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Lead Generation Virtual Assistant: What Do You Need To Know About It
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Lead Generation Virtual Assistant: What Do You Need To Know About It
Presented By
Black Pearl Matrix
Guide to Using a Virtual Assistant to Capture Leads
- 1. Create customized approaches for each type of audience and interest
- 2. Make an offer relevant to the visitor
- 3. Capture user contact details
- 4. Apply qualifying questions to discover the prospect's profile
- 5. Segment your prospects based on profile and funnel stage
- 6. Create nurturing streams for leads not ready to buy
- 7. Distribute leads among sellers
Do you ever talk to a robot in your everyday life? If you use Siri, Alexa, “Ok Google” or some other virtual assistant, the answer is yes.
Relying on this technological help might seem like an out-of-this-world idea in the recent past, but reality is already a business niche for many companies.
Machines are increasingly efficient in contact with humans through artificial intelligence.
The reason is clear: in addition to supporting IT teams, artificial intelligence brings gains to several other teams in a company. Marketing managers, for example, may have access to information about customer behavior through data collection.
Accounting or human resources teams can benefit from the agility and assertiveness in collecting and registering data in systems.
In addition to joining the group of companies that already act oriented towards the challenges of the future, the virtual assistant can be an opportunity to make life easier for the customer. All this, without losing empathy, closeness and understanding. Want to know how? Read on.
The Main Benefits of Virtual Assistant for Lead Generation Are:
The Artificial Intelligence Revolution
Technology has advanced and continues to progress at an extremely exponential rate. However, many companies find it difficult to keep up with all the opportunities available in the market.
The idea of robots replacing humans is far-fetched, but not entirely wrong. What happens with AI tools is that machines are programmed to perform activities similar to what people previously performed.
This may seem strange at first, but, in practice, it is possible to reduce costs with low value-added activities, such as filling out papers and running manual reports, for example. In addition, it is possible to invest in sectors that really need professionals to work.
Going beyond process automation, another benefit that is added to AI, and very important for the corporate world in general, is the use of data for more assertive decisions. Since it is possible to use software to collect, extract, structure and use data in a strategic, fast and functional way.
What is it? And How Does the Virtual Assistant Work?
Imagine a machine capable of interacting with humans, understanding commands and performing tasks, triggering the system itself or other interconnected machines. That’s what artificial intelligence provides with the virtual assistant.
Its idea is to help the user with some demand, be it the solution of a problem, the acquisition of a new service or in everyday tasks. Commands are often made by voice.
In this case, the role of technology is to be able to decipher the command and perform the order correctly. There is no shortage of examples of virtual assistants that are already in use, such as Siri on Apple’s iOS system.
To function correctly, the operating system learns from each interaction, collecting data about the conversation and “learning” the user’s preferences. This “bot” is also programmed to speak naturally and respond to comments.
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What are the Advantages of Virtual Assistants for Lead Generation?
Lead generation is an essential task for those who want to achieve success in their business. Virtual assistants can be a great lead generation tool as they give you insights into your customers and offer a variety of features for engagement and conversion.
1. Assistance in the customer's purchase journey
As we said, virtual assistants are the point of contact between customer and company. That is, they are present at all stages of the buying journey. From pre-sales to post-sales.
Therefore, they have multiple features that add to the success of the customer experience.
For this reason, when creating the persona it is important to describe its characteristics as if you were portraying a human.
Because it’s those details that will make the difference in service. In addition to ensuring that the customer feels close.
2. Cost reduction
Invest in digital relationship platforms with chatbots. This way your virtual assistant will be “responsible” for serving customers with repetitive demands. For example, sending invoices or catalogues.
Consequently, with this adoption, you will reduce the costs of operational processes and reduce staff.
In addition to optimizing the time of operators responsible for more complex problems.
As a result, customers are served faster. No need to wait hours for an answer.
3. Variety in content
Through virtual assistants, it is possible to use different content formats.
That is, use the illustration for internal and external communications, advertisements, among others. Or even exclusive frames on social networks. In addition to informative videos on Youtube or stories, for example.
That way, consumers will always associate and remember your brand.
Here it is worth reinforcing the need to highlight its characteristics. To then establish a solid relationship with your audience.
4. Multichannel
As we mentioned above, virtual assistants are present at different stages of the company. Therefore, it is important that they are in different service channels.
For example, WhatsApp, Facebook, Email, WebChat, among others. Thus, you offer your customer the freedom to choose their preferred channel.
To do this, ensure that the consumer receives due treatment in each of them. Offer training to your team if you deem it necessary.
How Does Lead Generation Virtual Assistant Bring High Quality Leads?
Lead generation virtual assistants offer enormous benefits to companies that adopt them. For example, using such artificial intelligence tools has the power to capture thousands of high-quality leads. Thus, these virtual assistants significantly contribute to the success of a marketing team.
Virtual assistants use advanced algorithms to track leads that are likely to become customers. In turn, information such as interests, socioeconomic status, and demographics are efficiently retrieved and processed. This information allows the virtual assistant to direct leads towards the right people, the right audience, at the right time.
In addition, virtual assistants can optimize marketing content according to the interests of leads. For example, they can create personalized content by segmenting leads according to personal preferences, such as topics that interest them most. This ensures leads feel welcomed and develop a real connection with the brand.
Another way to get high quality leads is to automate painful processes. Virtual assistants have techniques capable of eliminating manual processes, such as relationship marketing and lead filtering. Thanks to its ability to save time and secure the right leads, the search for leads becomes more accurate and more effective.
In short, the virtual lead generation assistant, with its advanced intelligence and data processing capabilities, is a powerful tool for any marketing executive. From your segmented information, leads are transformed into buying customers.
In turn, companies enjoy the additional benefits brought by converting leads into buyers, such as revenue growth, greater profitability, medium and long-term visibility and greater credibility in the market.
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How to Use a Virtual Assistant for Lead Generation?
There are several ways to generate leads through a virtual assistant.
The tool can help in all stages of the sales funnel, with different objectives.
1. Create customized approaches for each type of audience and interest
To improve conversion rates, you can create different approaches and question scripts in the chatbot.
The Criteria You Should Follow When Creating Your Approaches in Virtual Assistants are:
• Source channel: did the visitor arrive at your page through which channel? Communication can be different if the user came from social networks, ads, organic search or direct traffic, for example;
• Visit behavior: is this the first time the visitor arrives at the page or has he already had contact with it at some other time? Is it the first page of your website or has the visitor been browsing there for some time?;
• Page content: the approach of the chatbot applied to the homepage of a website may be different from that of the page that invites you to take a free trial, for example.
Match your chatbot’s communication to your visitor’s interests and funnel stage.
2. Make an offer relevant to the visitor
Also by analyzing the behavior and data provided, you can offer, through the chatbot for lead generation, offers that arouse their interest.
Once again, it is essential to understand the sales funnel phase, so that the offer does not end up driving away this potential consumer.
3. Capture user contact details
Data capture is more dynamic in a conversational marketing resource, as the visitor provides data during the interaction.
In addition to the most basic data requested in static forms, chatbots have a better chance of getting relevant data up front for the sales team, while asking certain questions to provide the information that leads want.
4. Use qualifying questions to understand the lead profile
These questions include qualifying questions.
For this reason, it is so important to define these criteria even before setting up conversation scripts.
If purchasing power, location, decision-making power and purchase frequency were qualifiers, for example, ensure the script includes questions aimed at uncovering this information.
5. Segment your leads based on profile and funnel stage
All this information allows us to do one more action in relation to the lead base conquered: segmentation.
Through it, you can separate contacts into groups according to profile, type of product or service of interest and maturity in relation to the purchase.
These segmentations are the basis of other resources that you can explore, as you can see below.
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6. Integrate with your sales and marketing tools
Your marketing and sales tools, such as automation platforms and CRMs, can be integrated with the chatbot, to make your strategy even more complete.
This action also enables the continuity of the leads generated in the sales funnel, offering new materials of interest, nurturing and qualifying leads and sending the best opportunities to the sales team.
The Communication Channels You Can Integrate with Virtual Assistants are:
7. Create nurturing streams for leads not ready to buy
Do you know the nutrition and qualification we just commented on?
They are relevant as not all leads generated will be sales qualified leads.
It may be that you have a base of leads that match the desired customer profile, but are not yet ready to complete a purchase.
To improve conversion rates and target the sales team’s efforts only to those contacts most likely to buy, ensure that leads go through nurturing and qualifying flows.
8. Distribute leads among sellers
When the time for the commercial approach arrives, the leads need to be distributed among the sellers, so that the contact can be made.
With a good chatbot tool, the integration with the CRM is done and this distribution can be thought of strategically.
FAQ - Frequently Asked Questions About Virtual Assistant for Lead Generation
1. Is using a lead generation virtual assistant risky?
2. What is needed to implement a virtual assistant for lead generation?
3. What are the advantages of using a virtual assistant for lead generation?
Conclusion
Capturing leads can be a complicated job, but adopting a virtual assistant to assist in this task can simplify the process, saving time and resources. The virtual assistant offers companies the flexibility to develop lead generation practices according to their interests, focusing on personalizing messages according to their target audience.
Also, the virtual assistant offers modern features; such as CRM, analytics and reporting that improve the quality of data collected. Finally, it’s important to remember that you need to have a thorough understanding of lead generation metrics before implementing your strategy.
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