Wix or Google Sites: Which is Better to Sell and Succeed on the Internet?

Wix or Google Sites: Which is Better to Sell and Succeed on the Internet?

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While creating an e-commerce website is a challenging task, there are many e-commerce platforms that make this process much easier. Wix and Google Sites are among the most popular.
 
Online sales can be done through several channels: marketplaces, social networks, virtual store platforms, and e-commerce websites.

A marketplace is a space where sellers can sell their products on pages that already have the entire structure for a catalog and sales checkout.
 
As an example, we can mention Amazon, Shopify, and Etsy. In these cases, store owners only “care” about the merchandise.
 
On the other hand, despite the infrastructure, your product is competing side-by-side with dozens of other products, and standing out is a big challenge.
 
Meanwhile, sales through social networks are able to take advantage of the store’s community to showcase products, propagate their brand and reach more customers.
 
But, despite being an efficient channel, the entrepreneur is restricted to the network algorithm, its structure is not customizable – just like the marketplace – and you do not own the platform.

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Therefore, looking for website builders for e-commerce hosting is a good strategy for those who are on the online sales journey for the long run and who care about developing their business free from hindrances.
 
But that also means a demand for maintaining and creating a website.
 
It is worth mentioning that selling through a marketplace and social networks has several advantages, being channels, that should not be ignored in a marketing plan even if you decide to have your own e-commerce website.
 
Another indispensable alternative is the online store platforms, which we will talk about later.
 
That said, in this article we will explore the potential of Wix and Google Sites, two e-commerce website builders.
 
See their advantages, plans, tools, and, above all, how to choose between them when creating your virtual store.

Why have an e-commerce website?

In a competitive scenario in which e-commerce websites present robust growth numbers, it is important to invest in strategies to impact and attract consumers.
 
Given the boom in digitalization, driven by new software technologies and the pandemic, many stores have migrated to the digital market, and e-commerce has gained a lot of attraction. Just last year alone, e-commerce grew over 40% in the USA.
 
With this, experts project a permanent change in consumption and a concentration on digital transactions.
 
This growth shows that more consumers are willing to buy online while more stores migrate or are born in the digital environment

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The increase in competition, creates a need for strategies for your e-commerce store website to stand out, be found on the internet, and offer a good user experience (UX).

In this case, an e-commerce website has the advantage of SEO, and mastering its practices is essential for growth in the digital market. “SEO” is an acronym for the term “Search Engine Optimization.”

Google, Bing, and Yahoo are some examples of search engines that deliver lists of websites and media based on keyword searches.

These search engines have algorithms that create criteria to define which pages will be shown first in searches done organically.

Being one of the first on the list is the desire of everyone who has websites and blogs on the internet. And the same goes for an e-commerce online store that invests in SEO.

After all, being well positioned in search engines dramatically increases the chances of traffic and, consequently, conversions.

Thus, when we talk about SEO, we are referring to strategies to adapt your business website to search engine criteria, aiming at a good position in consumer online search results.

It is worth mentioning that SEO refers to organic ranking, that is, without paid advertising boosting.

Unlike SEM (Search Engine Marketing), which uses the placement of advertisements on search engines to advertise websites or companies to customers on the internet.

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According to a survey, the first three results (websites) in a Google search receive about 75.1% of total internet clicks. In this way, optimizing your online store for SEO means investing in gaining more visibility by standing out in searches and increasing website traffic and online sales.
 
Keep in mind that this positioning is organic; that is, in addition to increasing your store’s chances of success, you will save resources with paid media.
 
But for a good strategy, you also need to choose a good hosting platform that is fast and reliable, so here we will introduce you to Wix, which has grown significantly in recent years, and Google Sites, a well-known giant in the industry.

Wix or Google Sites: which one to choose?

Defining which sales channels make sense for your business is critical, and you must take into account the cost-effectiveness, maintenance, and responsiveness of the channel.
 
That’s because hosting your e-commerce business is a crucial point in determining the success and growth of your business.
 
In this part of the planning, issues like platform cost, speed, reach, audience, maintenance, etc. have to be taken into consideration, as for those looking to sell on the internet through websites, it is necessary to find a good platform that has agile tools, support, and is intuitive.
 
Wix and Google Sites have characteristics in common, such as practicality and speed in registration. However, they differ in terms of hiring and resources for building a website. 

What is Wix?

Wix is a website builder that has 200 million users worldwide.
 
This number is no coincidence, and the platform has conquered it by providing free, modern templates and designs.
 
The platform has features that may be interesting to shopkeepers, such as Wix Bookings and Wix Restaurants.
 
Through Wix Bookings, for example, the customer can make reservations for accommodation, hotels, and inns, and for restaurants, Wix Restaurants allows you to make table reservations, order, and view menus.
 
Another resource is Ascend by Wix, a marketing platform that has CRM, email marketing, automations, an invoice generator, and a video editor.

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For beginners, Wix ADI helps with the website creation process by guiding you through the steps you should take.

For the experienced, there are advanced editors like Editor X and Velo by Wix.

The company’s App Market adds extra features, such as a forum layout, a newsletter subscription area, and an events calendar, among others.

Also, it is possible to add plugins by source code or app store.

Wix offers two types of plans: personal plans and business plans, both of which accept online payments.

There is also the possibility of using a free plan, but it will have very few features and is recommended only for those starting out in the market, not for those that need a more robust e-commerce solution.

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Wix Personal Plans:

Wix website personal plans and their respective prices are:

1. VIP – Priority Support of $39 /month;
2. Unlimited – Entrepreneurs and Freelancers $19 /month;
3. Combo – Stay Online $13 /month;
4. Connect Domain – The Most Basic-$6/month.

Wix website personal plans offer:

1. Custom Domain;
2. First Year Free Domain;
3. Remove Wix Ads;
4. Free SSL Certificate;
5. Storage Space;
6. Video hours;
7. App Site Booster (free for 1 year);
8. Visitor Analysis App (free for 1 year);
9. Professional Logo;
10. Social Network Archives;
11. Client support.

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Wix Business and E-commerce Plans.

Wix website business plans and their respective prices are:

1. Business VIP – The Most Complete from $69 /month;
2. Business Unlimited – Raise Your Business from $39 /month;
3. Business Basic – Accept online payments from $29 /month.

Wix website business plans offer:

1. Secure Online Payment;
2. Plans and Recurring Payments;
3. Customer Accounts;
4. Custom Domain;
5. First Year Free Domain;
6. Remove Wix Ads;
7. Storage Space;
8. Video hours;
9. Customized Reports;
10. Client support;
11. Complete e-commerce platform;
12. Online Scheduling Platform;
13. Event and Ticket Management;
14. Receive Online Orders;
15. Hotel Reservations Management;
16. Complete solution for fitness professionals;
17. Monetize Your Art and Content.

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Wix Disadvantages

As we can see, Wix offers many features and advantages to its users, but there are still some points that can be disadvantageous depending on the type of business.

The first would be about supporting more pages, or as they say, deeper navigation in complex structures.

This means that there are limitations on creating pages within the website and what they can do.

Another negative point is the theme change, which is not as easy as in other creators, such as WordPress, for example.

Its charging speed for mobile devices is also slower, and this can be a critical factor as cell phones are the main means of internet access across the USA.

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What is Google Sites?

Google Sites is a free service from Google for small merchants looking for a simple way to have an online presence.
 
The tool was launched in 2008 to create web pages, including the company’s other services like Google Docs, Google Sheets, Google Slides, Google Drawings, Google Forms, and Google Keep.
 
Unlike Wix, Google Sites has fewer themes and templates, and none of them have specific features for an online store.
 
This doesn’t mean that you can’t use it for your store, but that its features are basic because they don’t have, for example, a checkout page.
 
The five themes offered focus on small companies that offer event services, beauty professionals, restaurants, portfolios, and even sports.

Creating A Website With WordPress

The main idea behind Google Sites is to be an easy, free, and functional tool for entrepreneurs looking to promote their products and services.
 
Creating a website on the platform is actually very simple, and you can create up to four sub-pages.
 
After choosing a ready-made template for formatting or starting with a blank page, the following steps are similar to those for setting up Google Slides.

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After choosing the template, the next steps consist of inserting content, such as:

1. Enter site name;
2. Configure the header of the home page;
3. Create the site’s menu and pages;
4. Insert the content on the website;
5. Publish!

The themes are responsive and adapt well to mobile devices. The domain is personalized, and you can use your own website name, purchased from a third party.

In addition, the other features are:

1. Insertion of YouTube videos;
2. Embedding Google documents, presentations, charts, and spreadsheets;
3. Schedule display;
4. Insertion of index, buttons and collapsible text;
5. Website share button;
6. Access to Google Analytics.

Google Sites Disadvantages

As we mentioned earlier, the number of themes and templates is very small, which limits the creation of more elaborate pages.
 
Along these lines, the appearance is restricted to a few elements, as the features are much simpler.
 
There is no option to put HTML code in the header, only in the footer. However, it is possible to add a logo and a custom menu.
 
Thus, the main disadvantage of Google Sites, compared to Wix, is the little personalization power offered to the user and its more conventional structure.

Website builders that offer Free-Plans:

01. Ucraft

www.ucraft.com

02. Site123

www.site123.com

03. GoDaddy

www.godaddy.com

04. Webflow

www.webflow.com

05. WordPress.com

www.wordpress.org

06. Bookmark

www.bookmark.com

07. 000webhost

www.000webhost.com

08. IMCreator

www.imcreator.com

09. Zoho Sites

www.zoho.com/sites

10. Adobe Spark

www.spark.adobe.com

Website builders that offer Free-Trials:

01. Webnode

www.webnode.com

02. Weebly

www.webnode.com

03. Webstarts

www.webstarts.com

04. Jimdo

www.jimdo.com

05. Mozello

www.mozello.com

06. Strikingly

www.strikingly.com

Online store platforms:

Creating an e-commerce with Amazon, Shopify or Etsy

As we said at the beginning, to be successful in e-commerce, the ideal is to invest in different channels, including online store platforms.
 
Within this market, Amazon, Shopify, or Etsy offer several features for structuring and optimizing your e-commerce sales in a few minutes! 

Conclusion

Wix or Google Sites?

Without a doubt, Wix and Google Sites have strengths. They are simple, intuitive, and functional.
 
Wix has more visuals and useful tools for an online store. On the other hand, most of these services are not available on the free plan.
 
In comparison, Google Sites is basic as it only has five themes, and despite being functional, there are no payment page options.
 
Generally speaking, both Wix and Google Sites are able to meet the demands of small businesses that need to expand their virtual presence.
 
In this sense, to choose between one of them, the ideal is intelligent planning and analysis
of the demands of your business.
 
This step is important to build credibility, be found in search engines and boost sales.
 
From this study, we are sure that your chances of growing in e-commerce – whether through Wix or via Google Sites – will be much greater and you will be able to walk a successful path.
 
Good luck and success!

Well, that’s it. We’ve got to the end of our article: Wix or Google Sites: Which is Better to Sell and Succeed on the Internet?

We hope that you enjoyed reading this article and got some helpful advice from it.

Feel free to comment and share this post.
Thanks!!

Black Pearl Matrix ® Programming, Web Design, and Development

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Become Your Own Boss For $250

BEST SOLUTION FOR SMALL START-UPS

BPM Professional Web Design

MARBLE PLAN

$ 250 ONE TIME FEE
  • Blog Website
  • Up To 3 Pages
  • Responsive In All Platforms
  • 6 Months Support
  • And much more ...
start up

Midsize Business Solution For $550

BEST SOLUTION FOR GROWING BUSINESSES

BPM Professional Web Design

PEARL PLAN

$ 550 ONE TIME FEE
  • Corporate Business Website
  • Up To 5 Pages
  • Emailing Contact Form
  • 8 Months Support
  • And much more ...
Popular

Start Your Online Store For $950

BEST SOLUTION FOR E-COMMERCE

BPM Professional Web Design

PLATINUM PLAN

$ 950 ONE TIME FEE
  • E-Commerce Store
  • Up To 30 Products
  • Security Payment System
  • 12 Months Support
  • And much more ...
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