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UX-UI Design: Discover How to Improve the Effectiveness of Your Website or App

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UX-UI Design: Discover How to Improve the Effectiveness of Your Website or App

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Black Pearl Matrix

What do you need to know to work with UX?

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For your website or application to be attractive to visitors, it is essential that you offer them a pleasant, intuitive and fluid experience. It must be accessible and encourage natural interactivity with the user. In this article, we will explain how to achieve it.
Digital transformation has changed the way companies relate to their customers and public in general. Now, it’s normal to interact with a website, an app, a point of sale… They all have something in common: they are machines.
To communicate with different devices and digital media, we use screens that show elements with which we can interact. So UX-UI design comes into play.
BPM The UX design process.png
Read on to find out what UX-UI design is all about, how it can benefit your users, and how you can get the most out of it for your business.

1- What is "UX" and Why is it Important?

The term “UX” comes from the English term “user experience”. It refers to the feelings, opinions, reactions or perceptions that a person has when using a service or product.
Although the concept of UX can be practically applied to the user’s response to any type of interaction, it is usually used when working with technology.
The user experience when using a website, application or software has a huge influence on the most important metrics of your business: sales conversion, abandonment or rejection rate, loyalty, etc.
After all, if a user gets frustrated while browsing or trying to buy a product on your site, it is unlikely that he will want to repeat the experience.
Therefore, UX design focuses on user experience, not functionality. The UX designer’s task is to make the system an ideal medium for the person using it, putting himself in his shoes.
A UX designer is responsible for analyzing, designing and optimizing strategies that aim to improve processes as much as possible, making them more natural, more “human”. In other words, it allows you to eliminate frustration and everything that causes discomfort when using your website or application, favoring a final positive user opinion.

2- UX Design Elements

When implementing good UX design, you need to consider the following fundamental elements:

2.1 Simplicity

A strategy that usually gives very good results consists of reducing the number of steps that the user has to take to complete an action: payment process, adding to cart, opening an account, searching for specific information, etc. 
 This is especially important on e-commerce websites and apps, where experience directly influences sales. A minimalist approach usually pays off well.
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2.2 Content

Textual and audiovisual content must be clear, orderly, easily locatable and understandable. UX design should use natural language as it is used in the real world, human to human.
The experience should be close to what a person would experience when interacting with another person, not a machine.
Videos and images should help achieve the objective (facilitate the purchase, find information in a single click…) and not disturb the user.
For example, a negative practice commonly used by some websites is using pop-up boxes to automatically play videos or sounds, something that often elicits a negative emotional response from users (especially if they don’t expect to hear any sound from their speakers device).

2.3 Accessibility

A good UX design should take into account how the content is delivered to the user, facilitating the readability of elements, texts, etc.
This includes using responsive approaches (the interface dynamically adapts to screen size), well-readable informational messages, and guiding the user through the different processes so they never get lost.
In short, you want to make it as easy as possible for anyone, regardless of their abilities and devices, to be able to use your website or app satisfactorily.

2.4 Standardization

A UX design strategy that gives very good results is to use the usual conventions. Words, elements, actions… try to follow the pattern of the sector you are in.
For example, the word “cart” is very common in e-commerce, represented by the typical shopping cart. If you use “purse” or “order” you might confuse your visitor as he assumes that the shopping cart has that name and not another.
The same goes for the other elements. Therefore, make sure that the user does not need to learn how to move around your website or application, so that his experience is more intuitive and pleasant.

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3- The Decalogue of Good UX Design:

3.1 Simple is better: don’t complicate things more than necessary.
3.2 Use simple language, avoid bombastic words.
3.3 Guide the user through the different processes and actions: surveys, purchases, registrations, etc. You can do this using various information elements such as help bubbles.
3.4 If useful, add basic functionality that is normally present by default, such as search or sharing on social networks.
3.5 Make sure that audiovisual contents are displayed correctly on all types of devices and that they perfectly preserve their functionality at all times. For example, a video must have controls for pause, play, volume… and be easily accessible.
3.6 Avoid images that reduce readability or are confusing for the user, especially if they are not related to the rest of the content.
3.7 Less is more: when in doubt, always opt for austerity in terms of content and functionality.
3.8 Avoid imposing restrictions or forcing the user to do things that make him uncomfortable.
3.9 Performance is very important: make sure the website or application loads quickly and avoid waiting.
3.10 Test before final implementation: make sure the site or application is intuitive enough for a person to navigate through it without problems the first time they use it.

4- What is "UI" and Why is it Important?

The term “UI” refers to a user interface, that is, a system that allows communication between a software or device and a person.
It consists of various graphic elements that are displayed on the screen (buttons, images, backgrounds…), elements to facilitate navigation (menus, arrows, pop-up windows, texts, information, help, descriptions… ).
In short, UI design is responsible for the functionality of the web or application. It adds the necessary elements for the user to perform actions in an intuitive, natural and efficient way.
It is a model that complements the UX designer’s ideas, as we saw in the previous section.
The user interface design is a key part of the implementation, as it is the system that allows communication between man and software. The more natural the communication, the better the experience.
The choice of color scheme, buttons, frames, backgrounds, graphics in general, menu systems, navigation, adaptation to different screen sizes and resolutions, information layout, these are all part of the UI design. It is a combined work of programming and design.
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5- User Interface Design Elements

UI design focuses on the visual experience, so it is an extremely important part of creating a webpage. The main objectives pursued are:

     • Implement UX Design Ideas and Strategies;
     • Present information clearly and simply across a wide range of platforms and devices (desktop browsers, mobile devices with different screen sizes, etc.);
     • Facilitate processes associated with functionalities through the use of elements such as buttons, dialog boxes, windows, tables, etc.;
     • Determine the overall design based on the brand’s style guide. For this, the color scheme to be implemented, the page format, the typography.

To accomplish the associated goals, user interface design uses a number of key elements:

5.1 Visual Design

The entire website or application must have a uniform, well-structured, clear and user-friendly design. Icons or action elements, such as buttons or arrows, must present a common and harmonious design with the whole, without overloading it.
In general, visual design should meet the simplicity requirements we’ve seen for UX design.

5.2 Format

Page format or layout is paramount when it comes to facilitating a good experience. It is important to present information in an orderly and legible manner, using appropriate fonts.
In addition, it is important to respect conventions and norms (for example, in cart location and icon type, or the use of an arrow that returns to the top of the page when clicked).
Within the format, the layout of the elements can strongly influence the metrics: the position of a call to action, an informative text box, banners…

5.3 Colors

The use of colors is another factor that impacts performance metrics. There are numerous studies that highlight the importance of certain color schemes and their relationships with moods, types of products, etc.

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6- The Difference Between UX Design and User Interface Design

When we talk about UX-UI design, we mean two parts of the same coin. On the one hand, UX design is responsible for the strategy by creating an environment that facilitates the user experience, while UI design is the visual implementation of the concepts generated by the UX designer.
In a nutshell, we could say that UX design is the intellectual author, while design of UI is the material author of the implementation.

6.1 UX Project:

     • Study of interaction and conceptual design;
     • Full investigation of user profiles;
     • Scenarios for use and optimization of features.

6.2 User Interface Design

     • Visual design of elements that facilitate navigation, such as buttons and arrows;
     • Implementation of color scheme, fonts and formats;
     • Visual hierarchy of content.
BPM Difference between UX UI design

7- Tips for Creating an Effective UX-UI Design

Now that you know what UX and UI are, don’t forget to take these tips into account to fulfill your main objective: providing the best user experience.
7.1 In general, when implementing a UX-UI design, we should have a single end goal: to provide the best user experience. This makes it easy to achieve most of the important metrics like conversion, loyalty, etc.
7.2 Perform quality tests to locate errors or implementation problems. It is important that you test before launching your site or application and periodically thereafter once they are available to users.
7.3 Run user tests, which will give you a more realistic and universal view of what the functionality of your website or application is.
7.4 Study appropriate performance parameters such as page time, subscriptions, sales, etc. Conduct a web analysis to examine these indicators and determine options for improvement.
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FAQ – Frequently Asked Questions About UX-UI Design

1- What college to do to be a UX Designer?

Training in a specific higher education course is not necessary to work as a UX Designer. On the other hand, professionals with undergraduate and graduate degrees in the areas of Design and Technology can be considered differentiated in the eyes of the job market.

2- Where can a UX Designer work?

Within the job market, it is possible to work in digital marketing agencies or provide direct services to companies that want to develop these internal areas. The workflow can be remote or face-to-face.

3- What is the role of the UX professional?

It is the UX designer's job to conduct user research, prototyping and other processes to ensure maximum usability, usefulness and accessibility in the user experience.

4- What does UI mean in design?

UI design (user interface design, or user interface design) is the process of building interfaces (such as websites and applications) that can be used easily, efficiently and pleasantly.

5- What is the difference between UX and UI?

UI goes to the rational side and UX deals with the emotional. However, UI and UX Design are the halves that complete each other. If practiced with strategic intelligence on a website or app, for example, the first guide what the user should do, while the second makes this navigation as pleasant as possible.
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Conclusion

UX-UI design integrates two complementary actions aimed at ensuring that your website, app or software provides the best user experience.
For this, a series of strategies are implemented to facilitate interaction, humanize the machine, create an intuitive and natural environment, present information clearly and optimize processes.
In short, the UX-UI design is designed to minimize inconvenience to the user while providing the functionality they need. which is based on the pillars of speed, clarity, naturalness and efficiency.
A good UX-UI design can greatly increase the performance parameters of your business, and it is a very powerful brand building weapon as it directly affects your brand image.
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