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Semrush's Complete Guide Everything You Need To Know About The Tool
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Semrush's Complete Guide Everything You Need To Know About The Tool
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Black Pearl Matrix
Main Advantages of Using the SEMRush Tool
- 1. Provides a complete overview of your SEO strategy
- 2. Paid advertising management
- 3. SEMRush offers custom reports on key metrics matches
- 4. SEMRush offers real-time monitoring of online trends
- 5. Fast feedback loop for keyword ranking
- 6. Quickly find new high performing backlinks
- 7. On-Page and Off-Page Search Engine Optimization
- 8. Personalized advertising calendar
- 9. Ease in Creating and Monitoring SEO Projects
Semrush is one of the most important tools when it comes to working with and optimizing a company’s digital visibility, whether you are acting for your own organization or enhancing your clients’ digital presence.
But, after all, do you already know what SEMRush is and what it does?
If you haven’t already, you’re in the right place! And if you already know this tool, how about deepening your knowledge?
So, before we go into the platform’s features in more detail, understand better what the company and its solution is all about.
The Solutions that SEMRush Brings to a Company are:
What is SEMRush?
SEMRush is a software whose function is to manage the digital presence and Content Marketing of companies. The tool works by optimizing the visibility of organizations in different online channels and helping them to create content for their audiences.
With the data offered by the platform, customers can find opportunities for growth, and the tracking solutions allow users to constantly test and accurately measure results.
More than 7 million users have already tried SEMRush in several countries, helping them to act more effectively and to generate more expressive results for their companies and their clients.
For such a large number of users, the volume of data could not be left behind. Therefore, the company manages more than 23 billion keywords, 140 geographic databases and 808 million domains.
The Different Work Possibilities that SEMRush Uses to Manage the Data are:
• Keyword Magic Tool: world’s largest database of keywords;
• Traffic analysis: tool to discover various data from sites, such as public, traffic sources, geographic information and visitor behavior;
• Domain analysis: functionality that generates complete data and various reports to help the user generate competitive intelligence and finalize SEO (Search Engine Optimization) and PPC (pay-per-click) activities;
• Backlinks: allows you to create a detailed overview of the status of your site’s backlinks;
• Display media: resources to help the user find advertisers and publishers and discover how other companies use ads in display media;
• Market analysis: tools to make decisions based on data and competitor strategies (organic search, SEO, content, social media, among others).
How Does SEMRush Extract Data?
SEMRush pulls its data from its own database, which currently has over 20 billion watched URLs. SEMRush also has over 100 partner specific information about SEO behavior manually collected and added to the database which is used to generate useful queries for users.
When you type a search term into the tool, relevant data is pulled from its own database. A SEMRush algorithm then determines which keyword, website, ranking positions and search volume information is most relevant to the specific query.
The SEMRush algorithm then collects the additional information using pioneering technologies developed by the company, such as Google Data Miner, Moz Rank Checker, Bing Data Miner and Yahoo Rank Search.
These technologies scan the results of major search engines, gathering data on competitive content, backlinks, content strategies, etc., to provide meaningful detail on SEO-related query data.
Another source of SEMRush data comes from partner and related websites. With more than 400 partners collaborating with SEMRush, users get access to information about account gaps and backlinks, clicks by device and various other information.
SEMRush is able to analyze data about its own users, brands, products and competitors. The tool accesses and analyzes data from SEMRush users, as well as information about the keywords most searched by them.
Therefore, in addition to the tool’s own database, SEMRush uses partnerships, data collection technologies, as well as information from similar users to offer a rich and immersive experience for users.
This information is what allows marketing managers to better leverage SEMRush for search engine optimization and stock improvement opportunities.
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Step by Step to Use SEMRush
After making your account, you can log in and you will find the dashboard, that is, your home panel. In it, there is the search bar, which you will use to enter the domain you want to analyze (yours or the competition).
In the menu on the left side, there are several tools to deepen your research and reports.
The Main Tools of the SEMRush Platform are:
1. Position Tracking
Regardless of the amount of SEO work that is done on the site, it is essential to measure the results of these efforts and monitor the page ranking in the main internet search engines.
As its name suggests, Position Tracking lets you track your website’s daily ranking according to a group of predefined keywords, specific geographic locations, and device type.
The tool has a number of features that facilitate the analysis of the site’s SEO and PPC performance. In this way, you can identify, for example, which pages attract the most traffic from your keywords, whether the SERP ranking has improved or deteriorated, which areas of the site need to be optimized and which snippet opportunities you can take advantage of.
With Position Tracking, it is also possible to follow the performance of competitors, in addition to receiving daily and weekly reports in your email and exporting them to PDF. All this focusing on the terms that you organized and selected as the most important to you. In all, you can monitor up to 5,000 keywords.
2. Agency Growth Kit
It’s a bespoke toolset for agencies, focused on increasing staff productivity and helping the business grow. With the Agency Growth Kit, your agency becomes a SEMRush partner and, as a result, receives a partnership badge on your website.
The Main Advantages that the Agency Growth Kit Offers are:
• Create your own account on the SEMRush partner platform;
• Generate leads;
• Delegate projects;
• Develop a sales pitch;
• Strengthen the brand and highlight the agency’s expertise in the market;
• Automate the generation of custom reports with your own branding;
• Organize your customers’ profiles;
• Optimize your customers’ workflow.
3. Keyword Gap Analysis
In the tool, you can find gaps to optimize your website, both in terms of keywords, backlinks and other aspects.
4. Topical Research
Here, the goal is for you to find topic opportunities to develop better on your site. You can even analyze your competitors to understand the best content that can be created for your pages.
5. Content Marketplace
Content production is one of the priorities of digital marketing and, therefore, SEMRush has a tool aimed at creating high-quality content, with a focus on audience engagement.
Content Marketplace is a platform where you can outsource your text to be written by experienced content producers. The feature is available in the free version and SEMRush subscription plans and has both free and premium services. Simply login to the platform, add your content order details and select the best offer.
6. SEO Writing Assistant
This feature helps check the originality and readability of a page’s content in real time. In this way, it is possible to ensure that the text is optimized, adjust it before publishing or optimize those that are already live and need improvement.
7. Social Media Tool
With this tool, SEMRush makes available the comparison between your social networks and those of competitors. This helps you understand what your audience is interested in and what they are searching for the most.
The Social Networks that SEMRush uses to Analyze Posts are:
• Facebook;
• Instagram;
• Youtube;
• LinkedIn;
• Twitter;
• Google+.
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8. My Reports
My Reports is a tool designed to create PDF reports, whether they are about website audits, competitor analysis or marketing campaigns. My Reports can be integrated with several SEMRush tools, in addition to Google Analytics, Search Console and Google Ads. With this, you can create highly accurate reports that have the most complete and relevant information for your strategies.
How does the My Reports and Google integration work?
Integrations with Google tools work through widgets. Just find them in the left menu of the platform and drag them to your report. Then you need to connect to your Google account and configure the widget.
Once the widgets are integrated, you can import all the information you consider relevant to your report. My Reports can be integrated with Google Analytics, Google Search Console, Google My Business and Google Ads.
9. Site Audit
Site Audit is a website verification tool that allows you to analyze the health of a website, especially when it comes to SEO. It has a checklist with more than 120 possible problems (duplicate pages, broken links, use of HTTPS, among others), pointing out exactly which ones are harming the site’s performance and must be corrected to improve the page’s ranking.
The tool can analyze both desktop and mobile versions of websites and has the ability to browse up to 20,000 pages in each audit in just a few minutes. In addition, you can schedule new automatic scans to run daily or weekly.
Site Audit also has thematic reports, which provide more detailed data according to different factors that impact the performance and ranking of the site, such as the implementation of the HTTPS protocol, SEO performance, internal links, among others.
Benefits of Using SEMRush
1. Keyword Research Gets More Powerful With SEMRush
One of the main SEO tasks that a subject matter expert has to do is keyword research. After all, it’s important to identify the most important terms for your sales funnel and work on them.
However, free keyword tools are not very complete. Some, like Google Keyword Planner, only deliver a monthly search estimate.
Meanwhile, other tools even deliver more specific values, but do not indicate related terms.
SEMRush is the tool that does it all: it delivers related terms and complete values to improve strategy planning.
2. Competitor Analysis is Also Improved
One of the main attractions of SEMRush is the possibility to see a complete SEO analysis report of any domain.
This means you can better understand all the ranking work your competitors do.
This work allows you to analyze not only the most important terms for your competitors (which allows you to work in order to try to compete for these keywords), but also allows you to understand what traffic they are getting organically and pay.
With this information, you can devise specific strategies to counteract your competitors’ efforts to try to get new leads and gain a larger piece of the market.
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3. Is It Possible to Identify New Keywords
Even if you already have a well-built strategy and a working funnel, it’s never too late to expand your traffic sources. After all, the more people enter your funnel, the logic is that more leads are generated.
However, how do you identify the keywords your audience is using? How to know which are the terms most used by your rivals? For this, it is important to use SEMRush.
One of the benefits of the tool is that it presents a screen with similar and related keywords whenever we click on any keyword.
For example, suppose your business is selling bond paper. By clicking on the term “bond paper”, you will find a series of keywords related to it and which are widely used by the public. This will let you know other terms to use to develop content or advertisements.
4. SEMRush Allows Monitoring Work Evolution
One of the most important aspects of a digital marketing strategy is tracking the results and measuring the effect of each action in order to optimize the work done.
For example, suppose you put together a link building strategy to increase your authority and gain more traffic overall.
With SEMRush, you can identify the impact that the strategy had on your performance to understand whether the effect was positive or not. With this, you can test various actions and get the best possible result for you.
Differences Between the Free Version and the Paid Version
Those who cannot invest now or are not willing to pay a monthly fee for the platform can use SEMRush for free. However, this version imposes several limitations that prevent you from taking full advantage of the tool.
In the free version there is, for example, a limit of 10 searches per day, while the simplest paid plan allows you to make 3,000 daily requests for analytical reports.
Another disadvantage concerns the number of results per search. If you use SEMRush for free, you will only be able to scan 10 results.
Therefore, when searching for a given domain, you will only have access to the first 10 keywords listed for it, while in the cheaper paid version, 10,000 results will appear.
If your intention is really to invest in content marketing, it is recommended to subscribe to one of the paid versions of the tool to have access to all the features and benefits that SEMRush offers.
There are Pro, Guru, Business and Enterprise plans, which offer different benefits to subscribers, according to their business needs.
Important Information About SEMRush
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FAQ - Frequently Asked Questions About SEMRush
1. What are the main features of SEMRush?
2. What is the price of the SEMRush tool?
3. Where can I find help using the SEMRush tool?
4. How to use SEMRush for free?
Conclusion
The complete SEMRush guide offers a broad understanding of the tool, with valuable information for all levels of users, from novices to the most experienced.
Through this guide, it was possible to understand how to use the different SEMRush utilities to optimize the company’s performance and reach in the digital environment. It’s a great tool that offers many advantages in producing quality content with excellent results.
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