most sales in the world.

The network has five main ad formats:

1. Photograph;
2. Video;
3. Carousel;
4. Collection;
5. Ads via Stories.

In addition to a business profile, you will also need to have a Facebook Business account to create and manage your Instagram ads.

The advantage is that your store will be able to create joint ads for Facebook and Instagram, expanding the reach of paid campaigns for your e-commerce.

Is it possible to sell products through my store's Instagram stories?

Is it possible to sell products through my store’s Instagram stories?

Stories can be used both to chat with followers and to publicize your product catalog.

Expose what you are selling, ways to use it, and testimonials from those who have already bought it. All of this contributes to selling more on Instagram.

In addition, you can invest in Instagram Shopping (the famous Instagram bag) to tag products in stories and direct them to your e-commerce.

To enable the Instagram bag, you must meet certain criteria to have access to this tool and start selling online.

Below are the requirements you need to access the Instagram bag:

1. Profile picture has to be your brand logo;
2. Have an e-commerce with its own domain and at least eight registered products;
3. Link the Instagram account to your store’s Facebook page;
4. Follow all platform policies (the sale of products such as medicines, weapons, erotic products, and drugs is not allowed);
5. Only physical products can be sold in the virtual store;
6. Have a fully professional profile. Personal photos must not be posted on the page;
7. Have the store website link in the Instagram bio;
8. Have at least nine posts to activate the store.

If you don’t have an e-commerce site yet, just access Wix or Shopify and create your online store for free in just a few minutes!

It can be integrated with Instagram and it works across platforms such as Facebook and Google Shopping and has several resources to further increase your online sales.

3 tips to get more engagement on Instagram stories.

Now that you know how Instagram stories work, here are some techniques to gain views and get your audience engaged.

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#1. Be creative

There are many companies on the internet with one main objective: to gain customers.

That is, your competition will be high, and you will need to be outstanding to stand out.

So, exercise your creativity in stories! Explore options, test formats, and analyze follower engagement data until you find your communication identity!

#2. study successful profiles

Researching the market, analyzing the competition and studying successful profiles on Instagram are excellent practices to stay on top of trends that are attracting followers on the network.

You can also seek inspiration from other Instagram stories, without, of course, renouncing your identity or copying content without authorization from other profiles.

This study will provide several insights to apply to your page and make your profile more beautiful, visually attractive, and with interesting content to gain followers.

#3 Accessibility matters

Increasingly, discussions about digital accessibility are gaining ground in the market.

Therefore, it is important to think about how to make your page more accessible. Remember: all Instagram users are potential customers and may be interested in your posts.

For stories, the best way to make them accessible is to subtitle what is being said.

You’ll also be able to open a text box and describe your post. This would make your page more accessible.

Conclusion

As we have seen throughout the article, Instagram is an indispensable channel for the success of your online store.

And, in stories, you have practical and intuitive functionality that improves the experience of your followers.

Try to be creative to have in Instagram stories another path to the growth of your e-commerce!

Conclusion

Yes, it is possible to get extra income with apps. However, to become successful at making money with apps also requires understanding the rules of the application you are going to use, which ones don’t need investment, if there are ways to optimize earnings, what costs are involved, etc.

After all, who doesn’t want to have more cash and achieve their financial goals, right? And, whether because you are unemployed or because you need to earn more to overcome inflation, applications to make money on the internet are a reality in today’s world.
So get ready! Let’s get to know your options to earn money in apps!

Well, that’s it. We’ve got to the end of our article: Instagram Stories: How to View, Post and Use Them Creatively!.

We hope that you enjoyed reading this article and found some helpful advice from it.

Feel free to comment and share this post.
Thanks!!

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Midsize Business Solution For $550

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Start Your Online Store For $950

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$ 950 ONE TIME FEE
  • E-Commerce Store
  • Up To 30 Products
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  • 12 Months Support
  • And much more ...
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