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Tips For Refreshing Your Logo
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Tips For Refreshing Your Logo
Presented By
Black Pearl Matrix
The Best Tips for Updating an Old Logo
- Rephrase
- Recycle Previous Logo Elements
- Use More Readable Fonts
- Be Original in the New Logo
- Create Value in the Redesigned Logo
- Maintain Color Tones
- Use Trends and Traditions
- Have Simplicity
Is Updating Your Logo Really Necessary?
Every entrepreneur knows the importance of building your brand and also consolidating your corporate image to stand out in the market. It is your logo that will carry the whole face of the company, its personality, style and will convey its values and main differentials.
Many companies have changed their logo many times since they appeared in the market, and this modernization is quite common due to a change of owner or an attempt to change the market positioning to reach a new target audience.
Now here are some concepts when updating your logo:
In this case, modernizing a logo is more linked to marketing strategy. It is a need that the brand has before the public and also to adapt to new strategies. It can be the key to always being competitive in the market.
A successful logo conveys credibility to its audience, with that comes the importance of making small changes over the years, to be side by side with changes in consumer habits and also their demands. Not for vanity, but modernizing a logo is a need that many companies have had and will still have over the years.
Here are some tips on how to better modernize your logo:
Readability
Older logos are often not readable due to older typography. A tip is to always opt for readable, simple and objective fonts.
Colors
When modernizing your logo, always keep the main color tones already used, otherwise it could make a negative impression on your customers.
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Trends x Traditions
A brand already consolidated in the market has a history, a tradition, so it is important to maintain symbols that translate this information, integrating with current design trends.
Simplicity
A simple logo is easy to remember. With simpler, cleaner and more objective features, it provides customers with a more natural acceptance of change, more credibility and strength for their business.
Updating your logo is important over the years. But remember to keep the original idea, and transmit a message of the current moment of the company.
As we saw above, these are great tips for modernizing your logo, but it doesn’t stop there, we’ve separated the best tips for you to update your old logo. Curious about how to update your logo? If the answer was yes then check it out below!
The Best Tips for Updating an Old Logo
Creative and attractive logos are essential for brands looking to gain space in the public’s memory. But in order for you to be able to transform your old logo into something attractive, you need to know how to do that, right? So, check out the best tips for updating your logo:
1. Rephrase
A company’s old logo design is what people are usually familiar with. Therefore, the easiest way to transform an old logo into a new one is to keep the old design structure intact but with an updated look, in other words, a makeover. However, if the company wants something completely different, this is not the best solution.
2. Recycle Previous Logo Elements
Another way to change the logo can be by choosing one or more elements from the previously used logo that are relevant to the current context or the message conveyed by the company. After that, incorporate your own ideas and innovations and create something new that way.
3. Less is More
A right idea to have about the process of redesigning an old logo is that the new design should be less complicated, simpler and even more attractive. Remember that your design will be seen by countless people inside and outside the company who were used to another design. So complicating things can result in not impressing or pleasing one of them.
4. Be Original in the New Logo
When creating a new logo, one must, above all, value the originality of the concept. Imagine if the logo you design for one company turns out to be very similar to another’s. The design not only becomes useless, it can also tarnish the image of an entire company. There is no need to think too hard about how unpleasant the situation would be.
5. Create Value in the Redesigned Logo
Yes, simplicity is a good thing. But there’s a fine line between simple and attractive it’s just too simple. And you wouldn’t want to be on the wrong side of that logo change process.
If you can create something clean and minimalist, for example, understand that the design needs to have a purpose and a concept that makes it original. Your role is not to create something for the sake of creating it, but to create something that conveys value.
6. Not Following Trends
Probably one of the easiest ways to turn an old logo into something new is to not be too influenced by current trends when creating the piece.
All trends, one day, pass. Remember that you are creating something that, at best, should be timeless. That’s if you don’t want to become the “old logo” of this conversation.
These are the top 6 tips for redesigning a logo. But, of course, the list of suggestions on this topic does not stop here. See some others below:
When is the Right Time to Reframe?
Some logos are so famous and so present in our daily lives that a quick look is enough to know which company it is. This is natural, after all, the logo is an extension of the company’s name and identity.
Therefore, maintaining a strong and well-crafted visual identity is a differential when it comes to attracting customers, business and standing out from the competition.
However, after some time, some companies see the need to reformulate their old logos, or even redesign the entire visual identity. But, how do you know when it’s time to improve, or even completely change your business symbol?
Check out some of the main actions to take before deciding.
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Identify the Problem
The problem must be widely analyzed, because, many times, the problem is not in the outdated logo, but in the focus of advertising campaigns, for example.
Sometimes we diagnose that the problem is really the logo, which is not identified with your product or is really out of date, but in many cases, after studies, we see that the problem is not only in the logo, but in the packaging of the product or campaign wrong advertising.
To create your logo, look for a team of professional designers who are ready to receive your briefing and take care of your company’s visual communication with creativity and professionalism.
Do a Market Analysis Before the Logo Change
This is an important point, as you must know what the competition is doing, in addition to knowing what your audience expects from you. It is important that you seek the opinion of your target audience, as they are the ones who most need to identify with your logo.
Based on this, you will decide what is best for your company: redesign, completely modify or even keep your logo as it is, in case your audience does not like it, the best option may be to change it.
Small Business Logo Change
Today, smaller companies increasingly have access to having their brands, packaging and promotional materials developed by skilled design professionals, which makes their business look like a big company and accelerate faster.
Small businessmen are increasingly aware that as important as having a good product or service is to present it in the most appropriate way, because in an increasingly competitive market, it is necessary to stand out to win, and taking care of the visual part makes part of a successful business strategy.
It is important, of course, that companies are aware of the market, but also that they do not forget the most important thing in the game: the product or service offered.
How to Communicate Logo Change Correctly?
Everything will always depend on the size of the change, as we see many examples of companies that make subtle changes that just modernize the brand a little.
But when the change is very sudden, it is necessary to communicate very efficiently so that consumers do not get confused with the new brand.
Mainly for products, it is interesting to have a strategy to show the change at the point of sale, as many consumers look for your product on the shelf for the visual reminder, and if the change is too big, they may not find your brand and take the competitor’s.
What are the Main Reasons That Lead a Company to Modernize a Logo?
The reasons that lead to changes in the logo are varied. However, the most important issue here is that this transition is the result of planning and an analysis of the organization’s objectives in the short, medium and long term.
Modernize a Logo to Reach New Audiences
Over time, companies may notice a need to expand their business which, consequently, will motivate a change in the logo. If the idea is to conquer new audiences, it is important to ask yourself: do the brand elements adapt to the new needs of the campaign? Does the current logo speak to the audience you want to conquer?
It is at this moment that the company will be able to identify the need for transformation. After all, the logo can even convey the opposite idea of what you want, and you need to be careful that this does not occur, especially when entering new markets.
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Flag a Historic Moment
This situation is common in older organizations in the market. Which one has never gone through changes and experienced moments that stood out in its history? Such milestones can be great opportunities to modernize a logo.
By the way, this shows that the company is concerned with adapting to market innovations. That is: the new logo can mark the growth of the business and the updating of its products or services, inserting consumers in this new story.
Monitor the Maturity of the Public
Society is constantly changing, even more so in modernity, where technology makes everything happen at an accelerated pace. Consequently, there is a maturation of the consumer public, which starts to have new needs and differentiated consumption habits, demanding more specialized products and services.
With that in mind, if your logo is too plastered, this moment of maturity of the public is a great opportunity to change it. This initiative will bring more modernity to the brand.
Modernize a Logo to Merge Brands
Sometimes, the need to modernize a logo is directly linked to the merger between brands. When companies come together and form a single organization, for example, it is necessary to take into account the history of both to make the right changes.
Modernization can happen with the unification of the symbols, their mixture, changes in colors, among others. The important thing is that he talks to the new reality of the business.
FAQ – Frequently Asked Questions About Updating a Logo
1. Why create a logo for my store?
2. Can i use an online logo maker?
3. How can a logo help my store?
4. What is a store logo?
5. What is Brand Rebranding?
Conclusion
What you want your logo to say to your customers is up to you.
A modern logo lets your customers know that your brand is up to date with the latest trends and that means you’re doing a good job.
With the actionable tips on this page, you’ll know how to update your logo and how to communicate the message that best represents your brand.
Whether you want to create a logo to help establish trust and credibility or to excite your customers and get them excited about your brand, you can!
Your logo is an invitation for people to get to know your brand and want to be part of your philosophy. Therefore, you need to create a logo that conveys the correct message and reflects the essence of your brand!
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