How to Promote Your Store on Instagram? Complete guide!

How to Promote Your Store on Instagram? Complete guide!

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Black Pearl Matrix

With the growth of social networks, it is even more necessary to rely on them to promote your virtual store.

In this article, we will explain how to promote your store on Instagram, one of the largest social networks in the world.

To help entrepreneurs and also generate more income within the social network, Instagram has launched several tools to help sell products, such as Instagram Shopping.

To go further, we will explain the main features of the platform and tips for using them for your store’s profile.

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The importance of Instagram for online stores

Data shows that the U.S. has the highest number of users of Instagram in the world.
 
Knowing how to take advantage of all this visibility can transform your store into one of the biggest in its segment and a darling of customers.

It all starts with understanding how to promote your store on Instagram.

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Instagran features

Instagram is full of different features, some designed exclusively for professional profiles.

So, you can take advantage of them to make your store more interesting to the public and draw in new followers (which are great potential customers!).

It is a great laboratory for the company to test its forms of dissemination and ask, directly to the customer, what he expects from a service, helping you to adapt to your audience and feel how your result is being.

To get started then, lets see the features of Instagram in depth!

1. Instagram Stories

It’s great for testing new approaches. It lasts for 24 hours and has tons of features that go beyond photos and videos.
 
With several filters and activities, including the question box, they help to bring the store closer to the customer and show curiosities about its products and services, creating familiarity.
 
Another interesting thing about this feature is that it catches the public’s attention, so invest in a visual, with colors and themes, that makes people stop to see your post and that encourages them to go after more details, whether in your feed , in your direct or properly in your virtual store.

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2. Instagram Reels

Relatively new to the platform, this feature invites you to create fun, short videos to share with your friends or anyone else on Instagram.
 
It’s great for innovating, with fun content that’s easier for anyone to use.
 
With it, you get in on the trend of Instagram.

Pay attention to what the public shares and likes the most, inserting yourself into what moves the social network and blending in quickly, because, in this way, you will be attuned, while attracting customers.

3. Instagram IGTV

Unlike Reels, IGTV is focused on longer and explanatory videos, so it’s great for you to publicize the applications of your products, testimonials from those who have already used them, the step-by-step process until reaching the customer, campaigns that the store supports, etc.
 
In short, a whole world of personalized content that makes the user aware of the production process (if you produce) and delivery processes of your company, which helps in gaining loyalty from customers.

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4. Instagram Feed

The feed, a feature that has always been present on Instagram, is where your posts will be recorded.
 
In this way, it is a great resource to present products, make promotions, put the Instagram bag, etc.

There, will be all your posted content, as well as comments from followers, which are an important source of engagement.
 
Even though Instagram gives more prominence to other newer formats, in no way can your store ignore the feed.

Therefore, it is essential to do it in an aesthetically pleasing way, as it is the showcase of your online store.

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5. Instagram Shopping

Instagram Shopping is the most specific feature for business accounts, as it allows them to create their own stores within the social network, inserting products, markings, and directing customers to purchase the item.
 
It’s a great investment and it helps to raise your profile, giving your account a more professional character.
 
It also encourages competitiveness, so be aware of your competitors as well, in order to be one step ahead and always with the best promotions, payment terms, differentiated products, and focus on customer needs.

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How do you differentiate your store on Instagram?

In addition to the resources that we showed above, we also separate some tips to make your content even more interesting and for you to capture the attention of your customers, encouraging them to buy in your virtual store.
 
It all starts with being original and attentive to the trends, which on Instagram, take on enormous proportions.
 
Be professional, but also dive into the world of filters and effects, using humor as a means of engaging your audience on your profile and across all your digital accounts.

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Following these tips below is a big step towards making your store a success on Instagram.

1. Create hashtags in posts

Hashtags (#) help lift your posts. With hashtags, it  becomes easier to locate a particular subject on Instagram.

In addition, of course, you can create unique hashtags for your store. So, study a little about them, since they work like keywords.

Use simple things that attract customers who are looking for a certain product.

This way they will find your store easier and this increases the dynamism of your page.

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2. Be professional.

Presenting yourself more professionally helps boost your profile.
 
Therefore, pay attention to the effects, but don’t lose sight of the fact that this is a commercial account, and you should always have a responsible and serious tone, especially regarding promotions and products that are available to customers.
 
Creating a personality for your store is valid, as it brings you closer to the customer and makes them wait for the answers, the next posts, and news.

Large companies have invested in this, including avatars that represent the store.

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3. Make exclusive promotions

Exclusive promotions for those who follow the store’s profile on Instagram are always a good idea.
 
In addition to expanding the dissemination, favor those who are faithful to the posts and who always follow the news of your business. Giveaways can also be used to attract the public.
 
Another interesting thing is the sweepstakes. Think of something aimed at those who buy via Instagram.
 
Giveaways and sweepstakes are very attractive to the public and will make your brand circulate on the social network, increasing the number of followers and reach of your posts.

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4. Using Instagram Stories

Stories can be used to temporarily showcase your news. Use them when you have new products, to post your ads, to give tips to customers, and to share campaigns and principles that the store supports.
 
According to data from social media experts, the ideal is always to post between 10 and 30 stories a day, preferably encouraging interaction (polls, questions, etc.).

5. Use captions that generate interactions

Interacting with customers is essential for anyone who has a virtual business.

In this way, use your captions to create interactions, asking what customers think, what news they expect, if they have the problem that your product/service seeks to solve, that is, always bringing the customer to action.
 
Customers who feel important are more compelled to buy from your online store, as they feel valued.
 
So, try to respond to their interactions, one by one, always trying to be as pleasant as possible in order to meet their needs or even give tips on how they can do it.

6. Use Instagram reels for your authenticity

By presenting short videos, with it, you can create fast and shareable content.

In this way, you can use it to attract the public’s attention and encourage them to access your website, as well as buy your products.

7. Do Instagram lives

Lives help customers understand important topics.

They are also a great opportunity to bring into dialogue important issues that concern the products, providing a service to the community.
 
Pay attention to the topics that raise the most doubts and work on them.

8. Contracting Instagram influencers

Contracting influencers is another good idea, since their opinion counts a lot for the younger ones and they are able to move the internet to the event, making more people access the store and learn about the products and services of your business.

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9. Create your e-commerce store on Instagram Shopping

Invest in this Instagram platform to become bigger on the platform.

With it, you have your own environment for your business account and it’s full of resources that help you show your products, making it a real showcase for all audiences.

Conclusion

Well, that’s it. We’ve got to the end of our article: How to Promote Your Store on Instagram? Complete guide!.

We hope that you enjoyed reading this article and got some helpful advice from it.

Feel free to comment and share this post.
Thanks!!

Black Pearl Matrix ® Programming, Web Design, and Development

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Become Your Own Boss For $250

BEST SOLUTION FOR SMALL START-UPS

BPM Professional Web Design

MARBLE PLAN

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  • 6 Months Support
  • And much more ...
start up

Midsize Business Solution For $550

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PEARL PLAN

$ 550 ONE TIME FEE
  • Corporate Business Website
  • Up To 5 Pages
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  • 8 Months Support
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Start Your Online Store For $950

BEST SOLUTION FOR E-COMMERCE

BPM Professional Web Design

PLATINUM PLAN

$ 950 ONE TIME FEE
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