TikTok For E-commerce: How To Use And Increase Your Sales
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TikTok For E-commerce: How To Use And Increase Your Sales
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Black Pearl Matrix
How to increase sales using TikTok
- Creativity
- Entertainment always before the product or service
- Respect for the format
- Agility and attention to trends and challenges
- Authenticity
The social network became a fever and conquered users of all ages around the world. Despite having consolidated recently, TikTok is already able to compete with Instagram, both in number of users, time of use by users, and in advertising investments.
In 2020, the social network was featured in the global ranking of advertising actions, in which the public elected it as the preferred platform for ads.
Do you want to understand more about how this trend works?
In this article, we explore how you can use TikTok in your e-commerce to increase your sales.
What is TikTok?
TikTok is a video-only social network and is currently one of the most popular in the world. The TikTok app was the most downloaded in 2021, and today it has 1 billion monthly active users.
That is, we are talking about numbers that already place TikTok as a means of communication as strong as Instagram and Facebook. Its rapid consolidation was due to its different dynamics from what we had known until then.
Even without following the accounts hosting the videos, people receive them, watch them autoplay, even taking away their search efforts. The criteria for this distribution are based on interests, current virals, hashtags and related accounts.
Another interesting factor of TikTok is the format of its videos. There is a large library full of filters, soundtracks, cropping options and subtitles. These resources, which were previously made in specialized programs, gave autonomy so that anyone could create fun and very creative content.
In the beginning, videos had a time limit of 15 to 60 seconds. But recently, this time has been expanded to up to 3 minutes. In addition, it is possible to be live on the platform and receive digital currencies called Rubies, which can be exchanged for cash.
That said, in general, TikTok has features that we are already familiar with, such as liking, commenting, and sharing, among others.
But how can TikTok be used to drive e-commerce results?
For this you will need to get a TikTok Pro account!
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What is a TikTok Pro account?
Similar to Facebook and Instagram Business, TikTok Pro account is a professional profile for content creators and businesses. This is the ideal model for e-commerce, for example, as it gives access to reports with information on the performance of publications, which helps in decision-making within TikTok.
For free, any user can change their account to a personal or pro profile. Just like Instagram, you can choose account categories like creator or corporation.
For content creators, it is possible to determine their segment, such as art, sports, travel, beauty, among others. In addition, a tool is available to receive questions from followers and access the Creators Marketplace, which brings together brands for advertising partnerships.
The business account (including the e-commerce segment) has the option to categorize as restaurant, education, beauty, gaming, or NGO, among several other segments available on TikTok. This feature also offers the option of placing the institutional website address in the profile bio.
To view performance data, simply access “Analysis” on both mobile and desktop. But be careful: this monitoring has to be continuous, as only information from the last 60 days after the publication of the video is recorded.
How Can TikTok Increase E-Commerce Sales?
A recent survey found that 54% of consumers follow their favorite brands’ profiles online, and 21% research those pages before buying. Another relevant piece of information is that 80% of consumers usually read posts from other followers before making a purchase for the first time.
Also significant is the finding that 71% trust the reviews of other customers completely. In 2019, Content Trends data already showed that video is the most consumed format, surpassing posts with images on social networks.
The survey also showed that video marketing now accounts for 52.8% of content marketing efforts at surveyed companies.
Speaking of TikTok, the platform is already a favorite among users for viewing ads and is in direct competition with other established social networks.
In addition, its algorithm favors the distribution of content, making it reach more people. With all this, if your e-commerce wants to grow on the internet, a TikTok strategy can be ideal for reaching new customers.
Therefore, if you want to boost your business sales, it is important to consider some steps and strategies.
Below Are Three Strategies To Use On TikTok And Other Channels:
1. Partnership with Influencers
Hiring influencers to lead campaigns on your digital channels is a strategy that has been gaining more and more followers within the so-called influencer marketing. The brand not only sells its product but is also associated with the credibility and image of the content creator.
This is a good strategy for your e-commerce to reach the right audience on TikTok. However, it is important to think strategically about this choice, as most TikTok users are very young and not all of them will be buyers and customers of your e-commerce products.
Finding influencers on TikTok is much easier as compared to most social media platforms. Businesses can find creators through the TikTok Marketplace. This is a special section that brings together profiles from different segments, facilitating identification and strengthening ties between companies and influencers.
2. Content Production and Planning
Many companies make the mistake of thinking that social media planning is all about posting. But those who have experience with networks know that the work goes far beyond that.
Good content planning is the basis for ensuring a strong online presence and smart digital marketing actions. Within the plan, posts are made thoughtfully and not randomly, ensuring lasting results.
That’s because social networks have become great tools to maintain a brand’s relationship with its customers. Therefore, without a doubt, it is important to structure what will be posted on your social network to meet the objectives set.
Production quality is a determining factor for success in social networks, especially in audiovisual media. Therefore, it is necessary to keep in mind that the subject must be aligned with your market niche and your brand strategy.
Some posts require special attention, as they are decisive in building your strategy and brand image.
In this way, using language that is suitable for your audience and easy to understand is an ingredient for success. Also, be aware of the format used, as there are formats that are more suitable for certain social networks and their respective audiences.
On TikTok, videos are vertical and made for quick and interactive consumption.
Planning and Quality Content Are Vital to Success on TikTok.
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3. Network know-how
But all this will only be possible after an in-depth study of TikTok. Take the opportunity to learn about its tools and become familiar with the language of the network. Then start some tests, see what type of content is most consumed by your target audience and evaluate the possibility of building partnerships.
And above all, understand that, as with any social network, growth takes time and requires a commitment to posting quality videos. Content planning for social networks is a very important strategy to manage the production of material with quality and relevance.
Therefore, it must be developed in order to achieve the strategic objectives aligned with the organizational management.
With a Spreadsheet, You Can:
• Build your personality;
• Build the consumer’s journey;
• Document insights, data, references and more;
• Build an organized agenda with actions on social networks.
With this, your e-commerce journey on TikTok will be optimized to ensure a good positioning of the business on the web.
How to Use TikTok Ads
TikTok Ads is a tool for creating ads on the platform. These can be in the form of advertising videos or banners. Similar to other networks, you can segment your audience by demographics and behavior.
An advantage for your TikTok e-commerce is that sponsored videos cannot be ignored. The social network also uses artificial intelligence and directs ads to the public considered most relevant to the campaign.
In this format, the configuration is not done only by the relationship of the users, which generates greater chances of interaction and conversion. To create an ad, the first step is to log into TikTok Ads and click on the “Campaign” tab, then click on the “Create” button.
Once this is done, the second step is to choose the ad’s goal (traffic, conversion or app install) and choose the budget format, whether it will be daily or the total amount.
A survey revealed the percentage of people who have already made a decision to purchase or hire some type of service after clicking on an ad on TikTok:
Here it is clearer to see the power of this platform, almost 40% of people who are browsing TikTok daily have already purchased a product.
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Metrics and KPIs Analysis on TikTok
KPIs are key performance indicators that can measure whether your e-commerce is getting the expected results on TikTok.
For Example, If Your Goal Is To Increase Brand Recognition, You Can Use The Following Indicators:
• How many times was your company mentioned on the net?
• Engage your audience with your page;
• Reach of your publications, among others.
Now, if the objective is to generate sales, you can think of KPIs to evaluate the following data
• Number of leads generated by the social network;
• Direct sales made through the social network, among others.
The important thing is to keep in mind that these indicators must be evaluated continuously and be part of a digital marketing plan. That said, the metrics are valuable information that help in the development of viable strategies and goals to monitor results and, consequently, increase sales.
It is worth mentioning that each niche market and business model also has its own metrics, even though they are all in the digital environment and using the same platform.
FAQ - Frequently Asked Questions on How to Increase Sales Using TikTok
1. What is the TikTok Shop?
2. How long does a video take to go viral on TikTok?
3. What hashtags to use on TikTok to go viral?
4. How to use TikTok for digital marketing?
5. Do you have to pay to promote on TikTok?
Conclusion
TikTok is a relatively new platform. Its popularity started in 2019, so it is very common not to see the social network in the main marketing strategies. However, as we have seen here, we cannot leave it aside. After all, we are now talking about a giant in the market.
You can use TikTok to your advantage, just understand its dynamics and follow a well-planned strategy. By structuring goals and producing quality content, your chances are great of reaching new audiences and converting them into customers.
Now that you’ve learned how to use it, take the opportunity to include TikTok in your e-commerce strategies and explore the potential of the network to increase your sales!
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