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What's New on Instagram for Entrepreneurs This Year
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Black Pearl Matrix
Basic Tips to Start Your Sales on Instagram
- Create a Business Profile
- Write a Biography
- Make Interesting Posts
- Perfect Your Sales Posts
- Use Hashtags
- Make Stories
- Interaction is Very Important
Among social networks, Instagram stands out as a leader in internet marketing. Its user-friendly interface, frequent news, tools and resources available to entrepreneurs are some of the reasons for its popularity in the field of online business.
Another important factor is the number of users that Instagram has worldwide.
Data released by Instagram itself also show that 70% of consumers say they look for products on the platform.
In another survey, it was found that 90% of users already follow at least one brand.
In turn, 44% already make weekly purchases on Instagram and 49% depend on influencers to make a purchase.
With these numbers, it is clear the importance of investing in Instagram as the main sales channel or as a means of increasing your revenue by gaining more customers.
The social network was already attractive and ideal to be placed in a commercial sales strategy, but now this year, some features have gained updates and new features have appeared to help those who sell through the network.
Keep reading to see how to use Instagram to increase your sales.
Why Sell on Instagram?
The popular social network offers its users Instagram Shopping, or Instagram shopping bag as it is better known.
This tool updated the social network, and now users can consistently undertake on the platform.
Not by chance, it is already one of the most used in the world in marketing and sales strategies.
The Instagram bag is one of the best resources on the network, which has attracted companies of all sizes interested in expanding their commercial channels in e-commerce.
This is because it is a virtual store tool that enables the sale and dissemination of products to all network users.
Even so, the feature was one of those responsible for boosting sales through social media in 2021.
Currently, the network has become practically indispensable for the dissemination and sale of products, as it serves as a portfolio and as a showroom for native digital or hybrid stores, present in physical and virtual spaces.
In short, Instagram Shopping is an area where users can buy products directly from the profiles of the store they are interested in, quickly and easily.
In addition, network profiles that have this tool available can mark the products that are for sale in their catalog with a tag similar to the marking of other profiles.
With this tag, your followers can also follow the products and their prices daily through links in your feed, stories and reels.
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About Black Pearl Matrix
We are a passionate team of experts that have helped businesses large and small from all around the world to capitalize on the Internet.
BPM Professional Web Design, Online Business Development, Pre-Built Online Stores, Mobile Apps, SEO Services, Web Hosting, Interactive Media & Animation, Social Media Integration, Branding, Affiliate Opportunities, Online Store
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Basic Tips to Start Your Sales on Instagram
Using Instagram to sell is not complicated and it works, but before the first sale you need to prepare the profile and leave everything in order. See what the first steps are.
1. Create a Business Profile
You must not sell using your personal profile. The right thing is to create a business profile for your business. This type of profile has some features that you don’t find in personal profiles. Only business accounts get:
• Check how many people saw a publication;
• Knowing who interacted with the publication;
• Analyze the number of people who visited the profile;
• Count the amount of clicks on your posts and links;
• Make announcements.
A business account is prepared to show you relevant information that helps you better understand your audience and analyze which posts are most successful. You can create a new account or turn the personal profile you use into a business profile. Doing this is quite simple:
• Access Instagram settings;
• Choose the option Switch to business profile;
• Sync your Instagram account with your Facebook page (you must have a Facebook page for your business to create an Instagram business account);
• Enter your business data in the Configure business profile option.
2. Write a Biography
The biography, or just bio is that little text that appears on the Instagram profile. It should be used to describe your business and tell people who visit your profile a little about it.
The bio should inform the customer, but it also serves to bring people together. This friendly and at the same time explanatory message gives more chances of approximation between your business and customers.
You don’t need to be a master of creativity when putting together your bio, be clear about what your product or service delivers, highlight one or more differentials, use an empathetic tone of voice and present other contact channels (such as whatsapp, emails etc).
3. Make Interesting Posts
It’s no use just posting products and promotions. People like to use Instagram to discover new things and learn about new information and trends. You can’t just turn your profile into a bunch of sales posts, you have to think about the content.
It’s worth sharing curiosities about the products, tips for using them, information about their production, photos showing the daily life of your business and even some memes and funny posts that are related to your work.
Never forget that Instagram is a relaxed place, you don’t need to post just thinking about selling. The ideal is to alternate sales posts with content posts, so you can build a profile that is informative for your customer and useful for your sales.
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4. Perfect Your Sales Posts
You need to take care of all the posts, however, you need to pay maximum attention to the seller posts. When assembling them, use good photos (with good quality and well lit) and make a complete description of the products.
Remember that these posts serve to convince and attract your customer, so you need to explain a little about the products and use the images to attract. The more whims you have, the better people’s acceptance will be.
5. Use Hashtags
The # exist for a reason: they help people who are researching publications on the same topic. Imagine that you sell homemade pasta and post hashtags like #homemade pasta and #handmade pasta.
A customer looking for a business that sells this type of product might search for that hashtag on Instagram, find your post, and contact you to place an order.
Just be careful not to use a bunch of hashtags that are unrelated to your product. Forget hashtags like #goodmorning or #we’re open and use ones that describe your products well and are directly related to them.
6. Make Stories
Stories are those short pieces of content that are deleted after 24 hours. People love this type of post, there are about 500 million accounts interacting with stories every day!
Stories are fun and they are also strategic. Using your business profile you can see how many people saw your post, how many clicks were made, which people shared the post and much more. These numbers help you figure out who the people are most interested in your products and what type of content they like the most.
In addition, this tool is good for engaging with the public, as it allows for more dynamic interaction, such as polls, questions, reactions, countdowns, etc.
7. Interaction is Very Important
To win customers and sell more, it’s no use just posting and waiting for everything to start happening, you need to interact with customers, ask questions about products, inform prices and much more.
Now take a look at how to make a great interaction with your followers:
Never forget that social networks were made for people to interact with each other and not for a company to talk to itself.
Talking to your audience is essential to gain their trust and convince them to buy, so always take the time to respond to comments and talk to the people who call you in the chat.
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Benefits of Instagram for Entrepreneurs
The main advantages of Instagram are:
• Greater visibility for the site;
• Arrangement of main information and tags;
• Decreases dropouts at check-out;
• Brand expansion;
• New sales channels;
• Revenue increase.
Regarding the visibility of your website, by adding product links, this can arouse consumer curiosity and lead them to a more complete navigation of the virtual shelves.
With tags, in turn, it is possible to make prices of products published on the social network available and end the “inbox price” culture.
This path leads to another, more expected, one: conversion. With labels, not only are prices more visible, but the purchase process is also faster.
Being on the same platform, it is easy for the buyer, and consequently contributes to the reduction of purchase abandonments.
Just as there is a page for stories, reels, feeds and IGTV, there is also a store tab, which follows the same principles: indicating products according to algorithms.
Appearing in this “explore” is an incredible chance to increase the portfolio of customers, followers and brand promoters.
How to Sell on Instagram?
Now let’s review the steps to sell successfully on the platform.
To access the shopping tool on Instagram, you must meet platform-specific policies and criteria. Therefore, not all stores can use this function.
After requesting the option, the professional account will undergo a review.
So, to get approval, enable the Instagram bag and start selling online, some steps need to be followed, such as:
Profile picture
Visual information can say a lot, and Instagram believes in that too. So much so that it requires the profile that requested the store feature to have the brand logo as their profile picture.
Own domain
Another criterion is the need to have your own domain. This means that you must have an e-commerce site with at least eight registered products.
Proximity to Facebook
Instagram and Facebook are part of the same company.
It is no coincidence that stores that do not have Facebook pages cannot access the bag tool.
Platform Policies
Not all products can be sold on Instagram Shopping and at the time of request this needs to be described.
Products such as medicine, weapons and erotic products are some of the prohibited items.
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Professional Profile
Having a professional profile is not just changing account settings, but managing it as such.
Therefore, the platform supervises the content posted, and denies the “purse” option for profiles with personal photos.
Link in Bio
The phrase “Link in bio” is one of the most famous on Instagram, as it is the only place available to add a sticky link to the timeline.
In this sense, the platform requires that the link to the store’s website be placed in the profile’s bio, to verify its legitimacy.
Contents Are Worth Points
Initially, Instagram evaluates whether the page has at least nine posts. It is important for the business to maintain a constant and quality content production to improve its positioning according to the criteria of the network’s algorithm.
I Was not Approved. And now?
If your store doesn’t meet one or more of the above criteria, you can reapply.
Simply adjust your profile to get it approved and then proceed with the activation process on Instagram Shopping.
FAQ – Frequently Asked Questions About Instagram For Entrepreneurs
1. What should I avoid in my company posts?
2. How to make a disclosure story?
3. What can't be missing from an entrepreneur profile?
4. What kind of content is successful on Instagram?
5. Why make content well done?
Conclusion
Is Instagram worth it for entrepreneurs? The answer is definitely yes!
As pointed out throughout this article, Instagram has established itself as a decisive social network for retailers and entrepreneurs in general.
It is estimated that people use the app for at least 29 minutes a day in the US.
Of those surveyed, 42% said they enter the platform several times a day, and 80% believe that the network is a bridge with great potential to bring closer the relationship between companies and consumers.
Therefore, focus on making your Instagram profile beautiful and attractive, applying digital marketing strategies to convert your audience into customers and expanding your network of followers. Finally, make an effort to create a feed with a good virtual showcase and enjoy the news to boost your business!
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