Tips For Writing Great Posts That Increase Your Site Traffic
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Tips For Writing Great Posts That Increase Your Site Traffic
Presented By
Black Pearl Matrix
What are the Best Tips for Writing Great Posts?
- Write Long Blogs
- Have a good Title and Caption Structure
- Use Visual Resources
- Develop Topics
- Finish the Text Properly
- Perform Grammar Correction/Proofreading
You already feed your blog with quality content and you still have a team for that. So why can’t you increase website visits with your content marketing?
That’s what we’re going to answer here! In fact, more than that: we’ll give you essential tips to produce content that, in addition to being relevant and useful, has high performance.
High-performing content is content that drives results without breaking your marketing budget.
If you still haven’t felt it in practice, after following the tips presented here, you will prove that a well-written blog article can be more efficient and profitable in attracting visitors and generating leads than an active advertisement. It is also important to better understand the benefits of organic traffic.
However, the point is precisely this: you already write good articles, you already have a copywriter or even a team focused on copywriting, but your content still seems invisible to the public!
Which Content Marketing Strategy is Best for Your Industry?
It is inevitable to ask: what is wrong? 92% of experts say blog posts should be the main type of content produced. Could it be that, in this market, only your segment works differently? It’s hard to be an exception.
Your company is certainly not one of them. However, you might be overlooking some crucial content marketing factors.
Here, you will understand these technical factors and how to work with them.
Keep your content production focused on relevance and usefulness to your audience. Also, pay special attention to factors such as word count, heading and caption placement, structure, and visual content.
See tips for having a blog with high-performance content and increasing site visits.
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1. Increase Site Visits with Long Blog Content
Companies that want to have a successful blog and be the main source of content in their niche should review their idea of objectivity in copywriting.
Many bet on a large volume of themes and agendas, precisely to have as many keywords and search terms as possible among their contents. However, they do not delve into each of these terms.
If your blog has a lot of articles, but they are between 300 and 500 words each, you can already see where your low readership problem stems from. Longer content attracts more pageviews. This is where you might get confused, judging from your own user experience: short, to-the-point content grabs your attention, right?
Googlebot is a tool used by Google. Googlebot is Google’s information crawling robot and it is very important to be aware when writing content. Write good content for Googlebots to increase visits to your website.
Of course, you should design your content to answer a question and solve a problem for a potential customer. However, who decides what content will appear on the first page of Google is Google itself and its Googlebots.
When you think, “I’m not going to waste time writing long-form content.” Who will read them?”, the answer is: Google.
Googlebots are always reading and crawling information to index it, that is, to store it in their search indexes.
When Googlebots see content that actually answers a question with detailed information and has the potential to satisfy a user, the chance that they will place that content on the first page is very high.
This happens a lot more with 1200-7000 word content than with 300-600 word content. These are the survey data.
Longer pieces between 1,200 and 7,000 words get more views, shares and backlinks than shorter pieces.
The proportion, according to the study, is as follows: less than 50% of content with less than 600 words are shared, while more than 80% of articles with more than 1200 words are shared.
All this is due to dynamics: Googlebot finds quality information, indexes it and places it in the first search results. Thus, your content is more read and shared by the audience you want to reach.
2. Most Read Content has a good Title and Caption Structure
You already know that the titles are the windows of your articles, what the reader sees first and, from there, decides whether or not to “enter” your content.
You or your team must know the importance of keywords. Its strategic use is essential for headings and subheadings.
Your keywords are responsible for increasing website visits. The keyword directs the reader’s interest to your blog content.
But what deserves your attention in this topic goes beyond the use of keywords: pay attention to how the text is structured in titles and subtitles!
There are several ways to organize your text to increase readability. So, what structure is most present in high-performance content?
Always build your titles and captions with keywords. This is one of the most important lessons in SEO (Search Engine Optimization).
There are very efficient ways available on Google itself to set the right titles for a blog post. The best ones are to answer a question and offer a step-by-step guide or guide to solving a problem.
About the titles, The New Yorker, one of the most read magazines in the world, made a very important analysis: articles that attract more pageviews, backlinks and shares are those that have lists in the title.
Blog posts with lists in the title attract 80% more traffic than other types of articles.
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The key elements for this statistic are as follows:
• Lists appeal to the reader because they convey the idea that the data is well organized and will be useful for reading purposes;
• Lists even stand out visually, offering a more straightforward reading experience than a continuous stream of content;
• With lists, your content is more organized and information seems more reliable. This way, the reader will have no objection to clicking and sharing the article;
• The order by numbers or categories allows the reader to better classify and record the information.
Therefore, lists are also a useful tool to increase brand awareness.
In addition to lists, your content should have a complex subheading structure: H2+H3+H4. High-performance content, in addition to the H1 title, has a complex structure with H2, H3 and H4 subtitles.
According to Search Engine Journal, one of the largest SEO portals, texts with up to three levels of subtitle structure offer much greater readability.
The text is divided into parts where the reader can easily find the information he is looking for.
This improves your audience’s experience and also makes it easier for Googlebots to crawl information, which also organizes and indexes content throughout the text.
Therefore, this tactic is recommended by Google itself, whose main tip for content marketing strategies is: never write large blocks of text.
Tags like H1, H2 and H3 help Google better understand what your content is about. Thus, it ranks you better on search engine results pages.
You or your team need to work towards structuring the content properly.
This way, your content will be logically segmented into parts that are more readable for the audience. This will bring more visits, more authority and more leads to your blog and website.
3. Visuals Increase Pageviews for Your Blog Posts
The great appeal of the images to the public is already obvious. Therefore, the intelligent use of images and videos cannot be missing from a content marketing strategy to increase website visits.
Images and videos are very important in how your reader interacts with the content.
Search Engine Journal states that using these mediums benefits SEO by increasing your content’s ranking on the search results page.
Linking content to Google Images is also a great way to rank your content, with even stronger appeal than text.
Images allow you to reinforce your message to your audience, as well as make your content easier to understand and more memorable.
Images are more easily shared among readers. This means that your brand awareness expands through channels other than your blog.
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So, to ensure you or your content marketing team have a high-performing blog, follow these three steps:
• Write longer content;
• Establish a complex structure of headings and subheadings, focusing on lists;
• Make smart use of visual content.
4. Development in Topics
When we talk about reading on the internet, many people still relate this reading to reading a book. But that’s not quite how it works. Unlike in books, if you write a long, unprofessional block of text for your blog, people are likely to ignore your message.
That’s because, in the online world, people tend to multitask. At the same time, they visit your website, chat with friends on some social network, answer your emails, look for some information in search engines, etc.
Therefore, it is necessary to create mechanisms so that your readers can obtain information easily, in order to maintain their interest in your content. Otherwise, they might abandon your page.
And what can you do to make your content more engaging?
• Divide the text into short paragraphs;
• Use subtitles;
• Use bookmarks (like these);
• Use bold, italics, quotes and other styles (but be careful not to clutter up the text);
• Embed other media (images, videos, audios, tweets, Facebook and Instagram posts).
A simple way to develop topics is to write posts in list formats. It’s a type of post that usually generates a lot of results.
5. Closing
After producing the content, you need to finalize it. And it’s not because you’ve worked so hard that you can write anything at the end of your text, leaving that feeling that something was missing, like that movie or book that doesn’t tell the end of the story well.
So complete your content well. It is quite common to use a “conclusion” chapter to close the text, tie the ideas well and suggest actions based on the learned content. The idea is to recap what was said and reinforce the main objective of the article.
6. Grammar Correction/Revision
The last step in production is to do a good proofread to ensure any errors are corrected. A grammatical or concordance failure is quite harmful and can make people remember it more than the content itself.
If possible, ask someone else to read it, because due to our involvement with the text, it is common for us not to notice simple mistakes when writing.
Follow these steps and see how you can increase website visits with your blog! But it doesn’t end there, if you don’t know how to start a text there’s nothing to worry about, because we’ve separated the best tips for you to start your text below:
7 Tips for Starting a Text
Finally, let’s talk about the beginning. If by now you still have doubts about how to start writing for the blog, we have seven tips to grab attention right away. The focus here is on the first part of your text. Just look:
1. Bring the Public Question
Whenever you start writing, try to put yourself on the other side of the “if I were reading this, would that make sense to me?” situation. When we do this exercise, it becomes easier to figure out what information we can address.
One piece of information that cannot be forgotten is the issue or problem addressed in the content topic, as we can use this curiosity for the solution to generate more engagement from those who read it.
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2. Fundamentals of a good Lead
The journalistic lead must answer six basic questions. They are: what, who, when, where, why and how. Within Digital Marketing, we can adapt and customize these six demands to the need to approach our material.
The more questions we can answer in our first paragraph, the easier it will be for the reader to follow along with the rest of the text.
3. Objectivity and Creativity are not Rivals
It is possible to write with clarity and ease at the same time, without leaving the beginning of the text boring and uninteresting. And, like everything else in life, this too takes practice.
Write and rewrite several times, then read across the screen and repeat the process until you like what you read and approve your first paragraph.
4. Emotion Above Reason
It’s no use having the best product in the world if you don’t know how to sell it. The same logic applies to the content produced for your future customers. In your opening, emotionally impacting is more important than reaching intellectually.
When presenting a common problem, teasing or even joking with humor, make sure you’ve caught the sensitive side of your offer. Bringing only a basic emotion is also essential, to avoid confusion of feelings in the audience.
5. The Big Idea
As presented by an experienced copywriter, this technique consists of basing all of your material on just one idea. This avoids confusion and misalignment when presenting content, and also makes it clearer to present your product’s benefits.
6. Let Me Tell You a Little Secret
We are curious by nature. Some more, some less, but the truth is that we always want to know everything, all the time. Using this hunger for knowledge in our blog calls is an excellent tactic to generate public curiosity about our offering.
And telling our audience that we want to reveal a secret makes our information even more valuable and rare, as no one wants to be left out of the circle of knowledge.
7. Writing
No, in this topic we are not going to talk about copyright. You can be sure that in this case it would be “copywriting”. Copywriting is, in fact, a highly persuasive textual technique focused exclusively on selling.
The essential elements of the technique are, in order: attracting attention; explain the problem; comparing different ways of solving it; presenting your solution; bringing the way to get there; making the reader unique; anticipate objections to your product, tell stories; focus and thinking with the customer’s head and, finally, using a clear and convincing CTA.
Ways to Increase Traffic to your Blog
If you dedicate yourself to writing on your blog, ideally, as many people as possible read your posts, right? There are 3 very simple ways to increase your blog traffic: posting on social networks, adopting SEO strategies and sending a newsletter. Below, we will comment on each of them:
1. Social Media
Everyone literally is on Facebook, LinkedIn, Twitter and many other social media. While the decrease in content distribution is real, it’s still worth posting links to your content on social media. The ideal thing is that you do this in an automated way, being able to program yourself in advance and saving time.
2. SEO
SEO is the acronym for Search Engine Optimization, or Optimization for Search Engines. It is a series of actions that help your website or blog (and blogposts) to be in better positions on Google. Thus, rising in the ranking of the largest search engine in the world, you gain more traffic. You can start by finding keyword opportunities relevant to your blog topic and producing valuable content around them.
With that in mind, here are some SEO best practices you can implement on your website:
3. Newsletter
Newsletters never go out of style. They’re a great way to compile all the content you’ve published in the last week or month and send it out to your registered readers. All you need is a small form on your website asking for your visitors’ contact details and a simple email automation to build a loyal following. That way, people don’t miss any of your posts, generating more views.
FAQ – Frequently Asked Questions About Writing Great Posts That Increase Your Site Traffic
1. What are the ways to earn money with a blog?
2. How should the first post be?
3. Is there an ideal amount of posting to do on my blog?
4. How to make a website grow?
5. How can I see my website metrics?
Conclusion
Doing so can be challenging and is never guaranteed.
But by implementing the right strategies, you can greatly increase the chances that a post will gain real staying power.
Blogs are considered tools that can generate customers with a high potential for closing a deal and, therefore, are recommended for any type of company.
These are our tips for writing great posts that increase your website’s traffic, take advantage of them wisely as they are applied to blogs that aim at success and attracting leads to stand out against market competition, gain credibility, relevance and generate profits for the business.
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