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Why Ignoring LinkedIn Is Costing You Money
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Why Ignoring LinkedIn Is Costing You Money
Presented By
Black Pearl Matrix
Why Ignoring Linkedin Might Be a Bad Idea?
- 1- LinkedIn is like a virtual business card
- 2- With LinkedIn you are increasing your visibility in searches
- 3- It is ideal to complement professional relationships
- 4- It is essential for capturing leads
- 5- Linkedin allows you to sell products and services
You might have a LinkedIn account just to show the world where you work, what you’ve done for a living, and post some points of interest or academic paths you’ve followed. One or another character in your network is really active, but the vast majority ignore it.
To get an idea, 61% of users access the network no more than a few weeks a year, according to a survey carried out. If you identify with this group, give the network a chance.
Using it the right way can not only help you find a new job opportunity, but it can give you new ideas for your business or even give you other points of view, tips on how to accelerate your career, and a lot of other things.
Linkedin Potential for a Company
Using the app feed, for example, and configuring it efficiently can make the network a great tool, with a constant flow of insights. The platform identifies stories of interest to you, which relate to your daily life, at the top of the news – something that Facebook, for example, would not do.
After all, what is LinkedIn?
LinkedIn is a professional social network. This is what you will hear most often. In 2003, when it launched, it was still seen as “a resume site”. A lot has changed since then, and today LinkedIn is surely the largest professional network in the world, with more than 500 million users in 200 countries.
The initial objective of LinkedIn, when it arrived in the world along with other social networks such as Facebook (2004) and Twitter (2006), was to offer basic functions for creating an online professional profile — a cool resume. Ideal, in fact, to introduce yourself to someone online. Fostering networking was a fantastic effect.
Over time, it became a platform for doing business. Just as Facebook launched fan pages for brands and public figures, LinkedIn launched company pages which, in addition to publicizing job openings, are the sole presence of many companies online. There are small and medium-sized companies (SMEs) that do not have websites, but invest in this presence.
With this, LinkedIn has established itself as a great digital marketing tool. Whether for professionals who want to leverage their careers or for companies that want to work on their image in the market, recruiting, informing about their plans and/or announcing news, connected to people and companies in their niche.
Which Audience Is On LinkedIn?
An important point for you to decide whether or not to advertise on LinkedIn is to understand who is on LinkedIn, that is, which audience most uses the platform.
The Users Who Use LinkedIn Most Are:
• 2 out of 3 users have a university degree;
• 1 in 4 have a graduate degree;
• 99.7% of users are on the social network for reasons unrelated to looking for a job;
• 60% feel that using LinkedIn makes them more successful.
If your business audience is within these characteristics, LinkedIn Ads is certainly a very effective growth method.
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Is it worth having a LinkedIn Profile?
Creating a profile on LinkedIn is choosing to use it in addition to the amenities provided by social networks such as Facebook, Instagram and Twitter. If used correctly, the social network aimed exclusively at professionals is a tool that can open doors in the job market.
LinkedIn provides users with a platform full of resources to share their knowledge, qualifications and skills in the area in which they work and is widely used to connect candidates and employers. In addition, the social network has other advantages.
The Advantages of having a Linkedin Profile are:
1. Expand the network
If until recently it was necessary to hope to find professionals and possible contacts at an event for the famous exchange of business cards to take place, today, with LinkedIn, this process has been shortened.
With an active and always updated profile, it is possible to find college colleagues, professors, more experienced professionals, company directors and an immense amount of interesting connections to expand and enrich your networking.
2. Promote professional achievements
A new job, a promotion, a course, a personal project, a testimonial from a co-worker… The more information you publish about your skills and qualifications, the more complete your LinkedIn profile will be. This will make it stand out and gain the attention of companies and HR professionals.
3. Follow corporate news
According to your connections, the companies you add to your circle of interest and the discussion groups you participate in, the platform is able to filter which subjects may be interesting and prioritize them in your feed.
This way, it’s easy to follow the news posted by companies or people and keep up to date on the main debates and issues in your area of expertise or interest.
4. Apply for selection processes
LinkedIn has a very easy and efficient dynamic for those looking for a job opportunity or for those who want to take new career paths.
Right on the main bar, you can find the “Vacancies” tab — which, when accessed, shows all the opportunities related to your area of interest. There is no need to mess around with filters to find something that matches your skills: the platform itself already does the job automatically, taking your information into account.
Reasons Why Ignoring Linkedin Is Costing You Money
1. LinkedIn is like a virtual business card
Being on that network increases the notoriety of your company and your products. For example, on Facebook we can only describe our products, whereas on Linkedin, there is a section dedicated to “goods and services”, where customers, in addition to understanding and learning about them, can recommend or read recommendations made by users and customers, mainly, those who are part of the connections.
It is also possible to segment the way in which these products will be shown, according to the profile of the user who visits the page, displaying the most relevant ones first.
2. Jobs advertised on LinkedIn appear in Google searches
If you have a LinkedIn page, you are increasing your visibility in searches. In addition, Linkedin also works as a search platform for jobs, companies and people. Imagine if a potential customer is looking for you and you’re not there?
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3. Ideal to complement professional relationships
The network is an easy way for companies to find suppliers, partners, customers and even new employees.
4. It is very important for attracting customers
First, because company pages allow offers to be shared, which is yet another opportunity to send traffic to your company’s website. In addition, the products section attracts attention and is well highlighted, being essential in capturing leads.
And remember that recommendations made by another user generate even more credibility and increase the chance of visitors becoming leads.
5. It allows for more than making friends and sharing information
Linkedin allows you to sell products and services, get in touch, look for new business and talk to your target market. Increasing your company’s reach.
Remember to always bring news about your products, services, making clear your objectives, investments and always including links that lead to your website. Also remember to take care of the cover photo and include your logo in the profile, these will be the first items seen by those who enter your page.
Tips for Creating a Good LinkedIn Profile
1. Add a professional looking photo
This might sound like an obvious tip, but you’d be surprised how many people use photos that are too casual, blurry, out of focus, or don’t show their faces clearly. Or, even worse, no photo.
Note that we suggest using a “professional looking” photo, which doesn’t necessarily mean you need a professional photographer to take it. Remember that LinkedIn is for professional relationships, so your photo must follow this same purpose.
2. Select the information in the “Experience” field
Recruiters and employers looking at your profile are most of the time interested in finding out more about your career. Therefore, it is important that you constantly update this section.
You don’t have to list every single job you’ve ever done, but you should keep a history of relevant jobs. And add important information from your experience, as well as title and date. Describe your main activities and successful cases in topics. Lastly, include old positions that don’t necessarily contribute to what you’re looking for.
3. Disable notification of irrelevant updates
When you make a change to your LinkedIn profile, such as adding experience from a previous job, it is communicated to your network. Receiving a lot of notifications about adding old jobs can be quite annoying for your contacts. If you don’t want people to see everything you update on your profile, turn this feature off temporarily.
4. Optimize your profile
Yes, you can optimize your profile for searches. By default, LinkedIn populates your job title with your current job title, but you don’t have to leave it that way. If you want your profile to be found, include important keywords.
Practices to Avoid When Optimizing a Linkedin Profile Are:
Recruiters and employers often use keywords to locate potential hires. That’s why keywords are important throughout your profile, but especially in “Specializations”. Invest time in choosing them and align with the position you are trying to conquer.
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5. Be authentic, show your personality!
Your “Profile Summary” is where you can show a little personality. It is important to add more relevant data in addition to a brief resume summary. You must make your visitors aware of your skills and entice them to want to know more about you.
Write down your accomplishments, experience, technology skills, and interests. This includes experiences with volunteering, education, etc. This is the place to put all the interesting stuff that doesn’t fit on a strictly professional resume. A quick note: adding images or documents can also be interesting. It’s a great way to create a visual portfolio.
6. Connect with peers and groups
Meeting people and interacting, this is the fundamental role of the social network. Be selective and choose professional colleagues, experts in your field, potential clients, the people you work with, and so on. Getting involved in a group or two relevant to the position you’d like to achieve is simple and easy.
LinkedIn recommends some, but only connect to groups that are adherent and compatible with your professional and/or academic background. And don’t forget to actively participate, add content to your groups and, where possible, contribute to the debates that interest you.
7. Recommend to be recommended
Recommendations are a key feature of your LinkedIn profile. If possible, get at least three recommendations from professionals who worked with you, such as former bosses and co-workers who held relevant positions in the companies you worked for.
They can act as a reference on the quality of your work. But the most common way to get a recommendation is pretty simple: by recommending someone.
8. Add your skills
Add your skills and competencies so people start recommending you for them. LinkedIn indexes new related skills for your contacts to give a thumbs up to, and in this way, those skills are added to your profile. It’s important to only include skills that you actually have.
Because the lack of recommendations can interfere negatively and penalize your profile, preventing you from going beyond the level, for example, from an advanced profile to the desired champion profile.
9. Configure your profile settings
LinkedIn allows you to restrict access to your profile. But if you are looking for work or changing work, then you must release it in full. You can configure it according to your will and strategy. Doing so is easy: within your profile, click on “settings” and select “edit your public profile”. On the right, you will see the option “change”.
10. Post to Linkedin Pulse
LinkedIn Pulse is an opportunity for you to publish that long article you wrote and didn’t post anywhere. And your chance to gain visibility with your network and even other audiences.
Pulse attracts followers, which helps you build a strong network on the network. But it’s good to be a little careful about what you publish, as articles published on Pulse are available on your profile. Make sure it’s interesting content and quality text. Otherwise, the publication could harm your professional image.
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FAQ - Frequently Asked Questions About Why Bypassing LinkedIn is Costing Money
1. Why is ignoring LinkedIn costing you money?
2. What benefits can I get from using LinkedIn?
3. How often should I use my LinkedIn profile?
4. How often should I post on LinkedIn?
5. How can I use LinkedIn to maximize reach?
Conclusion
Whether the basic package or the paid one, the network is interesting for you to conquer new airs in the job market.
There are thousands of people wanting to be seen, showing behaviors that you can use and more than anything: there are several recruiters looking for outstanding professionals. Letting an opportunity pass because you don’t have a Linkedin profile or because you use it the wrong way is a sin you cannot commit.
Now, if you are a professional who deals with social networks to move your business, you need to understand that other media can be valuable as well.
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