Which Industries Are Included in Your Money and Your Life YMYL Categories
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Which Industries Are Included in Your Money and Your Life YMYL Categories
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How to Implement the Google EAT Guidelines:
- Give a Non-Mirrored Portrait
- Optimize Your "About Us" Page
- Show Everyone's Experience on Your Site
- Manage your Reputation
- Better or Better Content
Google EAT and YMYL: What It Means for Your Website
EAT stands for “Expertise, Authoritativeness and Trustworthiness” or Expertise, Authority and Reliability and is a metric by which Google evaluators rank pages. High quality pages have a high EAT level, while low quality pages do not.
YMYL stands for “Your Money or Your Life” or Your Money or Your Life and these pages are important or sufficient that, if they are of low quality, they could have a potential negative impact on a person’s life, income or happiness. As a general rule, pages that Google does not require to be written by experts are known as YMYL pages.
But now let's talk more about Google EAT.
The Google EAT algorithm update is part of a long series of major changes to how Google ranks websites.
As we introduce small changes several times a day, these are the major updates that really affect the lives of two website owners.
And this time there was no exception.
While the EAT update didn’t have as big of an impact as the others (I thought not Mobilegeddon), it does have important implications that you need to be aware of.
So below, we’ll show you what Google’s algorithm EAT update is, your search results, and what you can do to ensure your WordPress-based website continues to perform well.
In This Article You Will See:
1- So what exactly is the Google algorithm EAT update?
2- Your Money Or Your Life: No, We’re Talking About Google Here (YMYL Pages)
3- The update apparently focuses on expertise, authority, and trust (or EAT) markers
4- Expertise, Authority, Confidence: EAT
5- How to implement Google EAT guidelines
5.1 Give a non-mirrored portrait
5.2 Optimize your About Us page
5.3 Show everyone’s experience on your site
5.4 Manage your reputation
5.5 Better or better content
Google’s algorithm EAT update is no exception, specifically it will run a YMYL type site.
1- So, What Exactly is the Google Algorithm EAT Update?
First of all, this update is nothing new, it just happened in early August 2018.
Back then, many SEO people noticed fluctuations in search rankings.
In addition, Google also announced that it would have a comprehensive update, something they do not usually do.
Google ranks YMYL pages according to the impact they can have on people’s lives, considering aspects such as happiness, health, financial stability and future security.
YMYL is an acronym that stands for Your Money Your Life, or “your money, your life”, and is a term used by Google to refer to the types of pages that can have a significant impact in these important areas of life. Google’s quality guidelines establish the criteria for ranking these pages.
Additionally, as of August 2018, there is a greater effect on sites and pages that fall into this category.
Some of them changed immensely in their search traffic (as many friends even told me).
Some companies lose more than 50% of two visitors in a period of a few days, or this is not common, even among heavy hitters.
As a rule, the most affected are health, fitness, nutrition, wellness and medicine websites.
This is also why some people refer to what happened as Google’s “medical” update.
However, other sectors such as e-commerce and business are also seeing big changes.
Also, there are changes to local search queries, but that’s not something most people focus on. More should!
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2- Your Money Or Your Life: No, We're Talking About Google Here (YMYL Pages)
We like to summarize the acronym YMYL as a quality rating for online content that is about your money or your life.
Okay, that’s not exactly it. But we’re sorry. And as we said at the beginning, look at what Google defines as YMYL.
YMYL stands for “Your Money or Your Life” and are pages that are important or sufficient that, if they are of low quality, they could have a potential negative impact on a person’s life, income or happiness. As a general rule, pages that Google does not require to be written by experts are known as YMYL pages.
Or Google considers the following categories to be examples of YMYL pages:
• Shopping pages or financial transactions;
• Pages that provide financial information, for example investment or tax information;
• Pages offering medical information about illness or mental health;
• Pages that offer information.
Any page that has the potential to be dangerous or harmful will be placed in EAT levels (car repair and maintenance, for example). When it comes to these pages, Google has incredibly high page quality ranking standards.
This is Google’s effort to protect Google users from complex, low-quality content that does not have the required EAT levels.
3- Update Seemingly Focuses on Expertise, Authority, and Trust (or EAT) Markers
The most annoying thing about this update is that Google hasn’t really said anything about it.
It’s not because people didn’t ask.
Their answer on how to deal with missing ratings remains relatively vague and ranges from creating optimal content to using the Quality Guidelines.
However, there is greater consensus in the SEO community that nothing else was the EAT markers.
EAT is a term that found its way into the guidelines shortly before the update and it also made sense from the analysis.
As you probably know, EAT stands for:
• Expertise – As a site donor or content author, I am a subject matter expert. This is especially important for YMYL sites, not so much gossip or similar sites.
• Authority – The credibility of the site it publishes or contains. This includes any credentials, external reviews, testimonials, etc.
• Reliability – Examine what the reliability or location in question is. This means the overall quality of the website and mainly factors like website security.
In short, the Google EAT guidelines try to assess whether users can trust you.
The goal of the most highly regarded search algorithm is, of course, to provide searchers with the best possible results for their queries.
However, what does this mean for your website and how can you improve?
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4- Expertise, Authority, Confidence: EAT
EAT is a metric by which Google raters rank pages.
High quality pages have a high EAT level, while low quality pages do not.
How do you master or EAT?
Per Section 4 of Part 1 of the guidelines, high-quality pages have the following characteristics:
• Sufficient Main Content: The content must be broad or sufficient to satisfy a user’s needs for the written topic and for the unique purposes of a page (broad topics require more information than narrow topics, for example);
• A page and its associated content are expert, authoritative, and credible for the topic we discuss, or have a positive reputation;
• The website presents sufficient auxiliary information, for example, “About Us”, “Contact” or “Customer Service”;
• The site presents complementary contents that improve or take advantage of the user experience of a web page.
• The page was designed in a functional way, allowing users to easily find the information they want;
• The site is regularly and frequently maintained and edited.
The EAT has a direct effect on the quality level of the page, as well as your overall web reputation.
To be considered high quality, Google states that “websites need sufficient knowledge to be authoritative and trustworthy in their field”.
However, it is important to keep in mind that the content of the “Expert” can vary depending on the type and purpose of a page.
For example, some medical or high-level advice needs to be written by a board-certified physician to be considered an “Expert”, general information provided on medical support forums may be considered “Expert” even if written by an.
Some topics require less formal levels of expertise, and for those pages, Google predominantly looks at how detailed and useful the information provided is.
This goes for things like product and restaurant reviews, information on fashion sites, gossip sites, and humor sites.
Google makes it clear that, however, there are many different types of “everyday expertise” and that reviewers are not going to penalize a site for not having “formal” training in a particular field or field does not necessarily justify this (it’s true fashion sites , for example).
However, Google clarifies that the following sites must be written by qualified and accredited experts:
• Medical information;
• Financial advice;
• Advice or information pages on any subject that could have a potential negative impact on a person’s health, happiness or wealth;
• High quality hobby sites.
The EAT data or results are as follows: some pages require higher levels of formal experience, while others require “daily knowledge”.
To determine which is which, content creators and marketers need to think about how much specialization is needed per page to achieve their goal and deliver helpful, helpful, in-depth content.
5- How to Implement the Google EAT Guidelines
Now your most important question is probably how can you avoid getting demoted on non-EAT based surveys, if you suffer from reduced traffic how can you recover.
From now on, the rest of this article will be about that.
5.1 Give a Non-Mirrored Portrait
Something you often need to emphasize about SEO is that it’s not about tricking search engines into sending you traffic.
Instead, try to understand that updates like this one are meant to improve search for users.
In the end, Google wants to provide its users with the most relevant and high-quality results. As a consequence, your mission must be the same.
To achieve it, your first task is to watch what you are doing.
If you have a great website, blog, business, product, service, or whatever you’re offering, it will lead to links, reviews, positive reviews, and many other things that search engines use to gauge quality.
On the other hand, if you don’t want to get a lot of users, customers, and visitors interested, you probably won’t perform well in search no matter how much technical SEO you use.
So, first thing in the morning, examine your own website and see if anything could be considered incomplete, spammy, or harmful to others.
So be it, this is the first thing to take care of.
5.2 Optimize Your "About Us" Page
One thing that Google’s guidelines clearly state is that you must make it clear that you are responsible for the information on your site.
It’s also something that matters to users. They want to know who is behind the site to understand if they can be trusted.
One of the most basic ways to achieve this is to implement an “about us” page.
However, to break out of the EAT world, it's not just that this page exists, it also contains important markers of expertise, authority, and trustworthiness. This can be:
• Experience and/or status as an expert or as a team member;
• Awards you’ve won or been nominated for;
• Messages make a positive impression on you;
• Customer deposits;
• Academic titles or other formal qualifications;
• Business address and contacts.
If you don’t think about your “About” page at some point, chances are you’re missing a lot.
Time to move this.
5.3 Show Everyone's Experience on Your Site
What applies to your site in general also applies to the people who work on it.
Anyone who creates content must have an author profile that lists their credentials.
You edit your profile by clicking on your username in the top right corner of WordPress.
When you do this, and your topic is set to show, this information will appear at the bottom of two articles written by the person.
It also has the added bonus of turning the author archive page into unique content, which is yet another positive SEO sign.
However, or what makes an author profile ideal for updating the Google EAT algorithm?
Here are some ideas:
• Popular blogs or businesses you own;
• Explanations on how to speak at conferences and industry events;
• Important companies for which you work or who work as a pasture;
• Awards you’ve won.
In short, important information for your site as a whole, but on an individual level.
5.4 Manage your Reputation
However, just as an SEO Consultancy is not only about on-page optimization, but also off-page optimization, that is, EAT also says that it respects the environment of your website.
While it’s been above, it means making sure your web reputation remains the best it can be.
Here are some important factors for this:
• Press Coverage – There will be a way to get featured on new credible sites, do that. Just a quick disclaimer: Google is very good at figuring out when coverage is purchased and when someone gives their real opinion. So don’t pay for it.
• Comments – Same as print coverage. Get featured on websites in your industry and ask others for their opinions on your work. Again, I assume the comments will be favored by you. If not, now you have another problem.
• Guest Posts – To improve or index (say too) in Google or EAT for you and your authors, it’s also a good idea to participate in other highly regarded sites.
• Testimonials – Finally, you can collect customer feedback and post it on your website.
5.5 Better or Better Content
Your content is always front and center when it comes to performing well in search engines.
However, you also need to improve your site’s EAT score.
This means that your content meets these criteria exactly, that it is expertly written, authoritative and credible.
As mentioned above, this also includes content created by others, such as guest authors.
However, improving your content for the Google EAT algorithm update also means reviewing your existing posts to see if they help or capture your efforts.
Older content can sometimes hurt your overall reputation, mostly because you can usually improve it over time.
The first step towards this is to dive into your analytics data.
We also recommend a search on Google Search Console.
Both will help you identify underperforming pages in terms of traffic and conversations.
Once done, you can prepare them to have it better every time.
That means updating their content, mixing them with other posts, or deleting them altogether (if necessary).
Please note that if you decide to exclude any pages, please implement relevant redirects. And a retargeting plugin can help you with that.
Google’s algorithm EAT update is no exception, specifically it will run a YMYL type site.
This is another step for Google to provide users with the best, most relevant and trusted results.
Since it was already on your agenda, you probably don’t need to be afraid.
For all of you, it’s a chance to think about how to further improve your site and make it suitable for future changes.
Here is a brief summary of the steps mentioned above:
• Reassess your overall site and see if it might be off-putting in any way to your customer;
• Optimize your About page to include interesting facts on Google EAT;
• Be sure to also show the experience of two employees of the site;
• Take steps to manage your reputation;
• Continue to improve your content, both existing and new.
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FAQ – Frequently Asked Questions About Google EAT and YMYL Pages
1. What is Eat Google?
Google EAT is a Google algorithm update that became popular in 2018 as an important focus for SEO (Search Engine Optimization) strategies.
2. What is a YMYL subject?
Your Money or Your Life (YMYL) content is content that, if presented inappropriately, falsely or misleadingly, can directly impact the well-being, health, security or financial stability of the reader.
3. What does EAT look for: The framework created by Google?
EAT was created to prevent negative, dubious and low-quality content from appearing in the first Google search results, in order to deliver the best response to users. For this, the algorithm evaluates three aspects of the contents, one for each letter of the acronym.
Conclusion
Well, as you can see the subject is quite extensive, but here it was at least a hint and you can already say that you know what a YMYL site is. The quality recommendations above are for all sites, not just for YMYL, but it is clear that for this type of project this will be evaluated more carefully.
Also remember that these recommendations are for humans who will manually rate sites, but it seems that the same quality criteria that Google expects from human ratings are also used for the algorithm, so it makes sense to say that the algorithm tries to identify the same quality signals that raters look for.
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