Web Design, Hosting, Digital Products & Services
Previous
Next
Previous
Next
What Are the Most Used Social Networks in the World?
- Start Making Money Online
- Dominate In All Devices
- From Start To End Solutions
- The Ultimate e-Commerce Experts
- Learn To Manage Your Business Online
- Stand Out From The Crowd
Join, ready write & share !!!
Contact Us,
For A Free
Consultation !!!
What Are the Most Used Social Networks in the World?
Presented By
Black Pearl Matrix
It is worth knowing the most used social networks in the world:
- Facebook; 2.271 billion Users
- Instagram; 2 billion Users
- YouTube; 1.9 billion Users
- WhatsApp; 1.5 billion Users
- Facebook Messenger; 1.3 billion Users
- Twitter; 330 million Users
- LinkedIN; 303 million Users
- Skype; 300 million Users
- SnapChat; 287 million Users
- Pinterest; 250 million Users
Social networks are already consolidated trends in different media markets and in the social coexistence of current times. The digital environment, in general, is very present in our lives, covering people of all ages and from different realities.
Therefore, individuals and companies can and should invest in content strategies on the main digital networks, as a way of directing their messages to the right audience. Therefore, in this article, we are going to talk about the most accessed digital relationship networks and the impact of their use.
In addition, we will give you tips on how to get the most out of each social network. How about staying on top of best practices? Stay with us and learn more about it!
Below we present the list of platforms that were most accessed by active users at the rate of Billions and Millions. Even in terms of active users, the trend is for YouTube to overtake Facebook and consolidate itself as the most popular social network and/or platform.
This YouTube climb also happens in other countries such as Japan, USA, Germany and even Philippines. See the list below:
Each digital relationship network has its own characteristics and differentials in its use processes. While Instagram, for example, allows the publication of photos and short videos, YouTube allows the publication of videos of different lengths and even more professional live broadcasts.
It is important to know the characteristics of each platform to understand the behavior of each Internet user in relation to the technologies and services offered. Let’s see next!
1- YouTube
Literally, the term “YouTube” means “you in the video”. Since 2005, this video platform has become the most popular in the world, especially after it was bought by the giant Google.
As we mentioned, in 2019, YouTube overtook Facebook as the media most accessed by Internet users (in terms of registered users). We can confirm that more than 90% of Internet users are registered on this platform.
On YouTube, there are channels with more than 50 million subscribers and thousands of hours of videos viewed daily. Whether through a PC, notebook or smartphone, watching videos is now easier. The dissemination of content in audiovisual format is increasingly strong.
1.1 How Do Pros Use YouTube?
Digital marketing also happens on YouTube. Take advantage of all the possibilities of accesses and views to make your company, or that of your client, win even more fans. Of course, for this, it is necessary to implement a good strategy for media production, publication of materials and interaction with the public.
Knowing this, take a look at the list of “good ways” to use YouTube:
• Network influencers can promote your brand. Closing partnerships with those who have more followers on the network is also a good way to use YouTube;
• Prioritize relevant topics, that is, ensure that the published videos address topics that are really interesting for the persona;
• Engagement also needs to exist, after all, YouTube is not a video repository. Your audience needs to feel special;
• Use other platforms to promote your YouTube page. Count on the support of your Facebook followers, newsletter subscribers, etc.;
• The webpage SEO strategy can also be applied to YouTube videos. Increase profile performance by thinking about user searches.
About Black Pearl Matrix
We are a passionate team of experts that have helped businesses large and small from all around the world to capitalize on the Internet.
BPM Professional Web Design, Online Business Development, Pre-Built Online Stores, Mobile Apps, SEO Services, Web Hosting, Interactive Media & Animation, Social Media Integration, Branding, Affiliate Opportunities, Online Store
Featured Articles
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
2- Facebook
Among the largest social networks in the world, Facebook is also old war.
It emerged in the 2000s and has been strongly consolidated since 2010. It ranks second among the main social networking platforms, with more than 2.2 billion active users worldwide.
Facebook is versatile, it allows you to share texts, images and videos. In addition to personal profiles, it allows the creation of professional pages. Therefore, the network presents personal opportunities, to meet people and to communicate around the world, without leaving aside commercial tools.
2.1 What Are the Best Practices for Facebook?
You should already know that Facebook can be a great partnership to gain an audience that is engaged and interested in what your brand has to say. However, it is necessary to warn: there are many companies that are betting on this successful partnership, so you need to hit the bull’s eye with this digital strategy.
There are good actions (which are not complex or difficult to apply) that ensure that your brand can offer a differential.
Check out the list of suggestions we prepared for you:
• Pay extra attention when building the profile: fill in all fields, provide important information about the company (opening hours, contact information, presentation of products and services, etc.);
• Captions are great opportunities to grab your audience’s attention. Make the best use of space: betting on mental triggers is always a good option;
• A text-only profile is not as eye-catching as those that focus on different types of content. Therefore, try to invest in multimedia publications to gain even more followers.
3- WhatsApp
You might wonder, what does WhatsApp do on this list?
For many marketers, the concept of a digital social media platform is far beyond the existential concept of ultra social media. Therefore, WhatsApp can be placed in your social media management plan.
That is, if a certain platform allows access and sharing of information for personal or business use, it can be considered a social platform, even if it does not have the same timeline structure and image block that Facebook and Twitter design for the user.
Initially, WhatsApp is an instant communication tool, which in 2010 surpassed the use of the late MSN and Skype. Nowadays, a large part of the population has this application installed to chat with friends, exchange files and not just rely on traditional phone calls.
3.1 How is it possible to make strategic use of WhatsApp?
The use of WhatsApp Business is quite common, both for small and medium-sized companies and for market giants.
With the use of artificial intelligence bots, companies are able to provide personalized service to customers. Large Marketplaces, for example, use this feature a lot.
Information that the customer would need a service to clarify can be consulted by means of a click, in an automated menu. On the other hand, even those who do not have this technology can use the channel to advertise products via the transmission list, provide customer service and also program automatic responses.
4- Instagram
This application is recognized as one of the first to be released for exclusive use on smartphones, given that its PC architecture does not allow posting without the aid of an application or specialized tool.
Widely used on mobile devices, it was acquired by Facebook in 2012 and, since then, has grown even more, allowing integration between accounts on both platforms.
Currently, in addition to posting photos, the application allows you to post videos, do lives, questions, polls, sequenced videos and the use of GIFs, in the format of stories.
In 2018, we launched IGTV and, in 2019, Instagram Scenes, means that allow the production and broadcast of videos. More recently, in 2020, many filters and editing methods were added to Reels (new space within the app), aimed at using TikTok.
4.1 What to do to have a successful Instagram?
As you can already see, Instagram is a very suitable network to create campaigns that are well targeted to the company’s audience. Therefore, promoting the Instagram page is extremely important for your digital marketing strategy.
We’ve created a list of tips and best practice suggestions to jumpstart your Instagram page.
Check it out, apply it and guarantee concrete results for your company:
• Avoid a “catalog profile”, your followers also want to check out the content;
• Use the commercial version of Instagram, there are interesting features to analyze the behavior of your followers;
• Use the most searched hashtags (within your segment) in all profile publications;
• Perfect images, after all, this is the flagship of Instagram;
• Connect with your followers. Interaction is what makes possible the relationship between the company and the potential buyer.
WEB DESIGN PLANS
MARBLE PLAN
$750ONE TIME FEE
- Blog Website
- Up To 3 Pages
- Responsive In All Platforms
- 6 Months Support
- And much more ...
start up
PEARL PLAN
$950ONE TIME FEE
- Corporate Business Website
- Up To 5 Pages
- Emailing Contact Form
- 8 Months Support
- And much more ...
Popular
PLATINUM PLAN
$1450ONE TIME FEE
- E-Commerce Store
- Up To 30 Products
- Security Payment System
- 12 Months Support
- And much more ...
advanced
VISIT OUR STORE
VISIT OUR STORE
5- Facebook Messenger
Even at the risk of losing its reign to YouTube, Facebook is almost everywhere. Its original instant chat app has also grown a lot in recent years. This app was incorporated into Facebook in 2011 and then individualized in 2016.
Also, you currently don’t need to keep your Facebook account active to join Messenger. It has become an application that helps you use Facebook, allowing you to respond to conversations faster, in a much less personal way than WhatsApp, for example.
6- Twitter
The little blue bird suffers threats from its competitors, but it continues to live and fly thanks to the exchange of news and the presence of political celebrities such as Barack Obama and Donald Trump, in addition to the objective format of their posts. Also, it’s the birthplace of memes and where information comes first.
This network emerged in the 2000s with very limited tools, which did not even allow posting an image. However, with the emergence of plugins and the evolution of Twitter, it currently even allows the posting of videos, this network reached its peak in 2009.
Nowadays, it is also used as a second screen, accompanying YouTube and Facebook shares. Therefore, companies have plenty of reasons to leave active accounts on the social network.
7- LinkedIN
We are talking about a social network dedicated to professionals, companies and human resources sectors. This network has grown a lot, as it allows the exchange of professional contacts and is widely used in this context.
In this network, people do not seek to make friends, much less share party photos, but rather create connections with companies and other professionals. LinkedIn communities allow, for example, bringing together people interested in different common themes.
Many companies use LinkedIn to select and recruit professionals, especially when they publish their open positions on their official pages. Meanwhile, professionals looking for a job should keep their profile up to date with their skills, abilities, experiences, etc.
8- Pinterest
Pinterest is one of the most popular and popular social networking platforms in the world. It is a wall of images and captions that can serve as inspiration for different situations.
In this network, the most recurrent themes are fashion, makeup, marriage, behavior, gastronomy, travel, architecture, way of life, among others. It’s a space where you can quickly create collections of your favorite images.
8.1 Is it Possible to Use Pinterest Commercially?
Pinterest has a business account option. By the way, the use of this social network will be strategic according to your niche. There are areas whose format is much more interesting than others. A good example are decoration companies, public people who publish content in the “do it yourself” category, photographers, clothing stores, etc.
The option to save for websites is an interesting interaction, as it saves all images from a given website, in addition to the use of rich pins (which show all the details about the images, such as title, caption and link). It can be used for various purposes like apps, products, recipes, etc.
Thinking about the examples, you can use the rich pin to visualize the ingredients of a recipe, the cooking time, etc. In the case of the product, its price, availability, purchase link, etc.
8.2 Testing Social Media Features
Pinterest, to leverage its use as a commercial social network, launched a feature called Shop The Look. The initiative is for users with a business account to be able to place the purchase link directly on the image, that is, the person can see an outfit, for example, and buy it afterwards just by clicking on the photo.
Another very interesting feature is Pinterest Lens. It is a solution to search for an object from a photo. With that in mind, if you want to find something to buy or know how to make it, you can snap a photo of the item right away and search the app. The results will appear and you can proceed with the navigation.
Just imagine how wonderful it is for the final consumer to see, for example, a pillow at a colleague’s house, take a photo and be directed directly to the image with the purchase link from their client’s store. It is possible, yes, to use Pinterest strategically, just study the audience and the niche framework, aligning it with the functions of the app.
9- Skype
The old MSN has been discontinued by Microsoft. For this reason, the company itself, when buying Skype, decided to choose the application as its main means of instant conversation, with video transmission and telephone calls.
In addition to free calls, the user can buy credits to make longer calls and to other regions of the world. It is quite common for the platform to be used to hold meetings and interact with the team.
There are more and more services being used for this same purpose, as social networks themselves offer rooms and there are applications in browsers that offer this type of interaction.
10- SnapChat
This app is also old and traditional. Snapchat, indeed, was once very popular among teenagers in the world. It has lost ground to Instagram innovations, but is still highly sought after.
It allows you to publish and share images, photos, videos and text on mobile apps. He has been known to post content and then automatically delete it. The use of ephemeral content, known as snaps, was a sensation in the 2010s.
It was Snapchat that created the concept of “stories” currently widely used on Instagram, Facebook and other social networks. Facebook tried to buy the company several times but never succeeded.
11- Keep an Eye on TikTok's Format
As we mentioned, Instagram recently added virtually all of TikTok’s functions into its new in-app space. This action alone is a way to reaffirm how popular short video content with effects, transitions, sounds and edits is.
So, when thinking about your content, pay attention to this format. Remember that the relaxed tone of the posts, in addition to songs and viral jokes (like “I never” and “I already”) can be very attractive, depending on your target audience. Celebrities join, people follow and above all: share. Research trends and “surf the wave”!
12- The Importance of Social Networks
The United States is already consolidated as one of the main markets for these platforms in the world. The American public is known as one of the most active on the internet. These networks are very efficient to consolidate communication for people and companies.
Currently, even nascent companies are starting to form markets from Facebook and Twitter pages, as a way to form leads (wide audience) and customers.
They are important platforms for any objective. For businesses, it can help brand awareness or be a low-cost advertising medium. However, it is important to use the right tools and well-targeted strategies.
Therefore, it is important to know these platforms and their use among Americans, as this knowledge helps to define behaviors and technologies for better communication and relationship initiatives. It is worth knowing the use of these platforms in the country, recognizing the potential for daily use.
13- The Importance of Digital Marketing Planning
To know which social network to use, that is, where your audience is and what actions to take, you need to invest time and energy in strategic marketing planning. This includes some essential factors such as media and social media knowledge, market analysis, purpose definition, brand building plan, etc.
So, let’s talk a little about what are the basic steps for your marketing strategy to be efficient, regardless of the social network you choose to work with.
Are you applying the fundamentals of strategic planning? Come with us and check out the topics below!
13.1 Purpose Determination
To be successful on social networks, as well as in communication in general, it is necessary to have an X element. This element is your purpose – or that of the brand you work for – that is, the company’s reason for being, the profile. When you understand why this work happens, the communication makes sense.
Thus, people who identify with this essence will be interested in the content, the brand and, more than that, engage with the posts and actions. This factor is so paramount, but sometimes we forget about it. So, before executing any digital work, ask yourself: what is the purpose of this communication?
13.2 Definition of Target Audience
In addition to knowing what your message is, it is essential to know who you or the company are talking to. In addition to thinking about the general target audience, be sure to define the ICP as well as the personas. It is very common to stick to an initial model or an idea of consumption, leaving aside the constant search for consumption habits and demands.
So be sure to review the specifics of the target audience quite often, aligning with personas and ICP. Also, whenever possible, grow the persona so that the Empathy Map is complete and up-to-date. This will target your campaigns much better.
13.3 Competition Analysis
Among the market analysis points, keeping an eye on the competition is very important.
Even if you have business partners or people and companies that serve as inspiration, it is very important that the work is followed closely and strategically.
Benchmarking is certainly a successful practice. By tracking who’s on top of trends, you can also learn and stay on top of insights on how to get better results on a given social network. Who are the references of your audience, monitor, interact and adapt successful strategies to their reality.
13.4 Conversion Methods
Your marketing strategy certainly has objectives and goals. How do you track your audience’s journey to conversion? Sales funnels are getting more and more complex lately, so you have to pay close attention to the timing and method you use to convert.
In addition to marketing content — those relevant, quality materials — and capturing contacts to segment your list, how about investing in different formats?
Infographics and questionnaires, for example, are on the rise. Also, use your imagination to highlight the campaign: discount vouchers, participation in sweepstakes, in short: diversify!
13.5 Analyze the Metrics
Running a good campaign on social media is managing a project. So the well-known management maxim fits: you can’t manage what you can’t measure.
It is essential to define indicators to monitor according to each objective. For each phase of the strategy, which KPIs are significant, number of leads generated, engagement, conversion rate, number of visitors, organic traffic, in short, there are several metrics that you can and should use to measure the success of your campaign on the network Social.
Thus, you can determine periods to do a/b tests and define which actions give the most results.
13.6 Use of Tools
Using a tool for each social network is not interesting. You must focus on the efficiency of an application that centralizes all the functions that your campaign demands, presenting the necessary solutions to achieve success in social networks.
All good social media management makes use of a specialized tool to automate functions, schedule posts, boost and also group data to obtain information to make the best decisions about the campaign. Therefore, you cannot fail to count on a good tool.
Are you curious to know which are the regions where people spend the most time on social networks per day? Look:
WEB DESIGN PLANS
MARBLE PLAN
$750ONE TIME FEE
- Blog Website
- Up To 3 Pages
- Responsive In All Platforms
- 6 Months Support
- And much more ...
start up
PEARL PLAN
$950ONE TIME FEE
- Corporate Business Website
- Up To 5 Pages
- Emailing Contact Form
- 8 Months Support
- And much more ...
Popular
PLATINUM PLAN
$1450ONE TIME FEE
- E-Commerce Store
- Up To 30 Products
- Security Payment System
- 12 Months Support
- And much more ...
advanced
FAQ - Frequently Asked Questions About the Most Used Social Networks in the World
1. Which social networks give more money?
You can earn money directly and indirectly with social media. There are a multitude of social networks capable of monetizing and generating income. The most popular ones and the ones that usually make the most money are: Instagram, YouTube, Facebook and TikTok.
2. What is the impact of social networks on marketing?
Social networks have become a requirement for any digital marketing strategy. After all, research shows that consumers spend at least 30 minutes a day on various social networks. The correct use of social media will offer your business the opportunity to compete head-on with big brands.
3. Why have social networks become important in social life?
Social networks allow online relationships. They, in turn, aim to connect people and companies to share common interests and goals.
4. What is the impact of social networks on companies?
Among the main benefits are brand awareness (78.1%), audience engagement (62.5%), sales and customer growth (51%) and increased website/blog traffic ( 44.9%). After all, being present on these channels serves as a thermometer of how the public sees your brand.
5. How can social networks improve communication in organizations?
Social networks allow a quick and easy disclosure and dissemination of information. Facilitated access enables interactions and exchanges of opinions between people and organizations. They are thus shown to be a great communication tool for the company, when properly used.
Conclusion
It is natural for the company to experience some difficulties when managing social media. After all, you have to prioritize.
Hence the importance of selecting those that best fit the business profile.
Check out some tips on how to choose the best social network for your business:
• Analyze the competition: evaluate the social networks where the competition is present to identify which consumers are more engaged;
• Analyze the audience of competitors: also assess the audience of companies to identify the reach they have on social networks;
• Use research tools: it is possible to use online research tools, which help to define a notion of how the competition is doing (on certain sites, such as Rival IQ, the company can access the social networks that competitors use);
• Pay attention to the size of the audience: evaluate your audience before advertising on any social network, as well as the potential reach in e-commerce;
• Pay attention to search tools: use social networks that present efficient search engines, which make it possible to identify consumers through their interests, keywords, skills (the case of Facebook, for example);
• Integrate communities and groups in social networks: these groups and communities help to identify the best sites for your customers (actual and potential); Facebook, LinkedIn and Twitter feature different groups.
Therefore, if you want to make the most of the potential of the most used social networks in the world, evaluate which one makes the most sense for your business and where your target audience and persona are.
But, also remember to do good planning so that your actions have results.
Please Send Us Your Feedback
Did you like this article?
If so, help us by using the buttons below to share this article on social media.
Also, if you have questions or suggestions, send us a messages to help us improve this content.
THANKS !!!
Black Pearl Matrix ® Web Design, Programming, Digital Products & Services.
Featured Articles
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
01. AFFILIATE MARKETING
8 Advantages of Affiliate Marketing In 2022
- March 02, 2022
- 8:15 am
