Advertise on Facebook to Sell More!

Learn All About How to Advertise on Facebook to Sell More!

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Given the vast number of Facebook users, advertising on the network to reach potential customers and increase brand engagement to sell more is a smart investment.

Speaking of numbers, almost two-thirds of internet users are on the Facebook social media platform, which keeps it at the status of the most popular social network.

In 2019, a survey revealed that 44% of consumers surveyed had their purchasing behavior influenced by Facebook.

Within this context, Facebook can be an essential tool within an online marketing strategy for your e-commerce business.

Thus, for virtual stores to take advantage of the e-commerce boom, a good online marketing plan that involves digital advertising strategies on Facebook needs to be drawn up.

After all, like any investment, for the return to be positive and to achieve the goals intended, your business online ads need to be consistent and intelligently implemented.

So keep reading to understand more about how the Facebook platform works and how advertising actions can generate more sales in e-commerce!

Why advertise on Facebook?

As stated earlier, Facebook is a very popular social media network all over the world.

Therefore, its high number of users means that brands can reap good results with advertising from this platform.

Not coincidentally, in the fourth quarter of 2020 alone, Facebook ads reached a worldwide revenue of 27 billion dollars.

In addition, 26% of users of this social network claimed to have completed the purchase cycle after clicking on an advertisement on Facebook.

With so many positive numbers, setting aside a percentage of your company’s marketing investments for Facebook can be an excellent strategy.

In addition to these advantages, we can also highlight the ease of creating an ad or promoting a publication that will bring visibility to your business message, brand, product or services.

 

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The entire process is intuitive, allowing even those with little experience to carry out promotional marketing actions on the platform.

The low investment value of creating an advertisement on Facebook is also another point that draws attention to the tool and enhances the chances of return on sales generated from the network.

This tool also provides a series of important segmentation alternatives, such as:

1. The choice of target audience.
2. Location
3. Analysis of consumer interests and profile

On top of that it also gives you the option to schedule and choose the appearance of the ad.

Step by step: how to advertise on Facebook

Social media networks have been a very promising channel for virtual stores and other types of businesses that want to capture new consumers and retain customers.

With the ease of creating posts and fast viralization, in a matter of minutes, brands can reach more people, increase credibility, and generate sales.

And as e-commerce grows, competition is also fiercer. The same product you may offer in our e-commerce store, ends up being offered by several other online stores.

Therefore, just having a profile is not enough to stand out in the midst of this digital ecosystem.

Consequently, blog organic posts alone are hardly enough to reach a vast number of potential customers.

In this sense, investments in digital marketing must go through a well-designed online advertising strategy on Facebook.

These are five steps to creating assertive actions and reaping all the rewards that the platform offers!

#01. Planning and Objective

Every action needs an online digital marketing plan that is consistent and with clear enough brand, products and services awareness strategy to achieve success.

Even if your online store has a lot of investment in online advertising, the source will dry up and bring no results if the objective is not clear.

In this sense, think first: what is the purpose of creating that digital campaign: to increase sales on your website, expand the brand, create an online presence, connect with new audiences?

Answering these questions is essential since, for each online strategy, there is a different range of indicators and Key Performance Indicators (KPIs) to be analyzed.

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With the focus in mind, the next step is to plan the implementation of the online marketing plan, which, among other things, should include:

1. Campaign circulation time
2. Audience segmentation
3. Content format
4. Ad format
5. Amount to be invested
6. How the campaign data will be analyzed
7. What to expect in return

#02. Content Format

Let’s reflect on what would be the best content format to be circulated.

It is known, for example, that Facebook gives priority to ads with images and videos and, preferably, original content.

Thus, the more visual your business online advertisement is, the greater the chances of retaining attention on Facebook, taking users to new stages of a purchase journey.

However, it is not enough just to choose any video or image. After all, this is your chance to talk about your product, and if you fail, your next online ad may have less expressive results.

This means that Facebook ranks your online ads by rating them with scores related to their relevance.

That is: the higher the score, the more favorable the algorithm will be towards the ad.

That said, consider investing in creating a good video or compelling photos. There are several free tools that can help you with this!

For example, you can use Canva to create amazing image ads for your Facebook marketing campaigns.

In addition, it is important to follow the network’s guidelines, since the platform penalizes campaigns that deviate from its rules.

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#03. Ad Format

It is no wonder that Facebook is one of the most popular social media networks and a favorite among digital marketers.

It has several tools, and leaves users full of options, including directing them to purchases in online e-commerce stores.

When we talk about online ads, then, the plate is full, and digital advertising can be inserted in various ways and generate sales.

The first and most traditional format is the ad located in the column on the right, next to the Facebook news feed.

Although this feature is limited – with lower chances of engagement – there is still great potential for clicks with a low investment cost.

The other ad format we see on the platform is the news feed ad itself. It looks like a regular timeline post and has higher engagement rates.

Unlike the Facebook ads in the right column, in these campaigns there are buttons for actions and a CTA (call to action).

However, its value price is usually greater than the first format presented. You will have to pay more for those.

In addition to these more traditional formats, on Facebook, there is a whole range of advertising possibilities, including:

1. Photo ads
2. Videos
3. Collection (several photos together)
4. Multimedia presentation
5. Advertisement of various products
6. Local ad (for people nearby)
7. Offers that expire
8. Announcement of events
9. Retargeting ad (reads behavior to indicate)
10.Boosted post (says who already follows or liked)

#04. Personalization And Segmentation

With the initial steps done, it’s time for your e-commerce store to assess the audience that might be interested in your Facebook advertising.

For an online advertising campaign to be effective, it needs to be niche-targeted. That means it’s of no use to target everyone and every niche.

Find your ideal customer.

In addition to visually appealing content with a clear value proposition, it needs to be relevant to the niche audience it is receiving.

Therefore, it is necessary to choose a specific niche: location, interests and behavior, consumer profile, gender, age, and demographics.

This definition will be based on data that the online store already has about its target audience. But if you haven’t already, it’s important to do an A/B test.

These tests provide information on what is performing the most, generating data for more assertive business strategies.

Thus, your ads will be personalized and be able to reach the people who need or want your business product/service.

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#05. Campaign analysis

Finally, an advertisement needs to be monitored during its execution and after its completion period.

This monitoring brings relevant marketing strategy results data to be analyzed, and that will support your business decision making.

Only in this way is it possible to know what worked, what the profit return was, and what can be improved.

On the Facebook page, under “About this account,” you will find details of interactions with your marketing campaign, such as website clicks and reach.

If your e-commerce website is new, your business is starting, and you don’t have a lot of money to invest, this is an excellent way to test different ad formats, follow what generates the most results, direct your marketing budget in an assertive way, and create efficient advertising strategies on Facebook.

It is worth remembering that the network monitors the performance of promoted ads and ends up penalizing those when they perform poorly.

Therefore, keeping an eye on metrics and KPIs will make your campaigns more successful and still be favored by the platform.

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Driving a Digital Marketing Strategy on Facebook

Now that you know the main points and strategies for creating an advertisement on Facebook, let’s move on to how to boost your ads.

These are three tips that will be helpful to you in the process!

#01. Call to Action

The CTA, an acronym for “call to action,” is one of the most important parts of an advertisement on Facebook.

After all, the CTA encourages the ad reader to take the next step in a journey to become a customer of a company (whether it’s a physical store or e-commerce).

A good headline, above all, should be part of the purpose of the publication.
In addition to having to make sense of the proposal, it can also be personalized, and speak directly to the public.

The secret is to use mental triggers and be objective.

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#02. Value Offer

All the time, we come across a range of advertisements on virtually every website, social media platform, and webpage we access.

These ads come in a number of ways (from remarketing to abandoned carts and keywords in a Google ad).

And that also goes for Facebook. Therefore, in the face of so much advertising, this social media network will highlight those ads with the best value proposition and in the context of its guidelines.

Whether it’s a well-thought-out caption, a discount coupon, the dissemination of an e-book or promotion… the important thing is to be assertive in the communication created.

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#03. Invest in a multi-channel strategy to increase your sales.

Finally, when it comes to e-commerce business strategy, the ideal is to work with different channels so that your Facebook marketing actions convert into sales.

So, in commercial terms, you can invest in both Facebook Shopping, Marketplaces, your own online website store, and other e-commerce digital platforms.

Combining these actions, when creating an advertisement on Facebook, you will be able to direct the lead to different channels and gain a strong digital position.

For example, there is a huge advantage in having your own e-commerce website, and the efforts invested in this channel are significant.

Advantages of having your own e-commerce website include:

1. Customization: with your website, you have the freedom to create the visual identity and customize the store the way you like.
2. Credibility.
3. A proprietary domain with more information and social proof about the products or services increases trust and sales opportunities.

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In addition, with an e-commerce platform, you can control deliveries, freight calculation, product management, and fulfillment in a single interface.

However if you are not ready to start your own website, you can opt to create an e-commerce store using one of the many e-commerce platforms available.

At Shopify, for example, in addition to being able to create your store in just 3 minutes, you have access to all the resources for structuring and optimizing your e-commerce sales without paying anything for it!

Check out the benefits that Shopify offers you:

1. You will be able to distribute your products through the main logistics channels
2. Set up a store with attractive usability and visual identity
3. Count on the main means of payment on Shopify
4. Publicize your contact channels on social networks
5. Have financial management, cash flow, and bank reconciliation tools

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Summary of steps for creating Facebook Ads

Before finalizing, here’s a summary table of the steps you need to follow to create an ad on Facebook

To place an ad on Facebook, you will have to access the Facebook Business platform and define:

1. What are your campaign goals?
2. Where you will run your ad (Messenger, Facebook, Instagram, all network channels)
3. Set the budget (which can be daily or total, based on the campaign time frame).
4. Choose the ad format (there are different options, ranging from multimedia presentations to static images or even interactive ads).
5. Submit an order and participate in the Facebook Ads Auction – which determines the best Ads to distribute according to audience and time slots
6. Measure the results.

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Conclusion: Can Facebook advertising increase my sales?

Yes, advertising on Facebook is an excellent path to a smart digital marketing strategy and selling more.

Its benefits, as we have seen, are extensive, if advertising is implemented assertively, taking into account all the points covered in this article.

However, it is worth mentioning that an advertisement alone can not keep a business from standing.
You’ll need to consider factors ranging from post-sales customer relationship maintenance to content planning.

When considering these points, paid media advertisements on Facebook, when integrated with a consistent plan for each advertisement created, can scale your results and guide you on the journey to success in e-commerce.

Well, that’s it. We’ve got to the end of our article: Learn all about how to advertise on Facebook to sell more!

We hope that you enjoyed reading this article and found some helpful advice from it.
Feel free to comment and share this post.
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