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Why Do Aggregator Sites Outperform The Original Source On Google?
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Why Do Aggregator Sites Outperform The Original Source On Google?
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Black Pearl Matrix
Advantages of Aggregator Sites
- Established reputation and reliability
- Frequent content update
- Solid linking structure
- Large amount of content
- Easy to use and attractive interface
- Ability to appear above the original source in Google search results
If you work with content marketing in your company, you know that attracting visitors and gaining prominence in the face of the plethora of internet content is not an easy task, is it?
Among the many strategies to attract visibility to a blog, the most effective are those that make it possible to bridge the gap between brand content and the persona, finding them at the right time.
Did you know that content aggregator sites can fulfill this role very well and contribute to the good results of your brand’s digital marketing?
1- What is a Content Aggregator Site?
Content aggregator sites act as platforms for curating websites and blogs, leading users to the topics that most interest them, making it possible to filter their interests and, in some cases, interacting with other users about the contents.
A content aggregator is beneficial for the user because, instead of searching daily for subjects that interest him, he can only access a centralized platform and, from there, be directed to other contents.
All of this is done through a momentarily updated feed that often uses technologies such as machine learning and artificial intelligence to deliver the most relevant content to that user.
2- What are the Best Content Aggregator Sites?
There are many types of platforms that curate content and, for you to get to know the main ones and understand the difference between them, just stay with us!
2.1. Pocket
Formerly known as Read It Later, Pocket is a browser extension that helps the user to save the contents they come across while browsing.
In this way, it is possible to organize them and not lose sight of the most diverse types of content that arouse interest, such as videos, articles, tutorials, interactive content, etc.
Recently, the extension also gained its version for iOS and Android devices, allowing the integration of devices for the same user to save their contents in one place.
2.2. Flipboard
Flipboard is a news aggregator website that allows users to customize the news sources they want to follow. Users can follow specific topics, publications and news sources and create a custom magazine based on that information.
Additionally, Flipboard provides content recommendations based on user choices and current trends.
One of the main reasons why Flipboard is considered a great aggregator site is because it offers an easy way to keep up with news and information that is relevant to each user, rather than having to search through several different sites.
This can save a lot of time and effort for people who want to stay up-to-date on the topics that interest them.
Another reason why Flipboard is so popular is because it offers a clean and easy-to-use interface with an attractive visual presentation of the news.
This makes reading more enjoyable and may be more appealing to some people than reading news on traditional websites.
Flipboard is already well known in the universe of content aggregators and it’s not for less! The tool exists since 2010 and works as an aggregator of news and content from social networks.
The company’s mission, according to its website, is to promote relevant stories and create an environment of discovery, which not only promotes information but also a whole different experience.
In summary, Flipboard is an excellent aggregator site because it allows users to customize their news sources, offers relevant content recommendations and has an attractive and easy-to-use interface.
This makes it a great choice for those who want to stay up-to-date on the subjects that interest them without spending a lot of time searching through a bunch of different websites.
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2.3. Feedly
Feedly is yet another content and news aggregator that allows you to organize, read and share internet content. Its great differential for users is the possibility of synchronizing Google Reader feeds, facilitating access from anywhere.
Users can subscribe to specific content feeds and access that content in one place, on Feedly.
One of the main reasons why it is an excellent aggregator site is that it is very easy to use and offers a clean and intuitive interface. Users can easily subscribe to specific content feeds and access that content in one place, meaning they don’t have to waste time looking for information on many different sites.
Additionally, Feedly has a wide range of content available including news, articles, videos and more.
Another reason why Feedly is considered a great aggregator site is because it is very popular with professionals who need to keep up with the latest developments in their fields.
Additionally, Feedly has a strong social media presence, which can help improve your search engine rankings and make you easier to find for people looking for information.
It is also very popular with users due to its clean design and the ability to customize the layout of the feed, contributing to usability and for users to focus on reading their content and news of interest.
2.4. Pinterest
Pinterest is an aggregator website that allows users to create and manage visual collections of things they like or find interesting on the internet.
Users can create themed “tables” and “pin” images, videos and other types of content to these tables to organize and share them with others.
Pinterest is considered an excellent aggregator site for several reasons. One of the main reasons is that it is very visual and intuitive to use. People can easily find what they’re looking for by using keywords or browsing theme tables created by other users.
Plus, Pinterest has a wide range of content available, including news, images, videos, recipes, and more.
Pinterest is also considered a great aggregator site because it is so popular. Many people use Pinterest as a way to get inspired and discover new ideas, which means the site has a large user base and therefore a huge amount of content available.
Additionally, Pinterest has a strong social media presence, which can help improve your search engine rankings and make you easier to find for people looking for information.
With a more inspirational tone, it allows brands to place their images in albums and be found by users in related searches, allowing the user to save them in their own albums.
Pinterest also has an engagement bias among users, who can upload their own images and/or leave their albums open for other users to access and check out the images saved there.
2.5. Zest
Zest is an essential tool for anyone working with digital marketing, because the selected content is all related to the universe of online marketing.
The coolest thing is that in addition to being a mobile application, the platform also works as a Google Chrome extension, so that with each new window opened, you can check out a series of relevant content for the market.
Through it, it is possible to filter by themes, most clicked, type of content (text, audio or video) and most recent. Its only drawback is that so far all the contents are in English.
2.6. Twitter
Twitter is considered one of the best aggregator sites for several reasons. One of the main reasons is that it is very fast when it comes to updating content. People use Twitter to share news and other types of information in near real time, which means that the content on the site is constantly being updated. This makes it a great source for finding up-to-date and relevant information.
Another reason why Twitter is considered one of the best aggregator sites is because it is very easy to use.
People can follow accounts from news sources and other organizations to receive real-time updates, meaning they don’t have to waste time looking for information.
Plus, Twitter has a clean, easy-to-use interface, which means people can quickly find what they’re looking for.
Twitter is very popular. Many people use it as a way to stay up to date on the latest news and trends, which means the site has a wide user base and therefore a large amount of content available.
This makes it a great source for finding information on a wide range of different topics.
Not to mention, he has a strong social media presence, which can help improve his search engine rankings and make him easier to find for people looking for information.
Through it, it is possible to follow news sites, brands and personalities and follow their tweets.
Twitter’s differential is speed: with posts that can’t exceed 280 characters, the feed is updated every second and allows users to have an overview of their subjects of interest very quickly.
Another important point of Twitter is that the most commented subjects are unified in “trend topics”, allowing users to quickly access the most important topics in the world and their regions.
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3- What are the Advantages of Using a Content Aggregator Site?
Now that we understand a little more about what they are and what the main content aggregators are, let’s understand the advantages of using them as disseminators of your brand’s content.
3.1. Distribution
Much of the success of a Content Marketing strategy is in its distribution.
This means that there is no point in creating the best content if there is no one to read it, and aggregators are a great way to make your blog spread on the internet.
3.2. Reach and Visibility
The propagation of content needs to be done in scalable places, allowing the maximum number of people to have access to them.
The main content aggregators concentrate millions of users who access them every day, so the presence of brands is necessary to gain visibility.
3.3. Segmentation
More than delivering content in mass media, segmentation is the great benefit that differentiates a content aggregator from other means of communication.
The challenge for brands is to find the ideal channel to promote their content, analyzing the audience that accesses it and the type of content that stands out the most.
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FAQ – Frequently Asked Questions About Aggregator Sites
1. What are the types of aggregator sites?
2. Do aggregator sites have original content or do they only aggregate content from other sources?
3. Are aggregator sites considered reliable sources?
4. How to find the best aggregator sites?
5. What are the challenges faced by aggregator sites?
Conclusion
Now that you know the benefits of a content aggregator site, it is important to strategically analyze each one of them, considering which platform your persona is on and what type of content your brand delivers.
That done, start considering the most important ones within your digital strategy. Another relevant point is not forgetting the measurement of results, because only then will you know if an aggregator site is bringing the expected results for your strategy.
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