TikTok For E-Commerce: How to Use & Increase Your Sales

TikTok For E-Commerce: How to Use And Increase Your Sales?

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Undoubtedly, including TikTok in an e-commerce marketing strategy is a great strategy for a brand that wants to increase its audience and sales.

The social network became a fever and conquered users of all ages around the world.

Despite having been consolidated recently, TikTok is already able to compete with

Instagram, both in the number of users and in advertising investments.

In 2020, the social network was featured in the global advertising equity ranking, in which the public chose it as the preferred platform for ads.

Want to understand more about how this trend works?

In this article, we explore how you can use TikTok for your e-commerce to increase your sales.

What is TikTok?

TikTok is a video-only social network, and is currently one of the most popular in the world.

The TikTok app was the most downloaded in 2021, and today it has 1 billion monthly active users.

In other words, we are talking about numbers that already place TikTok as a media outlet as strong as Instagram and Facebook.

Its rapid consolidation was due to its different dynamics from what we knew until then.

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Even without following the accounts that host the videos, people receive them, view them on auto-play, even taking away the search efforts.

The criteria for this distribution is based on interests, current virals, hashtags, and related accounts.

Another interesting factor of TikTok is the format of its videos. There is a large library full of filters, soundtracks, cropping and subtitle options.

These resources, which were previously made in specialized programs, gave autonomy so that anyone could create fun and very creative content.

At first, videos had a time limit of 15 to 60 seconds. But recently, this time has been expanded to up to 3 minutes.

In addition, it is possible to be live on the platform and receive digital currencies called Rubies, which can be exchanged for cash.

That said, in general, TikTok has features we already know, such as liking, commenting, and sharing, among others.

But how can TikTok be used to boost e-commerce results?

For that, you will need to get a TikTok Pro account!

What is a TikTok Pro Account?

Similar to Facebook and Instagram Business, the TikTok Pro account is a professional profile for content creators and businesses.

This is the ideal model for e-commerce, for example, as it gives access to reports with information on the performance of publications, which helps in decision-making within TikTok.

For free, any user can change their account to a personal or Pro profile.

As with Instagram, you can choose account categories like creator or corporation.

For content creators, it is possible to determine their segment, such as art, sports, travel, and beauty, among others.

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In addition, a tool is available to receive questions from followers and access the Creators Marketplace, which unites brands for advertising partnerships.

The account for companies (including the e-commerce segment) has the option to categorize itself as a restaurant, education, beauty, games, or NGO, among several other segments available on TikTok.

This feature also offers the option to put the institutional website address in the profile bio.

To view the performance data, just go to “Analysis,” both on your cell phone and on your computer.

But be careful: this monitoring has to be continuous, since only information from the last 60 days after the video was published is recorded.

How can TikTok boost e-commerce sales?

A recent survey found that 54% of consumers follow the profiles of their favorite brands online, and 21% search these pages before buying.

Another relevant information is that 80% of consumers usually read posts from other followers before making a purchase for the first time.

Also significant is the finding that 71% fully trust the reviews of other customers.
In 2019, data from Content Trends already showed that video is the most consumed format, surpassing posts with images on social networks.

The survey also showed that video marketing already represents 52.8% of content marketing efforts in the companies surveyed.

Speaking of TikTok, the platform is already preferred by users for viewing ads and is directly competing with other established social networks.

In addition, its algorithm favors distributing the content, making it reach more people.

With all this, if your e-commerce wants to grow on the internet, a TikTok strategy can be ideal for reaching new customers.

Therefore, if you are looking to boost your business sales, it is important to consider some steps and strategies.

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Below are three strategies to use on TikTok and other channels:

1. Partnership with influencers

Hiring influencers to lead campaigns on your digital channels is a strategy that is gaining more and more fans within so-called influencer marketing.

The brand not only sells its product but is also associated with the credibility and image of the content creator.

This is a good strategy for your e-commerce to reach the right audience on TikTok.

However, it is important to think strategically about this choice because most TikTok users are very young, and not all will be buyers and customers of your e-commerce products.

Finding influencers on TikTok is much easier compared with most social media platforms.

Companies can find creators through the TikTok Marketplace.


This is a special section that brings together profiles from different segments, facilitating identification and strengthening ties between companies and influencers.

2. Content production and planning

Many companies make the mistake of thinking that planning for social media is all about making posts. But those who have experience with networks know that the work goes far beyond that.

Good content planning is a foundation for ensuring a strong online presence and smart digital marketing actions. Within the plan, the posts are made in a thoughtful and not random way, guaranteeing lasting results.

This is because social networks have become great tools to maintain a brand’s relationship with its customers.

Therefore, it is undoubtedly important to structure what will be posted on your social network to meet the objectives outlined. Quality production is a determining factor of success in social networks, especially in audiovisual media.

Therefore, it is necessary to keep in mind that the subject must be aligned with your market niche and your brand strategy. Some posts require special attention, as they are decisive in building your strategy and brand image.

In this way, using language suitable for your audience and easy to understand is an ingredient for success.

In addition, be aware of the format used, as there are more appropriate formats for certain social networks and their respective audiences.

On TikTok, videos are vertical and made for quick, interactive consumption.
Monitoring what the competition is doing and evaluating the results you are getting is also critical.

Planning and quality content are vital for success on TikTok.

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3. Network Know-how

But all this will only be possible after a thorough study of TikTok. Take the time to get to know your tools and familiarize yourself with the language of the network.

Then, start some tests, see what type of content is most consumed by your target audience and evaluate the possibility of building partnerships.

And above all, understand that, as with any social network, growth takes time and requires a commitment to posting quality videos.

Content planning for social networks is a very important strategy to manage the production of material with quality and relevance.

Therefore, it must be developed in order to achieve strategic objectives aligned with organizational management.

With the spreadsheet, you can:

1. Build your persona.
2. Build the consumer’s journey.
3. Document insights, data, references and more.
4. Build an organized schedule with actions on social media.

With this, the journey of your e-commerce on TikTok will be optimized to ensure a good positioning of the business on the web.

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How to use TikTok Ads

TikTok Ads is a tool for creating ads on the platform. These can be in the form of advertising videos or banners.

Similar to other networks, it is possible to segment the audience by demographics and behavior. An advantage for your TikTok e-commerce is that sponsored videos cannot be skipped.

The social network also uses artificial intelligence and directs ads to the audience considered most relevant to the campaign. In this format, the configuration is not only done by the users’ relationship, which generates greater chances of interaction and conversion.

To create an ad, the first step is to enter TikTok Ads and click on the “Campaign tab”, then click on the “Create” button.

Once that’s done, the second step is to choose the ad goal—traffic, conversion, or app install—and choose the budget format, whether it will be daily or the total amount.

Analyzing metrics and KPIs on TikTok

KPIs are Key Performance Indicators that can measure whether your e-commerce is getting the expected results on TikTok.

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For example, if your goal is to increase brand awareness, you can use the following indicators:

1. How many times has your company been mentioned on the network?
2. Engage your audience with your page.
3. Reach of your publications, among others.

Now, if the goal is to generate sales, you can think of KPIs to evaluate the following data:

1. Number of leads generated by the social network.
2. Direct sales made through the social network, among others.

The important thing is to keep in mind that these indicators must be evaluated on an ongoing basis and be part of a digital marketing plan.

That said, metrics are valuable information that helps in the elaboration of feasible strategies and goals to track results, and, consequently, increase sales.

It is worth mentioning that each market niche and business model also has its own metrics, even though they are all in the digital environment and using the same platform.

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Conclusion

How can you use TikTok to increase your sales?

TikTok is a relatively new platform. Its popularity started in 2019, so it is common to not see the social network in marketing strategies.

However, as we have seen here, it cannot be ignored. After all, we are now talking about a giant in the market.

To use TikTok to your advantage, just understand its dynamics, and follow a well-planned strategy.

With the structuring of goals, and the production of quality content, your chances are great to reach new audiences and convert them into customers.

Now that you know how to use it, take the opportunity to include TikTok in your
e-commerce strategies and explore the network’s potential to increase your sales!

Well, that’s it. We’ve got to the end of our article: TikTok For E-Commerce: How to Use And Increase Your Sales.

We hope that you enjoyed reading this article and got some helpful advice from it.

Feel free to comment and share this post.
Thanks!!

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Midsize Business Solution For $550

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Start Your Online Store For $950

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