How to Achieve Google Ads Success on a Tight Budget

Advertising on Google Ads With Little Money: Tips for Not Getting Lost

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Have you ever wondered how to advertise on Google Ads with little money and still get good results as an affiliate?
 
Well, if this is your case, then you’ve come to the right content.

In this article, I want to share with you 7 tips to make a profit by advertising on Google Ads with little money.
 
Google Ads are an amazing and quick way to start selling on the internet, whether for affiliates or any other type of business.
 
But I fully understand that in the beginning, the money may be a little limited and, therefore, it is necessary to take some care.
 
So stay with me until the end of this article and I will tell you exactly how you can advertise on Google Ads by investing a little money, and I have an extra tip that will help you earn extra money to advertise.

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How to Advertise on Google Ads with Little Money

The idea of ​​this article is to show you how you can reach people who are ready to buy the product you are selling.

After all, you can’t try to embrace the world, even if you have a large sum of money to invest.
 
You need to advertise to people who are already looking directly for the product you want to sell, so you reduce the chances of paying for clicks that won’t end up in a conversion.
 
With that in mind, we can go to the first tip on how to advertise on Google Ads with little money.

Advertise By Product Name

Do you agree with me that if someone searches for a specific product on the internet, it is because they are actually interested in it? Do you agree with me that the chances of a sale being made in this case are very high?
 
Well… Think about the following keywords: “How to Lose Weight Fast” and “17 Day Diet.”
 
Which of these two keywords would you create an ad for?

To answer this, you need to understand the following:

If someone searches for the term “how to lose weight fast”, they may simply be looking for some tips on the internet that can help them achieve this goal, but it doesn’t mean they are willing or interested in buying a product.
 
Creating an ad for this type of word can even help you get a lot of clicks, but I can tell you that most of them will happen just out of curiosity, and I believe that what you least want is to pay for a click that won’t end in a sale, right?

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So this would not be a good strategy for those of you who want to maximize your sales chances by advertising on Google Ads with little money.
 
Even more so if this is the user’s first contact with the product, taking into account that hardly anyone buys something right away without knowing it.
 
Now look at the other word: “17 Day Diet.”
 
This is the name of a product that has been successful in the slimming niche.
 
Someone searching for a product name already knows exactly what they want to find and may be doing this search just to complete the purchase.
 
That’s who you need to grab. Focus on capturing people at the time of purchase, and this you can achieve by advertising directly for a product name.
 
NOTE 1: Make sure the producer allows ads for the product name.

Some forbid this kind of strategy to avoid competition, so be careful not to have your membership canceled if you unknowingly break the rules, If necessary, choose another product.
 
NOTE 2: choose products with their own names and not products with generic names, such as: online Excel course, cell phone repair course. The more specific the product name, the better.

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Bet on the Maximize Clicks Bidding Strategy

In some tutorials on the internet, people recommend always using the maximize conversions bid strategy, but in practice, this may not be the best thing to do.
 
As the name implies, Google aims to maximize conversions with this strategy.

But if you’ve just created the campaign, obviously there’s no conversion and, consequently, there’s nothing to maximize.
 
What Google will do, in most cases, is spend your budget faster trying to find the right people for you.

Then adopt maximize clicks.
 
And not just that. If you’re advertising on Google Ads on a tight budget, still set a cap on your CPC.

That way, you don’t run the risk of paying too high a price for a click.
 
It is not uncommon to see people paying anything from 2 up to 5 dollars for a single click for not having adopted a limit.
 
So, if you don’t want to see your budget being burned overnight, adopt these simple strategies.

Use Phrase Matching Keywords

Another common problem is people ending up spending a good amount of money on clicks that were not qualified.
 
If you ran an ad with broad match keywords. For example the keyword “designer kit,” referring to sunglasses.
 
In this situation, when analyzing which words are bringing clicks, keywords such as “eyebrow designer kit” for instance will surely trigger this ad and many people will click on it, just to realize that the ad is not about eyebrow but sunglasses.

That is, the advertiser wasted money since the people who clicked on my ad probably didn’t even know what my product was about.
 
We are not saying that you should never use the broad match type, but when you do it, you must optimize your campaign and negate words that have nothing to do with your ad but that at first ended up generating you disqualified clicks.

Bet on Less Popular Words

Depending on the product you choose, it is possible that there are a large number of advertisers fighting for the same keyword, and this makes the CPC (cost per click) end up becoming more expensive.

Low competition keywords in Google Ads

It is often possible to find variations of the main keyword that have a lower cost and also have a good volume of searches, so it would be interesting to focus on them.
 
Obviously, this is not a rule. Sometimes it will not be possible to find these words, and then you have two options: choose another product or pay what you are being charged.
 
The fact is that if you have a lot of people advertising and the CPC is high, it’s because the product probably sells well.So it’s up to you to risk it or not.

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Optimize Your Campaigns

When I talk about campaign optimization, I’m referring to almost everything you can do to get more satisfying results when advertising on Google Ads, especially if you’re on a budget.

How to optimize your campaigns:

◾ Observe which keywords are bringing some positive return so that you keep them and which ones are generating many clicks but don’t sell, so you can remove them from the campaign;
 
◾ Create good copy in ads. This includes: creating attractive titles that scare off curious people. A great way to do this is by directly placing the value of the product in the ad and calling to finalize the subscription or purchase;
 
◾ Create ad extension variations: This will help you understand which type of call works best and which ad is getting you the most results. When you find out, pause the others and focus on what’s working;
 
◾ Pay attention to the negative keywords and always turn negative the bad words that appear.

If someone searches for “free cake course,” they clearly have no intention of buying a product, so we don’t want that person clicking on your ad and incurring an unnecessary cost.
 
Find negative words related to your product and pay attention to them.

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Make Your Segmentation Correctly

Segmentation is one of the factors that will also influence your campaign costs and results.

Google ads campaign segmentation can be done in several ways:

1. Geographically: if you want to advertise only for a certain region. Physical stores bet on this type;
2. Demographic: segmentation by age group and gender;
3. Audience or Interest: the interest that your target audience shows when visiting your ads or pages, and many more.

You don’t need to do this type of targeting right from the start of your campaign if you have the data you need to do so.
 
As the campaign runs, it will start to give you data on what is working or not, and then you can start optimizing that too.
 
The important thing is to advertise only to those who will buy your product.

Some of this information is even made available by the producer.

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Configure Your Conversion Pixel

This is a very important step if you want Google to better optimize your campaigns and give you more satisfying results when advertising on Google ads with little money.
 
You can’t help but configure your pixel, please.

BONUS: 7 Ways to Advertise on Google for Free

Advertise on Google for free

Advertising on Google for free seems like a distant and unlikely dream, but in fact, there are some resources and ways that make this dream real and possible, without having to resort to Google Adwords, which is paid advertising.
 
It may come as a surprise to you to learn that not all online advertising methods cost money, not even on Google.

As a bonus, we’ll cover 7 ways to advertise on Google for free.

Read to the end and start implementing!

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But, are Google ads not paid?

That’s where you’re wrong…

Of course, most Google ads are paid, those called sponsored links or Google Ads, but there are some ways to appear and advertise on Google for free, that is, without spending a single cent. Want to know how? See the tips below!

How to advertise on Google for free

It’s not super difficult to achieve this, but you’ll have to dedicate yourself 100% every day and you won’t sleep anymore.
 
As much as it is not that difficult, depending on your company’s competition, you should also know that this is constant work and that you should not fail to update your company’s information and post interesting content, otherwise it will be left behind.
 
Unfortunately, depending on your field of activity and therefore competition, it can be very hard to get your site on Google with a good position, let alone for free.

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How to advertise on Google for free:

1. Use Google My Business;
2. Adopt Search Marketing (SEO);
3. List your business in directories;
4. Publish exclusive content and value guides;
5. Optimize your Google My Business listing;
6. Offer free consultations.

Advertising on Google for free:

1. Google My Business

For those who don’t know, Google My Business brings together several tools in one place.

They are useful and different tools to increase your visibility on Google.
 
To use Google My Business, you must first register.

There you will provide important data about your company, such as website, phone, address, and opening hours and include photos, blog posts, and offers.
 
If your customer is close to you, your business pin will appear on Google Maps on your customer’s phone, tablet, or even on their computer.
 
If you want to know how to advertise on Google for free, know that it lists the companies registered on Google My Business very prominently in the results of organic searches.
 
By registering there, your business is highlighted on the side of the search and Google + pages, in addition to appearing with the information on Google Maps.
 
The platform is very intuitive and anyone with basic internet knowledge can use it.

That is, you don’t need to know advanced digital marketing techniques to succeed.

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2. Search Marketing (SEO)

You are most likely already familiar with this term or maybe even use these SEO techniques on your website.
 
Search marketing, or SEO, refers to a set of optimization tools used on your website to increase your chances of appearing on Google and getting a good position on search pages.
 
What does this mean when we talk about how to advertise on Google for free?

That if you use the right tools, when a person searches for something related to your product or service in the Google search engine, you will appear in an organic way for them, that is, without cost!
 
Thousands of people perform millions of searches per second looking for some information, product or service and, because of this, it seems impossible to appear right at the top of the page.
 
However, if you use the right keywords, which are highly sought after, but which are not extremely competitive, combined with interesting and relevant content to the user, you increase your chances of being well positioned.

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3. List your business in directories

In addition to Google My Business, there are many directories that appear on Google.

In fact, directories like Trip Advisor, which have been around for some time, are viewed as trusted pages by Google, and their pages often appear on the first page of Google.
 
For example, if you search for “best restaurants in Houston”, you will see that the first two organic results are Trip Advisor pages that list the top 10 restaurants in Houston, taking into account customer ratings and comments.
 
The meta descriptions of these pages mention restaurants and Houston.

All of these companies got free advertising on Google simply by having solid listings on Trip Advisor.

4. Publish exclusive content and value guides

What did you learn from the surveys your company carried out during the year?

Share your knowledge.

Many companies have a lot of internal data that they have collected for their business and keep it under lock and key.
 
Of course, you should not disclose your company’s confidential matters, such as personal customer information and competitive advantages, but any valuable content that you can present in the structure of a guide, an e-book with in-depth information can bring you a lot of return when we talk about more clicks.
 
If you have valuable information about sales, marketing, finance, or human resources, please share what you find with the intention of helping others. By doing this, you will gain the trust of your readers.

This type of guide gives you free exposure on Google.

5. Optimize your Google My Business listing

There’s no better way to advertise on Google for free than with an optimized list on Google My Business.

In fact, on average, full Google My Business listings get 7x more clicks and are 50% more likely to lead to a purchase than listings with nothing.
 
The more information about your company you put on your listing, the greater your chances of attracting customers.

This is because no customer purchases a product or service from a company that has no references and is not visible.

If you add photos of your business, address, phone number, useful website and social media links, attractive description, the more chance you have of converting.
 
Always keeping the Q & A section up to date, as well as encouraging comments and ratings, will give you a better chance of appearing on the first page organically.
 
Taking a 360 virtual tour of your company also attracts a lot of eyes and can be the differentiator you need to appear on Google. If you have a cozy, organized, and attractive environment, make use of this strategy.

6. Offer free consultations

If you have a service where you can offer free consultations, essays, classes, or assessments, try it out to get free exposure on Google. Create calls to action with callouts on your website and create a landing page specifically for this purpose.
 
This will increase your page rank on Google for people looking for free stuff in your area.

If you have an accounting firm, for example, you can offer a free tool for income tax consultation.

If you have a law firm that specializes in trademarks and patents, you can offer a resource on your website for consultation of trademark precedence.

Other ways to advertise for free

1. Post on social media

Social media platforms are free.

Use Facebook to promote your informative posts and encourage Q & A in the comments.

Use Instagram to offer short instructions and showcase your products and services.

Use LinkedIn to publish thought leadership articles and network with other companies.

Use Quora to answer questions and Reddit to post announcements, then bring people to check your blog articles.

You get free exposure to the right audience, while driving traffic to your website and building your credi

2. Join and stay active in online groups

Use forums and groups on Facebook, LinkedIn, and niche sites to stay seen.

You don’t have to be posting commercial stuff or constantly talking about your business.

Just participate in relevant conversations and offer your knowledge for free.

Becoming a trusted contributor can get you potential leads for your company.

3. Partner with an influencer

A collaboration with a respected digital influencer in your industry can bring free exposure to a highly relevant audience.

Ask them to try your product or service and post it on your website, blog or social media.
 
Ask them to publish a guest post on your blog.

These opportunities only cost you your time, and in addition to offering free advertising, they help strengthen your brand.

4. Run a social media sweepstakes or contest

Giveaways, contests, promotions, and social media campaigns drive a lot of engagement.

People often tag friends and family who share the same interests.

This can be a great way to get free business promotion.

You can even require your followers to tag someone else, follow the page, and share stories to participate in the promotion.

5. Encourage User Generated Content

Encouraging the submission of user-generated content is like getting twice as much advertising, without putting any – or virtually no – effort, as this type of contest often results in not only a lot of tags, but a lot of sharing, which increases even more, the reach of your company.
 
Your followers will likely share the content they send you on their accounts.

So you also reach their audience. Additionally, your followers can repost user-generated content that you share on their accounts.

6. Do podcast interviews

Being interviewed has an advantage.

People learn more about your company, and you have a chance to really make an impact and make a good impression.

In addition, you can distribute your interviews in various ways.

You can promote it on the blog, on your social networks, on your YouTube channel, and so on.

7. Implement a referral program

Whether in the online store or not, referrals encourage word of mouth marketing, which has always been an effective form of free advertising.

Offer incentives such as discounts, gifts, and other perks to people who refer your business.

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Conclusion

These are some strategies for how to advertise on Google on a budget.

However, I would like to point out that campaigns that have very low investment will not have extraordinary results.
 
This type of action is more recommended for those who want to test and have a first experience with the tool.

So, as soon as the first conversions come in, my recommendation is that you gradually increase your investment.

Well, that’s it. We’ve got to the end of our article: How to Achieve Google Ads Success on a Tight Budget.

We hope that you enjoyed reading this article and got some helpful advice from it.

Feel free to comment and share this post.
Thanks!!

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