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Landing Page SEO Best Practices and Tips For Success
Presented By
Black Pearl Matrix
SEO Practices Your Site Should Implement
- Create relevant and consistent content.
- Use good keywords.
- Invest in user experience.
- Build and refine your authority.
- Have updated content.
Google is the starting point for anyone who wants to find anything on the internet.
There are more than 40,000 searches per second worldwide.
For each of these searches, Google’s hard job is to find the most relevant pages for the user. That is, what the user really wants to read when searching for those words.
Do you know how Google does this?
Basically, cataloging all the pages it finds and assigning them a ranking, known as PageRank.
Then, when someone searches for a term, Google filters all the pages that have that term and orders them by that ranking.
That is, the better the ranking of your page, the greater the chances of it appearing first in search results.
And that doesn’t just apply to Google. All search engines use the same practices.
To improve the ranking of your pages and position yourself well in search results, it is important that SEO is part of your Content Marketing strategy.
Do not know where to start?
We have gathered in this article the best SEO tips and tools for beginners!
So let’s get to practice!
And best of all, most of the tips can be solved without having to change your website code!
SEO Tips For Beginners
1. Build A Keyword Strategy
Appearing at the top of Google starts with a good keyword strategy.
Keywords are the terms that users will type into the Google search field.
Start by defining which of these terms most relate to your business.
For this, it’s important to go beyond the products and services you offer: think about your customer’s journey and what will interest them at each stage.
Choose the most important words and start producing content focused on them.
Having a keyword strategy means that you will focus your efforts on attracting qualified visitors to your website, without losing focus.
2. Produce Relevant Content
The foundation of SEO remains the production of relevant content.
Google has several ways to identify what is relevant to a user, according to the keyword he searched for.
We’ll cover several techniques, below, that help improve your page ranking, but the main thing is: if your content is not really relevant to the user, he will never come back.
This means that you will have wasted time producing content that will not generate leads or customers.
In addition, Google has ways of trying to “guess” when the user did not like your content, as we will discuss later. So, irrelevant content ends up being penalized in search results.
3. Go Beyond the Superficial
It’s hard to know if a piece of content goes into depth on the topic that the user is looking for, but Google got a good criterion: the length of the article.
There is no ideal blog post length, but all research proves that it is essential to go beyond 500 words.
As a result, search engines avoid pages that act as “click baits”, which seek to attract visitors by offering short, in-depth content.
500 words is the minimum, in Google’s understanding, to write an article that, at least, answers the user’s question.
However, the contents that occupy the top 10 positions in search results are usually more than 2000 words.
With this article extension, it is possible to write a very complete and relevant article for readers.
If that’s too much for you right now, start with more than 500 words and gradually build up to longer content.
4. Never Copy Content
Search engines do not tolerate plagiarism!
Copied and duplicated content is penalized immediately.
In addition to the page, it is possible that the entire site will be penalized if the copied content occurs on many pages of that domain.
Therefore, always produce original content!
5. Indicate Duplicate Contents With Canonical Tag
Sometimes it is unavoidable to have duplicate content.
That’s because, for Google, www.yoursite.com and site.com are two different pages! That is, one will have duplicate content in relation to the other.
The solution for this is to use the Canonical Tag.
It is a line of code to be inserted in the HTML of the duplicated pages, indicating the original (preferred) page.
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The Canonical Tag has the following format:
<link rel=”canonical” href=”www.yoursite.com” />
The page in quotes after the href is the page you want search engines to consider as the top page.
6. Invest in Writing Quality
Most search engines are able to identify, in hundreds of languages, when a page has spelling and grammar errors.
Poorly written content can be perceived as a malicious page or spam. Therefore, if these errors are very frequent, the page may be penalized.
But it’s not just the search engines, right?
A text full of errors and poorly written is also penalized by readers. So, get into writing!
7. Get Quality External Links
Links are still the “golden coins” of search engines.
When your page receives links from other sites, Google understands that its content is so relevant that it even deserves a citation.
And the more citations the better, right?
Well, not always!
In fact, having too many links from dubious sites pointing to your page can be pretty bad. Therefore, when it comes to gaining links, focus on quality before quality!
Of course, quantity is also very useful, but only when combined with the quality of the links.
If your page receives links from pages that are well ranked in Google, part of the authority of these other sites is transferred to your page.
Therefore, build a good relationship on the web and earn quality links!
SEO Tools
Find out which are the 8 best SEO tools on the internet for your website to leverage once and for all! Check out:
1. SEO Analyzer
SEO Analyzer is a completely free and simple to use SEO tool. Just enter your website URL and wait for the report to be ready.
The tool points out all the SEO errors present on the page that harm the website’s ranking. Also, it provides the solutions and step by step to fix each fault.
Anyone looking for a quick and hassle-free audit will love this SEO tool.
2. Google Search Console
Using SEO tools is a hand in the wheel to optimize time and money, do you agree?
With so many factors to take into account when improving a page, it’s almost impossible to think about analyzing everything manually.
Therefore, the second option on our list is a versatile platform from Google itself, which can also be used in conjunction with the famous Google Analytics (we will talk about it later).
In Search Console it is possible to have complete diagnoses about the analyzed page, since the tool has mechanisms that read the entire site as search algorithms would.
3. Google Analytics
This is a search engine SEO testing tool. This means that it can be an excellent choice for you.
All you have to do is “connect” your website to the platform and it will automatically start monitoring all metrics related to the traffic received on your page in real time!
In addition to other questions, the platform shows, for example, how many users access your page, how many sessions have been opened, what is the rejection rate of your content and how long users stay on these pages.
With this information in hand, you will be able to see what causes you to lose positioning in the Google ranking, and also observe the preferences of your audience within your website.
Amazing, isn’t it? Let’s now meet the fourth SEO tool on this list.
4. Majestic SEO
You know that moment when you catch yourself thinking about what the competitor’s website has to receive so many visits that yours doesn’t?
Well, with the SEO Majestic tool you can find out!
Believe it or not, it is capable of providing a complete study of not only your page, but the metrics and secrets of other sites as well.
And don’t think it’s a difficult task. In fact, just access the SEO tool, enter the domain of the website you want to analyze and tcharan: a complete report on the optimization strategies of that website will be delivered to you.
That questioning from the beginning no longer needs to be done, agreed? Now you have the right tool to know the most used tactics to have a website at the top of Google.
Of course, it is worth remembering that Majestic SEO has paid versions, but also a free trial version. It is worth checking!
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5. WooRank
This SEO platform is widely used by experts and laypeople alike. That’s because WooRank offers easy-to-understand yet complete information.
It is a very practical platform and it provides reporting data very quickly.
In addition to other advantages, we can highlight that the tool shows results not only from your website, but also gathered information from social networks such as Facebook, Google+ and others.
Another interesting thing is that WooRank is also available for the mobile version, which is very easy to use.
6. CrazyEgg
This is one of the most different tools around here, because it allows you to see graphs of where users click the most on your site.
And do you know the most interesting thing? It’s just that these results come in the form of a heat map. Curious, don’t you think?
It’s a paid tool, but you can test how it works through the website’s demo page.
The benefits of knowing what most interests the public within your site can bring you great benefits in the future.
You can even know if what you are doing to capture the consumer’s attention is working or not. In case of a negative result, you will know that it is time to innovate in your strategies.
7. SEMrush
We saved that last tool for last because it’s not free. But we have good reasons for including it here.
See some:
• Even though it’s not free, it’s one of the most popular options currently among the professional world.
• It focuses on page competitiveness and intelligent optimization actions.
• It is possible to compare results with competitors.
• Complex and in-depth audits can be performed on your company’s website.
• They are complete reports, with suggestions, alerts and solutions to “nip the evil in the bud” and improve once and for all the positioning of your page on Google.
In addition to the advantages we listed above, there are many other features that make the SEMrush tool an excellent choice.
8. Sitechecker
Sitechecker is an all-in-one SEO platform that allows you to perform a high-quality SEO analysis of your website for free.
Sitechecker functionality will help you to:
• Evaluate the effectiveness of the website’s internal optimization and verify the quality of its performance.
• Understand which areas of your website are potentially vulnerable to attacks by cybercriminals.
• Discover the most appropriate keywords and phrases for your site, understand your ranking and SEO. See your position on Google.
• Analyze your competition’s link building strategy, check your site for broken links and build quality links back to your site.
Sitechecker is a universal and free SEO tool with a huge list of features.
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FAQ - Best Practices FAQ and SEO Tips
1. How to make an SEO plan?
2. What is most important in SEO?
3. Who uses SEO?
4. How to make a text for SEO?
Conclusion
SEO is a learning process that never ends, mainly because search engines are always changing the criteria of their algorithms. What was once important may be irrelevant in the present, and vice versa.
Also, Google and other search engines rarely disclose what pages should do to rank better, so much of what is known about SEO is based on “reverse engineering” and experiments.
However, by following these SEO tips and best practices for beginners we’ve prepared, you’re off to a great start! After all, they are based on assumptions that are unlikely to change in the short term.
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