UX-UI Design: Enhance Your Website or App Design

UX-UI Design: Discover How to Enhance the Effectiveness of Your Website or App Design

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For your website or app to be attractive to visitors, it is essential that it offers them a pleasant, intuitive, and fluid experience. It must be accessible and encourage natural interactivity with the user. In this article we will explain how to achieve it.

Digital transformation has changed the way companies relate to their customers and audiences in general. Now, the normal thing is to interact with a website, an app, a point of sale… They all have something in common: they are machines.

In order to communicate with the different devices and digital media, we use screens that show elements with which we can interact. Thus, the UX-UI design comes into action.

Read on to find out what UX-UI design is all about, how it can benefit your users, and how you can get the most out of it for your business.

What is "UX" and why is it important?

The term “UX” comes from the English term “user experience.” It refers to the feelings, opinions, reactions, or perceptions that a person has when using a service or product.

Although the concept of UX can be practically applied to the user’s response to any type of interaction, it is normally used when working with technology.

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The user experience when using a website, app, or software has a huge influence on the most important metrics of your business: sales conversion, abandonment or bounce rate, loyalty, etc.

After all, if a user gets frustrated while surfing or trying to buy a product on your website, it is unlikely that he will want to repeat the experience.

Therefore, UX design focuses on user experience, not functionality. The task of the UX designer is to make the system an ideal medium for the person who uses it, putting themselves in their shoes.

An UX designer is in charge of analyzing, designing, and optimizing strategies aimed at improving processes as much as possible, making them more natural, more “human.” In other words, it allows you to eliminate frustration and everything that causes discomfort when using your website or app, favoring a positive final user opinion.

UX design elements

When implementing a good UX design, it is necessary to consider the following fundamental elements:

#1. Simplicity

A strategy that usually gives very good results consists of reducing the number of steps that the user must carry out to complete an action: payment process, add to cart, open an account, search for specific information, etc. This is especially important on websites and e-commerce apps, where experience directly influences sales. A minimalist approach usually pays off well.

#2. Content

The textual and audiovisual content must be clear, orderly, easily locatable, and understandable. UX design must use natural language, as it is used in the real world, from human to human.

The experience should be close to what a person would have when interacting with another person, not with a machine.

The videos and images must help achieve the objective (make the purchase easier, find information in a single click…) and not hinder the user.

For example, a commonly used negative practice by some websites is to use popup boxes to automatically play videos or sounds, something that often provokes a negative emotional response in users (especially if they do not expect to hear any sound through the speakers of their device).

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#3. Accessibility

A good UX design must take into account how the content is delivered to the user, facilitating the legibility of the elements, texts, etc.

This includes the use of responsive approaches (the interface dynamically adapts to the screen size), well-readable informative messages, and guiding the user through the different processes so that they are never lost.

In short, you must make it as easy as possible for anyone, regardless of their capabilities and device, to be able to use your website or app satisfactorily.

#4. Standardization

A UX design strategy that gives very good results is to use the usual conventions. Words, elements, actions… try to follow the pattern of the sector in which you find yourself.

For example, the word “cart” is very common in electronic commerce, represented by the typical shopping cart. If you use “bag” or “order,” you can confuse your visitor since he assumes that the shopping cart has that name and not another.

The same goes for the rest of the elements. So try that the user does not have to learn to move around your website or app, so his experience will be more intuitive and pleasant.

The Decalogue of good UX design:

1. Simple is better: do not complicate things more than necessary.

2. Use simple language, avoid bombastic words.

3. Guide the user through the different processes and actions: searches, purchases, registrations, etc. You can do this using various information elements, such as help balloons.

4. If it is useful, it adds basic functionalities that are usually present as standard, such as search or sharing on social networks.

5. Make sure that the audiovisual contents are displayed correctly on all types of devices and that they perfectly preserve their functionality at all times. For example, a video must have controls for pause, playback, volume… and be easily accessible.

6. Avoid those images that reduce legibility, or that are confusing for the user, especially if they are not related to the rest of the content.

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7. Less is more: if you have doubts, always opt for austerity in content and functionalities.

8. Avoid imposing restrictions or forcing the user to do things that annoy them.

9. Performance is very important: make sure the website or app loads quickly, and avoid waiting.

10. Perform tests before the final implementation: verify that the website or app is intuitive enough for a person to navigate through it without problems the first time they use it.

What is "UI" and why is it important?

The term “UI” refers to a user interface, that is, a system that allows communication between a software or device and a person.

It is made up of the various graphic elements that are displayed on the screen (buttons, images, backgrounds…), elements to facilitate navigation (menus, arrows, pop-up windows, texts, information, help, descriptions…).

In short, UI design is responsible for the functionality of the web or app. It adds the necessary elements for the user to carry out the actions in an intuitive, natural, and efficient way. It is a model that complements the ideas of the UX designer, as we saw in the previous section.

The UI design is a key piece in the implementation since it is the system that allows communication between man and software. The more natural that communication is, the better the experience.

The choice of color scheme, buttons, frames, backgrounds, graphics in general, menu systems, navigation, adaptation to different screen sizes and resolutions, information layout, all of this is part of the UI design. It is a combined work of programming and design.

UI design elements

UI design focuses on the visual experience, so it is an extremely important part of creating a web page. The main objectives pursued are:

1. Implement the ideas and strategies of UX design.

2. Present information in a clear and simple way on a wide variety of platforms and devices (desktop web browsers, mobile devices with different screen sizes, etc.).

3. Facilitate the processes associated with the functionalities through the use of elements such as buttons, dialog boxes, windows, tables, etc.

4. Determine the general design based on the brand style guide. For this, the color scheme to be implemented, the page format, the typography, etc.

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To carry out the associated objectives, the UI design uses a series of main elements:

#1. Visual design

The entire website or application must have a uniform, well-structured, clear, and pleasant design for the user. The icons or action elements, such as buttons or arrows, must show a common and harmonious design with the whole, without overloading it.

In general, the visual design should meet the simplicity requirements that we saw for the UX design.

#2. Format

The format or layout of the page is paramount when it comes to facilitating a good experience. It is important to present the information in an orderly, well-readable manner, with the use of appropriate fonts.

In addition, it is important to respect the conventions and standards (for example, in the location of the cart and the type of icon, or the use of an arrow that returns to the top of the page when clicked).

Within the format, the layout of the elements can strongly influence the metrics: the position of a call to action, an informative text box, banners, etc.

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#3. Colors

The use of color is another factor that impacts performance metrics.

There are numerous studies that highlight the importance of certain color schemes and their relationships with moods, types of products, etc.

The difference between UX design and UI design

When we talk about UX-UI design, we encompass the two parts of the same coin.

On the one hand, UX design is responsible for the strategy when creating an environment that facilitates the user experience, while UI design is the visual implementation of the concepts generated by the UX designer.

In a nutshell, we could say that the UX design is the intellectual author, while the UI design is the material author of the implementation.

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UX design deals with the:

1. Study of interaction and conceptual design.
2. Thorough investigation of user profiles.
3. Scenarios of use and optimization of functionalities.
UI design
4. Visual design of elements that facilitate navigation, such as buttons and arrows.
5. Implementation of a color scheme, fonts, and formats.
6. Visual hierarchy of content

Tips for creating an effective UX-UI design

Now that you know what UX and UI are, don’t forget to take these tips into account in order to create an amazing experience to the end user.

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Steps to provide the best user experience.

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1. When implementing a UX-UI design, we must have a single final objective: to provide the best user experience.

This makes it easy to achieve most of the important metrics, such as conversion, loyalty, etc.

2. Carry out quality tests that allow you to locate errors or implementation problems.

It is important that you carry out tests before launching your website or app and then periodically once they are available to users.

3. Carry out user tests, which will provide you with a more realistic and universal view of what the functionality of your website or app is.

4. Study the appropriate performance parameters such as page time, subscriptions, sales, etc.

Perform a web analysis to examine these indicators and determine improvement options.

Conclusion

UX-UI design integrates two complementary actions aimed at ensuring that your website, application, or software offers the best user experience.

To do this, a series of strategies are implemented to facilitate interaction, humanize the machine, create an intuitive and natural environment, present information clearly, and optimize processes.

In short, the UX-UI design is designed to minimize inconvenience to the user while offering the functionalities that they need. which is based on the pillars of speed, clarity, naturalness, and efficiency.

A good UX-UI design can greatly increase the performance parameters of your business, and it is a very powerful brand building weapon, since it directly affects your brand image.

Well, that’s it. We’ve got to the end of our article: UX-UI Design: Discover How to Enhance the Effectiveness of Your Website or App Design.

We hope that you enjoyed reading this article and got some helpful advice from it.

Feel free to comment and share this post.
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